membership ca/hi chapter conference 2014. why membership? unrestricted revenue pipelineinfluence
TRANSCRIPT
Membership
CA/HI Chapter Conference 2014
Why Membership?
UnrestrictedRevenue
PipelineInfluence
Key Elements of a Membership Program
Case for SupportMembership
Communications Strategy
High Retention Acquisition Investment
Foundation
What’s Our Value Proposition?
• What problem are we seeking to solve?• What solutions do we put forward?• What is our competitive edge?• What engaging role does the member play?
Why Retention Matters• It costs more to acquire than to retain • Cost to acquire is 6-7 times higher than it is to
retain a donor• If we could improve retention by 5%, we could
increase overall revenue by more than 20%
The road to retention…• Starts with a timely thank you • A proper welcome – the welcome series• Provide local stories and campaigns• Bring them in for the long haul – monthly
giving
Investing in Acquisition • Not just about membership, it’s an investment
in our volunteer and influence pipeline • Provides funding to chapters via rebates • Must have a strong foundation in place to
sustain growth year over year• Doesn’t happen overnight
Member Life CycleThank You &
Benefits
Monthly Giving Invite
Additional Gifts
Renewals & Push
Chapter’s Critical Role in Membership
Education
Cultivation Growth
Approaches to Bring in New Members
• Making the case at every chapter meeting• Member discounts at events or local retailers• Member-Get-A-Member Campaigns• Member appreciation – at events, shout-outs,
emails
HQ Resources• ChapterNet • Membership Team– Christian Snyder – [email protected]– Nancy Eiring – [email protected]
Thank You!Nancy [email protected]