membership -...

WWW.ZONTA.ORG1st board meeting District 29 –Eindhoven– 29-30 September 2018 Monika Geise Membership

MEMBERSHIPChallenges for District 29 in the 2018-2020 biennium

1st board meeting District 29 –Eindhoven– 29-30 September 2018 Monika Geise Membership

1. Membership statistics - 1

District

29 31.5.2015 31.5.2016 31.5.2017 31.5.2018

Total members 1807 1743 1781 1823

Number of clubs 75 75 74 74

Disbandments 0 0 0 0

New clubs 0 0 0 0

Development total members and clubs


Membership statistics - 2

DistrictMembers

31 May 2018

Members

31 August 2018Difference

29 1823 1745 - 78

Area 01 239 226 - 13

Area 02 1053 1029 - 24

Area 03 57 53 - 4

Area 04 474 437 - 37

Biennium 2018-2020



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2016-2017 2015-2016 2014-2015 2013-2014 2012-2013 2011-2012

New Member Renewal Rate



29.52129.252

28.800 28.909

27.79928.158

29.125

26.500

27.000

27.500

28.000

28.500

29.000

29.500

30.000

2012 2013 2014 2015 2016 2017 2018

Member Count(as of 31 May 2018)


2. GMD - GLOBAL MEMBERSHIP DRIVE

• The Global Membership Drive (GMD) is a campaign

launched to increase member engagement and see a

significant membership growth.

• Our goal is five percent membership growth and a net

increase of one new club per district.


How do we make it happen?

• Lieutenant governors, area directors and webmasters work together!

• The clubs grab the opportunity to arrange retention and recruitment activities


Call for Action

Your immediate action is needed!Two new members per club makes a big difference

At least 150 members for District 29!


THE GMD WORKS ON 2 PILLARS:

• Engage and Retain:

Create real passion

for Zonta and its

mission among our

members to

ultimately foster

retention.

• Recruit: Motivate

clubs to achieve a

real breakthrough in

membership growth.


GROWING ENGAGEMENT: A CONSCIOUS PROCESS

Once recruited, we need to consciously guide each member up the engagement ladder

Zonta Friend

Passive Member

Zonta Leader Engaged in the Zonta structure

Supporting Zonta, attending ourevents, paying membership dues

Supporting Zonta, attending our fundraising events

Active MemberFully engaged, advocating,

serving and donating regularly

Zonta Leader Circle

Zonta Member Circle

OutsideWorld

Recruit

Engage

Engage even more


MEMBER LIFE CYCLE MANAGEMENT

Club boards have the task to

manage each member actively

during its Zonta Life!

New members need

information, welcoming and

onboarding support, mentoring

Existing members need to

be activated and feel active

club participation, friendship

and attention, encouragement,

recognition

Very motivated members

need to be trained and

convinced to take a Zonta

leader role in their club or

elsewhere in the organisation

Even leavers may still

promote Zonta. Stay in touch!


3. Retention

Creating a successful Membership life cycle

& happy club. Develop objectives to unite . Good coaching

members

. Enhance fellowhip and mutual . Good orientation

support

. Quality service & advocacy . Groom members into leadership

projects positions

. Motivating fund raising & . Engage members in committees

fellowship activities especially new members

. Good visibility in local . Recognition & acknowledgement

community of ideas

. Participating in international,

District & Area activities


4. Recruitment

In order to grow, we need to recruit more new members than we lose.

But we do not want to recruit just anybody.

• We want members to fit in with Zonta, sharing ourpassion for empowering women.

• New members should be willing :

-to participate in : international & local service,

advocacy and fundraising activities

-to take part in committees and club life, and

accept leadership positions.


Quick recruitment ideas

• Personal calls to your friends and associates who share the

passion to serve

• Identify daughters of Zontians: they are familiar with Zonta

objectives and it is great to have support from Mom

• Invite second or third generation Zontians, both boys and girls

• Invite past awardees and past Z and Golden Z members

• Organize opportunities (e.g. club meetings with speakers so that

prospectives can meet members & explain Zontian objectives)

• Invite prospectives to join different interest groups in the club.

• Emphasize the joy of giving, which is much bigger than the joy of

receiving


Some inspiring recruitment ideas

1. Quick & simple recruitment events:

• Identify and approach at least 10 suitable prospective members

• Organize a simple information event

• Present Zonta and convince them to join us

• Assure a fast recruitment process

• Try to recruit at least two if not more members

2. Ask all members to introduce at least one member to the club

3. Invitation to join Zonta to like-minded organizations

4. Recruitment messages in social media and messaging systems


General PR:• Post an “Add Your Voice to Empower Women” visual with a

message that Zonta recruits, and details on where candidate members could contact your club:• On the club/area/district websites• On a Facebook page of your club/area/district• On Twitter or on LinkedI

Local PR:• works best: Contact your Zonta friends to find candidates

with the right profile• Look up influential or interesting ladies with some public

exposure in your city and contact them to becomemembers – look for candidates with a social network

5. PR suggestions


SUPPORTING MATERIALS

• INTERNAL MATERIALS that explain what GMD is to districts/areas/clubs.

• EXTERNAL MATERIALS that can be sent to prospective members right away, or use during recruitment events, or on websites and social media.

https://membership.zonta.org/Tools/Global-Membership-Drive

https://membership.zonta.org/Tools/Global-Membership-Drive


Supporting material (Must-reads)

• Appeal letter to club presidents

• Breakthrough in engagement and growth

• Creating a happy club life

• Best practices for engagement & retention

• Best practices to boost recruitment

• ‘What Zonta is ’ Powerpoint

• Matching membership benefits to needs

• Customized material

• Translations into French, German available


GMD Material available to support


We need to turn the current declining membership trend around.

We ask all clubs to take action now and recruitmore members during the first year of thisCentennial Anniversary!

Together, we can do it!

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