memo to providers 5-1aug2010

8/9/2019 Memo to Providers 5-1aug2010

http://slidepdf.com/reader/full/memo-to-providers-5-1aug2010 1/7

FCEFLAFRIENDS OF CONTINUING EDUCATIONFOR REGISTERED FLORIDA LANDSCAPE ARCHITECTS

27 July 2010

Memo to existing and potential continuing ed providers for Florida's landscape architects

Re: A sea change in mass education is under way, including what's called workplace continuing ed

Three epic, societal mega trends are in full swing that will forever change the way "we go to school", namely:

• the electronic miracle of the internet has now perfected two way or interactive communication to the point that theinstructional quality and efficiency of 24/7, automated electronic (virtual) classrooms far exceeds any technique evercreated for educating human beings in mass.

• a soaring demand to continually update skill sets based on a work place needs that is far,far different from whatworkers of the past have needed to meet expectations and needs of employers in both the public and privatesectors.

• continuing education of the workforce is as caught up in this massive societal shift as any other form of electronicbased learning, be it for pleasure or professional advancement.

With these realities in mind, it is mandatory that maximum resources be directed to making the automated electronic

classroom the predominant method for creating informed, competitive, and productive human beings for the 21st century andbeyond. This is not to say that traditional education formats should be abandoned, quite the contrary actually.Traditional physical classrooms, seminars at conventions, office visits by product representatives, power point slidepresentations at group events, etc should be expanded as well but remembering that a virtual internet classroom typicallyprocessing say 2000 students with maximum efficiency is by far and away the mass educational choice of the future.

Workplace continuing education clearly seems to also be strongly trending in several distinct ways namely:

• consolidation into identifiable groups e.g. individual product/service information setup, group productinformation formats, legal- administrative specialties and institutional courses that deal with new concepts of LEEDcertification, design trends, ecology, etc

• cost shifting in the product/service related areas from the consumer to the provider. This is coming aboutlargely due to consumers reminding providers that they represent a huge no cost sales and installation service tothe provider. e.g. It is the consumer (designer) who incorporates the product into their plan, instructs the end uservia specifications on how to install it and in many cases provides supervision of installation, ALL at the consumer'sexpense. Providers now acknowledge this high powered zero cost sales force and by far and large are providingcourse material free of charge to the consumer (AEC Daily, Ron Blank Assoc. etc)

• national one stop exam centers. some ce consumer groups are in the early stages of creating exam centersunique to their specialty on a national basis (health care, law enforcement, mechanical trades, etc). In all likelyhood this is the model of choice for all continuing education in the US and one that FCEFLA is strongly advocatingfor registered landscape architects in the US. One clear goal we have is to get the FBOLA to join a national ceexchange(NXCE) for landscape architects as soon as it is established.

• direct credit from provider to licensing board. Many now believe that they're huge inefficiencies in workplacecon ed due to two stop processing instead of one stop (direct credit) processing. Trades don't seem to have thisproblem but many professions require that an AIA,ASCE,ASLA,ASID,ISA,etc have to "approve" a course andrequire an expensive membership fee to access the "approved" courses that the provider has already had a statelicensing board approve for use. This problem is getting a lot of attention in recent years because so manydesigners have had to abandon professional affiliation due to horrendous cost pressures caused by a majoreconomic downturn unlike any other since the great depression of the 1930's.



The working group at FCEFLA has created a blog that will hopefully create a robust dialogue on this most important topic for

all designers who require workplace continuing education. You can find it at http://fcefla2.blogspot.com/ (fcefla--Friendsof Continuing Education for Florida registered Landscape Architects). Please vet your views on any topic related to con edand let's get this reform process moving ahead. If you would like to originate posts on the blog then drop me your email witha one line request for posting rights, then you can originate information as well as comment on other posts. Thanks for yourtime and patience

Regards

Kent McCoyInterim Chairman, FCEFLAemail: [email protected] at http//[email protected] 850 247 9073

ccGovernor Charlie CristCharlie Liem, Interim Secretary FDBPRMaureen Olson, Deputy Secretary for Professional Regulation FDBPRJuanita Chastin, Executive Director FBOLA38 approved providers for FBOLAselected non approved providers--AEC Daily,GreenCE.com, Invisible Structures, USGBC, Autodesklaces--aslaflaslancarb-aiaasce continuing edasid education center



NFPPG NORTH FLORIDA PRODUCT PROMOTION GROUPdelivering the hard sell for your construction products/services to designers/spec writers/wholesalers and the retail tradeat trade shows--corporate environments--media outlets--networking circuitsservices include:▪

exhibit design-delivery-setup and management--internet hookups--backlit screens/projection/ custom neon▪ catering expos-trade shows--private showings▪ product brochures--samples--cd's--product videos

PARTIAL SUMMARY OF 2010 EVENTS-updated weekly

city date event contact--more info

pensacola 2010

28 july custom home builders 850-476-3294

5 aug remodelers of pensacola [email protected]

17 aug hospitality afterhours(networking-weekly)

850-434-1234 [email protected]

19 aug business after hours(networking--weekly)


20-22 aug home products expo home builders assoc of west fla

http://www.westfloridabuilders.com/27 aug greeters(networking-weekly) http://www.pensacolachamber.com/Events/Events.html


panama city 20aug buildersexpo home builders assoc of panama cityhttp://www.baycountyhomebuilders.org/

06 aug7-30pm

pc beach chamber eventweekly networkingbill husfelt--bay med center expansion

http://www.pcbeach.org/events/events-chamber.php

19 aug poker tournament--ebro's5-8pm-- ph 850 235 1159 for res

http://www.pcbeach.org/events/events-chamber.php

tallahassee 28 jul25 aug22sept

holly cpa --tax creditslegacy cabinet-selling upexpress printing-marketing

remodelers council of tba tallahassee builders assochttp://www.tallahasseeremodelers.com/

12 aug9 sep

14 oct11 nov9 dec

mr rooter-epa desgn standardscapelonto-desgn for pest control

tall utilities-plan for gas utililitiesparksite- future of solar roofs

jenkinks bricks--new brick types

green building councilhttp://www.tallahasseegreenbuilding.com/

3 augongoingnetworking

leading edge weekly lunch meeting12-1pm beef obradys

http://www.leadingedgenetworking.org/ (calender-details)

25 augongoingnetworking

tallahassee entrepreneurs network5-7pm brokow mcdougal house329 n. meridan st

http://www.elizabethbarbour.com/classes/TEN/live-events

contact [email protected] for more information



FCEFLA NEWS

PRODUCT PROMOTION-MARKETING AND SALES FOR THE INTERNET AGE

Willy Loman would roll over in his grave, God bless him where ever he isClearly the Internet is providing a whole new way of bringing products to market that promise to vastly improve howmerchandise and services are presented to mass markets on an individual basis. Willy Loman, the old drummer of yore, whodied with his product suitcase in hand and his slide projector strapped to his back as he was knocking on yet one more door,is passing into history as sales forces the world over seize on a mind boggling new tool to get the message out and get thesales moving a lot faster. It's called II or Interactive Internet.

Several techniques of II have been highly successful in product presentation:• one on one interactive widescreen conversations allow a very up close and personal sales presentation superior in

many ways to actually being there not to mention avoiding bad breath, cheap shaving lotion, expensive travel andbad food

• much larger audiences eg convention seminars where groups of 1500-2000 are common with the option of havingthe actual product on display in one two or 30 sites at one time as the webcast is presented--a Q&A typically followsa presentation

Go to Meeting-$50/mo--a site where one on one intimate contact enables product examination, questions, demos, etc.http://www.gotomeeting.com/fec/images/pdf/GoToTraining_1080group_How_to_Market_Training.pdf

PGI--interactive meeting software--$40/mohttp://pgibettermeetings.com/web-conference/online-meeting.php?source_code=C28356_BU13383_CL4228_052010&campaign+DG10C053&cid=40415&browser_tzo=240

IBM LOTUS LIVE INTERACTIVE--2 way wide screen conferences or small or large group--ideal way to demo producthttps://www.lotuslive.com/en/campaigns/sesimple.php

Web X--$60/mo--demo your product on your phone screenhttp://www.webex.com/

memo to providers 5-1aug2010

Documents