memories in the making press release
TRANSCRIPT
Press Release Information for Submittal
1. Sample Headline: include community/company name and highlighted topic
Market Street, a Memory Care residence, sponsors Memories in the Making introduction to Viera
2. Short Description: 2-3 sentences describing the overall message for the release.
Memories in the Making is a FREE signature art program by the Alzheimer’s Association. It provides people living with early stage Alzheimer’s and Dementia with a forum to express themselves through watercolor painting and drawing. No art experience is needed to attend, but space is limited!
3. Impact: what makes this special/newsworthy?
Memories in the Making is led by a trained artist who opens up a world of art in a safe place to reminisce, create and relax. Because there are no mistakes in art, creativity and fun are the primary focus. Caregivers are welcome to attend and participate. This is the first time that Memories in the Making has been offered in Viera. Market Street, a Memory Care residence under construction on Murrell Road in Viera, brings a unique approach to memory care. Our residents continue to enjoy diverse lifestyle choices including cultural arts, multi-sensory programming, extraordinary culinary experiences, musical performances and world-class care. With our commitment to green initiatives and local partnerships, Market Street is vested in creating a common unity to improve the life of all Viera residents.
4. Names, titles and contact info for related parties – please confirm the primary contact information for events
RSVP at 800-272-3900
For more information about Market Street of Viera, a Memory Care residence, contact Michele Thompson, Vice President of Operations, at 727.631.5997 or [email protected]
5. Sample quote from a related Watercrest team member and when applicable a 3rd party individual/partner
“Market Street is excited to introduce Memories in the Making to Viera. We believe that this program establishes a community for those with Alzheimers and Dementia that focuses on art, joy and creativity. We are passionate about
creating platforms that unite people.” Christopher S. Shepherd, Vice President of Creative Program Development, Watercrest Senior Living Group
6. For Events/Meetings: Who/What/When/Where/Why
Who? People living with early stage Alzheimer’s and Dementia and their Caregivers
What? Memories in the Making, a FREE signature art program by the Alzheimer’s Association
When? Every Friday in August and September from 10 – 11:30
Where? One Senior Place located at 8085 Spyglass Hill Road in Viera
Why? Market Street of Viera is purposeful about creating experiences that unleash potential and enrich lives.
7. Links to related websites to obtain further information and to hyperlink within the release
http://www.alz.org/cnfl/
http://www.marketstreetresidence.com/viera.html
http://www.oneseniorplace.com/
8. New Hire Releases: headshots and bios
N/A
9. Event/News Releases: background info/descriptions of what will be happening at the event or the impact this news has to Watercrest
Market Street’s introduction of Memories in the Making to Viera is yet another demonstration of our commitment to improve the life of Viera residents. Our unique approach to memory care links well with Viera’s high quality of life.
10. Image: headshot, groundbreaking, ribbon cutting, speaker at podium, accepting an award, team members in action
N/A
11. Logos of any associated parties: high-res please
N/A
12. Date for Release
ASAP
13. Your Distribution list – your local contacts, media, associated parties
Compass Research GroupHealth First Aging ServicesHealth First Center for Family CaregiversIndian River Colony ClubSt. John the Evangelist Catholic ChurchChurch at VieraThe Town SquareTemple IsraelTemple Beth SholomCalvary Chapel of VieraSuntree YMCA Family CenterOne Senior PlaceAlzheimer’s Association of Central and North FloridaHealth First Viera Hospital
Marc will determine which releases are sent through the wire. It costs $200-$900 for a business wire release depending on the reach, and adding an image increases the amount of attention the release receives (and also costs an extra $400). He’ll also determine where each release is posted (seniorliving.com, slg.com, specific community news sites, social media etc)