PROGRAM CRISTAL LAB

FROM CONTENT TO DISTRIBUTION AND DATA: TIME FOR A NEW EXPANSION

“You never change things by fighting the existing reality.

To change something, build a new model that make the existing model obsolete” Buckminster Fuller

5-7 February 2013

Mzaar Kfardebian (Lebanon)

Premium Partner:

9am-12.30am // Welcome of delegates – Intercontinental Mzaar Lobby Withdraw of the passes, festival’s bags, catalogue, program… 10.00 – 11.30 am // Showcase of the Europe Cristal Festival winners Showcase of the winning campaigns at the Europe Cristal Festival 2012 in Media, Consumer Marketing, Integrated & Brand Entertainment (worldwide). 11.30 – 12.30 // Keynote opening conference Speaker TBC 1pm – 2.30pm // OFFICIAL LUNCH – Intercontinental Restaurant

3.pm – The potential of Big Data for Brands & Agencies. Speaker TBC 3.30pm// Case study: Reinventing Direct Marketing in the Digital Marketing area. Eric TROUSSET, General Manager in charge of studies and Marketing - Mediapost Advertising

Facing Digital growth, the French Post decides 3 years ago to create a Media Sales house,

MEDIAPOST Publicité, to reinforce and to promote Direct Mail as a Media. Changing

existing model means breaking the wall between above-the- line and below- the- line. Each

touchpoints may be considered as a Media. It means involving and engaging media agencies

with Media they never bought before: direct mail and door drop. Mediapost will share their

experience of their new model which is fighting the crisis. 4.15pm // How Digital, in a context of economic uncertainty, become a fantastic source of growth for brands, agencies and media? Alain HEUREUX, President & CEO – IAB Europe 5pm // Keynote Marc SCHADER – Global Chief Commercial Officer - Havas Media Worldwide

5.30pm – Awards ceremony Room // Keynote Conference 7pm // OFFICIAL NETWORKING COCKTAIL 8pm // OFFICIAL DINNER at Montagnou Restaurant Offered by JWT

Tuesday 5

February 2013

10.00 – 11.30 am // Showcase of the Europe Cristal Festival winners Showcase of the winning campaigns at the Europe Cristal Festival 2012 in Digital & Mobile, Design and Production. 12am – Auditorium // Conference Frederic JOSEPH, Chief Executive Officer – Performics EMEA 1pm // OFFICIAL LUNCH – Intercontinental Restaurant

3pm – Auditorium // Conference Facebook Jonathan LABIN, Country Manager MENA - Facebook 4pm – Ceremony room // Conference Tom BOWMAN, VP Global Strategy & Sales Operations – BBC Worldwide 5pm – Ceremony room // Conference Manuel DIAZ, President – Emakina Emakina is a leading full digital service agency, and Manuel is taking part actively part in reshaping the French digital landscape. He has also been in charge of the digital strategy of the Nicolas Sarkozy and his movement UMP for the 2012 French Presidential elections. 6.30pm // OFFICIAL NETWORKING COCKTAIL Offered by Mindshare: 8pm // AWARDS CEREMONY Cyber&Mobile, Promo&Direct, Media, Production, Future is Now & Young Cristal. Introduction by Christian CAPPE 10pm // OFFICIAL DINNER Offered by Impact BBDO

Wednesday 6

February 2013

10.00 – 11.30 am // Showcase of the Europe Cristal Festival winners Showcase of the winning campaigns at the Europe Cristal Festival 2012 in Film, Radio, Press, Outdoor, Print Craft, Future is now. 11.30am – 12pm– Auditorium // Cristal Club Session Presentation of the 2011 Cristal Clubs actions Christian Cappe, CEO - Cristal Festival Network Presentation Young Cristal Award and Arabic Culture Cristal By the Creative Cristal Club Beirut 12am – Ceremony room // “10 Ways for 1 million returns” Farid CHEHAB, Honorary chairman & Advisor to the board - Leo Burnett MENA & Author of « A Bet for a National Conscience » 1pm // OFFICIAL LUNCH – Intercontinental restaurant Offered by Leo Burnett

2.30pm – Auditorium // Debate: Ad Exchanges: Too early or too good to be true? Speakers Tbc 3.30pm // Yahoo!Maktoob conference 4.30pm // International Creative Showcase: What is a good idea? Leading creative people and jury members will present their 5 favorite campaigns and how they think to create “the best idea”! 7pm // OFFICIAL NETWORKING COCKTAIL Offered by Yahoo!Maktoob 8.30pm // CLOSING GALA DINNER & AWARDS CEREMONY for Film, Print, Outdoor, radio, Integrated, Corporate & PR Reward of the Media Business Man of the Year Reward of the Advertisers Grand Cristal & Arabic Culture Cristal. 11pm // CLOSING AFTER PARTY at Montagnou

Thursday 7

February 2013