12th Summit for Creativity and Media 12/16 DEC 2012

Crans Montana - Switzerland

2001

2005

2008

2009

2010

2011

2012

Creation of the Advertising Film Festival in Méribel, French Alps.

Creation of the MENA Cristal Awards (Middle East and North Africa): the 1st Festival dedicated to the Arabic Advertising Industry.

The Méribel Ad Festival reaches the 1000 delegates & 3000 entries milestone.

Creation and launch of the China Cristal Awards in Shanghai.

The Cristal Festival celebrates its 10th anniversary.

Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference.

The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment & Content Summit’ and will focus on Digital Innovations. 2012 will also see the launch of new festivals in South America & Africa.

Celebrating advertising since 2001

The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana, Switzerland.

International jury composed of

(agencies & advertisers)

12 competitions across all advertising & media sectors

Awards recognized by international rankings

Competitions celebrating innovation & young talents

4 days workshops & conferences

Our Festival Format

Unique networking opportunities

THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR

EUROPEAN ADVERTISERS

What makes us different?

AN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES

What makes us different?

A PLACE WHERE THE EUROPEAN COMMUNICATION LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN

AND BE INSPIRED

OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS, MASTER CLASSES AND HIGH-PROFILE SEMINARS BY

INDUSTRY LEADERS

SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE SURVEY OF THE BEST ADVERTISING CREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING

COMPETITIONS

OUR AWARD BOARD INCLUDES A SPECIAL AWARD DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS

Attendance : A 300% increase in delegate attendance over 10 years Over 180 major advertisers participated in 2011

Competitions :

Over 3000 entries received in 2011 International entries received from 35 different countries

Cristal Festival in figures

COMPETITIONS

MEDIA

THE FUTURE IS NOW

DIGITAL & MOBILE

DESIGN

PRODUCTION FILM

AFFICHAGE

RADIO

CONSUMER MARKETING

PRESSE

PRINT CRAFT

INTEGRATED

BRAND CONTENTS &

ENTERTAINMENT

NEW in 2012

In line with industry developments our key focus points for 2012 are:

CREATION OF THE BRAND ENTERTAINMENT & CONTENT SUMMIT

CREATION OF THE DIGITAL INNOVATIONS DIVISION

LAUNCH OF THE YOUNG TALENT FOUNDATION

Strategic Developments

Our aim is to become the worldwide reference & meeting place for the Brand Entertainment & Content sector focusing

on Music, Gaming, Experiential, Video…

Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector (International). Workshops & seminars held by industry experts in the brand entertainment field. A dedicated networking and meeting place for industry leaders to meet and exchange on the subject. A focus on young talent from the brand entertainment sector.

Brand Entertainment & Content Summit

To become the new hub for talent search and growth opportunities in the Digital Innovations sector: Development of the open Data & Visualization Data sector. Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing. The future of Advertising & Media: new technologies & new advertising formats.

Digital Innovations

As a continuity to the existing talent contests we have decided to develop an association dedicated to supporting young creative talent. The association aims to support & reveal new talent within the advertising and brand entertainment sectors.

Photographer Illustrator

Contest

Poster Contest

Scriptwriting contest

Young Directors’ Forum

New Talent Foundation Soundtrack contest

The Cristal Festival also organises meetings and seminars all year round

The Academy is a learning & networking platform open to established members of the communication industry. Advertising, Media, Production, MarCom and Telecom professionals, meet regularly to

discuss important topics relating to their community.

Cristal Academies

MEDIA ACADEMY

CREATIVE ACADEMY

WOMEN ACADEMY

REGULAR MEETINGS

EXCHANGES

NETWORKING & KNOWLEDGE

SHARING

WORKSHOPS & CONFERENCES

NETWORKING

LEARNING & PEDAGOGY

SEMINARS & SUMMITS

INDUSTRY LEADERS

EXPERIENCE SHARING

Academies Planned for Italy

Belinda Rowe Managing Partner Worldwide

Zenith OptimediaGroup

Film/Radio/Print/Outdoor

Mark Waugh Global Managing Director Newcast

at ZenithOptimedia Group

Marco Tinelli CEO

FullSIX Group

Consumer Marketing

Integrated & Brand Content Jury Presidents 2011

Eric Quennoy Executive Creative Director

Wieden + Kennedy

Media

Cyber & Mobile

Filip Nilsson Chairman & Executive Creative Director

Forsman & Bodenfors

Ora Ïto Designer Ora-Ïto

Design

Italian Jury

Marco Tinelli CEO

FullSIX Group

Italian Jury 2011

Lorenzo Marini

President & CD

Lorenzo Marini Group

Karim Bartoletti

Executive Producer

Film Master

Andrea Stillacci

Founder & President

Hererzie

Riccardo Robiglio

ECD

Leo Burnett Group

Bruno Bertelli

ECD

Publicis Group

Film/Radio/Print/Outdoor Film/Radio/Print/Outdoor Consumer Marketing

Consumer Marketing Integrated & Brand Content Production

The Head Liners Exhibition

ITALIAN INSTITUTIONAL PARTNERS

ITALIAN MEDIA PARTNERS

KEVIN ROBERTS CEO Worldwide, Saatchi & Saatchi BRIAN BLOOMER Senior Media Manager, Blackberry UK PAUL SMITH Regional Creative Director EAME, Ogilvy & Mather MATT BUELS Managing Partner, Hungry Man UK DANIEL MOREL Chairman & CEO, Wunderman FERNANDA ROMANO Global Creative Director of Digital & Experiental, Euro RSCG

MAURICIO SABOGAL Worldwide Managing Director, Initiative TOM O’KEFFE Executive Creative Director, Draftfcb North America AKIRA KAGAMI Executive Advisor & Global Executive Creative Advisor, Dentsu OLIVIER ALTMANN Co President & Executive Creative Director, Publicis Conseil RÉMI BABINET Worldwide Creative Director & Co Founder, BETC Euro RSCG

Previous attendees include:

Previous attendees include: MARK TUTSSEL Chief Creative Officer, Leo Burnett Worldwide MAURICE LEVY Chief Executive Officer, Publicis DAVID JONES Global CEO, Havas Worldwide VINCENT BOLLORÉ Chief Executive Officer, Havas Worldwide MICHAEL MAEDEL President, JWT Worldwide JOHN HEGARTY Co-Founder & Worldwide Creative Director, BBH

JEAN MARIE DRU President, TBWA Worldwide FERNANDO RODES VILA General Manager, Havas Group IAIN JACOB Chief Executive Officer, Starcom Mediavest Group EMEA CÉCILIA ATTIAS ex First Lady of France FERNANDO VEGA OLMOS Creative Chairman, JWT Southern Europe & Latin America JACQUES SÉGUÉLA Vice President, Havas Group

COME AND TAKE A BREATH OF FRESH AIR

THANK YOU FOR YOUR ATTENTION We hope to see you from 12 to 16 December 2012 in Crans Montana!