men’s trend direction - fashion frameworks...new local life 3.0 is not a science fiction...

TREND DIRECTIONFW 19/20

MEN’S

UPCOMING MARKETS

PROJECT | MRKET PROJECT | THE TENTS | MAGIC MENS

JANUARY 20-22, 2019Jacob Javits Center, NYC

FEBRUARY 5-7, 2019Mandalay Bay Convention Center, LV

All In is about the coming together of humankind. Inclusion is what brings systemic change, and we are hardwired to want connection and belonging.

CULTURAL MACRO MAP FALL | WINTER 19/20

Selfishly Aware looks at the cause and reaction of a growing portion of our lives being lived on social media. Our visually driven culturehas led us to the “Instagrammabledesign movement”.

The impact of robotics in all forms will likely be the most important agent of change in the 21st century, transforming our economy, culture, politics, and the self.

People are redefining what success means by challenging the traditional routes taken to get there. The flexibility of freelance culture and the idea of access over ownership contribute to the romance of a nomadic life.

FORECAST FW 19/20

ALL IN SELFISHLYAWARE

LIFE 3.0 PURSUIT OF

HAPPINESS

MACRO TRENDS

TAKEAWAYS

Gender Blur Inclusive design New Classics Denim Emphasis Local Shopping Centers

NEW LOCAL

● All In is about the coming together of humankind.

● There is a renewed longing for communities to feel close and a

need for humans to try to understand each other as diversity

rises.

● There’s a push for more progressive societies to embrace the

differences in ability, sexual orientation, gender, cultural

background, and religious beliefs.

● Inclusion is what brings systemic change, and we are hardwired

to want connection and belonging.

MACRO TREND

FORECAST

FALL | WINTER 19/20MACRO TRENDS | ALL IN

ALL IN

KINDRED

Shock Value Design Flexible Living Artistic Collectives Surge Bold Statements

Brockhampton x Converse

FORECAST

TAKEAWAYS

NEW LOCAL

● Selfishly aware looks at the cause and reaction of a growing portion of

our lives being lived on social media

● Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction

● Our dependency on ‘likes’ and followers is turning into a form of social currency

● The “Instagrammable design movement” is where products and spaces

are created with instant photographic appeal to be captured and shared on social media

● Technology companies like Google, Snapchat, and Apple are considering “glanceability” form and function as a means to limit our

distractions

MACRO TRENDFALL | WINTER 19/20MACRO TRENDS | SELFISHLY AWARE

SELFISHLYAWARE

COMPOSITE

FORECAST

NEW LOCAL

● Life 3.0 is not a science fiction conversation, it is the conversation of

today

● The impact of robotics in all forms will likely be the most important

agent of change in the 21st century, transforming our economy, culture, politics, and the self

● Early adopters of IoT have already demonstrated how smart homes,

vehicles, and AI companions improve our daily lives, anticipating our

needs by learning our habits

● Concern for online privacy/ protection is growing with the massive

volumes of data we share online and in the cloud

MACRO TREND

FALL | WINTER 19/20MACRO TRENDS | LIFE 3.0

Performance Correcting Wearables

Otherworldly Silhouettes Auto Cooling/Heating Textiles

Planetary Graphics Ancient & Modern Worlds Combine

WearableX NASA/JPL - Caltech Rice University Art Gallery

LIFE 3.0

ARCADIA

TAKEAWAYS

Astrology Interests Rise Romantic Drama Workplace Sanctuaries Transformative Travel Self Health Care

Botanist RestaurantDeplar Farm, IcelandAssemblage

FORECAST

NEW LOCAL

● The global community is redefining what success means by

challenging the traditional routes taken to get there

● The flexibility of freelance culture and the idea of access over

ownership contribute to the romance of a nomadic life

● We are seeking rest and deeper life meaning during our vacations

● Off the grid travel, retreats, and shared experiences are in

demand

● There’s a dawning of consciousness emerging in the workforce

MACRO TREND

FALL | WINTER 19/20MACRO TRENDS | PURSUIT OF HAPPINESS

LAIR

PURSUIT OFHAPPINESS

TAKEAWAYS

TREND DIRECTIONFW 19/20

MEN’S

KINDREDFALL | WINTER 19/20

MEN’S

MEN | NARRATIVE | KINDRED | TAKEAWAYS

Focus on community

Time-honored classics

Fabrics get better with time

“Surban” living

New applications of tweed

Imperfect harmony

General store merchandising

Year-round layering

Celebrate brand’s heritage

Denim that’s not precious

FALL | WINTER 19/20

MACRO TREND

SEASONAL NARRATIVE

ALL IN

KINDRED

MEN | NARRATIVE | KINDRED | MOOD FALL | WINTER 19/20

MEN | NARRATIVE | KINDRED | WORD BANK FALL | WINTER 19/20

MEN | NARRATIVE | KINDRED | COLOR FALL | WINTER 19/20

MEN | NARRATIVE | KINDRED | MATERIALS FALL | WINTER 19/20

MEN | NARRATIVE | KINDRED | PATTERN + GRAPHICS FALL | WINTER 19/20

MEN | NARRATIVE | KINDRED | KEY-ITEMS FALL | WINTER 19/20

MEN | NARRATIVE | KINDRED | ACCESSORIES + FOOTWEAR FALL | WINTER 19/20

FALL | WINTER 19/20MEN | NARRATIVE | KINDRED | ACCESSORIES + FOOTWEAR

MEN | NARRATIVE | KINDRED | DENIM FALL | WINTER 19/20

COMPOSITEFALL | WINTER 19/20

MEN’S

MEN | NARRATIVE | COMPOSITE | TAKEAWAYS

Democratic luxury

Sporty meets handsome

Personalization is king

Modular style

New evolution of streetwear

Sophisticated shine

Masculine fancy

Expressive color

Continuation of casual

Rethink classic silhouettes

FALL | WINTER 19/20

SEASONAL NARRATIVE

MACRO TREND

COMPOSITE

SELFISHLY AWARE

MEN | NARRATIVE | COMPOSITE | MOOD FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | WORD BANK FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | COLOR FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | MATERIALS FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | PATTERN + GRAPHICS FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | KEY-ITEMS FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | ACCESSORIES + FOOTWEAR FALL | WINTER 19/20

FALL | WINTER 19/20MEN | NARRATIVE | COMPOSITE | ACCESSORIES + FOOTWEAR

MEN | NARRATIVE | COMPOSITE | DENIM FALL | WINTER 19/20

MEN | NARRATIVE | COMPOSITE | BRAND ALIGNMENT FALL | WINTER 19/20

ICER BRANDS DISTRICT @ PROJECT LV

KUWALLAN:OW @ PROJECT LV

ELBOW GREASE DISTRICT @ PROJECT LV

FALL | WINTER 19/20

MEN’S

ARCADIA

MEN | NARRATIVE | ARCADIA | TAKEAWAYS

“Aesthetifacts”

Take the past into the future

Sophisticated wearable tech

Cozy techno

New space age

Lightweight heavyweight

Fabrics that move

Workwear trim

Unbelievable colors

Good looking utility

FALL | WINTER 19/20

SEASONAL NARRATIVE

MACRO TREND

ARCADIA

LIFE 3.0

MEN | NARRATIVE | SUMMIT | MOOD FALL | WINTER 19/20

MEN | NARRATIVE | ARCADIA | WORD BANK FALL | WINTER 19/20

MEN | NARRATIVE | ARCADIA | COLOR FALL | WINTER 19/20

MEN | NARRATIVE | ARCADIA | MATERIALS FALL | WINTER 19/20

MEN | NARRATIVE | ARCADIA | PATTERN + GRAPHICS FALL | WINTER 19/20

MEN | NARRATIVE | ARCADIA | KEY-ITEMS FALL | WINTER 19/20

MEN | NARRATIVE | ARCADIA | ACCESSORIES + FOOTWEAR FALL | WINTER 19/20

FALL | WINTER 19/20MEN | NARRATIVE | ARCADIA | ACCESSORIES + FOOTWEAR

MEN | NARRATIVE | ARCADIA | DENIM FALL | WINTER 19/20

FALL | WINTER 19/20

MEN’S

LAIR

MEN | NARRATIVE | LAIR | TAKEAWAYS

Cool formal

Focus on winter cottons

All about the senses

Clothing for experiences

New expressions of leather

Dark + dreamy florals

Super sophisticated accessories

Dramatic outerwear

Tailored denim

A gent & his club

FALL | WINTER 19/20

MACRO TREND

SEASONAL NARRATIVE

PURSUIT OF HAPPINESS

LAIR

MEN | NARRATIVE | LAIR | MOOD FALL | WINTER 19/20

MEN | NARRATIVE | LAIR | WORD BANK FALL | WINTER 19/20

MEN | NARRATIVE | LAIR | COLOR FALL | WINTER 19/20

MEN | NARRATIVE | LAIR | MATERIALS FALL | WINTER 19/20

MEN | NARRATIVE | LAIR | PATTERN + GRAPHICS FALL | WINTER 19/20

MEN | NARRATIVE | LAIR | KEY-ITEMS FALL | WINTER 19/20

MEN | NARRATIVE | LAIR | ACCESSORIES + FOOTWEAR FALL | WINTER 19/20

FALL | WINTER 19/20MEN | NARRATIVE | LAIR | ACCESSORIES + FOOTWEAR

MEN | NARRATIVE | LAIR | DENIM FALL | WINTER 19/20

men’s trend direction - fashion frameworks...new local life 3.0 is not a science fiction...

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