menciptakan dan membangun website

8/14/2019 Menciptakan dan Membangun Website

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Menciptakan dan

Membangun WebsitePemasaran Interaktif Coky Fauzi Al



Site Denitionand Planning

InformationArchitecture Site Design

SiteConstruction

Site MarketingTracking,

Evaluation,Maintenance

1

2 3

5

4

6

The SiteDevelopment

Process



1 Site Denitionand Planning



Site Denitionand Planning

Goals andObjectives

Collect and Analyze

the Information

Prepare the Budgetand Resources

Dene the scopeof content

The Interactive Functionalityand Technology Support

The Dept and Breadthof Information Resources

Interview and Selecta Site Design Firm

Register

Domain Name

Select ISP

Identify the Audience



Goals and Objectives Issues

• What is the mission of your organization?

• How will creating a Web site support yourmission?

• What are your two or three mostimportant goals for the site?

• Who is the primary audience for the Website?



Goals and Objectives Issues

• What do you want the audience to think ordo after having visited your site?

• What Web-related strategies will you use toachieve those goals?

• How will you measure the success of your

site?• How will you adequately maintain the

nished site?



Production Issues

• How many pages will the site contain? What is themaximum acceptable count under this budget?

• What special technical or functional requirementsare needed?

• What is the production schedule for the site,

including intermediate milestones and dates?• Who are the people or vendors on the

development team and what are theirresponsibilities?



Production Issues

• Will your site production team be composed of in-house people, outside contractors, or a mix of thetwo?

• Who will manage the process?

• Who are your primary content experts?

• Who will be the liaison to any outside contractors?• Who will function long-term as the Webmaster or

senior site editor?



Technology Issues

• What browsers and operating systems should yoursite support?

• Network bandwidth of average site visitors

• Dynamic HTML (HyperText Markup Language) andadvanced features?

• How will readers reach the support personnel?• Database support?

• Audiovisual content



ISP Issues

• In-house Web server or outsourced to Internet Service Provider(ISP)?

•Unique domain names available (multihoming)

• Disk space or site trafc limitations or extra costs

• Adequate capacity to meet site trafc demands?

•Twenty-four-hour, seven-days-a-week support and maintenance?

• Statistics on users and site trafc?

• Server log analysis: in-house or outsourced?



Choosing The Right

Domain Name

• BrandingYahoo!, Google, Amazon, Monster, and eBay

• Keyword

Las-Vegas-Realty.com



If you have a large ofine advertising budgetand the budget necessary to brand yourorganization, I'd recommend a brandabledomain. If, on the other hand, you're workingon a shoe-string budget, choose a keyworddomain and let the search engines bring the

customers to you.



Six Quick Tips1. Don't include a specic location, unless you serve only that

location

2. Cut to the chase, keep it simple, it's easier to remember

3. Avoid siting your site on an ISP server that uses the usesthe name of the ISP such as:www.< isp_name >.co.uk/<company_name>/

4. Buy a cheap domains, don't pay the big bucks

5. Buy the variations

6. Keep it legit, try to avoid .ws, .tv, .biz, etc, most respect isgiven to .com, .net, or .org domains



Selecting ISP

•The performanceBandwidth issues

• The availability



Budgeting Issues• Salaries and benets for short-term development staff and long-term

editorial and support staff

• Hardware and software for in-house development team members

• Staff training in Web use, database, Web marketing, and Web design

• Outsourcing fees

• Ongoing personnel support for site

• Ongoing server and technical support

• Database maintenance and support

• New content development and updating



The Teams

• Site sponsor

• Site owner

• Project manager• Site designer

• Site editor

• Content developer

• Webmaster

• Stakeholders



Customer Needs Methods

• Interviews with marketing staff

• Questionnaire to companies

• Informal interviews with key accounts

•Focus groups

• Reviewing competitors’ website



Website Business Models

• The Portfolio Site: Like a Business Card onthe Web

• The Basic Commerce Model: Sales andProts, exp. Amazon.com or Buy.com

• The Content Model: Based on Advertising,exp Yahoo!

• Community Sites

• Hybrids or Combinations Sites



2 InformationArchitecture



• Inventory all existing content

•Describe what new content isrequired

• Dene the organizational structure

of the site.



Information

Personalised

Easy to nd

Timely

Up to date

Accurate

Clear

Detailed

Relevant

High Quality Information Content of Website



Five Basic Steps in Organizing Information

1. Divide your content into logical units

2. Establish a hierarchy of importance among theunits

3. Use the hierarchy to structure relations amongunits

4. Build a site that closely follows your informationstructure

5. Analyze the functional and aesthetic success of your system



Site Prototypes

• The best way to test site navigation anddevelop the user interface

• To allow the graphic designers to developrelations between how the site looks andhow the navigation interface supports theinformation design



Site Navigation Issues

• Consistency

• Simplicity

• Context



3 Site Design



To produce all the content components and

functional programming and have them readyfor the nal production stage: the constructionof the actual Web site pages.

The Goal



Basic Interface Design

• User-centered designClear navigation aids, No dead-end pages, Bandwidth andinteraction, Simplicity and consistency, Design integrity andstability, Feedback and dialog

• AccessibilityAlternates and fallbacks, Accessibility guidelines, Gracefuldegradation



Site Structure

• Squences

• Hierarchies

• Webs



Hierarchies



Webs



Site File and Directory Structures



Site Elements

• Home pages• Menus and subsites

• Resource lists

• Site guides• “What’s new?” pages

• Search features

•Contact information and user feedback

• Bibliographies and appendixes

• FAQ pages

•Custom server error pages



Graphic Design Issues

•The speed of downloading graphics

• The screen resolutions of the computer

• The number of colours on screen

• The type of web browser used



Top Ten Web Design Mistakes1. Fonts Problems

2. Non-Standard Links

3. Annoying Flash

4. Content That's Not Written for the Web

5. Bad Search

6. Browser Incompatibility

7. Cumbersome Forms

8. No Contact Information or Other Company Info

9. Frozen Layouts with Fixed Page Widths

10. Inadequate Photo Enlargement



4 Site Construction



At this stage web pages will beconstructed and lled out withcontent



To Dos

• Finished HTML for all Web pages, all page contentin place

•Finished navigation link structure

• All programming in place and linked to pages, readyfor beta testing

• All database components in place and linked to sitepages

• All graphic design, illustration, and photography inplace



To Dos

• Final proofreading of all site content

• Detailed testing of database and programmingfunctionality

• Testing and verication of database reportingfeatures

• Testing of site reader support procedures,answering email, etc.

• Archives of all site content components, HTMLcode, programming code, and any other sitedevelopment materials



Tools for Site Construction

• Basic text and graphic editorsNotepad, Paintbrush, Photodraw 2000

• Specialised HTML and graphic editorsFrontPage, Photoshop, Fireworks, Flash

•Site management toolsDreamweaver, NetObjects Fusion, PageMill,GoLive, Cold Fusion



5 Site Marketing



• Print advertisements

•Radio and television advertisements

• Lobby kiosks in high-trafc areas of your enterprise or inlocal libraries, schools, or other suitable venues

• Direct mail campaigns

• Business cards

• Stationery

• Bills and statements

• Product manuals and product packaging

• Response cards and warrantee cards

• Publications and promotional materials



Marketing Strategy Schedule

• Month 1 - Planning

• Month 2 and 3 - Developing

• Month 4 - 6 Basic Promotion

•Month 6 to 12 - LINKS!

• Month 12 to 24 - Sit back and collect prots



6 Tracking, Evaluation, andMaintenance



• Maintaining the site• Backups and site archives



Success Factors in Developing Site

• Management support

• Clearly dened strategy and objectives

• Strong project management to ensure targets are

achieved• Good skills and experience amongst developers of

the project

• co-operation amongst different parts of thebusiness involved in the project and integration of information systems from the different areas



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