menswear - drapers€¦ · up 36% same 28% down 36% we’ve had fewer we’ve had more sales peter...
TRANSCRIPT
mainstreamCasual trousers were the biggest-selling category at indies polled, but below that suits seemed to be making a surprise return after a number of years of decline. This trend helped suit specialist Brook Taverner hold on to a healthy position as the second best-selling brand of the week, behind only Gurteen
Top 10 Best-selling brands of the week
1 Gurteen2 Brook Taverner3 Meyer4 Magee5 olymp6 Camel Active7 Douglas8 Weird Fish9 Fynch-Hatton10 Remus Uomo
Top 5Best-selling categories of the week
1 Casual trousers2 Suits3 Jackets4 Casual shirts5 Knitwear
Top 5Best-selling casual shirt brands of the week
1 Eterna2 Fynch-Hatton3 Melka4 Gant5 Gabicci
Quickfire questions
Which brand do you think has the most growth potential?
1 Brook Taverner2 Gurteen3 olymp 4 Remus Uomo5 Fynch-Hatton
Which brand do you think is declining in importance?
1 peter England2 Lyle & Scott3 Gabicci
If you have placed repeat orders, which brands have you placed them with?
1 Meyer2 Weird Fish3 Brook Taverner
How long have you occupied your current premises?
Average 50 years
How do your first-quarter takings compare with the same period last year?
Up 36%Same 28%Down 36%
We’ve had fewer customers but we’ve had more salesPeter Lewis, owner of Bryn Lewis in Swansea
Walk in the park: Gurteen spring 11
Full of potential: Brook Taverner
of indies polled have placed repeat orders for spring 11
46%
We would have put in repeat orders, but we need all our deliveries firstGrant Mitchell, managing director of Cooper & McKenzie in Dundee
Three lines of text here please three lines few words here please
00%Better
00% Same
00%Worse
Fashion in figures
52%Better
16% Same
32%Worse
Total week’s takings
Average spend
DATE:week ending march 25 2011
+1.4% Year-on-year change
£5,801TOTAL:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending march 25 2011
Average:
£95.52
How does your week’s business compare with this time last year?
April 8 2011 Drapers 11
Drapers spoke to 50 independents about their mainstream menswear business for the week ending March 25. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
indicator
menswearMenSwear trenDSTo catch up with all the latest menswear trends, go towww.drapersonline.com/ trends/menswear
of indies polled have seen a year-on-year drop in footfall
44%