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ENTER

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Today’s SpecialsChorizo and sweet potato salad with creamy olive oil dressing and sun blushed

tomatoes.

Tri colour penne pasta in a chilli and home grown vine

£3.50

£2.50

ORDER

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Menu Design

The aim of this brief was to use menu design to help increase profits for two food establishments.

Chaophraya is a luxury Thai restaurant that do take away food, however they do not advertise this. My idea was to design a luxury take away experience to adhere to more peoples wants and needs.

Pickles and Potter is a Leeds based deli. My idea was to design an app that updates daily to inform the customer of specials and also has an order in advance service.

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9:42Monday, June 8

PICKLES & POTTER

Today’s Specials:

- Carrot and lentil soup- Chicken and chorizo with baby spinach and

home-made dressing salad.- Rocky road cookies.

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ENTER

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HOME

SPECIALS MENU

MAIN MENU

MESSAGE OPTIONS

ABOUT US

BASKET

Today’s SpecialsChorizo and sweet potato salad with creamy olive oil dressing and sun blushed

tomatoes

Tri colour penne pasta in a chilli and home grown vine

tomato sauce

Chilli and chocolate coated sprup flapjack

Raspberry and vanilla pod cheesecake.

£3.50

£2.50

£2.00

£2.00

HOME BASKET

ORDER

ORDER

ORDER

ORDER

D E L I

Today’s SpecialsChorizo and sweet potato salad with creamy olive oil dressing and sun blushed

tomatoes.

Tri colour penne pasta in a chilli and home grown vine

£3.50

£2.50

ORDER

D E L I

HOME

MAIN MENU

SANDWICHES

HOT FOOD

SALADS

CAKES

DRINKS

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HOME

SANDWICHES

BEEFRare roast beef, mayonnaise,

mustard, red onion marmalade, slivers of cheese, tomatoes and

rocket salad

HAMHome roast ham, mature

cheddar, home-made apple & rosemary chutney, butter,

mustard, tomatoes and lettuce

£3.50

£3.50

ORDER

ORDER

HAMHome roast ham, mature

cheddar, home-made apple & rosemary chutney, butter,

mustard, tomatoes and lettuce

TUNA & ROCKETLemon and cracked black

pepper tuna, homemade rocket pesto and crunchy mixed

vegetable salad

PIRI-PIRI CHICKENHome roast chicken in a light

Piri-Piri mayonnaise, sweet chilli jam, tomato and rocket salad

VEGANHomemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable

salad

£3.50

ORDER

£3.20

ORDER

£3.40

ORDER

£2.90

ORDER

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MESSAGE OPTIONS

HOME

I would like to be sent your daily specials message on...

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

1PM

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ABOUT US

Opening Times:Mon-fri: 8.30am - 5.30pm

Sat: 10am-2pmSun: Closed

Find Us:18-20 Queens Arcade

Leeds

HOME

D E L I

HOME

BASKET

BEEF SANDWICH

RASPBERRY AND VANILLA CHEESECAKE

SPARKLING WATER

REMOVE

REMOVE

REMOVE

COLLECTION OPTIONS

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HOME

COLLECTION OPTIONS

I would like to collect my food at...

Name:

Tel:

Total: £9.40

1PM

ORDER

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HOME

Thank you for your order

See you at1PM

JOHN

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9:42Monday, June 8

PICKLES & POTTER

REMINDER:

John, your food will be ready to collect in 15 minutes.

Find us at: 18-20 Queens Arcade Your Total: £9.40

Thanks, see you soon.

Pickles & Potter App Menu Design

The app messages you at customisable intervals (daily, hourly, etc).with information about daily specials. Also available on the app is company information and an order in advance service where the customer can choose what they want and when they wish to collect it to avoid rush hour queues.

The design reflects the interior of the deli with black board and clip board interfaces. The daily specials menu is set up in a such a way that it could be written by hand on the deli blackboard menu and be photographed to upload onto the app.

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Try our new deli app on your smart phone for :

DAILY SPECIALS ALERTSORDER IN ADVANCE

Save time, beat the lunch rush, don’t miss out on our daily specials

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Pickles & Potter App Menu Design

Advertisement for the app will include bus stop signs, black board signage, in store information and also product stickers. The stickers will be added to every customers food order to inform them of the new app. The sticker will also have a scannable tag that links straight to the app store for ease of use.

Chaophraya Luxury Take Away Menu Design

The main problem to solve was making a luxury take away experience that reflected the atmosphere and service you get when you dine in the restaurant. The menu design was a fold out design that reflected the menu you get when you dine in, however it was more compact.

With every take away you will recieve: Branded chopsticks, insense stick, expandable hot towel, branded plates/bowls. Giving the customer more than they expect to help create a memorable experience in your own home.

Chaophraya Luxury Take Away Menu Design

Packaging for the food was very carefully designed to fit in with the theme and feel of the restaurant. I adopted an origami feel to use throughout. Starting with the boxes that the food would come in, the design has a twisted flower effect. The design works well because as the box closes the net folds over itself creating more insulation for the food while it is being transported. Foiled labels are stuck to the relevant boxes stating which food is inside and a ribbon carrier is wrapped round set meals for ease when transporting and dishing up.

The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth both reflecting the menu shape and giving room for many dishes.