@mequoda 1 creating, curating and publishing insanely great digital content

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@mequoda @mequoda Creating, Curating and Publishing Insanely Great Digital Content

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Page 1: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda1 @mequoda

Creating, Curating and PublishingInsanely Great Digital Content

Page 2: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content
Page 3: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

Inventory of What You Sell

Google Visibility

Affinity Content Calendar

Page 4: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda4 @mequoda

Inventory of What You Sell

Page 5: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda5

Gardens Daily Brand Wheel

Page 6: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda6

About Gardens Daily: Product Sales Strategy

Legacy Product = Magazine

Expansion Products = Books, Videos, Digital Magazine & Live Events

Page 7: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda7

About Gardens Daily: Sponsorship Strategy

Page 8: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda8 @mequoda

Google Visibility Report

Page 9: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda9

Defining Your Online Taxonomy

Page 10: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda10

Research Keyword Popularity

Page 11: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda11

Keyword Architecture

Page 12: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda12

Research Keyword Popularity

Page 13: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda13

Researching Keyword Popularity

Google Adwords Keyword Tool

Page 14: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda14

Researching Keyword PopularityGoogle Adwords Keyword Tool

Page 15: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda15

Researching Keyword Popularity

Google Adwords Keyword Tool

Page 16: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda16

Researching Keyword Popularity

CSV file

in Excel

Page 17: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda17

Researching Keyword Popularity

Annual Searches = Monthly*12

Page 18: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda18

Differentiate Keyword Competition

Page 19: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda19

Differentiate Keyword Competition

Page 20: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda20

Differentiate Keyword Competition

Google.com Search Engine

Page 21: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda21

Differentiate Keyword Competition

Why Exact Match Counts are Best

“azalea care” 4,920

azalea care 1,450,000

Page 22: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda22

Differentiate Keyword Competition

Indexing Supply and Demand

Keyword Competitive Index = Annual Searches / Google Listing

Page 23: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda23

Organize Keyword Research

Page 24: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda24

Organize Keyword Research

Defining your Keyword Clusters

Page 25: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda25

Organize Keyword Research

Importing Keyword Clusters Into Keyword Universe

Page 26: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda26

Organize Keyword Research

Google Position

Based on Ranking

GoogleVisibilityIndex

Page 27: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda27

Organize Keyword Research

How to Calculate GVI(Google Visibility Index)

Page 28: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda28

Organize Keyword Research

Importing all keywords into the GVR - Ubers

Page 29: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda29

Organize Keyword Research

Importing all keywords into the GVR - Primaries

Page 30: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda30

Organize Keyword Research

Turning Keywordsinto WebsiteArchitecture

Primary Keywords = Topic Pages

Page 31: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda31

Track Your Results

Page 32: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda32

Track Your Results

Page 33: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda33 @mequoda

Master Content Plan

Page 34: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda34

Defining Your Master Content Plan

Page 35: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda35 @mequoda

Affinity Content Calendar

Page 36: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda36

Creating Your Affinity Content Calendar

Page 37: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda37

Blog Article Promoting Premium Product

Page 38: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda38

Facebook Post Promoting Free Article

Page 39: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda39

Twitter Post Promoting Free Article

Page 40: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda40

Email Newsletter Promoting Free Article

Page 41: @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda41

Don Nicholas

Chief Executive OfficerMequoda Group, [email protected](508) 358-9689

Kim Mateus

Chief Content Officer Mequoda Group, [email protected](571) 313-8779

Thank You

www.mequoda.com/dpb12