meridian business day 11 2009
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Maximize your marketing budget5 ways to
Make Your Web Marketingan Investment and
not an Expense
Corey SmithPresident208 [email protected]
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www.tributemedia.com
Premise
If your website is not
generating leads, it is simply an expense.
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Investment #1: Design
• Sometimes bad design is easy to see– Ugly colors– Busy text– Audio outplaying Pandora or iTunes–Moving icons
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www.tributemedia.com
Investment #1: Design
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Investment #1: Design
• Sometimes it is hard to see at first– Colors just a little bit off– Design is sub-par– Text contrast a little off– No contact form– No call to action (or minimized)
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www.tributemedia.com
Investment #1: Design
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www.tributemedia.com
Investment #1: Design
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www.tributemedia.com
Investment #2: eNewsletters• Generally permission based• Provides a great education platform• Gives opportunity to develop
conversations• If branded to match site, provides
continuity of brand image• Easier than you might think• Be careful not to overdo it
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www.tributemedia.com
Investment #2: eNewsletters
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Investment #3: Online Communities• Allows your site to be linked in multiple ways• Lets others talk about you• You never know how it can positively help you
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www.tributemedia.com
Investment #3: Online Communities
Sign your business up athttp://www.MeridianBusinessDay.com
Sign your business up athttp://www.MeridianBusinessDay.com
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www.tributemedia.com
Investment #4: Blogs
• Blog integrated with (or separate from) your site
• Provides constantly updated content• Provides a point of discussion• Ongoing SEO (search engine optimization)
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www.tributemedia.com
Investment #4: Blogs
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www.tributemedia.com
Investment #4: Blogs
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Investment #4: Blogs• Blog ran only about 10 weeks• It was about the journey, not the destination• Added credibility to diet and program• Cost to Triad Pain Management: $350• During that time, generated 12 new sales• Diet program retail price: $650• 12 x $650 = $7,800 in new sales• Return on Investment: Over 22 times the
cost
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Investment #5: Conversion Form• Immediate Call To Action
– Subscribe to eNewsletter– Download free report– Request a consultation
• Primary goal is to get a lead• Captures email address and maybe
phone• Don’t ask for too much or you’ll lose
them
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Investment #5: Conversion Form
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Your Five Investments
• Design• eNewsletters• Online Communities• Blogs• Conversion Forms
If your website is not generating leads, it is simply an expense.
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www.tributemedia.com
If you need help...
• Tribute Media is a full service web development firm–Website Design and Programming– Content Writing– Custom Web Applications–Web Marketing– Search Engine Optimization– Search Engine Marketing– Pay Per Click Campaigns
Corey Smith - President208 [email protected]
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Conclusion
• Questions?• Comments?• Rude Remarks?
Drop your business card at the backor go to
www.TributeMedia.com/web_starter
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Maximize your marketing budget5 ways to
Make Your Web Marketingan Investment and
not an Expense
Corey SmithPresident208 [email protected]