meritdirect co-op event booklet 2017 meritdirect co-op ... · in this hour-long keynote...

MERITDIRECT CO-OP•2017

TIME TYPE LOCATION TOPIC SPEAKER(S)

T H U R S D AY, J U N E 2 2

7:30-8:30 AM

8:30 AM

8:35-9:30 AM

9:35-10:15 AM

10:15-10:30 AM

10:30-11:00 AM

11:05-11:35 AM

11:40-12:15 PM

Breakfast

Introduction

Keynote

General Session

Break

Breakout Session

Breakout Session

Breakout Session

General Session

Breakout Session

Breakout Session

Breakout Session

Commons

Grand Ballroom

Grand Ballroom

Grand Ballroom

Commons

Hutchinson

Masefield

Zenger

Grand Ballroom

Zenger

Hutchinson

Masefield

Opening Remarks

2017: The Year of Tough Choices

In the Hot Seat: A Panel on M+A, Start-Ups,Disruptors and The Future of Marketing

15 Minute Networking Break

Anomalistics: The Art + Science of FindingWhat’s Wrong With Your Data

Closing the Loop with Campaign Analytics

Multichannel Marketing Metrics:A Case Study in Success

Institution Market Insights in a Shifting Landscape

30 Minutes and 3 Companies Sharing TheirGlobal Marketing Experience

Roll Out the Red Carpet: Applying Analyticsto New Customer Welcome Programs

The Digital Transformation in Media:Opportunities, Challenges and What's Ahead

Robert Sanchez, CEO - MeritDirect

Michael Brenner, CEO - Marketing Insider Group

Moderater: Bruce Biegel, Sr. Managing Director -Winterberry Group

Michael Balsam, VP & Sr. Consultant - Outsell, Inc.

Ana Milicevic, Principal + Co-Founder -Sparrow Advisors

Charlie Stryker, Chairman + CEO -Venture Development Center

Joe Furguiele, VP - MeritDirect

Barbara Falk, Retention Marketing Manager + Marketing Operations Lead - Remedy Health Media

Rob Healy, VP - MeritDirect

Chris Pickering, EVP - MeritDirect

Brian Doyle, Integrated Marketing Consultant - LEBO/Brian Doyle Consulting

Barb Riley, Director of Marketing -Specialty Commerce Corp

Anthony Carraturo, VP - MeritDirect

Christopher Wright, Member Market Development Specialist - IEEE Spectrum

Ethan Simblist, VP - MeritDirect

Peter Long, President - MCH

Karie Burt, VP International - MeritDirect

Nino Gentry, Demand Generation Manager -Curvature

Todd Seirer, Sr. Director, Americas Sales +Marketing - Edmond Optics

Lisa Bauerlein, Commercial MarketingOperations Manager - Lenovo

Kevin Hope, Director - MeritDirect

Michele DiStasio, Circulation + DatabaseManager - Brady Corp.

Moderator: Chris Blohm, SVP - MeritDirect

Byron Crowell, Publisher - Solutions Publishing

Laura McCarron, Associate Director - SourceMedia

Rob Paciorek, SVP/CIO - Access Intelligence

Linda Uslaner, Director, Product Management -IEEE

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F R I D AY J U N E 2 3

SCHEDULE AT A GLANCE

TIME TYPE LOCATION TOPIC SPEAKER(S)

T H U R S D AY, J U N E 2 2

12:15-1:30 PM

1:30-2:15 PM

2:15-2:45 PM

2:45-3:00 PM

3:00-3:30 PM

3:35-4:10 PM

4:15-4:45 PM

4:45-6:30 PM

6:30-7:30 PM

7:30-9:30 PM

9:30-Midnight

8:00-9:00 AM

9:00-10:00 AM

Networking Lunch

General Session

General Session

Breakout Session

Breakout Session

Breakout Session

Breakout Session

General Session

Breakout Session

Breakout Session

Harrison

Grand Ballroom

Grand Ballroom

Commons

Masefield

Hutchinson

Zenger

Grand Ballroom

Hutchinson

Masefield

Mansion Lawn

Mansion

Mansion Lawn

Harrison Room

Harrison Room

Lunch

The Digital Knowledge Center:Modern Marketing and the Power of Data

Alternative Data Facts and Other Lies

15 Networking Break

Coffee is for Closers! Engaging with ABM

Making Customers the Catalyst for Growth

Marketing Automation: 3D Scoring andAnalysis to Up Your Game

Taking Control of Your Data in an IncreasinglyDigital and Impatient World: Become theUNFAIR Advantage

Cracking the Code on Data Access

Visibility Beyond the Conversion: What AdwordsIsn’t Telling You about Your Paid Search Program

Open Time: Relax, Refresh and Recharge!

Pre-Dinner Cocktails

"Market to Table" Dinner in the Mansion

"Data Oasis": The CO-OP After Party -Sponsored by VALID

Hair of the Dog: Continental Breakfast (and then some)

Bloody, Brilliant Ideas! a CO-OP Recap with TerryFlynn and the MeritDirect All-Stars (+Bloody Marys)

Moderated by: Patrick Dolan, COO - IAB

Mark Johnson, CMO - Bombora

Ryan Rolf, VP of Data Sales - Lotame

Luke McGuinness, Head of Data + Monetization- Liveramp

Niraj Deo, Sr. Director, Product Management -Oracle Data Cloud

John Fernandez, VP, Revenue Marketing - Contently

Chris Blohm, SVP - MeritDirect

Eric Newell, Director Client Strategies - MeritDirect

Scott Tinkoff, VP - MeritDirect

Troy Burk, CEO - Right On Interactive

Peg Kuman, Executive VP - V12 Data Group

Jeff Barela, SVP - Dovetail

Maria Jaime | Sr. Marketing Analyst | MeritDirect

Terry Flynn, President - Market Chord

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THURSDAY, JUNE 22

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8:30 AM OPENING REMARKSRob Sanchez, Chief Executive Offier - MeritDirect

KEY NOTE 8:35-9:30 AM

The Year of Tough ChoicesMichael Brenner, CEO - Marketing Insider Group

How the world's most successful marketers decide what to create, where todistribute it, and how to measure it.

Facebook or Snapchat? Email or Youtube? Marketing automation or directmail?Instagram stories or LinkedIn? It's never been easier to be overwhelmed withopportunities to market our products and services to ever growing audiences.Even the most resource-rich brands in the world have to make tough choices.How do we decide what's going to make the biggest impact on our business?

It turns out some of the most successful marketers don't see these aschoices. In fact, they think the answers are obvious. But how?

In this hour-long keynote presentation, bestselling author and keynotespeaker, Michael Brenner will:

• uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line.

• Show you how brands, big and small, have re-invigorated their marketing (and increased sales.)

• Teach you to embrace the approaches that turn complicated marketingdecisions into obvious choices.

• And, most importantly, Michael will show you how to find the time andresources to do the things that have the greatest impact.

Are you ready to rethink your 2017?

GENERAL SESSION 9:35-10:15 AM

In the Hot Seat: A Panel on M+A, Start-Ups, Disruptors andThe Future of MarketingMichael Balsam, VP & Sr. Consultant - Outsell, Inc.Ana Milicevic, Principal + Co-Founder - Sparrow AdvisorsCharlie Stryker, Chairman + CEO - Venture Development CenterModerater: Bruce Biegel, Sr. Managing Director - Winterberry Group

Welcome to the Hot Seat! This panel discussion features three businessleaders who will offer fresh perspectives and unique insights on industry hottopics and emerging trends. We’ll explore how modern marketing is evolvingto meet the needs of today’s businesses, how technology is shaping thefuture of how we gather and analyze data, and how social media and mobileuse are affecting the industry.

NETWORKING BREAK 10:15-10:30 AM

BREAKOUT SESSION 10:30-11:00 AM

“Anomalistics”: The Art + Science of Finding What’s Wrong With Your DataJoe Furguiele, VP - MeritDirectBarbara Falk, Retention Marketing Manager + Marketing OperationsLead - Remedy Health Media Rob Healy, VP - MeritDirect

In a sea of data and a mountain of reports-where to focus? Where to find theitems worthy of, and/or desperate for attention. From Key PerformanceIndicators to Key Code Specific Results, we'll cover the reporting and analysistools that help you find where to focus...and don't cost a fortune!


Closing the Loop with Campaign AnalyticsChris Pickering, EVP - MeritDirectBrian Doyle, Integrated Marketing Consultant - LEBO/Brian DoyleConsulting

Barb Riley, Director of Marketing - Specialty Commerce Corp

Learn how to improve acquisition and retention efforts through improvedcampaign analytics. Two B2B practitioners will share proven techniques andtips.


Multichannel Marketing Metrics: A Case Study in SuccessAnthony Carraturo, VP - MeritDirect Christopher Wright, Member Market Development Specialist - IEEE Spectrum

Ethan Simblist, VP - MeritDirect

Multi-Channel Marketing, a Case Study: Leveraging both digital display andemail marketing to boost conversion rates and ROI. How people basedmarketing can improve response rates when using different channels intandem. Join us to indulge in the success of a membership marketer.


Institution Market Insights in a Shifting LandscapePeter Long, President - MCH

The defining characteristics of today’s institutional environment are volatileand rapidly evolving. Technological innovation, regulatory changes and thenew government administration have all conspired to redraw the landscape,specifically in the healthcare and education sectors. It’s time to take a look athow these changes will affect business to institution marketers.

BREAKOUT SESSION 11:40-12:10 PM

30 Minutes and 3 Companies Sharing Their Global Marketing ExperienceKarie Burt, VP International - MeritDirectNino Gentry, Demand Generation Manager - CurvatureTodd Sierer, Sr. Director, Americas Sales + Marketing - EdmundOptics

Lisa Bauerlein, Commercial Marketing Operations Manager - Lenovo

Join us for a deep dive as we talk to three US companies who have expandedto global marketing. Learn how each company has different approaches,

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THURSDAY, JUNE 22

strategies and execution. Find out what differs from US marketers experienceand take away insight and top tips about what to expect and how to approachthe global marketing landscape.


Roll Out the Red Carpet: Applying Analytics to New Customer WelcomePrograms

Kevin Hope, Director - MeritDirectMichele DiStasio, Circulation + Database Manager - Brady Corp.

What if we lived in a world where we could predict a customer’s future valueright after their first purchase? Good news, we already do! Learn about thetools the best direct marketers in the industry are using to identify potentialtop accounts early on in their lifecycle, as well as the programs put in place tohelp increase new customer retention.


The Digital Transformation in Media: Opportunities, Challenges andWhat's AheadModerator: Chris Blohm, SVP - MeritDirect Byron Crowell, Publisher - Solutions PublishingLaura McCarron, Associate Director - SourceMediaRob Paciorek, SVP/CIO - Access IntelligenceLinda Uslaner, Director, Product Management - IEEE

As digital publishing becomes a critical function for modern enterprises, salesand marketing professionals and executives seek to acquire the latestknowledge and best practices – and perhaps a glimpse into the future. Joinfour media professionals as they take to task the transformation of digitalpublishing, the new skillsets and technologies required to make the jump.

NETWORKING LUNCHEON 12:15-1:30 PM

GENERAL SESSION 1:30-2:15 PM

The Digital Knowledge Center: Modern Marketing and the Power of DataModerated by: Patrick Dolan, COO - IABMarc Johnson, CMO - Bombora Ryan Rolf, VP of Data Sales - LotameLuke McGuinness, Head of Data + Monetization - LiverampNiraj Deo, Sr. Director, Product Management - Oracle Data Cloud

Patrick Dolan, COO of the IAB and founder of the IAB Data Center OfExcellence, will be moderating an all-star digital data panel from leading DataManagement Platforms (DMP’s). The discussion will offer “news you canuse”, helping marketers think strategically about leveraging data in anOmniChannel world. Panelists will share specific case studies on how data isbeing leveraged today while highlighting the latest trends.


Alternative Data Facts and Other LiesJohn Fernandez, VP, Revenue Marketing - Contently

No matter what we do, data is bombarding us from all angles in our personaland professional lives. With so much data available to marketers, it is easy tofind data which leads you in the wrong direction, away from your goals. Learn

about some ways to attack the swarm of data, drive actionable insights, anduse data to help you do your job better, and get off the hamster wheel ofmanaging data all day long.

NETWORKING BREAK 2:45-3:00 PM


Coffee is for Closers! Engaging with ABMChris Blohm, SVP - MeritDirect Eric Newell, Director Client Strategies - MeritDirect

Join two sales pros as they talk about Account-Based Marketing, what it is,and how to implement successfully. In this session you will see how dataplays a major role in ABM, as well as hear about use cases andimplementation steps.


Making Customers the Catalyst for GrowthScott Tinkoff, VP - MeritDirect

The customer file is a direct marketer’s greatest asset. Partnering everexpanding data, enhanced analytics, and new opportunities in predictivemodeling, direct marketers can unlock customer potential unlike ever before.Through real world examples and case studies, we will explore the tips andtechniques that are optimizing efforts and driving improved customerperformance.


Marketing Automation: 3D Scoring and Analysis to Up Your GameTroy Burk, CEO - Right On Interactive

In this session, participants will learn how to apply "3D scoring and analysis"techniques to their sales and marketing process. 3D scoring providesquantifiable insights that can improve audience targeting, increase customerengagement, create more relevant marketing content, increase quality leadflow, shorten the sales cycle, and close more high-margin business.


Taking Control of Your Data in an Increasingly Digital andImpatient World Become the UNFAIR Advantage Peg Kuman, Executive VP - V12 Data Group

What you will learn: • What your customers know about your brand and what you know about

your customers— controlling that dialog to increase revenue

• How to socialize your data creators, and transform silo’s into a shared sandbox

• Evaluate the cadence of each customer communication/touch to manage spend and the journey

• Evaluate the cadence of each customer communication/touch to manage spend and the journey

• What changes you need to make to control all of your data?

• How to become the unfair advantage and be or remain the market leader in your vertical.

Harrison Room is located on the 1st Floor, past Hive Living Room & Bar.

FRIDAY, JUNE 23

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8:00-9:00 AM HAIR OF THE DOG: CONTINENTAL BREAKFAST(AND THEN SOME)


Bloody, Brilliant Ideas! a CO-OP Recap with Terry Flynn, the MeritDirect All-Stars (and Bloody Marys)

Terry Flynn, President - Market Chord

Join Terry Flynn as he covers “what he learned” at the CO-OP accompaniedby the MeritDirect All Stars for “what he missed”. A relaxed recap of impor-tant topics and trends covered at the CO-OP and how they affect YOU themodern marketer, told as only Terry Flynn can tell it. Plus, some fun gifts forour attendees – must be present to win!

THURSDAY, JUNE 22


Cracking the Code on Data AccessJeff Barela, SVP - Dovetail

Marketers have a wide variety of software to select from to get their job doneand to be successful. However, these tools often neglect to tell marketers thatthe backbone of the system is the data. Having flexible access to high qualitydata is the key to ROI. This session will cover what is needed for data,database features and functionality and how to crack the code on the datathat you really need.


Visibility Beyond the Conversion: What Adwords Isn’t Telling You About Your Paid Search ProgramMaria Jaime | Sr. Marketing Analyst | MeritDirect

MeritDirect’s Strategic Services Group (SSG) combines client Paid Searchcampaign data with back-end multi-channel analytics to help drive superiordecision making. Attendees will learn how SSG has helped clients understandthe types of customers their PPC campaigns are driving. Through SSG’s paidsearch management services, VBC is another tool used to measure andimprove direct marketing ROI across channels.

OPEN TIME: RELAX, REFRESH AND RECHARGE! 4:45-6:30 PM

PRE-DINNER COCKTAILS 6:30-7:30 PM

"MARKET TO TABLE" DINNER IN THE MANSION 7:30-9:30 PM

"Data Oasis": The CO-OP After Party - Sponsored by VALID 9:30-MIDNIGHT

Main Building

Red Oak Terrace

Porch

Veranda

Portico Parlor

Foyer Bridge

The

Commons

Masefield

Hutchinson Zenger

2nd FLOOR

The Grand BallroomThe Mansion Building

STAIRS

W E S T C H E S T E R R E N A I S S A N C E H O T E L | W h i t e P l a i n s , N e w Yo r k

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CO-OP SPONSORS

Since 1928, MCH has consistently delivered quality data and information to the institution market. We investin U.S.- based data experts to deliver quality data every day. We know that every data element clients haveto power their operations, sales engagements and marketing programs improves results. For moreinformation about our data and information services and the markets we serve, go to mchdata.com.

At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as ajourney, not just a campaign. So we’ve designed our software to automate the concept of Customer LifecycleMarketing, providing visibility into who is the best-fit and the most engaged for an organization at each stageof the customer journey — from prospect to raving fan.

Applied Information Group delivers innovative database and email marketing solutions for all direct marketers.By delivering customized, effective multichannel and email marketing communications, marketers improvethe efficiency and results across all campaign efforts. AIG’s secure web-based reporting, campaign tracking,and advanced query systems allow you to access your data at any time, in real time, helping you to makedata-driven decisions to optimize your marketing programs.

V12 Data (the combination of Relevate, DataMentors and V12 Group) integrates rich data assets with robusttechnology to provide brands with a seamless and connected customer view. Our solutions bridge the rightdata across channels to power right time multi-channel engagement when, where, and how a brands’ customersprefer. Our data and technology platform links customer records with our proprietary blend of online, offlineand digital marketing data for highly personalized, one-to-one customer marketing, regardless of device orchannel.

Bombora monitors and analyzes business content consumption that indicates potential ‘intent’ to take anaction. Bombora’s Surge TM data shows when research activity within a specific company on a specifictopic is increasing. With this knowledge, marketers and their agencies can orchestrate and align sales andmarketing activity, focusing on those companies that are most likely to engage.

With over 140 unique data assets under contract, VDC assists its clients by defining, identifying, andimplementing breakthrough uses of Big Data to drive solid revenue results and transform existing businesspractices. The VDC success story is based on the unique ability of the organization to continually identifynew and powerful data assets from the Big Data ecosystem and then, in using this expanding base ofinformation to develop applications, information use cases and custom sourcing strategies.

Valid is a global company providing secure solutions for data, payment, identity, and mobile that drive ourclients’ brand engagement with their customers. Our Data Solutions Group is focused on helping our clientscreate profitable and sustainable growth for their businesses by providing them better customer insight,increased customer loyalty and engagement, and a more productive return on their invested marketingdollars.

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FEATURED SPEAKERS

MICHAEL BALSAM, VICE PRESIDENT + SENIORCONSULTANT - OUTSELL

Michael Balsam has been solving for big data since longbefore its namesake. Balsam has built several data drivenbusinesses and has advised many others on data-centric

growth strategies, monetizing data, and business models. Balsam servedas Chief Strategy Officer for Onvia, a recognized provider of information,research and analytics in the business-to-government marketplace. Hefounded Bear Pond Research in 2011 to help companies bring informationservices & analytics platforms to market across a range of verticalsincluding healthcare, transportation, energy and public sector. As VP &Senior Consultant at Outsell, Michael Balsam leads the Business of Datapractice and serves as an executive-level consultant to a range of Outsellclients interested in data related topics. Balsam has advised the U.S.Congress and the Obama Administration on matters of data transparencyand helped to author data transparency components of the 2009American Recovery and Reinvestment Act (ARRA). He has taught businessdevelopment at the University of Washington and graduated from theUniversity of New Hampshire. Balsam has shared his insights with dozensof media outlets, including ABC News, Fox Business News, CNN and FederalNews Radio.

JEFF BARELA, SENIOR VICE PRESIDENT - DOVETAILDATABASE MARKETING, A MERITDIRECT COMPANY

Jeff recently joined MeritDirect through the acquisitionof Dovetail–The Marketing Database Company, which isnow the Dovetail Division of MeritDirect. Over the past

20 years, Jeff, as one of Dovetail’s co-founders, has built numerousstrategic client and partner relationships in the database marketing andCRM space. The Dovetail Division focuses on integrating marketing databy developing, maintaining, and hosting marketing databases. In addition,the Dovetail Division provides the Dovetail Application, a Software-as-a-Service application for marketing database access. The application allowsclients to easily and quickly run counts, extract lists, create reports, andperform a variety of analyses. Jeff’s client-focus ensures marketers havethe resources and tools to fully leverage and maximize their most valuableasset, their data. Jeff continues to cultivate new business by solution-sell-ing marketing database benefits to the marketplace—creating a “best-fit”relationship between the Dovetail Division and its outstanding client roster.

Jeff holds a B.S. degree in Business Administration from the University ofColorado. Prior to co-founding Dovetail, Jeff was the Director of Operationsfor a data management startup company where he helped grow the smallniche company into a dominant company in its sector.

LISA BAUERLEIN, COMMERCIAL MARKETINGOPERATIONS MANAGER - LENOVO

Lisa joined Lenovo in 2008 as the Public Sector SalesOperations Manager. Prior to joining Lenovo, Lisa helda number of key positions at Time Warner Cable. In

2012 she joined the Lenovo relationship marketing team as a Campaign

Analyst and recently took on the position of Commercial MarketingOperations Manager. Working with that team, she is responsible forcreating and directing the contact strategy across all marketing programsfor both B2B and Channel and the management of their marketingdatabases. A winning team member of the Eloqua Markie 2012 MarketingCenter of Excellence Award and the 2016 Best Digital MarketingEcosystem, she is an expert in demand generation programs with a focuson account based marketing, analytics, lead development and lead scoring.

Lisa has a B.S. in marketing from Meredith College.

BRUCE BIEGEL, SENIOR MANAGING DIRECTOR- WINTERBERRY

At Winterberry Group, Mr. Biegel has led more than 200engagements over the past twelve years, serving a wide range of marketers,agencies, direct and digital marketing service providers, and many of theprivate equity firms who invest in the sector. Among others, these includeassignments for Acxiom Corporation, Arvato Services /Bertelsmann AG),eCircle (now Teradata), Capital OneFinancial Corp., Citi, Epsilon, Experian, Facebook, Fluent, Hewlett-PackardCo., Meredith, KRG Capital, KKR, Olson and Time Inc., TranscontinentalInc. and Yahoo.

A DMCNY Silver Apple and Mal Dunn Leader’s award winner, he currentlyserves as a member of the Direct Marketing Association's leadership council,a co-chairman of the annual Innovation Awards, and advises the educationadvisory committee on direct and digital marketing. Mr. Biegel is afrequent, in-demand speaker at major marketing industry conferences andsymposia; recent public speaking engagements include those of the DirectMarketing Club of New York, D+MA, I-COM, the Institute of Direct Marketing(IDM), RampUP, the IAB, and the 4As—as well as events tailored to thedirect mail, print production,n and digital media segments of the industry.

In addition to his role at Winterberry Group, Mr. Biegel serves as a senioradvisor to its affiliated investment bank, Petsky Prunier LLC. He also serveson the board of directors of Throtle Inc. and Zipscene LLC as well on theadvisory boards of four additional emerging data and marketing technologycompanies.

Prior to joining Winterberry Group in 2002, Mr. Biegel served as a directorand CFO of IMXI, owner of ThinkDirectMarketing, where he was president,chief operating officer and co-founder. Earlier, Mr. Biegel served as aconsultant to leading Web services integrator iXL Holdings as part of itsiXL Ventures group. From the late 1980s through mid-1990s he served asdirector and executive vice president, sales and marketing, at VideoFaxSystems, a marketing technology company he co-founded that focused onplace-based media. He began his career at Kidder Peabody as manager ofinternational telecommunications.

Mr. Biegel received a B.A. in history and international relations from theUniversity of Pennsylvania with corresponding coursework at the WhartonSchool in management and marketing.

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CHRIS BLOHM, SENIOR VICE PRESIDENT DATA +MEDIA SERVICES - MERITDIRECT

Chris has been in the data and direct marketing space forover 20 years, and an employee of MeritDirect since itsinception in 2000. He typically works with one foot in the

marketing area and the other in sales, and has led the charge for increaseduse of technology, including CRM and marketing automation adoption andimplementation, and website redevelopment. As the data world haschanged, he has quickly pivoted to new tactics for selling and developingproducts to meet the needs of the modern day marketer. Chris currentlyworks with his customers and takes a consultative approach in areasaround data licensing, audience segmentation, ABM and intent-drivensolutions, and custom data and marketing solutions.

MICHAEL BRENNER, CEO -MARKETING INSIDER GROUP

Michael Brenner is a globally-recognized keynotespeaker on leadership, culture, and marketing. Author ofthe bestselling book The Content Formula, Michael's

work has been featured by The Economist, The Guardian, and EntrepreneurMagazine. In 2017, Michael was named a Top Business Speaker by TheHuffington Post and a top CMO Influencer by Forbes.

Over the last two decades, Michael has championed a customer-centricapproach at organizations large and small. He led sales and marketing forsoftware companies like Nielsen and FullTilt. As an executive at ICR, SAP,and Newscred, Michael's innovative leadership resulted in massive growth.His workshops and keynotes for Fortune 500 brands and tiny startups haveinspired profound personal and professional change.

Today, Michael is the CEO of Marketing Insider Group, founded on the beliefthat strong leaders who champion their teams are the key to unlockingmassive growth.

When he's not working with clients, Michael travels the world helping eventhe most bureaucratic organizations break down silos, create cultures ofinnovation, and build engaged workforces.

TROY BURK, CEO + FOUNDER -RIGHT ON INTERACTIVE

Troy Burk is a recognized thought leader and speaker onthe topics of lifecycle marketing, marketing automation,lead scoring and nurturing, and email marketing. He is

the co-inventor and patent holder of “Lifecycle Marketing Object OrientedSystem and Method.” Troy earned his bachelor’s degree from Ball StateUniversity. He lives in Indianapolis with his wife and three children.

KARIE BURT, VICE PRESIDENT,INTERNATIONAL - MERITDIRECT

Karie joined MeritDirect in 2013 as a Vice President tohead up their newly formed International division,previously she held the position of Senior Vice President

at Mardevdm2. Karie began her direct marketing career in London in 1990,having always worked in the publishing and media arena. In 1997, shetransferred from London to New York to run the North American operationsof Mardev, a division of the world’s largest business information providerReed Elsevier. She then assumed responsibility for Asian operations andwith the merger of Mardev and DM2, additionally undertook responsibilityfor Global Operations and Chicago and London Sales. Her expertise is inB2B data, lead gen, demand gen and marketing automation and shespecializes in working with US-based clients seeking to expand theirbusiness globally. She is well versed in European Data Protection legislationand advises clients on cultural aspects as well the optimum data drivensolutions for targeting audiences outside the USA. Since joining MeritDirectshe has launched OmniChannelBASE International, a global B2Bmulti-channel, response driven database.

Karie’s two passions are international travel and her large, badly behavedrescue dogs; she is still trying to figure out how to combine the two!

ANTHONY CARRATURO, VICE PRESIDENTDATA + MEDIA SERVICES - MERIT DIRECT

Anthony and his team head the majority of our Hi-Tech+ Design Engineering audiences, which include some ofthe biggest names in the publishing arena. His team

continues to exceed expectations year after year and works hard to developextensive relationships with list brokers as well as the direct and agencychannels. He has recently created new in-roads for clients using the “One-Click” and “Double-Touch” methods of Lead Generation via Omni ID andhis team consistently develops programs that help translate the world oftraditional direct marketing data into an evolved and highly sought afterplayer in the lead generation marketplace. Carraturo has been withMeritDirect for 11 years and has 20+ years of direct marketing experienceworking previously with Walter Karl and Lake Group Media. His experienceincludes the consumer publishing, package insert, fundraising, online, IT,and B2B markets. Anthony is a DMA, DMCNY, IAB and HVDMAmember. He has four beautiful children, a loving wife of 20+ years, 2 dogs,at least 4 cats (at any given time); needless to say, a consistently full housein Highland Mills, NY.

BYRON CROWELL, DIRECTOR OF OPERATIONS -SOLUTION PUBLISHING

As The founder of Solution Publishing, Byron publishedthe first “community content” print magazine in 2001.He then helped to move IT Solution Journal to one of the

first all-digital publications. He helped develop their SmartStream platformwhich aggregated B2B content from hundreds of online sources to matchthe perfect story to each reader’s distinct interest. Solution Publishing was

FEATURED SPEAKERS

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a pioneer in syndicated whitepaper lead generation in the early 2000s andcontinues to innovate the demand-gen space for high-tech and HR vendors.

NIRAJ DEO, SENIOR DIRECTOR PRODUCTMANAGEMENT - ORACLE

Niraj heads Oracle Data Cloud’s B2B and new Industryvertical Products. Since joining Oracle in 2012 Niraj ledthe formation of DaaS and founded Data Cloud’s Digital

B2B and Account Based Marketing offerings that drive data drivendecisions upstream for B2B businesses. Prior to Oracle, Niraj led productmanagement at Icertis, which is a leading SaaS startup on Microsoft’sAzure, while at Tata Consultancy he founded the non-linear startup DigitalAdvertising Group and as a business unit head led the Microsoft BU to atenfold increase and 1,000+ engineers that built and shipped cloud and onpremise products for Microsoft. Niraj is an avid long-distance runner and,in his spare time, loves building prototypes of iOS apps.

MICHELE DISTASIO, CIRCULATION + DATABASEMANAGER - BRADY CORPORATION

Michele DiStasio is the Circulation and Database Managerfor the Workplace Safety North America Division of theBrady Corporation. She is responsible for strategic

planning to increase customer retention and maximize customer acquisitionfor the Seton US, Seton Canada and Emedco brands. Over the years,Michele’s varied direct marketing background has also included stints inmerchandising, product management, digital and print production. She isa member of the board of the Brady Corporation Foundation, a charitablefoundation which support organizations that inspire Brady employees in thecommunities where they live and work.

Michele holds a dual degree in Communications and Economics fromBoston College. In her free time, Michele enjoys gardening, keeping fit,travel and family time with her husband Mark, and three sons Michael,Luke and Logan.

PATRICK DOLAN, COO + EXECUTIVE VICE PRESIDENT - INTERACTIVE ADVERTISING BUREAU

Mr. Dolan has been involved with the digital advertisingand media industry for the better part of two decades.He pioneered many of digital advertising techniques

while in senior roles at DoubleClick, now owned by Google. While Directorof Business Operations at DoubleClick he was on the team that developedinterest based advertising, re-targeting and other data related advertisingproducts.

Prior to the IAB he served as the Executive Director of The LocomotionCable Channel, a joint venture between Hearst and Corus Entertainment.Mr. Dolan also served as the director of finance for George Soros’ networkof philanthropic entities, the Open Society Institute, in Europe. Based inBudapest, he managed a budget of over $500 million disbursed in over 20countries in Europe and the former Soviet Union Mr. Dolan received his

B.A. in Economics from the University of Virginia and his MBA fromVirginia Commonwealth University.

BRIAN DOYLE, FOUNDER - BRIAN DOYLE CONSULTING

Brian Doyle is the founder of BDC, LLC an integratedmarketing consultancy offering practical solutions tocomplex business problems.

Recent projects include Interim Director of Marketing, Lands’ End BusinessOutfitters, acting VP of Marketing & Ecommerce for Coldwater Directrelaunch, Interim Director of Marketing, Thos. Moser /Moser Contracting,coached a number of small B2B clients into ecommerce space.

Before starting BDC he held senior marketing roles at J.Crew, Guthy-Renker,Aramark (WearGuard) and directed three start-up businesses as GeneralManager.

For Brian, the fun is in the diagnosis of a business problem. While eachone is unique, the symptoms revealed in the analysis process are surprisinglysimilar. However, given the size of the business and the strength of theinternal staff, the solutions usually require some customization.

When not on the road, you can find Brian in the garden in Pembroke, MAbehind the home he lives with his wife Jacqueline.

BARBARA FALK, RETENTION MARKETING MANAGER +MARKETING OPERATIONS LEAD - REMEDY HEALTH MEDIA

Barbara is a seasoned audience marketer and has ledcustomer acquisition, retention and engagementcampaigns for many print and digital publications.

Barbara has an extensive and diverse marketing background, havingworked for several media companies including BPI Communications,McGraw-Hill, Dow Jones and is currently managing the customer retentionand marketing operations for Remedy Health Media in NYC.

JOHN FERNANDEZ, VICE PRESIDENTREVENUE MARKETING - CONTENTLY

John Fernandez is a marketing leader with eighteenyears’ experience in developing global marketingstrategies to directly impact revenues using technology

and data. John is currently vice president of revenue marketing forContently, a technology company that helps brands create great content atscale. Previously, John has had marketing leadership positions at Diligent,Globaledit, Jibe, Intralinks, Accoona, X3D, and Chessclub.com. An expertin sharing his stories with others, he has spoken at premier conferencessuch as Dreamforce, eMetrics, LeadsCon, C3, Content2Conversion, andFUNNEL.

FEATURED SPEAKERS

// PAGE 11

TERRY FLYNN, PRESIDENT - MARKET CHORD

Terry Flynn is President of Market Chord, a MultichannelSales & Marketing Management Consulting firm, teachingcompanies how to execute omnichannel marketing inpractical terms. Terry's clients link online and offline

marketing teams with their sales counterparts in a way that lifts overallperformance.

Throughout his 20+ year career, he has held executive sales, marketingand operations positions at industry leading companies including HelloDirect (office and cell phone products), Myron Manufacturing (promotionalproducts), Genesis Direct (over 30 consumer catalog titles) andMicroWarehouse (computer software and hardware). Market Chord'sclients range from young VC funded Silicon Valley startups to 60+ yearold second generation family companies across all industries.

JOE FURGIUELE, VICE PRESIDENT - MERITDIRECT, LLC– FCI ANALYTICS & REPORTING

Joe Furgiuele is a Vice President at MeritDirect, LLC, aleading provider of global multi-channel solutions,offering integrated marketing through a wide array of

products and services, including Customer Acquisition and Retention, Dataand Media Services, Marketing Databases, Strategic Services Group andInternational Services.

Before being acquired in 2016, Joe was the Founder and President of FCI,Furgiuele & Company, Inc., a company dedicated to making marketingdata actionable. Founded in 1984, FCI’s focus was helping clients analyzedata, generate information, and create knowledge to drive their marketingefforts forward, through consulting services and custom designedsoftware solutions. These same skills and software solutions nowcomplement MeritDirect’s already prodigious analytical capabilities.

Joe began his DM career at The Kleid Company, a list brokerage firm, andthen worked at CBS Magazines for several years until he left to start FCI.He’s taught Graduate and Under-Graduate courses in Database Marketing,DM Financial Planning & Analysis, and Advanced Analysis, Modeling &Statistics at FIT/SUNY, Mercy College and NYU.

Active in many industry groups and associations, Joe is a long-standingDMCNY member, past Board member, and 2005 recipient of the club’sprestigious Silver Apple Award. Currently the President of the MCMA –Media & Content Marketing Association (formerly the FMA); he was in-ducted into the FMA Hall of Fame in 2009. And, in 2011, Joe was awardedthe Hudson Valley DMA Founders Award. He is also involved in DMAActivities and Councils, most recently, the Integrated Marketing Community.

NINO GENTRY, DEMAND GENERATION MANAGER -CURVATURE

Like you, digital marketer and marketing automationconsultant Nino Gentry has seen the marketinglandscape change vastly in his 15-year career. As the

Demand Generation Manager at Curvature, he attracts leads for a globalcompany with offices worldwide, including Amsterdam and Singapore.Global domination isn’t easy, he faces numerous challenges in terms ofsegmentation, localization and dynamic content. Nino is a frequentcontributor at Merit Direct events and has posted vlogs or speakingsessions to The eMail Guide and his alma mater, UCSB AmericanMarketing Association. In an industry where titles like storyteller, thoughtleader and growth hacker are thrown around recklessly, Nino prideshimself on advocating genuine principles that outlast the trends and buzz-words. Be energetic. Stay positive. Let’s connect.

ROB HEALY, VICE PRESIDENT - MERITDIRECT, LLC –FCI ANALYTICS & REPORTING

Rob Healy is a Vice President at MeritDirect, LLC, whichoffers integrated marketing capabilities through a widearray of products and services. For more than two

decades, Rob has been assisting multi-channel marketers achieve moretargeted, measurable and actionable solutions, particularly focused onstandardizing and organizing data, and leveraging information technologyto inform daily decisions.

Combining technical expertise with a keen sense of direct marketingmetrics, he can speak comfortably to all levels of a marketing departmentas well as to information technology teams. As such he’s been instrumentalin the design, development and deployment of several client facing decisionsupport systems that assist marketers in planning, executing and analyzingtheir marketing programs.

He’s also committed to, and active in, the industry. He has served asTreasurer and member of the Board of Directors of the MCMA, and is acurrent Board Member of the DMCNY.

KEVIN HOPE, SENIOR MARKETING ANALYST, STRATEGICSERVICES GROUP - MERITDIRECT

Kevin is a senior member of the multichannel predictiveanalytics team at Merit Direct known as the StrategicServices Group. This team of experts provides predictive

modeling and strategic services to a wide range of business-to-businessand business-to-consumer-clients across the globe. Although mostlyknown for having a great sense of fashion among his team members, hewears many hats ranging anywhere from advanced predictive analytics,circulation planning, to digital marketing. Kevin holds a BA in Marketingas well as an MBA degree in Finance from Iona College.

FEATURED SPEAKERS

// PAGE 12

MARIA JAIME, STRATEGIC SERVICES GROUP - MERITDIRECT

Maria Jaime works as a Marketing Analyst in MeritDirect’sStrategic Services Group (SSG). Throughout her career,she’s been involved in a wide variety of multi-channel

analytical projects including creating multi-channel attribution models,media mix models, revenue forecasting, circulation management and PPCtesting. She is a graduate from Manhattanville College with a double-majorin Mathematics & Business Management.

MARK JOHNSON, CMO + GENERAL MANAGER - BOMBORA

With over 20 years experience helping build databusinesses in the marketing and media technologyindustry, Marc Johnson leads the strategic growth of

Bombora and heads its marketing team.

Previously Marc served as the CMO of Resonate, a venture-backedanalytics and audience targeting company, named a cool vendor by Gartnerand a four-time Inc. 5000 company. He was the Global Chief MarketingOfficer and North American GM of Experian Hitwise, a consumer insightsand competitive intelligence company operating in 11 countries. Marc hasalso served as Executive Vice President to Buzzmetrics, the first consumer-generated media research firm (acquired by Nielsen).

As Vice-President of Marketing and Product Development at The NPDGroup, Marc created point-of-sale and panel based information servicesfor the world’s top consumer technology brands. Marc spent six years atJupiter Research/Jupiter Media Metrix (now part of Forrester), where hewas Senior Vice President, Marketing and Strategy, overseeing all product,market, and channel development along with strategic PR and eventprogramming. He was also Group Research Director, overseeing allmarketing, media and research and a team of more than 40. He began hiscareer as a direct marketing executive with Meredith Corporation andZiff-Davis.

PEG KUMAN, EXECUTIVE VICE PRESIDENT + CHIEFPRIVACY OFFICER - V12 DATA

Peg is V12’s thought leader and strategic consultant inall things data and is responsible for delivering revenueand growth strategies for brands.

Peg is Executive Vice President and Chief Privacy Office at V12 Data. V12Data is the merger of 3 large data brands- Relevate, DataMentors and V12Group. The company gives brands control of their data through its V12Cloud and augments those solutions with digital and offline data insightincluding demography, and transactional behavior.

Peg is considered an expert in the use of data and information forcommerce, matters of privacy, compliance, and voice communications,and has testified on matters of consumer privacy and information business

practices before Congress and the Federal Trade Commission.

Her experience includes the design and development of innovative datasolutions for business and consumer marketing across numerous sectors,including travel; energy; manufacturing; entertainment retail; consumerpackage goods; financial services; banking; insurance; and health care,among others.

She serves on several corporate boards and is vice chairman of FarmMarket ID.She previously managed business units for several brand marketers,including Publishers Clearing House (PCH) and Fingerhut Corporation.

Peg is a former board member of both the Direct Marketing Associationand Marketing EDGE. Peg is a certified privacy professional, with anInternational Association of Privacy Professionals CIPM [certification ininformation privacy management]. Peg is a proud recipient of DMCNY's2015 Silver Apple Award.

PETER LONG, CEO - MCH STRATEGIC DATA

Peter is the CEO of MCH Strategic Data. MCH’s missionis to help clients uncover business opportunities throughthe use of data and technology solutions. Peter isinstrumental in living that mission. He has been a

leading force behind MCH’s success of pioneering new innovations suchas MCH’s MonitorTM Technology, Infinite Access and is forging newground in developing applications for companies to increase their datavelocity and quality. Peter is an institutional marketing expert and arecipient of the Bob Stone Direct Marketer of the Year award.

LAURA MCCARRON, ASSOCIATE DIRECTOR AUDIENCEDEVELOPMENT - SOURCEMEDIA

Laura joins us from SourceMedia, a B2B digital marketingservices, subscription information, and event companyserving senior-level professionals in the financial,

technology, and healthcare sectors. Currently she leads their AudienceDevelopment team as the Associate Director, overseeing the execution ofdigital campaigns for the strategic growth and enhancement of theirdatabase and subscriptions. Previously, Laura worked in both the technologyand fashion sectors both in-house and agency side. She’s an alum of theUniversity at Albany and the Fashion Institute of Technology.

LUKE MCGUINNESS, HEAD OF DATA PARTNERSHIPS -LIVERAMP

Luke McGuinness is the head of Data Partnerships at Liv-eRamp and leads the development and growth ofLiveRamp’s IdentityLink Data Store. The majority of

Luke’s career has been focused on data and research in the marketingindustry. Before LiveRamp, Luke was SVP of Data & Research at Collective,where he had responsibility for data partnerships, audience products andmeasurement initiatives. Luke holds a BA from Colgate University and aJD from Fordham University School of Law.

FEATURED SPEAKERS

// PAGE 13

ANA MILICEVIC, PRINCIPAL + CO-FOUNDER - SPARROW ADVISORS

Ana is an accomplished entrepreneur, versatile executive,and digital technology innovator. She is the co-founder andprincipal of Sparrow Advisers, a global strategic

consultancy helping marketers and C-suite executives navigate thedata-driven adtech and martech waters. A pioneer of digital datamanagement, Ms. Milicevic was responsible for the development of theDemdex platform (now Adobe Audience Manager) from its early daysthrough its successful acquisition and integration into the Adobe DigitalMarketing suite. Most recently she established Signal's Global StrategicConsulting group and helped Fortune 500 customers adopt advanced andpredictive analytics across their marketing, ad ops, and digital contentbusiness units at SAS. Earlier in her career Ms. Milicevic held key leadershiproles in media and entertainment startups and scale-ups in both Europeand the United States. Her consulting portfolio includes executing initiativesin 50+ countries and advising companies on go-to-market strategies allaround the globe. Ana is currently a mentor at New York’s Entrepreneurs’Roundtable Accelerator (ERA) and a frequent speaker on topics of adtech,martech, innovation, customer experience, data management and effectiveuses of customer data.

ERIC NEWELL, SENIOR DIRECTOR, CLIENT STRATEGY- MERITDIRECT

Eric Newell is Senior Director of Client Strategy atMeritDirect. He has more than 10 years of experiencedeveloping data driven demand creation strategies that

help some of the world’s largest technology companies maximize theirinvestment in marketing automation and CRM platforms, create internaldatabase efficiencies, expand target audience reach and implement bestpractices for data stewardship and campaign delivery to drive business results.

Eric is certified by SiriusDecisions in demand creation and ABM strategies,holds a certificate in Product Management from General Assembly, is agraduate of Dale Carnegie and holds a BS in Marketing from Suffolk Uni-versity’s Sawyer School of Management.

ROB PACIOREK, SENIOR VICE PRESIDENT + CHIEFINFORMATION OFFICER - ACCESS INTELLIGENCE, LLC

Rob has been with Access Intelligence since 2001 andcurrently serves as Senior Vice President and ChiefInformation Officer. Rob oversees Centralized Digital

Services, Audience Development, Production, Network Operations andTechnical Support, and he also chairs the company's RevTech Team whichwas created to focus on driving revenue growth. He previously served onthe Technology Planning Committee for the Town of Rockport, Massachusetts,while serving as the Network Administrator for the Rockport Public SchoolDistrict. Rob also has a BA in Actuarial Science and a Master's Degree inMath Education from The Ohio State University and alsosuccessfully completed ABM's B2B Advanced Leadership Program at

Northwestern University in 2013.

CHRIS PICKERING, EXECUTIVE VICE PRESIDENT +MANAGER - MERIT DIRECT

Christopher Pickering is a Managing Owner at MeritDirectand also serves as Executive Vice President of CustomerAcquisition & Retention and Database Solutions. Chris

has 20+ years of experience in direct marketing. Prior to joining MeritDirect,he worked at Discover Financial Services, Experian/Direct Tech, and Direct Media.

In addition to marketer, service bureau, and customer acquisitionexperience, Pickering earned an MBA in Marketing and StrategicManagement from the University of Illinois-Chicago. Currently he workswith MeritDirect clients and strategic partners developing circulationstrategies and solutions for both acquisition and retention efforts.

In 2005 Pickering co-authored Libey and Pickering on RFM and Beyondwith Don Libey. A revised edition of the book was released in 2008.

BARBARA RILEY, DIRECTOR OF MARKETING -SPECIALTY COMMERCE

Barb Riley has been solving circulation and analyticproblems for nearly 25-years. Learning the industry aspart of the National Business Furniture organization, she

went on to work with Lab Safety Supply and C&H Distributors beforemoving to the consumer market with Norm Thompson Outfitters. Now asDirector of Marketing for Western Schools, she is working to combine theprincipals of business-to-business and business-to-consumer marketing inorder to provide continuing education to nurses and other healthcareprofessionals. And now, after two coast-to-coast moves in the last twoyears, Barb is looking forward to exploring Boston and the New EnglandArea!

RYAN ROLF, VICE PRESIDENT DATA SALES - LOTAME

Ryan leads the global Sales and Account Managementteams for Lotame's Data Exchange. After launching thebusiness in 2010, Ryan has led audience targetingpartnerships and client relationships with advertisers

and platforms across the advertising ecosystem. Ryan is most recentlyexcited with the advancements in data quality initiates across the industry,as well as the convergence of TV and Digital. Ryan is pursuing his MBA atNew York University - Stern School of Business and has a BBA fromUniversity of Wisconsin-Madison.

// PAGE 12

ROB SANCHEZ, CEO - MERIT DIRECT

Rob’s career has stretched over 25 years, during whichtime he forged key business relationships with manymarketers including Fortune 500 as well as marqueetechnology and media clients. He has been recognized

multiple times by BtoB Magazine as a “Who’s Who” Thought Leader in theindustry.

Rob Sanchez brings a dynamic blend of data and media expertise and anability to grow the business in his role of CEO. As one of the originalpartners of MeritDirect, he started the List Management + InteractiveServices area, which later became Data + Media Services. He has servedon the Management Committee since its inception, as a Managing Partnersince 2009 and as CEO since 2012.

TODD SIERER, SR. DIRECTOR, AMERICAS SALES +MARKETING - EDMUND OPTICS

Todd is the Senior Director of Sales and Marketing forEdmund Optics, a global manufacturer of opticaltechnology and products. Todd received his BS in

electrical engineering from BYU and his MBA from The Wharton School.Someday he hopes to become a Japanese gameshow producer.

ETHAN SIMBLIST, VICE PRESIDENT DIGITAL SERVICES- MERIT DIRECT

Ethan Simblist brings 16 years of digital advertisingexperience, driving revenue growth with a diverse groupof companies. Ethan is an expert in cutting-edge digital

solutions, including programmatic advertising, real time bidding, adexchanges, demand side platforms, sell side platforms, brand awareness,display, direct response, mobile advertising, video advertising and databasemarketing.

Ethan started his digital career in 2000 at Lake Group Media where heascended to Director of L@ke interactive, the direct marketing company’sdigital division. Ethan went on to manage the DM Solutions team atInterActiveCorp (NASDAQ: IACI), launched ContextWeb’s (Adsdaq) AgencyTrading Desk, and also helped a number of other startups bring newtechnology and solutions to market. Ethan now heads up MeritDirect'sdigital division driving digital sales through data licensing, video advertis-ing, online display, native and mobile marketing.

DR. CHARLES STRYKER, FOUNDER + CEO - VENTUREDEVELOPMENT CENTER

Dr. Stryker is the Founder and CEO of the VentureDevelopment Center, Inc. VDC is the leading provider ofdata strategy and data sourcing to many of the major

information services providers. His clients include Acxiom, LexisNexis,TransUnion, and many other global information firms including

Merit Direct. In addition, many of the world’s largest brands look to hisfirm to insure they are familiar with and effectively using “Big Data”techniques. These clients include; AOL, Cisco, EMC, IBM, Disney, Time Inc.and many others. His firm is retained by more than 50 of the leading new“Big Data" companies including; Bluekai, and Live Ramp. Previously, DrStryker was a President of InfoGroup, was on the faculty of the WhartonSchool, and has served on many boards of information companies of bothpublic and private companies. In 2014, he was selected as the DataInnovator of the Year by the Direct Marketing Industry and has presentedat a Ted conference where he described the future of “Big Data”. Dr. Strykerreceived the BS and MS in Electrical Engineering and the PhD. in computerscience from New York University.

SCOTT TINKOFF, VICE PRESIDENT - MERIT DIRECT

Scott Tinkoff is a Vice President of Customer Acquisition+Retention at MeritDirect. He has more than 10 yearsof experience in direct marketing. Prior to joiningMeritDirect, Scott spent time in various circulation,

analytics and brand management roles at Uline and School Specialty.

Scott is dedicated to driving customer growth and increased ROI throughcirculation planning, strategy and analytics.

Scott earned a BS in marketing from Iowa State and an MBA fromUniversity of Wisconsin-Oshkosh. He currently serves as the President ofthe Board of Directors for a non-profit serving special needs youth, KEENChicago.

LINDA USLANER, DIRECTOR PRODUCT MANAGEMENT- IEEE GLOBALSPEC, INC.

Linda Uslaner is Director of Product Management forIEEE GlobalSpec. As a digital strategist, she manages aportfolio of products including Engineering360, IEEE

Spectrum, GlobalSpec Newsletters, programmatic and content marketingofferings, generating revenue and pipeline for electronics and industrialsuppliers. Previously, Linda was Marketing Director for UBM Tech’sElectronics brands and events where she focused on development andimplementation of marketing programs. Earlier in her career, Linda wasemployed with Frost & Sullivan and The NPD Group.

CHRISTOPHER WRIGHT, MEMBERSHIP MARKETING +SALES SPECIALIST - IEEE

Chris is a marketing professional with a demonstratedability to use data driven decision making in thedevelopment and evaluation of marketing campaigns

and business strategies. In his 15+year career, he has worked for HSBCBank as an AVP and Marketing Manager, The Lenskold Group as a SeniorMarketing Consultant. Currently he works for IEEE in Piscataway with afocus on driving IEEE membership.

// PAGE 14

Our solutions areas focus on specific products and services engineered to solve distinct challenges in the data, direct marketing, and analytics space.From helping customers understand and monetize data assets, attract and extract value from customers and prospects, decipher and respond to the KPI’sof their business or any hurdle along the way, MeritDirect walks with our clients on the road to higher profitability, less cost, and deeper, more meaningfuland actionable insights.

CUSTOMER ACQUISITION + RETENTIONOur Customer Acquisition + Retention division has been helping clients reach newcustomers, gain market share, retain current customers, and extract value for over15 years.

DATA + MEDIA SERVICESThe Data + Media Services division is the data monetization arm ofMeritDirect and focuses on generating the highest possible return on data assets.

DATABASE PRODUCTS + SERVICESFrom private prospecting environments to cooperative databases, MeritDirect has the expertise and technology to understand the challenges of themodern marketer and deliver a creative, innovative solution.

DIGITALOur approach to the digital world mirrors engagements to other channels in thatwe provide customized solutions based on specific needs and outcomes of ourclients. Our solutions areas include hyper-targeted display, acquisition versusretention campaigns, and re-targeting.

CONSULTING + ANALYTICSAnalysis and assessment are the driving forces behind change,improvement and the implementation of 'best practices'. MeritDirectoffers integrated services designed to enhance all your marketing plans for bothshort and long term gain.

RESEARCH + DATA MANAGEMENTMeritDirect has developed a stack of services and linked to our OmniChannelBASEdatabase to deploy a suite of products to solve not only the hygiene issue, but alsoenable strategic contact acquisition.

INTERNATIONAL SERVICESMeritDirect has created a division focusing on the specific challenges and needs ofthe international marketer. By replicating our North American strategy andcombining with experts in the international space, we offer a safe haven to tacklemulti-national outreach.

2 International Drive • Rye Brook, New York 10573 | P: 914.368.1000 • www.meritdirect.com | @MeritDirect

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