merja helle, aalto taik and johannes peltola, vtt: hyperlocal content: do or die
TRANSCRIPT
Hyperlocal - Do or die
12.4.2011
Merja Helle
Aalto University Taik
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Janne Kaijärvi, editor-in-chief, SanomaNews/City
Newspapers:
”The fate of traditional media is decided by how it can fulfill
people’s need for hyperlocal information.
Can it genuinely take the community and readers along to
create content and give them a change to improve their
neighbourhood through media.”
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C
Text messages and mobile photos
Mobile photos
1 000 -1 500 a month
Text messages
2 000 a month
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Pilot new modules for hyperlocal User
Generated Content (UGC) and profiled
multichannel content distribution and ads
Investigate and develop content creation and
work processes and metadata handling for user
produced photos, text messages and service data
Pilot and test user friendly mobile phone
interfaces for sending UGC data and receiving
profiled content
Local advertising solutions
Aims of Hyperlocal project
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New techno-economic paradigm
Technology
Economics
Organization
Customer need
Offering
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Online: From our readers
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In the making:
What kind of
sports facilities do
we need ?
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Research in 2010
Aalto TAIK Analyzing end developing
newsroom work processes = Process innovations
Mobile reporters practices and motivations
Analysis of mobile picture content
Aalto TKK Automatic photo enhancement
system developed and tested
Metadata issues investigated
Categorization of picture classifications
Also
Report by Martti Lintulahti: Benchmarking the role of media companies in producing hyperlocal content
University of Tampere JDRC
State-of-art –report on models of co-creation of content
Interviews with mobile reporters
Metropolia
Two prototypes for UGC pictures and video platforms for Android and integration with Sanoma client
User tests with Tampere University of Technology
Tampere Univ. of Technology
Report of user-interfaces for mobile reporters
Evaluation and user tests of Metropolia’s Android user interface
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Hyperlocal content creation
Readers become more active
Fresh news and more readers
Identity crisis with journalists
New work tasks and roles
Integration of web and print
Dialogue with readers
Metadata issues crucial
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B C
Old media content model
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New hyperlocal content model
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Journalists: Yes and maybe
“I caught the click fever, the feedback is concrete
and immediate”
“User generated content has provided us with many
original news which have been later cited by other
media”
“I must confess that sometimes it is a challenge to
write headlines about a cat saved by firemen or even
humiliating to write a story about a heart shaped
potato”
New roles and tasks:
Community manager, navigator, moderator
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Journalistic authority – what is it?
We write and you read. Authority to choose topics and framing
Diminishing
Helping people make a difference in their lives
– in dialogue with people
Increasing
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User-generated photos - topics
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“Cycling is my way of life and I always carry a
mobile phone and a camera with me. I observe
things and take pictures whenever I am at an
interesting place.”
Reader photographers do not usually specialize on
some specific topics. They are interested in
photographing funny situations, crowd gathering
events, pets, nature, animals etc.
Also some professional or semiprofessional
photographers
.
Accidents and events
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UGC steps
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Let’s fix it
together
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Automatically enhanced images
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Quality of automatic image enhancement
methods
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Categorization of pictures
Accident (car accident, fire) (“onnettomuus”)
Vandalism (“ilkivalta”) and littering (“roskaaminen”)
Exceptional text (e.g. poster, advertisement)
Non-functional city infrastructure (fix my street)
Animals in exceptional places
Weather condition which is exceptional in relation to the time of the year
Mass event
Unusual machine or device
Funny vegetable/street art
Other
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Why image metadata?
Hyperlocal Content: Active community and profiled delivery
Johannes Peltola, VTT
Jyri Korenius, Huittisten Sanomalehti
Satu-Marja Mäkelä, VTT
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Active community and profiled delivery: ”Palveleva Huittinen” Research Environment
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Active community and profiled delivery
MEDIA
Processes, metadata,
changes in work processes
USER
needs + motives
LOCAL BUSINESS
ADVERTISER
needs+motives
CHANNELS
tools, concepts, brands
MUNICIPAL
NOTIFICATIONS
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Active community and profiled delivery: challenges
Local newspapers are facing challenges in their operatingenvironment
• Advertising sales for news paper is decreasing
• New competition from large Internet based players: Google,Facebook, etc.
How local media organizations can boost their advertisingbusiness by utilising their expertise on local communitycommunication
How to change the working model for supporting active local content production and advertising
How to actively offer end users the content that they are interested about
How to solve technical challenges related to:
• Easy to use interface for creating semantically tagged content
• Collect the interest profiles from the end users
• Offer relevant recommendations to the end users
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“Palveleva Huittinen” research Portal
Yhteisön tiedottaminen
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Results
Survey on existing services: mobile & hyper local
• E.g. Geodelic, Goupon
Group of 20++ content providers has been recruited to test and support development on the Hyperlocal case
• Vision is more clear and value of co-operation is visible to all players
Research site for “Palveleva Huittinen” has been created for testing the project results and promoting results
Personalised recommendations based on Facebook information and semantic profile
• Profiled recommendations of local companies
Mobile test version of the “Palveleva Huittinen” research service has been created: iPhone
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Benefits of the results
The business field seems to change more rapidly than expected
Benefits for the local media companies
• Processes for taking over electronic media and linking printed media with it.
• Offer versatile advertising solutions
• Strengthen the relationship with local community
• Better serving of readers with up-to-date local and targeted information
Benefits for the community
• Increased visibility in local region
• Comfortable interface for publishing ”tweet”-alike information for local community
• Channel for mobile advertising