Content Development Credentials

CREDIT SUISSE

About Credit Suisse

Credit Suisse is a leading global

financial institution offering services in

private and investment banking, and

asset management. It was founded in

1856 in Zurich, Switzerland.

In Singapore, Credit Suisse was established in 1973, and specialises in

wealth management.

The Global Megatrends Conference 2013 In January 2013, Credit Suisse held the Global Megatrends Conference

2013 in Singapore, which aims to:

Present trends in commerce and scientific research

Foster interactive discussions with entrepreneurs, specialists and international industry leaders

Offer fresh perspectives on global shifts in power and on implementation of investment strategy

Work Delivered Siren developed all messaging and content pertaining to the Global Megatrends Conference 2013

Researched and recommended regional speakers who could support the key messages Credit Suisse envisaged for the Megatrends platform

Took charge of the event programme and the invitations to participants

Drafted speeches of internal stakeholders

Created and managed a microsite that contains general information about the event as well as speakers’ background information

Served as Credit Suisse’s conference secretariat for global speakers

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Microsite

The Rt Hon Sir John Major KG CH, former Prime Minister of the UK and Senior Advisor to Credit Suisse, attended the Conference as as a moderator

Mr. Lim Hng Kiang, Minister for Trade and Industry of the Republic of Singapore, delivered the Opening Address and served as Guest of Honour

More than 350 private wealth clients attended the Conference

Panel discussions were led by industry experts, as well as Credit Suisse’s economists, sector specialists and strategists

Used RFID/QR Code Tag technology in the conference registration process

Highlights: Global Megatrends Conference

ISC GLOBAL

About ISC Global ISC Global is an independent, non-asset based 4th Party Logistics (4PL)

provider that plans, steers, and manages all aspects of the supply chain

to maximise supply chain efficiency and minimise cost.

After seeing great success in Europe, ISC Global set up operations in

Singapore in 2011.

Objectives

Build interest and understanding for adopting 4PL model in trade and logistics

Increase brand awareness

Create potential for new business leads

through editorial exposure and targeted events

Work Delivered

Siren proactively managed media outreach and engagement with top tier trade

and industry regional publications by crafting opinion pieces, press releases,

and byline articles

Identified and coordinated speaking and networking opportunities within

industry summits and conferences for C-level executives

Sourced and organised speaking and networking opportunities for bespoke

breakfast briefings and industry conferences alongside various Chambers of

Commerce and associations

Set up and manages the content of thought leadership LinkedIn page, ‘Supply

Chain Think Tank’

Drafted introduction letters to high-level employees in targeted businesses and

industries and received responses for more information and invitations to pitch

Designed and manages the ISC Global website

Designed and distributed bi-monthly e-newsletters as industry updates

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Thought Leadership LinkedIn Group

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Event Invitation Standing Banners

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Website – Home page Website – Media Coverage

Content Developed for Marketing Collateral

E-Newsletter Brochure

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Media Exposure

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Media Exposure

About ITSC

Established in 1990, the Information

Technology Standards Committee

(ITSC) is a neutral and open platform

for industry and government parties

to come together and agree on

technical standards.

It advances the national Infocomm standardisation programmes and

facilitates Singapore’s participation in international Infocomm

standardisation activities.

Objectives

To create a quarterly e-newsletter for industry practitioners that will:

promote awareness and wider use of Infocomm standards

provide insights on latest technology trends and standards

communicate the benefits of standards

showcase best practices among the standards communities

ITSC e-newsletters

Siren has been managing the production of Setting The Standard, ITSC’s quarterly e-newsletter, from conceptualisation to content development.

With content written and syndicated from industry experts, the e-newsletter aims to update the community on the latest technology trends and standards development

THANK YOU