metalayer, now colayer at internet expo

Nov. 2002, Niki Flandorfer +41 79 40 30 169

U R ONLINE and U R not alone... none of us is as smart as all of us


Collaborative Value Networksbased on Personalized

Inter- and Extra-Organizational Communication Strategies !

Metalayer builds Collaborative Business Relationship Environments

What we do:


1994

EV

OL

UT

ION

IN

TE

RN

ET

US

AG

E

Brochure-ware

1995 1996 1998 2001

CustomerInteraction

TransactionEnabler

Real-TimeOrganization

2002

CollaborationHub

Interactivity creates new communities. It is now possible to manage unique relationships. This possibility changed many TRANSACTIONAL relationships into CONVERSATIONAL relationships, characterized by an aligning of interests that would have been thought impossible a few years earlier.

[ Source: CISCO SYSTEMS ]

Transactional Relationship(E-Business)

Conversational Relationship

(Collaboration)

CollaborativeTrading-Hub

1:1 Relationship

Marketplaces


The metalayer is a software layer placed between the application-layer and the presentation-layer.

From the user's perspective, the metalayer provides one more abstraction layer between the hardware and the user environment. It consists of METAOBJECTS (XML), which provide an adaptive and user friendly computer interface, mainly through three services:

• Integration of information, applications and people • Personalization to the user specific needs • Security and authentication

METALAYER

We build the NEXT GENERATION LAYER:

Presentation LAYER

Application LAYER

Data LAYER

…but intellectual capital is the currency of the digital economy, and no amount of technology can save the organization that fails to make that simple connection.

XML


The original intent of the Internet was to bring people together to share ideas, knowledge, and improve productivity – In short, to intelligently communicate and collaborate.

Knowledge Communities or Communities of Interest are the only content and collaboration products that go to the heart of the Internet’s original intent. That is, to empower communities of employees, partner, and customers to collaborate and interact efficiently over the Inter-, Intra- , and Extranet.

Community-HubMultiple and cross-collaborativeInter-Enterprise Communities of Interest.(Intranet, Internet and Extranet)

Enterprises are looking into ways to build, manage and incorporate c-technology solutions and services into existing internal or external Portals, eMarketplaces and within the extended Enterprise. To be competitive in C-Commerce, Enterprises are focusing on building highly personalized, collaborative inter-company value community networks.

Community Networks


Create

Capture

Organize

Access

Use

Share

Knowledge Creation Company

Collaborate Innovate

Informationsharing / Content

Content / InfoKnowledgeApplication

Data Sharing

ProcessBarriers

BusinessValue

IDEA & Knowledge

Creation

BrainstormingLearning

Application

CollaborationSharing/

Discussion

1

2

3

5

4

HUB


Main differentiator and competitive advantage: Collaboration Software Solutions are hardly to compare. While most of them are [self-contained collaboration applications], metalayer provides the infrastructure for the creation and management of multiple communities.

Set of Collaboration Tools

File Sharing

Real Time Collaboration

Asynchronous Collaboration

Other functionalities

Existing Collaboration / Sharing Software in themarket

Personal Portal(Meta-Workplace)

(HUB) Multiple Collaboration CommunitiesTimes-Page, Context, eLearning,Cockpit, SMS, Forms.....


‘ C ‘ o m m u n i t y

‘ C ‘ o l l e c t i v e l e a r n i n g

‘ C ‘ o m m u n i c a t i o n

‘ C ‘ o l l a b o r a t i o n

‘ C ‘ o n t e n t

‘ C ‘ o r r e l a t i o n

‘ C ‘ o n t e x t

‘ C ‘ o – c r e a t i o n

‘ C ‘ o l l e c t i v e M i n d

‘ C ‘ o n t i n uou s e d u c a t i o n

‘ C ‘ o – w o r k i n g


Community-HubMultiple and cross-collaborativeInter-Enterprise Communities.(Intranet, Internet and Extranet)

Enterprise Virtual Knowledge Workplace

(R+D)

Care

Sales

Marketing

Manage Business

Make / Produce

(R+D)

Buy


Community

Transport

(R+D)

Care

Sales

Marketing

Manage Business

Make / Produce

(R+D)

Buy

Your Inter-E

nterprise


Healthcare

Networks Healthcare discussions (Community)

Knowlege travells via language !


Healthcare

Networks

Fallvignette / Questionnaire


Healthcare

Networks

Fallvignette ResultsDiscuss, brainstorm and learn from others

within the Knowlege community


1


2


3


4


MCH = Metalayer Community Hub


Tacit Knowledge isn‘t caputred, it‘s exchanged:

When we ask for help, we‘re asking people toshare what‘s in their head, their know-how and perhaps to assist us in understanding meaning and application.

That‘s very different from looking something up in a Database.

Highly collaborative KM Community - vs – Knowledge Database

Max. only

15%of Knowledge

is stored in yourcompany

Databases !

The community is the best judge whether the social

network is “good”

KM has matured:

- Communities becoming acceptable structural units.

- We come into existence through participation with others.

- Understanding is basically socially constructed with others.

- Once integrated, knowledge becomes part of our identity.

- Integration often happens while discussing with somebody.

- A lot of what we know is distributed across other people.

Question: ?How do we engage people’s hearts, not just their minds ?


MCH = Metalayer Community Hub

Discussion Object:Contextual conversations with Community members.

Q & A Object:Question and Answer conversation for collective problem solving.


QUESTIONAIRE

Questionnaire Object:Survey Object:Collective Surveys and group questionnaires for the community members.


IMG

Image Object:Use images forvisualization


Real-time Meeting / Chat Object:Discuss “ synchroneous / realtime“ with community members in the context of “ asynchronous“ conversations.

SUMMARY: Summarize the messages like “minutes“ of meeting.


MEDIAMedia ObjectStream and share your Video or Sound with your community members.

WebCam: 30 USD


PRESENTATION

Presentation Object:Create Virtual Meetings and present your Project. You can overtake the moderation.

Share (ppt slides, HTML Sites, any documents, flash etc etc..)


One of the most powerful human learning capacities is

through socialization, observing behavior by others and copying

their behaviors and beliefs. Humans learn to speak and

survive in their culture almost

entirely by socialization.

We often learn by observing how others are rewarded and

punished for their behaviour.

eLearningSocialization whitin Community-Network !


Knowledge needs context - Without context to specify time, place, and relationship with others, it is just information !

C o

n t

e x

t


eLearning

eLearning

eLearning Object:Create eLearning Modules on the fly within the context of the community.

HOW DO WE LEARN ?- 10% of what we read- 20% of what we hear- 30% of what we see- 50% of what we see & hear- 70% of what we discuss with others- 80% of what we experience- 95% of what we teach someone else


HTML

HTML-OBJECT:


SMS

SMS-OBJECT:


RATING

RATING-OBJECT:


VOTING-OBJECT:


VIRTUALRECEPTION


K-ITEMOBJECT


SMALIMGOBJECT


Co-drawingObject


Questionnaire


Todo Object


Long-TextObject


NEWS DISCUSSION FILE

FILE (M) FILE (V)

IMG

MESSAGE-BOX Q+A QUESTIONAIRE

MEETING

VOTING

PRESENTATION

KEY REGISTRATION INVITATION

RATING

FILE BOX

WEB-LINKMEDIA

QAA

+ SAVE CHAT

RESTRICT ACCESSSMS

PLUG-IN WHAT YOU NEEDAND WHEN YOU NEED IT !

HTML

WBT / eLearning

YOU MAYBE DO NOT MANAGE KNOWLEDGE,

BUT AT LEAST YOU PREPARE THE SPACE IN WHICH OTHERS CAN START

TO CREATE IT ?

Search Agent

Pattern


CUSTOMERSUPPLIERS

PARTNERSEMPLOYEESADIMOBSERVER

PROVIDERCOMMENTER

VIEWERVISITORNO ACCESS

You (People) manage the Hub – it is not about IT, it‘s about PEOPLE (everybody).Technology is human-centric designed. We expect it to actively and adaptively support our performance and productivity.

The biggest innovation is the use of technology to improve the effectiveness of Information and Knowledge Sharing within “Collaborative Portal Hubs”

22 collaborativeObjects. Managed by People within the Enterprise(Portal Platform)


INTERNET BROWSERS

PHONES, PADS

DEVICES WIRELESS

TV’s

CARSXML [XSLT]

Enterprises should focus on easy re-purposing of content for delivery in multiple formats and on multiple platforms and devices.


(R+D)

Care

Sales

Marketing

Manage Business

Make / Produce

(R+D)

Buy

Your Inter-E

nterprise

INFORMATION

Reality is cut out by a frame that is made for acertain purpose. Information only refers to the

part of the reality that is within this frame.

INFORMATION


(R+D)

Care

Sales

Marketing

Manage Business

Make / Produce

(R+D)

Buy

Your Inter-E

nterprise

INFORMATION



INFORMATION

Speculation is more important than facts,immagination is more important than knowledge.

(Alber Einstein)

From a very early age, we are taught tobreak apart problems, to fragment the

World. This apperntly makes complex tasksand subjects more managable.

But we pay a hidden enormous price: wecan no longer see the consequences of our

actions. We lose our intrinsic sense of connection to a larger whole.

(Peter Senge)


(R+D)

Care

Sales

Marketing

Manage Business

Make / Produce

(R+D)

Buy

Your Inter-E

nterprise

INFORMATION



Reality is viewed from a ceratin angle. By changingPersepective (i.e. changing contexts) one can see

different aspects of the reality and it‘s backrounds.

KNOWLEDGE

INFORMATION

Speculation is more important than facts,immagination is more important than knowledge.

(Alber Einstein)


The value of an individual's knowledge depends upon the smartness with which it is used in the entire system. The organizations that will truly excel in the future will be those who discover how to tap people's commitment and capacity to learn at all levels (META-LAYER) of the Organization. To be successful with Knowledge Management, you have to understand People and their Relationships, how they learn, how they think, and what motivates them. The price of that, or call it the logical requirement is that you have to work on an open CULTURE of TRUST and TRANSPARENCY.


TIMES-PAGECONCEPT


(R+D)

Care

Sales

Marketing

Manage Business

Make / Produce

(R+D)

Buy

Your Inter-E

nterprise

INFORMATION

IntelligentSearch Agents


Who am I .....What am I .....How am I .....(within this context)


Hub-IntangibleAsset Cockpit


Metalayer, a Pharma / Healthcare focused company.


MCHMPP = META-COMMUNITY NETWORK CONCEPTS seamlessly integrates one-to-one, one-to-many and broadcasted-interactions into one META-HUB (personal Portal MPP, which gathers all relevant information from multiple enterprise Community-Hubs all over the Globe. (THIS WE CALL THE LAYER)

MCH = METLAYER COMMUNITY HUB

MPPMPP = METLAYERPERSONAL


The Community Networkis just a Part of KM

In our view, leading companies will make strategic decision to movetoward creating “highly collaborative value networks”.

They will leverage new community technologies and completely new working models that can differentiate the response

to each individual !

Success of companies in the network rests on their ability to managethe individual and match them profitably with capabilities to

serve, educate and retain them over a long term.

ability to managethe individual and match them profitably


Focus on New

Knowledge

Focus onExisting

Knowledge

Process Focus

Content Focus

1.

2.

Captu

ring

and L

ocatin

g

Transf

er a

nd

Sharin

g

3.

Creat

ing a

nd

highly

colla

boratin

g

KNOWLEDGE

A Model of Company Knowledge Development. Collaboration in Knowledge Management is focused on getting the users not only to use the systems but also become highly active contributors of Content and Knowledge.

Source: University of St. Gall

Prof. Georg Von KroghProfessor of Management at the University of St.Gall

{Advisory Board Member]Professor Von Krogh's current research is in the areas of strategic management and cooperative strategies including knowledge and competence development.

KnowledgeCOMMUNITIES

http://www.unisg.ch/


Knowledge-intensive Enterprises go new ways toward highly interactive and cross-collaborative communication-Strategies. We understand, that If your WEB-STRATEGY doesn‘t explicitly address the fundamental changes in KNOWLEDGE-WORKER EXPECTATIONS, your enterprise will be at risk soon !!

Demonstration Transaction *WEB –Community-Service*

Traditional Media

Online Media

extremlyeffective

midlyeffective

CustomersSupplier

Partner

People

Employee

EXPE

CTA

TIO

NS

Enterprises (whether they like it or not), will be forced in future to customize interaction with their key constituents. Community-Building is a vital step toward the Knowledge-Workplace.


The number of eRelationships will dramatically increase in future and we will not be able to handle these relations in the

way, we handle them today.

Metalayer builds [eRelationship management software] for handling

information sharing and collaboration.

eRelationships


Companies, whether they like it or not, will be forced to customize interaction with their key constituents. Customization of interactions in the E-conomy is no longer a luxury or even a nice-to-have; it’s a must-have !

Design

Make

Sell

Buy

Care

Customer

Partner

Supplier

EmployeeKnowledge

Manage Business


Enterprises will provide Community-Hub‘s to bundle their visitors in groups of

interest and to manage communities.

Community Hubs will be implemented in most Portals, Marketplaces and WebSites

to ensure People Relationships.

eMail will be dead soon !


C-Commerce, is the set of electronically-enabled collaborative interactions between an enterprise, its

suppliers, trading partners, customers and employees.

Otherwise known as collaborative commerce, c-commerce leverages the Web to create and maintain an interactive

business community of employees, trading partners, suppliers and customers.

This real-time Internet connectivity enables data, intellectual capital, human resources and processes that were once considered internal to be shared – and used –

by the collaborative community at a large.

Definition of C-Commerce[Date: Mai 2001]

http://www4.gartner.com/UnrecognizedUserHomePage.jsp


FORRESTER RESEARCH spoke with 50 Fortune 1000 executives responsible for Communication in Product Development to ask how they collaborate internally and with partners. (externally)

What is the most frequent cause of problems in yourproduct development process ?

Source: Forrester Research

36%32%

26%

18%12%

8%

Not enough upfront planning

Misalignmentsof

expectations

CommunicationSilos

InsufficientResources

PoorSupply Chaincoordination

TechnicalProblems


FORRESTER RESEARCH spoke with 50 Fortune 1000 executives responsible for Communication in Product Development to ask how they collaborate internally and with partners.

To what degree do you collaborate with yourbusiness partner today and in 2002 ?


Little or none

Occasionally

Frequently

Extensively

Don’t know

32%

18%

2%

18%

30%

TODAY

18%

6%

26%

40%

10%

Year 2002

Percent of 50 Fortune 1000 companies interviewed (multiple responses accepted)


What tools do you use to collaborate for product development ?

Source: Gartner Group

FORRESTER RESEARCH spoke with 50 Fortune 1000 executives responsible for Communication in Product Development to ask how they collaborate and communicate internally and with partners.

eMail

Phone, Fax, Conference Call

Meetings

Document sharing

Other

82%

12%

2%

Percent of 50 Fortune 1000 companies interviewed (multiple responses accepted)

Project ManagementApplications 16%

90%

92%

Web-based tools

26% The Internet remains untapped for web-based interaction and communication.

Despite communication and documentation struggles, firms have not yet used the Web.

Communities of Interest Networks will play a big role of corporate wide

communication, Knowledge andLearning Strategies.


eMail as a Problem Contributor:

eMai

l sen

t p

er D

ay (

in M

io)

US

1995 1999 2002

1000

2000

3000

4000

5000

6000

7000

8000

300Mio

8000Mio

3500Mio

How many eMails do you want today ? eMail as a Problem Contributor in theKnowledge-Industry. eMail will just not be the system to handle our relationships in future and to improve Knowledge and Innovation between Groups of PEOPLE .

- Fragmentation of Information / Knowledge- Taken out of the context (No Knowledge)- Not (really) researchable for others- Unorganized value Content- Noise Medium … a lot of JUNK !!- Self-Centric and (Blind Copy Behavior)


?

?

?

??

Enterprise e-Mail Systems Are No Longer EnoughE-mail systems no longer meet the needs of most users. E-mail is not just about the enterprise any more – it is about global communication and collaboration among an increasingly diverse population of participants and devices:



eMail is a PROBLEMContributor !

Most People [especially Knowledge-Workers] understand the value of online communities in today’s networked marketplaces.

eMail will just fail - in our data intensive networks of Human Interactionsand collaborative Relationships. Conversational Environments will change existing Messaging.

Collaborative -Business is deferent:

Community-Business is deferent:

eMails often frustrate Knowledge workers !



Email will never reach collaborative harmony !EMAIL IS JUST NOT ENOUGH FOR C-BUSINESS

Email is ubiquitous and widely accepted. It is good for asynchronous single exchange between two people (private) but it has fundamental shortcomings for virtual collaboration and intelligent communication in the networked business economy.

A It lacks the ability to easily structure a discussion among a group of people.

B It lacks the ability to organize discussions - other than by attempting

to remember to file associated items in the same folder, or with the samekeywords or title.

C It is fundamentally a noisy medium. Gartner Group estimates that the

increase in email may lead to knowledge workers spending two hours a day sorting through and reading their email, with a significant **signal to noise ** problem.

D It clearly lacks the ability to easily incorporate business rules

and structures, so as to move a collaborative process forward step by step, or to permit people to have different, clearly defined roles and

responsibilities vis a vis the process.


A cultural Learning, Knowledge-Sharing and context-driven Discussion Framework is key for

successful KM !

Building a culture of sharing, collaboration and innovation is a critical success factor of any Business.

Innovate

Enterprise KM

Dynamics

Enterprises cannot drive the cultural dynamics of KM through management directives.

Share

Operational Foundation for KM

Operational Rolesand Responsibilities

Incentives and Recognition

Time and Space forCapture, Collaboration

People Education Change Leadership

CollaborateCommunity-Members

Inter-EnterpriseComty-Hub‘s

are the Killer-Apps of

the Future


Knowledge Attitude

Smart Professionals Have an AttitudeVA

LUES

BEL

IEFS

BEH

AVI

OR

S

INDIVIDUALS TEAM ORGANIZATION

SELF-ESTEEM RESPECT TRUST

MY COMPANYBENEFITS FROMMY KNOWLEDGE

MY KNOWLEDGEGROWS WHEN

IT FLOWS THROUGTHE NETWORK

I AM RESPONSIBLEFOR LEARNING

LEARNING SHARING CODIFYING


Smart Professionals Run of Fun

Smart Professionals Run on FunE

FF

EC

TIV

EN

ES

S

PROFESSIONAL LEVEL

FORCE &CONTROLL

APPRAISAL & REWARD

FUN, NETWORKED AND FULLFILMENT


INDUSTRIAL COMPANY

They’re ALL Brains, No Body.

LARGE BODY

SMALL BRAINS

KNOWLEDGE COMPANY

ALL BRAINS

NO BODY

IntangibleAssets


“Real Organization” work and information flow through a vast web of informal channels

ThomasSenjor Executive

RosaSecretary

AlbertManager

EricManager

MarthaManager

MartinManager

SusanManager

Roger

Sharon

Gandice

Leena

Anne Nancy

Kathi

William

Hans

(External entities not included in Thoma’s organization chart)

RegulatorAgencies

ComputerDatabase

Vendors CustomerSalesDept.

MarketingDept.

FinanceDept.

REALITY

?


The Metalayer Competitive advantage: XML - EXTENSIBLE Markup Language - as a product philosophy !

Other than most of today’s state-of-the-art applications, which use XML as an Information exchange standard only, metalayer is using this new technology to store knowledge and as an [application philosophy throughout the product].

This provides the metalayer products with a [flexibility], which no other current standard technology can provide.

XML XML

XML - PHILOSOPHYXML - PHILOSOPHYXML - PHILOSOPHYXML - PHILOSOPHY


XML [ XSLT]

Technology for Collaboration

Leading companies will make strategic decision to movetoward creating “highly collaborative value networks”. Based on new community technologies and completely new working models that can differentiate the response

to each individual !


Upside Down ! Community Projects are extensible………

Project

1

2

3

Time

Project

1

2

3

Time

AnalysisRaw-

Design

DetailAnalysis

DetailDesign

DataTransformation

GOLIVE

Analysis

eXtend Analysis

eXtend

Analysis

eXtend

BusinessValueAnalysis

eXtend

BusinessValue

GOLIVE

Analysis

<< A very eXtensible approach >>

COMMUNITYPROJECTS

SoftwarePROJECTS


Still many people believe that the hoarding of knowledge is power, a philosophy that may help (weak, self-centric individuals) but hurts Enterprises. [With or without Internet Networks]

Inter-Enterprise Knowledge-Worker understand and have experimented the immense power of collaborative and collective Knowledge workingenvironments.


We build the NEXT GENERATION LAYER:

The best way to predictthe future is to invent it !

- The right team- The right approach- The right business-model- The right vision- The right timing- The right business value- The right clients- The right track-record


ARE YOU INTERESTED IN YOUROWN COMMUNITY NETWORK ?

metalayer, now colayer at internet expo

Technology

t i o n c o n t e n

r n i n g

t i o n c o w o r

u n i c

n t e x t c o c r e

u n i t y

knowledge communities

software layer