metro Россия
TRANSCRIPT
20082016
2015 2
METRO INTERNATIONALCirculation / readership
The largest international newspaper
4 continents, 23 countries, 125 cities, 17,6 million readers The Guinness book certificate
METRO INTERNATIONAL IN RUSSIA
METRO-MOSCOWMETRO-PETERSBURGMETRO-KAZANMETRO-NOVOSIBIRSKMETRO-ОMSKMETRO-CHELYABINSKMETRO-YEKATERINBURGMETRO-NIZHNIY NOVGORODMETRO-ROSTOV-ON-DONMETRO-UFAMETRO-TOLYATTIMETRO-SMOLENSK
EUROPEHUNGARYITALYHOLLANDPORTUGALRUSSIAFINLAND FRANCECZECH REPUBLICSWEDEN
USANEW YORKBOSTONPHILADELPHIA
CANADATORONTOMONTREALOTTAWAVANCOUVER CALGARYEDMONTONHALIFAX
LATINAMERICA
CHILEBRAZILMEXICOECUADORGUATEMALACOLOMBIAPERUPUERTO RICONIKARAGUA
CHINAHONG KONG
KOREASEOULBUSAN
Source: www.metro.lu
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2015
METRO RUSSIADaily and weekly issues
3 3
Russia’s largest cities
Daily
Weekly
Circulation:Moscow – 470 000 copiesPetersburg – 330 000 copies
Total: 800 000 copies
Source: www.metro.lu, www.metronews.ru
Circulation:
Kazan – 150 000 copiesNovosibirsk – 90 000 copiesOmsk – 50 000 copiesChelyabinsk – 100 000 copies
Total: 980 000 copies
Voronezh – 70 000 copiesYekaterinburg – 70 000 copiesRostov-on-Don – 80 000 copiesNizhniy Novgorod – 140 000 copiesUfa – 100 000 copies New!Tolyatti – 100 000 copies New!Smolensk – 30 000 copies New!
High quality• More than 500 professional
journalists work worldwide at Metro World News – internal Newswire Agency
• Metro has strong partnership with CNN and BBC
• The design of newspaper was created by the world’s best designers
• All content and design changes are being obligatory examined in focus groups
• Since Autumn, 2008 Kenya Hunt, popular New York fashion critic, works in Metro
2016
2015 4
Can make money and like to spend it
55% female, 45% male Readers’ age
Wealth of Metro Moscow readers
Division criterion – share of expenses on grocery and public services in household budget (less than 25% - high-income, 25-50% - upper middle, 50-75% - lower middle, more than 75% - low income)
73% younger than 55
75% work or study
69% have middle or high income
47% have higher education or incomplete higher education
High income
Upper middle income
Low income
Lower middle income
METRO RUSSIA SYNDICATEReader’s profile
Social status
40% - TOP-MANAGERS AND SPECIALISTS11% - WHITE COLLARS19% - BLUE COLLARS 5% - STUDENTS15% - PENSIONERS10% - OTHERS
Source: TNS Russia, NRS May 2015 – October 2015
2016
2015
METRO MOSCOWCirculation / readership
5 5
Metro is daily No.1 in Moscow
Circulation: 470K copies. Readership: 1 187 K people Dailies readership
FREE MOSCOW DAILY NEWSPAPER
published by Mondays, Tuesdays, Wednesdays, Thursdays, Fridays
page format: A3
full-colored
free distribution
Source: TNS Moscow, NRS May 2015 – October 2015
2016
2015
METRO MOSCOWDistribution
6 6
Unique Metro distribution network
In the 160 most traffic-loaded subway stations Passenger traffic in subway
managers and specialists in subway in the morning
Traffic jam distribution
• 123+ distribution pointsall main roads inside 3rd Transport Circle
• 30 000 copieseveryday in traffic jams
7.00AM - 11.00AM – during the white collars rush-hour, at the time where the most solvent citizens use subway
after 8.00AM – in traffic jams
THE MAIN 160 SUBWAY STATIONS
342 PROMOTERS IN SUBWAY
THE MAIN PRINCIPLE: «ONE COPY PER ONE READER»
Source: TNS Moscow, M’Index 2015/1
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2015
METRO MOSCOWReader’s profile
7 7
Can make money and like spending it
52% female, 48% male Readers’ age
Wealth of Metro Moscow readers
Division criterion – share of expenses on grocery and public services in household budget (less than 25% - high-income, 25-50% - upper middle, 50-75% - lower middle, more than 75% - low income)
72% younger than 55
73% work or study
60% have middle or high income
49% have higher education or incomplete higher education
High income
Upper middle income
Low income
Lower middle income
Social status
41% - TOP-MANAGERS AND SPECIALISTS11% - WHITE COLLARS17% - BLUE COLLARS 4% - STUDENTS16% - PENSIONERS11% - OTHERS
Source: TNS Moscow, NRS May 2015 – October 2015
2016
2015
METRO ST. PETERSBURG Circulation / readership
8 8
Metro is daily No.1 in St. Petersburg
Circulation: 330K copies. Readership: 712,4K people Dailies readership
FREE ST. PETERSBURG DAILY NEWSPAPER
published by Mondays, Tuesdays, Wednesdays, Thursdays, Fridays
page format: A3
full-colored
free distribution
Source: TNS Saint-Petersburg, NRS May 2015 – October 2015
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2015
METRO ST. PETERSBURG Distribution
9 9
Unique Metro distribution network
80% of circulation - in subway, 20% - out of subway Passenger traffic in subwaymanagers and specialists in subway in the morning
Traffic jam distribution
7.00AM - 10.30AM – during the white collars rush-hour, at the time where the most solvent citizens use subway
after 9.00AM – in traffic jams
after 9.30AM – in more than 100 surface distribution drops
Source: TNS Russia, M’Index- St. Pet 2015/1
Surface distribution
THE LARGEST HYPERMARKETSRESTAURANTS AND CAFÉ CHAINSBUSINESS CENTERS500 OFICESHIGH SCHOOLS ETC.
DOWNTOWNNEVSKIY PR.NAB. OBV. KANALA
NORTHUL. SAVUSHKINA.TORZHKOVSKAYA UL.
SOUTHMOSKOVSKIY PR.UL. BLAGODATNAYA
SOUTH-WESTLENINSKIY PR.PR. NAR. OPOLCHENIYA
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2015
METRO ST. PETERSBURG Reader’s profile
10 10
Can make money and like to spend it
56% female, 44% male Readers’ age
Income level of Metro St. Petersburg readers
Division criterion – share of expenses on grocery and public services in household budget (less than 25% - high-income, 25-50% - upper middle, 50-75% - lower middle, more than 75% - low income)
69% younger than 55
77% work or study
65% have middle or high income
44% have higher education or incomplete higher education
Social status
40% - TOP-MANAGERS AND SPECIALISTS13% - WHITE COLLARS20% - BLUE COLLARS 5% - STUDENTS15% - PENSIONERS 7% - OTHERS
High income
Upper middle income
Low income
Lower middle income
Source: TNS Saint-Petersburg, NRS May 2015 – October 2015
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2015
METRO KAZANThe issue information
11 11
Circulation: 150K copies. Readership: 194K readers*
URBAN WEEKLY
Comes out on Mondays
Volume: 16 strips
Full Color Printing
FREE DISTRIBUTION:• Metropolitan (racks with the promoters).Total 7 stations, throughput of about
60,000 people per day• Courier delivery to offices• Gas station "Tatnefteproduct“, car wash• Business centers• Kazan administration• Departures of cottage settlements• Mailboxes, including elite and improved residential sectors• Exhibitions• Racks in city clinics• Maximilian’s Restaurant
*TNS Russia NRS-Cities December 2014 – October 2015
The largest international newspaper
2016
2015
METRO NOVOSIBIRSKThe issue information
12 12
Circulation : 90K copies. Readership: 132K readers*
URBAN WEEKLY
Comes out on Tuesdays
Full Color Printing
FREE DISTRIBUTION:
47% is distributed in the metro, 53% out of the subway, 110 distribution points
07:00 – 11:00 spread across
• all 13 metro stations – 40 distribution points
• traffic jam – 25 distribution points
• crosswalks – 15 distribution points
• public transport stops – 41 distribution points
08:00 – 10:00 spread in business centers – 5 distribution points
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
METRO OMSKThe issue information
13 13
Circulation: 45-50K copies. Readership: 67K readers*
URBAN WEEKLY
Comes out on Wednesdays
Full Color Printing
FREE DISTRIBUTION:
85% is distributed on the streets, 15% - business centers, shopping centers, mailboxes
07:00 – 10:00 – 72 distribution points: crosswalks, public transport stops
07:30 – 10:30 – 6 distribution points: traffic jam
08:00 – 11:00 – 13 distribution points: business centers
08:30 – 11:30 – 7 distribution points: universities
10:00 – 13:00 – 14 distribution points: shopping centers, markets
Mailboxes: more than 10K copies residential sectors with elite houses
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
METRO CHELYABINSKThe issue information
14 14
Circulation: 100K copies. Readership: 102K readers*
ПЛАНИРУЕТСЯ ЗАПУСК!
URBAN WEEKLYComes out on Tuesdays
Since January 2014
Full Color Printing
FREE DISTRIBUTION:
53% - street promotion net
07:00 – 10:00 – 79 distribution points: crosswalks, public transport stops
07:30 – 10:30 – 17 distribution points: traffic jam
19% - Gas station “Sibneft”, “Novatek”, “Optan” – 26 distribution points
28% - 114 distribution points stand firms:
Business centers, sports complex, administration, shopping centers, chain stores
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
METRO YEKATERINBURGThe issue information
15 15
Circulation: 70K copies. Readership: 36K readers*
URBAN WEEKLYComes out on Mondays
Since February 2014
Full Color Printing
FREE DISTRIBUTION:
52% - stands in the subway
26% - street net, 56 distribution points: crosswalks, public transport stops
22% - offices (named stands), 64 distribution points: business centers,
shopping centers, chain stores, sports centers
The largest international newspaper*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
METRO ROSTOV-ON-DONThe issue information
16 16
Circulation: 30K copies. Readership: 23K readers*
URBAN WEEKLYComes out on Thursdays
Since November 2014
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
METRO NIZHNIY NOVGORODThe issue information
17 17
Circulation: 140K copies. Readership: 42K readers*
URBAN WEEKLYComes out on Thursdays
Since November 2014
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
NEW! METRO UFAThe issue information
18 18
Circulation: 100K copies. Readership: 36K readers*
URBAN WEEKLYComes out on Mondays
Since March 2015
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper*TNS Russia NRS-Cities December 2014 – October 2015
2016
2015
NEW! METRO TOLYATTIThe issue information
19 19
Circulation: 100K copies
URBAN WEEKLYComes out on Mondays
Since April 2015
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
2016
2015
NEW! METRO SMOLENSKThe issue information
20 20
Circulation: 20K copies
URBAN WEEKLY
Comes out on Wednesdays
Since April 2015
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
2016
2015
CONTACTS
21
Metro Moscow5 Yamskogo polya street, 7/2Russian Federation Phone: (495) 787 12 11
www.metronews.ru
2016