metro,town & rural skyline of india
DESCRIPTION
Metro, Town & Rural Skyline of India - Ideal for selecting and prioritizing the best towns and rural markets in India, this product allows you to validate the direction of your expansion plans by providing precise quantitative insights into these markets insight on Consumer, Income, Demography, Rich Rural Areas, Spend Pattern etc.TRANSCRIPT
Metro, Town and Rural Skyline of India (MTRS)
For improved market selection and prioritization
Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks
Top 530+ Tier 1 to Tier 4 towns in terms of size and growth.
Identify the potential of a town and its rural catchment areas.
Match your product mix with market potential and distribution network.
MTRS town classification at a glance
Town Classification # Towns Details
Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore
Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh
Tier 1 towns 39 Population > 10 lakh
Tier 2 towns 29 Population > 6 lakh but < 10 lakh
Tier 3 towns 169 Population > 2 lakh but < 6 lakh
Tier 4 towns 284 Population > 1 lakh but < 2 lakh
Non-tier large towns 626 Population >50k but < 1 lakh
Non-tier medium towns 1,973 Population >20k but < 50k
Non-tier small towns 2,184 Population >10k but < 20k
Non-tier very small towns 2,476 Population < 10k
Enables critical business decisions across urban and rural India
Find affluent towns & rural
markets
Identify markets that fit business
goals
Assess household purchasing power
Map consumer spending pattern
Size up marketsPrioritize markets
to improve ROI
Identify emerging towns & nearby
rural areas
Plan hub-spoke distribution models
Analyze urban & rural markets
Analyze size and share of wallet
Plan business growth and expansion
Improve returns on business
Provides key information on markets and consumers
Population (age & income)
Household Asset Ownership
Available for all towns and rural sub districts across India
Household income, savings
& spends
Share-of-wallet analysis
Location details for spatial analysis
MTRS Data Variables and Use Case
MTRS helps you analyze consumer data, and select & prioritize markets across all towns & rural sub districts of India
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By Annual income • Target and plan betterHouseholds/ Population
Details Classification
Business use case
Spends across income brackets
• Prioritize your product mix• Estimate demand for new products
Consumer market size
Age distribution • Plan product mix in local marketsPopulation
Details across income categories
• Study saving & spend habits to estimate willingness to spend on your category
Household spends & savings
Details of various asset classes
• Use surrogates to plan your marketing activities
Asset Ownership
Location details• Identify town clusters and nearby
rural areas• Plan distribution network
Geographic Information
Case - A leading apparel retail chain planned its expansion into smaller cities using MTRS
Business Problem
A leading clothing and footwear retail
store in India, with a huge retail
footprint across metros, wanted to
tap into smaller towns to extend their
reach.
They had a clear idea about their TG,
but needed information on spread of
the TG across smaller Indian towns to
decide where to set up their stores in
a scientific manner.
How Indicus Helped
Metro, Town and Rural Skyline helped the client identify the towns with large numbers of their TG income segment households.
They further studied the income, saving and spend patterns of their TG households and were able to draw up reliable conclusions and build a priority list of towns they could enter.
They then took up on-ground assessment of availability of land and real estate prices and quickly shortlisted towns that where viable on costs.
A core component of Indicus’ many ready-to-use solutions
Market Skyline – District SeriesSuperi
or understanding of the
scale and
scope of
your target segment
Metro, Town and Rural Skyline
Improved
market
selection &
prioritization
Neighborhood Skyline
Precise targeting of your retail catchments, markets and
distribution
District GDP & Employment LandscapeFor taking decisions based on fundamental economic conditions
The Well Known Indicus Advantage
• Analytics solutions that help you target better
• The most respected economic research and analytics firms in India
• Trusted by 300+ leading national and international companies and institutes
Over 300 leading firms have trusted Indicus data and solutions for their business needs
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MediaBFSI
OthersReal
Estate
Services
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ProductsConsulting
Institutions
Healthcare
Contact Us
Indicus Analytics Pvt Ltd.
Phone: +91-11-42512400 / 01 / 02
Email: [email protected]
Web: www.indicus.net
Thank You.