miami 2013 keynote – the future of web content management
TRANSCRIPT
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Magnolia 5 – the Future of Content Management
#mplify #magnolia5
1Photo © Boris Kraft. All Rights Reserved
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2Source IDC
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
What Mobile?
3
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Multi-ChannelResponsive Web Design
Mobile Web
PublishingApps
What Mobile?
4
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Multi-ChannelResponsive Web Design
Mobile Web
PublishingApps
Content CreationNews
Workflow
Agility
What Mobile?
5
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Multi-ChannelResponsive Web Design
Mobile Web
PublishingApps
Mobile Professionals
Access to Systems of
RecordContent CreationNews
Security
WorkforceProvisioning
Workflow
Agility
What Mobile?
6
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Integration CMS Publishing
Apps
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Extending VPM to Mobile Workforce
VPM 2.0
Mobile Professionals
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Security
Provisioning
BYODUsability
AppsHtml5
Maintenance
Multi-Device Support
Mobile Challenges
8
IntegrationCost
Training Productivity
Enterprise App Store
De-Channeling
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Status Quo
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native appsframeworks to bridge mobile OS’sCMS functionality?inconsistent UI’s
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
(Apple's iPad is)�changing user expectations for how they interact with
their content management systems Gartner: “Tablets and Smartphones Are Changing How Content Is Created,
Consumed and Delivered”
10
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
What if…?
11Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Magnolia 5 Provides
Publish to everything Works on Tablet for Content CreationApplification for mobile Workforce
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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.13
Benefits
apps can utilize CMS core servicesthe same UX on all devicespersonalized, task-based appsdevice independentaccess systems of record
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.14Source IDC
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.15
Most CMS’s work on PC’s only
Source IDC
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.16
Magnolia 5 works on Tablets & PC’s
Source IDC
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.17
Magnolia 5 eventually will
work on Tablets, PC’s & Smartphones
Source IDC
Mobile Professionals
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Security
Provisioning
BYODUsability
AppsHtml5
Maintenance
Multi-Device Support
Mobile Challenges
18
IntegrationCost
Training Productivity
Enterprise App Store
De-Channeling
Mobile Professionals
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Security
Provisioning
BYODUsability
AppsHtml5
Maintenance
Multi-Device Support
Mobile Challenges
19
IntegrationCost
Training Productivity
Enterprise App Store
Mobile Professionals
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
AppsHtml5
Maintenance
Multi-Device Support
Mobile Challenges
20
Integration
Training Productivity
Enterprise App Store
Mobile Professionals
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Mobile Challenges
21
Training Productivity
Enterprise App Store
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Mobile Challenges
22
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Challenges: Solved
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Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
The user interface can be the key factor in success or failure.
Gartner: “Tablets and Smartphones Are Changing How Content Is Created, Consumed and Delivered”
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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25