SPONSORSHIP PROSPECTUSEDITION 1

MIAMI BEACH

SEPTEMBER 3-5, 2014 | FONTAINEBLEAU MIAMI BEACH

PRESENTED BY

September 3-5, 2014 Fontainebleau Miami Beach irdconline.comIII

The premier education and networking event in retail design 1

CULTIVATE RELATIONSHIPS WITH DESIGN & VM EXECUTIVES FOR RETAIL’S HOTTEST BRANDS. ONLY AT IRDC.

MEET YOUR PROSPECTS IN MIAMI BEACH for VMSD magazine’s 2014 International Retail Design Conference (IRDC), three days of design dialogue with some of the most creative minds in retail. There’s no better way to build meaningful relationships with key decision-makers from top retail brands, design firms and consumer products manufacturers—industry leaders who specify millions in store-design products each year.

September 3-5, 2014 Fontainebleau Miami Beach irdconline.com2

40% CONTRACT DESIGN/SPECIFIERS (NON-RETAIL)store planning/architecture/interior design, environmental graphic design/exhibit design, general contractor/construction

ATTENDEE PROFILEIRDC 2013 DREW MORE THAN 380 RETAIL DESIGN PROFESSIONALS from throughout the U.S. and abroad to the Four Seasons Hotel Vancouver. The breakdown below illustrates the caliber—and buying power—of IRDC attendees.

50% RETAILERSdepartment store, general merchandise/discount, specialty apparel, specialty nonapparel, specialty foods/ supermarkets

UPPER-LEVEL DECISION MAKERSpresident, vp, principal, director, manager

74%

44% Spend over $5 million annually on design/display purchases

74% Spend $1 million or more annually on design/display purchases

74% Have 51 or more store locations

62% Work in the headquarters or main office of the organization

10% OTHERNon-Retailers (ad agencies, consultants, educators)

78%

The premier education and networking event in retail design 3

WHO ATTENDS IRDC? SENIOR-LEVEL DESIGNERS, ARCHITECTS, STORE PLANNERS AND VISUAL MERCHANDISERS CREATING IN-STORE EXPERIENCES FOR RETAIL’S BIGGEST BRANDS.

RETAILERSAlbertsonsALDO GroupAmerican ExpressAmerican GirlAmerican Signature Ann TaylorAppleASICSAT&T MobilityAVEDA CorporationBank of AmericaBartell DrugsBass Pro ShopsBath & Body WorksEstee Lauder Benjamin Moore Best BuyBlenzBoost Juice BarsBurton SnowboardsCarhartt Carlson GroupChurch’s ChickenClarks Coca-Cola Coffee Bean & Tea LeafContainer StoreCVS/PharmacyDr. Martens RetailDuty Free AmericasEddie BauerEl Pollo LocoEverything But WaterFamily Christian StoresFashion Institute of Design & MerchandisingFinish LineFireside Hearth & HomeFisher-PriceFITCHFlooring AmericaFOSSILFRCH Design WorldwideFresh & Easy Neighborhood MarketsGameStopGAPGodiva ChocolatierGUESS?

H-E-BHallmark CardsHannaford Bros.Harley-Davidson Motor CompanyHelzberg DiamondsThe Hershey CompanyHMSHostThe Home DepotHudson’s Bay CompanyIKEAImagicorpsIzod RetailJ Paul Getty MuseumJack in the BoxJCPenneyKenneth Cole Kirkland’s Kohl’sKrispy KremeKrogerLa-Z-BoyLaura CanadaLevi Strauss Limited BrandsLittleLiverpoolLouis VuittonLowe’s Companies Lucky Brand JeansLululemon AthleticaLuxottica RetailMacy’s Mark’s McDonald’sMeijerMicrosoft MotorolaNauticaNeiman MarcusNew Balance Nike NordstromThe North FaceNu SkinOakley RetailOfficeMaxOld NavyP.F. Chang’sP&G

Pacific SunwearPapyrusPetcoPharmasavePublix Super MarketsPUMARack Room ShoesRainbow ShopsRed Wing ShoesREIRent-A-CenterRoyal Bank of CanadaSaks Fifth AvenueSearsSelect ComfortSephoraSherwin-WilliamsShopko SonySpecialized Bicycle ComponentsSports AuthoritySprintStaplesStarbucks Coffee CompanyStuart WeitzmanSupervalu T-Mobile Target Ten Thousand VillagesThrifty FoodsTim HortonsTimberlandTJX Companies Toni&GuyTrek Bicycle Twenty Four 7Victoria’s SecretWalmartWalt Disney ImagineeringWawa Wells FargoWendy’sWhite House Black MarketWhole Foods MarketWild Birds Unlimited Wolverine Worldwide RetailYankee Candle Yum! Brands

DESIGN/INDUSTRY CONSULTANTSAedificaAPI+Architectural Group InternationalAvila DesignBHDPBig Red RoosterCahan & CompanyCallisonChaseDesignChute Gerdeman RetailEnvirosellEWI WorldwideGenslerGH+A DesignHornall AndersonInterbrand Design ForumJeffrey Hutchison & AssociatesJGALandor AssociatesLarson BinkleyLippincottLittleMcCall Design GroupMiller ZellMulvannyG2 ArchitectureN ParallelProphetRTKLShawmut Design & ConstructionShikatani Lacroix spg³TesserTouchpoint RetailTRIAD ArchitectsWD PartnersZiba Design

NOW IN ITS 14TH YEAR, IRDC TRAVELS TO RETAIL-DESTINATION CITIES ACROSS NORTH AMERICA AND ATTRACTS DESIGNERS FROM 20+ COUNTRIES WORLDWIDE, INCLUDING:

Argentina Australia Canada China Colombia Cyprus Finland Germany India Indonesia Ireland Italy Jamaica Mexico Netherlands Qatar Slovenia Sri Lanka Sweden United Arab Emirates United Kingdom United States Venezuela

September 3-5, 2014 Fontainebleau Miami Beach irdconline.com4

MIAMI BEACHTHE TIMING COULDN’T BE BETTER FOR AN IRDC IN MIAMI BEACH. Retail construction is running at full tilt, as the city’s burgeoning Design District and venerable Bal Harbour Shops race to accommodate a booming luxury tourism market. By the time IRDC convenes in September, more than 50 high-end retailers will be settling into new digs

in the Design District, where space is abundant and the vibe is artful and edgy, inspired in part by high-end street-art installations in the nearby Wynwood Arts District.

Factor in the amazing concept stores and flagships springing up at Lincoln Road Mall—and a conference hotel with its own extraordinary design story—and the stage is set for a seriously inspiring IRDC.

South Florida has more than its share of design-centric hotels, but none with a richer history than the iconic Fontainebleau Miami Beach, oceanfront headquarters for IRDC 2014. Conceived by legendary architect Morris Lapidus, the Fontainebleau opened in 1954 and quickly became a magnet for performers such as Frank Sinatra, Elvis Presley and the Beatles as well as presidents, fashion photographers and film crews. A $1 billion renovation and expansion in 2008 infused the property with modern luxury, technology and art, while staying true to its original glamour and style.

Located on Collins Avenue in close proximity to Bal Harbour Shops and the Miami Design District, the Fontainebleau is the perfect venue for an immersive IRDC experience.

ICONIC HOTELINVIGORATING CITYIMPECCABLE TIMING

The premier education and networking event in retail design 5

PRELIMINARY SCHEDULE OF EVENTS

TUESDAY, 9/25:30 – 7:30 PM ....................Opening Reception, Fontainebleau Lawn

WEDNESDAY, 9/38:00 – 9:00 AM ....................Networking Breakfast for Attendees VIP Breakfast for Sponsors and Advisory Board Members

9:15 – 10:30 AM ..................Conference Kickoff / Opening Keynote

11:00 AM – NOON ...............Breakout Sessions12:15 – 1:30 PM ..................Roundtable Discussion Lunch2:00 – 3:00 PM ....................Breakout Sessions3:30 – 4:30 PM ....................General Session4:45 – 6:00 PM .................... Iron Merchant Challenge/Cocktail Party

THURSDAY, 9/48:00 – 9:00 AM ....................Sponsor Case Study Breakfast 9:15 – 10:15 AM ..................Breakout Sessions10:30 – 11:30 AM ................Breakout SessionsNOON – 1:15 PM .................VMSD Awards Lunch

Visual Competition, Renovation Competition,

1:30 – 2:30 PM ....................General Session, Retailer of the Year3:00 – 5:00 PM ....................Miami Design District Tour5:30 – 7:00 PM ....................Wynwood Art District Tour

7:00 – 10:00 PM .................. IRDC Party @ Wynwood

FRIDAY, 9/58:00 – 9:00 AM ....................Roundtable Discussion Breakfast9:15 – 10:15 AM ..................Closing Keynote

Schedule of events subject to change.

MIAMI BEACH

Peter Glen Retailer of the Year

September 3-5, 2014 Fontainebleau Miami Beach irdconline.com6

RETAILERS

HELENE ALLAND Store Design Manager The TJX Companies Inc.

TOM BEEBE VP, Creative Services HMX Group

BEVAN BLOEMENDAAL Sr. Director, Global Creative Services Timberland

RICK BURBEE Divisional VP Home Design/Trend Sears Holdings Corp.

ANTONIO CASAS Director, Visual Merchandising/ISE The Home Depot

DAWN CLARK VP, Store Design Nordstrom Inc.

TIM COX Director, Creative Services Publix Super Markets

DAVID CURTIS Director, Global Store Planning & Design Crocs Inc.

MATT DAVISON Director, Store Design and Planning Kohl’s Department Stores

STEVEN DERWOED VP, Store Design and Merchandising Macy’s Inc.

LINDA FARGO Sr. VP, Fashion Director and Store Presentation Bergdorf Goodman

TRACEY FINGER Manager Retail Creative Apple

JASON FLOYD Group Manager, WW Visual Merchandising Microsoft

AMY GARRIGAN VP, Marketing and Brand Family Christian Stores

BETH HARLOR Associate Director – CBDi Design Procter & Gamble

JACK HRUSKA Executive VP, Creative Services Bloomingdale’s

VICTOR JOHNSON Director, Store Environment White House | Black Market

JEFFREY KEY Store Environment Manager - Store Planning Lowe’s Companies Inc.

HAK KIM Director of Store Design The Children’s Place

KATHLEEN KINCER Retail Interiors Manager McDonald’s USA

PAUL O. LOUX, Sr. VP, Store Design & Property Development (Americas) Sephora

DAVID MEYER Design Lead Target

DAVID MILNE Director of Design, North America The Wendy’s Co.

MARTIN PEREZ Store Planning Director Liverpool Department Stores

TRACEY PETERS Sr. Manager, National Visual Holt Renfrew

STEPHANIE PICONE VP, Marketing/Visual IZOD Retail

KEN PRAY Director, Store Design The Kroger Co.

GABRIELLE ROSI Sr. Design Coordinator Whole Foods Market

KEVIN RUEHLE Store Layout, Sr. Director, Prototype Design & Evolution Walmart

BILL SLEETH VP Design, Americas Americas Starbucks Coffee Co.

HARRY C. STEEN Creative Director Supervalu

LEE SVET Manager, Global Retail Design Global Hershey Experience

TODD TAYLOR Director of Design Darden Restaurants Inc.

JAN TRIBBEY VP, Store Design & Construction, Victoria’s Secret Stores Limited Brands

DESIGN / INDUSTRY CONSULTANTS

MICHAEL BODZINER Principal Gensler

PETER BURGOYNE Creative Director CBX

JIM CRAWFORD Principal Taberna Retail

PETER DIXON Sr. Partner, Creative Director Prophet

VICKI EICKELBERGER Executive VP Big Red Rooster

ERIC FEIGENBAUM Chair of Visual Merchandising LIM College

BRYAN GAILEY VP Retail Design Director Arc Worldwide

LES HISCOE COO and Executive VP Shawmut Design and Construction

DAVID HOGREFE Global Account Director Fitch

DAVID KEPRON Owner Retail (r)Evolution

KRAIG KESSEL Co-Founder Kraido

MIHO KOSHIDO-DOWNEY Creative Director JGA

TOM KOWALSKI VP, Design Interbrand Design Forum

SHARON LESSARD Owner share llc

PAOLA MARQUES Partner GH+A

DANIEL MONTAÑO Studio Principal, Brand Experience Little

MJ MUNSELL IIDA, Principal, Retail Market Design Lead MulvannyG2 Architecture

ROBYN NOVAK Creative Managing Director FRCH Design Worldwide

KEVIN O’DONNELL Founder Thread Collaborative

LEE PETERSON Executive VP, Creative Services WD Partners

BRIAN SHAFLEY President Chute Gerdeman

RANDALL STONE Sr. Partner Lippincott

RACHEL ZSEMBERY Sr. Associate Bergmeyer Associates Inc.

IRDC/VMSD ADVISORY BOARD These influential RETAIL AND DESIGN FIRM EXECUTIVES assist in planning the IRDC program and participate in every aspect of the conference.

The premier education and networking event in retail design 7

BECOME A SPONSOR NOW, AND GET BROAD EXPOSURE PRIOR TO THE EVENT.Conference sponsors are recognized on almost every IRDC promotion, print and online, to prospective attendees. The earlier you sign on, the more exposure you’ll receive.

Our targeted marketing campaign gives you more than 1.6 MILLION IMPRESSIONS—consistent brand exposure to a highly qualified group of top retailers, leading design firms and consumer products manufacturers.

ADS IN VMSD PRINT EDITION22,500 circulation per issue X X X X X X X X X

ADS IN BOUTIQUE DESIGN15,000 total circulation X X X

DIRECT MAIL20,000 brochures to subscribers,

retailers, past attendeesX X X X

ADS IN VMSD DIGITAL EDITION33,000 readers X X X X X X X X X

IRDC NEWSBRIEF3,000 subscribers X X X X X X X X X

EMAIL PROMOTIONS30,000 VMSD newsletter list X X X X X X X X X

VMSD PULSE NEWSLETTER ADS29,000 subscribers X X X X X X X X X

PRESS RELEASES X X X X X X X X X

SOCIAL MEDIAregular posts on Facebook,

Twitter, LinkedIn X X X X X X X X X

IRDCONLINE.COMrecognition on homepage,

sponsor profile pageX X X X X X X X X

VMSD.COMweb ads and online content

related to IRDC programX X X X X X X X X

Campaign elements, timing subject to change.

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PRESENTING DIAMOND EMERALD SUPPORTING

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SCONFERENCE REGISTRATIONS 4 3 2 1

SPEAKER INTRODUCTION Opening keynote intro, welcome all attendees 1 keynote or 2 breakout sessions

RESERVATION FOR VIP BREAKFAST 4 registrants 3 registrants

OPENING SESSION SPONSOR SPOTLIGHT X X X X

SPONSORSHIP OF IRON MERCHANT COCKTAIL PARTY X X X

MODERATE ROUNDTABLE DISCUSSIONS DURING WEDNESDAY LUNCH 2 topics 1 topic 1 topic

PRESENT CASE STUDY DURING THURSDAY BREAKFAST X X

THURSDAY EVENING PARTY SPONSOR Premier X

MODERATE ROUNDTABLE DISCUSSIONS DURING FRIDAY MORNING BREAKFAST 2 topics 1 topic 1 topic

COLLATERAL ON ON-SITE LITERATURE TABLE X X X

WELCOME LETTER IN ATTENDEE CONFERENCE DIRECTORY X

AD IN CONFERENCE DIRECTORY 2-page spread Full-page Full-page

LOGO AND DESCRIPTION IN CONFERENCE DIRECTORY X X X X

LOGO ON ON-SITE SIGNAGE Most prominent X X X

COPY OF ATTENDEE DATABASE X X X

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1/4-PAGE SPOTLIGHT AD IN JULY VMSD X X X

AD IN AUGUST VMSD (IRDC supplement) 2-page spread 2-page spread Full-page 1/4-page

TWO FULL-PAGE ADS IN VMSD (does not count toward advertising commitment) X

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RECOGNITION IN IRDC NEWSBRIEF (February-October) SENT TO MORE THAN 3,000 RETAIL DESIGN PROFESSIONALS

X X X X

RECOGNITION IN IRDC-FOCUSED EMAILS SENT TO THE VMSD ANNOUNCEMENT LIST X X X X

ONE PRODUCT AD IN THE IRDC NEWSBRIEF. INCLUDES IMAGE (150x150 pixels) AND TEXT (250 characters)

X X

LOGO WITH LINK ON IRDCONLINE.COM X X X X

SKYSCRAPER POSITION IN VMSD RETAIL PULSE 2 1

SPONSOR PROFILE PAGE ON IRDCONLINE.COM (includes a product image with contact info and optional email links to reps attending IRDC)

X X X

AD

D’L ABILITY TO PURCHASE ADDITIONAL REGISTRATIONS FOR $899 EACH X X X

ONE PRE-EVENT MAILING TO CONFERENCE PRE-REGISTRANTS (postage paid by sponsor) X X X

$20,000 One sponsorship available - Minimum 5x,

full-page equivalent advertising in VMSD required

$14,500 Limited Availability - Minimum 4x, full-page

equivalent advertising in VMSD required

$10,400 Limited Availability - Minimum 3x, full-page

equivalent advertising in VMSD required

$5,000 Limited Availability - Minimum 1x, full-page

equivalent advertising in VMSD required

IRDC SPONSORSHIP LEVELS & BENEFITS SOLD

The premier education and networking event in retail design 9

PRESENTING DIAMOND EMERALD SUPPORTING

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CONFERENCE REGISTRATIONS 4 3 2 1

SPEAKER INTRODUCTION Opening keynote intro, welcome all attendees 1 keynote or 2 breakout sessions

RESERVATION FOR VIP BREAKFAST 4 registrants 3 registrants

OPENING SESSION SPONSOR SPOTLIGHT X X X X

SPONSORSHIP OF IRON MERCHANT COCKTAIL PARTY X X X

MODERATE ROUNDTABLE DISCUSSIONS DURING WEDNESDAY LUNCH 2 topics 1 topic 1 topic

PRESENT CASE STUDY DURING THURSDAY BREAKFAST X X

THURSDAY EVENING PARTY SPONSOR Premier X

MODERATE ROUNDTABLE DISCUSSIONS DURING FRIDAY MORNING BREAKFAST 2 topics 1 topic 1 topic

COLLATERAL ON ON-SITE LITERATURE TABLE X X X

WELCOME LETTER IN ATTENDEE CONFERENCE DIRECTORY X

AD IN CONFERENCE DIRECTORY 2-page spread Full-page Full-page

LOGO AND DESCRIPTION IN CONFERENCE DIRECTORY X X X X

LOGO ON ON-SITE SIGNAGE Most prominent X X X

COPY OF ATTENDEE DATABASE X X X

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INE RECOGNITION IN VMSD ADS AND PROMOTIONAL MATERIALS X X X X

1/4-PAGE SPOTLIGHT AD IN JULY VMSD X X X

AD IN AUGUST VMSD (IRDC supplement) 2-page spread 2-page spread Full-page 1/4-page

TWO FULL-PAGE ADS IN VMSD (does not count toward advertising commitment) X

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RECOGNITION IN IRDC NEWSBRIEF (February-October) SENT TO MORE THAN 3,000 RETAIL DESIGN PROFESSIONALS

X X X X

RECOGNITION IN IRDC-FOCUSED EMAILS SENT TO THE VMSD ANNOUNCEMENT LIST X X X X

ONE PRODUCT AD IN THE IRDC NEWSBRIEF. INCLUDES IMAGE (150x150 pixels) AND TEXT (250 characters)

X X

LOGO WITH LINK ON IRDCONLINE.COM X X X X

SKYSCRAPER POSITION IN VMSD RETAIL PULSE 2 1

SPONSOR PROFILE PAGE ON IRDCONLINE.COM (includes a product image with contact info and optional email links to reps attending IRDC)

X X X

AD

D’L ABILITY TO PURCHASE ADDITIONAL REGISTRATIONS FOR $899 EACH X X X

ONE PRE-EVENT MAILING TO CONFERENCE PRE-REGISTRANTS (postage paid by sponsor) X X X

$20,000 One sponsorship available - Minimum 5x,

full-page equivalent advertising in VMSD required

$14,500 Limited Availability - Minimum 4x, full-page

equivalent advertising in VMSD required

$10,400 Limited Availability - Minimum 3x, full-page

equivalent advertising in VMSD required

$5,000 Limited Availability - Minimum 1x, full-page

equivalent advertising in VMSD required

CONTACT US

PATRICIA IANNELLISr. Market StrategistO: (+39) 0332.240285F: (+39) 0332.280900E: patricia.iannelli@stmediagroup.comTerritory: International

MURRAY KASMENNSVP Group PublisherO: 770.578.2577F: 513.744.6910E: murray.kasmenn@stmediagroup.comTerritory: Eastern and Southern U.S./Canada

INTIMATE SETTINGIRDC emphasizes quality over quantity, limiting attendance to a manageable 300-400 buyers and crafting a program conducive to small-group networking.

ACTIVE, HIGH-VOLUME BUYERSAttendees include members of VMSD’s Editorial Advisory Board—50 of the most influential buyers in the industry—along with design decision-makers from every retail sector.

ATTENDEE ACCESSYou’ll have multiple opportunities to network with power buyers—over breakfast, at lunchtime roundtables, at off-site receptions and more. Plus, you’ll receive access to the complete database of all who attend.

COST EFFECTIVESponsorships provide 9 months of brand exposure in IRDC promotions, plus 3 productive days with attendees, without the need for an expensive booth.

NO OTHER INDUSTRY EVENT CAN MATCH THE SPONSOR BENEFITS THAT IRDC DELIVERS.

BEN SKIDMORESr. Market StrategistO: 972.587.9064E: ben.skidmore@stmediagroup.comTerritory: Western and Central U.S.