MUSIC VIDEO GOODWIN ANALYSISBY MICHAEL MOURSI AND MARC SUCKLING

RED HOT CHILLI PEPPERS - CALIFORNICATION

Video: http://www.youtube.com/watch?v=YlUKcNNmywk

RED HOT CHILLI PEPPERS - CALIFORNICATION

GENRE CHARACTERISTICS American Rock You can see the whole band performing at stages

in the video which is a very common characteristic in rock videos.

There are lots of visuals in the video which is a characteristic of rock videos. It will make the video more interesting and more appealing to the viewer.

Does not really have a narrative, also doesn’t have a dance routine or a specific location, most of this video is green screened.

RED HOT CHILLI PEPPERS - CALIFORNICATION

VISUALS AND LYRICS Only a couple of lines in the lyrics actually

relate to the visuals being shown, the rest of it is irrelevant to the visuals.

RED HOT CHILLI PEPPERS - CALIFORNICATION

VISUALS AND MUSIC There are quite a few times in the video

where it matches the beat of the music, and the location being shown does change throughout the video mainly when they are singing a different verse.

The video is very action-packed as opposed to the music which is quite relaxed and chilled.

RED HOT CHILLI PEPPERS - CALIFORNICATION

SELLING THE ARTIST To attract the female viewers, the members

of the band have their tops off whilst shown performing together.

RED HOT CHILLI PEPPERS - CALIFORNICATION

INTERTEXTUALITY References to GTA in the scenes where they

are shown driving recklessly.

RED HOT CHILLI PEPPERS - CALIFORNICATION

VOYEURISM Women gain pleasure from looking at the

band members topless without them knowing.

Red Hot Chili Peppers - Can't Stop Video: http://www.youtube.com/watch?v

=8DyziWtkfBw&feature=relmfu

Red Hot Chili Peppers - Can't Stop GENRE CHARACTERISTICS

American Rock You can see the whole band performing at stages

in the video which is a very common characteristic in rock videos.

There are lots of visuals in the video which is a characteristic of rock videos. It will make the video more interesting and more appealing to the viewer.

Does not really have a narrative, also doesn’t have a dance routine or a specific location, most of this video is green screened.

Red Hot Chili Peppers - Can't Stop VISUAL AND LYRICS

Only a couple of lines in the lyrics actually relate to the visuals being shown, the rest of it is irrelevant to the visuals.

Red Hot Chili Peppers - Can't Stop VISUALS AND MUSIC

Both visuals and music are quite upbeat as the visuals included fast cuts and visually appealing things. Whereas the music was fast paced and action packed.

Red Hot Chili Peppers - Can't Stop SELLING THE ARTIST

Two members of the band are shown topless throughout the whole video to capture the female audience’s attention.

Red Hot Chili Peppers - Can't Stop INTERTEXTUALITY

At the end of the video, it shows what this video was inspired by, which is ‘One-Minute Sculptures’ of Erwin Wurm.

Red Hot Chili Peppers - Can't Stop VOYEURISM

Women gain pleasure from looking at the band members topless.