. . . for our health

Michael Grasmick, PhDWREN Coordinator

University of Wisconsin Department of Family Medicine

 Taking WREN Surveys: An Uncomplicated, Fast and

Rewarding Approach to Contribute to Primary Care Research and

Quality Improvement

Outline

• Background

• Goal

• Methods

• Discussion

• Acknowledgment

Surveys Come in a Variety of Flavors

• Customer Satisfaction

• Employee Satisfaction

• For-profit Marketing

• Non-profit Marketing

• Event Planning

• Education

• Research

Some Are Bothersome

Some Offer Big Incentives

We Want to Appeal to Your Sense of Giving to a Research Endeavor…

… and Make You Feel Oh So Good

We Struggle with Survey Compliance

• WREN and WAFP launched surveys are less than reliable▪ << 80% of target population respond

• WREN survey compliance has tracked downward over time

• In a health literacy study: greater compliance with paper vs. e-surveys

Goals

1. Develop and retain a group of approximately 200

clinicians that will agree to reliably respond (>80%

compliant) to not more than 12 WREN-deployed

research or quality improvement surveys.

2. Promote WREN by providing feedback and value

to grow our membership.

Methods

1. Collaborate with WAFP to find 200 survey takers for one year

2. Validate e-mail addresses and no technical issues (firewalls) to set up for e-survey (Zoomerang)

3. Statistics: Is this group of survey takers generalizable to entire population of WAFP?

4. “Carefully” design surveys: describe purpose and make as simple/short as possible

Methods

5. Steering committee approves 12 surveys

6. Deploy survey monthly

7. Track survey compliance

8. Provide feedback at end of each

9. At end of year, ask how to improve

Survey the whole or 200 that represent Wisconsin Clinicians?

Tom SinsKY

Dennis Baumgardner

John Beasley

Chris SinskyDavid Feldstein

Jon Temte

Kari Lathrop Capul

Sarina Schrager

Steve Yale

Leon Radant

David Hahn

John Frey

Discussion

1. Impediments to survey taking?

2. Perceived value of survey taking?

3. How to add value to you and your

practice?

4. Incentives?

5. How to maximize the appeal?

4. Other?

Acknowledgements

• Community-Academic Partnerships core of the University of Wisconsin Institute for Clinical and Translational Research (UW ICTR), funded through an NIH Clinical and Translational Science Award (CTSA), grant number 1 UL1 RR025011)