michael levine: learning from hollywood
TRANSCRIPT
May 16 and 17, 2011 | USC School of Cinematic Arts
Learning from HollywoodCan entertainment media ignite an education revolution?
May 16 and 17, 2011 | USC School of Cinematic Arts
May 16 and 17, 2011 | USC School of Cinematic Arts
Ryan Blitstein, SCE FoundationLinda Burch, Common Sense MediaRita Catalano, Fred Rogers Center, SVUMilton Chen, GLEF and EdutopiaKevin Clark, George Mason UniversityMimi Ito, DML HubLaird Malamed, Activision BlizzardKrista Marks, Disney Online, Boulder Studios
Amy Moynihan, A Squared EntertainmentMary Ann Petrillo, CiscoJudith Pickens, Boys & Girls Clubs of AmericaMichael Robb, Fred Rogers Center, SVUCarla Sanger, LA’s BestAndrea Taylor, MicrosoftDamian Thorman, Knight FoundationEsther Wojcicki, Creative Commons
Thank you!
May 16 and 17, 2011 | USC School of Cinematic Arts
Rebecca Herr-Stephenson, Forum DirectorCaitlin Skopac, Event Coordinator
Ingrid Erickson, Action Team CoordinatorPam Abrams, Director, Partnerships&Strategy
Special thanks to:
… there is a quiet crisis in the United States that we have to wake up to. The U.S. today is in a truly global environment, and our competitor countries are not only wide awake, they are running a marathon while we are running sprints.
— Thomas L. Friedman, The World Is Flat (2005)
“
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The U.S. has fallen behind as a leader in a globalized economy
Source: Organization for Economic Cooperation and Development (OECD), Program for International Student Assessment (PISA), 2009.
United States Science Score 502
The U.S. has fallen behind as a leader in a globalized economy
Source: Organization for Economic Cooperation and Development (OECD), Program for International Student Assessment (PISA), 2009.
United States Math Score 487
Literacy: America’s overlooked innovation challenge
Source: NAEP, 2008
Average Score
Year
National Fourth Grade Reading Scores
Source: The LIFE Center: Stevens, R. Bransford, J. & Stevens, A., 2005
School isn’t the only place for learning
< 20 percent of K-12 time spent in school
Source: Takeuchi, 2011
School isn’t the only place for learning
Government Agencies
Mass Media
Parents’ Work
Digital Media Market
Local School System
Church, Library, After-school
Spaces
Home, Parents, Siblings
School, Teachers,
Peers
Digital Media Spaces
Attitudes & Ideologies of the Culture
The Neighborhood
Learning happens at home,
… in after-school centers,
and between family members.
Quality Time, RedefinedApril 29, 2011
The modern family ecology
The modern family ecology
Quality Time, RedefinedApril 29, 2011
Kaiser Family Foundation, 20108- to 18-year-olds
Joan Ganz Cooney Center, 20110- to 11-year-olds
Digital Media: Threats and Opportunities
Digital Media: Threats and Opportunities
Source: Kaiser Family Foundation, 2010
Heaviest media users
Source: Kaiser Family Foundation, 2010
Digital Media: Threats and Opportunities
• Television continues to exert a strong hold over young children
• Children appear to shift their digital media habits around age 8, when they open their eyes to the world of digital media
• Mobile media is the new “it” technology, from handheld video games to portable music players to cell phones
Source: Gutnick, Robb, Takeuchi, & Kotler, 2011
Digital Media: Always Connected
Joan Ganz Cooney Center, 20110- to 11-year-olds
Photo by Flickr user JR_Paris
• Mobile media is the next “it” technology, from handheld video games to portable music players to cell phones.
• Family values powerfully shape children’s experiences
• Two-thirds of parents restrict kids’ media use on a case-by-case basis
• A third of parents have learned something technical from their child
• Parents worry about digital media interfering with the healthy development of young children, but most parents don’t believe their own kids are at risk
Source: Takeuchi, 2011
Digital Media: Families Matter
Source: Herr-Stephenson, Rhoten, Perkel, & Sims, 2011
Digital Media: Communities Matter
• How afterschool programs, libraries, and museums integrate technology and digital practices
• How digital practices support participation and learning
• How research can drive more effective integration of technology within and across these organizations
Learning from Hollywood: Why we are here
The Forum’s goal is to stimulate educational change through collaborative, multi-sector action resulting in the effective deployment of digital media for the nation’s vulnerable children.
Essential Question: How can the almost 8 hours a day that kids spend consuming media be viewed as an opportunity for the critical sectors to “pull in the same direction” to create quality content and an effective distribution infrastructure?
Learning from Hollywood: Who we are
Challenge 1:
Only one in seven African-American children are considered “proficient” in reading by age 10. We have spent billions of dollars on this national disgrace with only scant progress in 25 years. Can the power of storytelling and the personalization of digital media help solve the 4th grade reading crisis?
The Forum Challenges
Challenge 2:
America faces a surge from competitor nations who are recruiting top engineers and research scientists, while our own performance in science and math has crested. How can the engagement and technical content of digital media—the ability to blow stuff up—promote learning complex subjects anytime, anywhere to advance STEM literacy?
The Forum Challenges
Challenge 3:
Access to the blizzard of content that characterizes our Information Age has led many observers to worry about children’s ability to develop unbiased and creative inquiry skills. How can every 4th grader achieve basic digital literacy competence as a down payment on lifelong learning and civic participation?
The Forum Challenges
Sifteo cubes
• Inspired by MIT research and popular culture
• Designed for children under age 12
• Develops literacies needed to compete/cooperate in a global age
Three challenges: One response