michael margolis - ideas don't sell themselves - productized16
TRANSCRIPT
IDEAS DON’T SELL THEMSELVES
Michael MargolisCEO, Get Storied
Lisbon | October 20, 2 0 1 6
Michael Margolis @GetStoried#Productized
$25 $250
WHAT’S IT WORTH?
$2,500
ANECDOTES
“THOSE WHO TELL THE STORIES RULE
THE WORLD.”
Plato
NARRATIVE
“A COMPANY WITHOUT A STORY
IS USUALLY A COMPANY WITHOUT
A STRATEGY.”
Ben Horowitz, Co-Founder Andreessen Horowitz
DISBELIEF
WORLD’S LEADING SCHOOL FOR
ENTREPRENEURIAL STORYTELLINGwww.getstoried.com
MICHAEL MARGOLIS
@getstoried
CEO, Get StoriedEducator, Anthropologist, Business Storyteller
CORPORATE TRAININGNARRATIVE STRATEGY
STORYU COURSES
225+ WORKSHOPS42 CITIES11 COUNTRIES
30,000 LEARNERS54 COUNTRIES15 YEARS
DATA IS DEAD
AVINASH KAUSHIK
OUT OF SIGHTS
2011
2016
% OF IN-STORE PURCHASES INFLUENCED BY DIGITAL
5%
70%
“STORIES ARE MADE OF FACTS, WRAPPED IN
EMOTIONS, THAT COMPEL AN ACTION,
THAT CHANGES THE WORLD.”
Robert Dickman
THE WORLD IS CHANGING. LOOK AT CONTEXT AND
FEEL EMOTIONAL IMPACT. HERE IS EVIDENCE OF
ACTIONS YOU CAN TAKE TO MEET NEW REALITY.
Get Storied
SEE ITFEEL ITBELIEVE IT
EXERCISE: ORIGINS
“STORIES ARE MAYBE…JUST DATA
WITH A SOUL.”
Brene BrownAuthor, Psychologist
3 STEPS UNDENIABLE STORY
CONTEXT
EMOTION
EVIDENCE
SEE ITFEEL ITBELIEVE IT
CONTEXTEMOTIONEVIDENCE
“GREAT STORIES HAPPEN TO THOSE WHO
CAN TELL THEM.”Ira Glass
This American Life
MICHAEL MARGOLIS
[email protected]/redpill855-GO-STORY@getstoried