MOBILE FUTURE OF TV

THE MOBILE FUTURE OF TV

INTERNET MAKES THE WORLD A VILLAGE

EXPLOSION OF MOBILE DEVICES AND VIDEO CONSUMPTION

TV INDUSTRY FACES A CROSSROAD

WE LOVE MOBILE TV

2002

NO GUTS, NO GLORY

TRIAL RESULTS: CHANGING BEHAVIOUR

49% 17% 6% 10% 18%CATCH-UP TV LINEAR LIVE

10% 11% 33% 18%28%NO MAKES ME WATCH MORE TV NEUTRAL

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A NEW AUDIENCE

FIVE STAR EXPERIENCE

MOBILE = MORE THAN A PLATFORM

WHAT’S NEXT

GLOBAL SERVICE PERSONAL EXPERIENCE

MOBILE BECOMES FIRST SCREEN

EMBRACE AND FLOURISH

„GIVE 'EM WHAT THEY WANT”

JOIN THE (R)EVOLUTIONMICHAEL@VINSONTV.COM