Michael Rhoads

Director, Software Group Asia PacificIBM Rational Software

Discussion Topics

• Challenges in IT and Software Development

• IBM Rational Portfolio

• New Offerings

• The future of Software Development

• All that Jazz

Application delivery & support

budgets are shrinking at nearly

10% CAGR dropping from 50%

to about 35% of total IT labor spend

2005 2006 2007 2008

Operational costs continue to grow at 10% CAGR … twice the rate of the IT budget.

The cost of failed projects & rework compounds the

problem

2005 2006 2007 2008

Rising Cost of Operations

Inability to Innovate

Challenges of IT & Business Executives

The changing global regulatory and business environment requires security, privacy and ongoing audit capabilities

What IT must do!

Enact Compliance Mandates

Increased competitive pressure to change and adapt while IT has an increasing role in every business process

Average Lifetimeof S&P 500Companies

5

15

25

35

45

55

65

75

1928'38 '48 '58 '68 '78 '88 '98 '08 '18Year

Enable Innovation & Change

What IT wants to do!

Intense Focus on Business Performance

Control costs & improve global operational efficiencies (GDD)

Manage value and mitigate risks by improving project management

Align IT and business goals enabling greater business flexibility

Ensure security and compliance in a changing global environment

Ask yourself…can I?

Align technology with business goals? Benefit from more consistent delivery of software and systems

on time and on budget? Gain competitive advantage by increasing the speed of delivering

new software and services? Have real-time visibility into projects without creating overhead?

Control resources to effectively manage risk and compliance? Comply with regulatory standards? Improve application security to reduce business risks? Get visibility into all software and systems releases?

Increase efficiency and improve collaboration and responsiveness? Collaborate among teams in different time zones, countries,

companies and external vendors? Minimize resources on reworking faulty software systems after they are deployed? Increase ROI by reusing software assets and services across lines of business?

Discussion Topics

• Challenges in Software Development

• IBM Rational Portfolio

• New Offerings

• The future of Software Development

• All that Jazz

IBM Rational Offerings :

RequirementManagement

ArchitectureManagement

QualityManagement

PortfolioManagement

Change & Rel. Management

Cover the Entire Dev. Life Cycle

IBM Rational Offerings :

RequirementManagement

ArchitectureManagement

QualityManagement

PortfolioManagement

Prioritize Projects

Investment Plans

Project Mgmt

Time Management

Exec. Dashboard

Key Perf Ind.(KPIs)

What is needed?

How is it related?

Who requires it?

Map to business

Map to regulation

Validate reqmts

Model solution

Design solution

Create architecture

Share architecture

Develop solution

Test function

Test performance

Test system

Quality Improve

Outsource validate

Mgmt metrics

Save code

Manage changes

Back-up

Share with others

Build production

Manage releases

Integrated

Change & Rel. Management

Cover the Entire Dev. Life Cycle

Geographically Distributed Dev. &

Delivery (GDD)

Risk and Compliance

Management

SOA Development and Governance

RequirementManagement

ArchitectureManagement

QualityManagement

PortfolioManagement

Change & Rel. Management

IBM Rational Offerings : Enable Key Business Solutions

Geographically Distributed Dev. &

Delivery (GDD)

Risk and Compliance

Management

SOA Development and Governance

EnterpriseModernization

(System z, System i)

Custom Development

Packaged Applications

Systems and Embedded Systems

Development

RequirementManagement

ArchitectureManagement

QualityManagement

PortfolioManagement

Change & Rel. Management

IBM Rational Offerings : Apply to Focused Domains

IBM Rational Software Delivery Platform

Integrated requirements management

Process& portfolio

management

Change & release management

Quality management

Architecture & construction

Governance & Lifecycle Management

Discussion Topics

• Challenges in Software Development

• IBM Rational Portfolio

• New Offerings

• The future of Software Development

• All that Jazz

Rational software continues to grow …In Revenue and in Strategic Value Rational Historical Performance(per Qtr. rolling total revenue)

IBM AcquiresRational

IBM RationalAcquires

SystemCorp

IBM RationalAcquires

BuildForge

2002 2003 2004 2005 2006 2007 2008

IBM RationalPlans to Acquires

Telelogic

Enterprise Modernization

IBM RationalAcquires

Watchfire

Five NEW Rational Products

New Rational Offerings and Releases

• Rational Watchfire (Web application vulnerability scanning, testing, and guidance)

• Rational Asset Manager (New solution for managing reusable assets and artifacts)

• Rational Tester for SOA Quality (New solution to valideantest SOA app function/perf.)

• Rational Business Developer (Platform independent SOA and Web Apps, EGL)

• WebSphere Studio Asset Analyzer (Improved legacy asset discovery w/ impact analysis)

• Rational Functional Tester (SAP certification)

• Rational Portfolio Manager (zero-footprint web client, enghanced reporting)

• Rational RequisitePro (Enhanced web client)

• Rational ClearQuest (Enhanced security)

• Rational ClearCase (High availablility / scalability)

• Rational BuildForge (quick reports, Sysetm z and System i agents, SMB version)

IBM making significant investments in Rational. Clients investments protected and leveraged

Discussion Topics

• Challenges in Software Development

• IBM Rational Portfolio

• New Offerings

• The future of Software Development

• All that Jazz

Business Innovation Drives IT

We need to be More customer-centric More agile More innovative/collaborative More transparent

… with fewer resources

How are we going to do this?

Rational Code Master 5000

•OK…I am just joking..

•We cannot connect Grady’s brain to the internet.

•We need enhanced processes and tools.

The Internet and Web 2.0

Digital Communities

Business Value

Social Value

Play Socialize

CommerceWork / Create /Innovate / Learn

Software Delivery Digital Communities

Examples of successful open source communities:

Future innovations… Addressing commercial software issues

– ROI, budget, outsourcing/offshoring, – Audit and compliance, enterprise roles, – IP protection, high risk-aversion

Based on Web 2.0 – Principles – Technologies

What is Web 2.0 All About?

Web 2.0Connecting people

and technology

Web 1.0Connected computers efficiently

Expandingbusiness interaction

…to millions of marketswith dozens of people

From dozens of marketswith millions of people…

TRANSACTION

FEEDBACK

INTERACTION

CONVERSATION

CONTRIBUTORSCUSTOMERS

Enterprise Software in a Web 2.0 World

Web 2.0 world…

– Dynamic and situational solutions

– LOB creating their own services

– Disposable web applications

Enterprise applications…

– Simple

– Data driven

– Remixable

– Collaborative

– Rich experience

– More influential users

Next Generation of Software Development Digital Communities

Specialized internet-based infrastructure

All data published on the internet

All work performed on the internet– Semantic Web of information– Process Support – Global reach: Internet and intranet– Open, transparent, extensible– Range of roles and concerns– Web 2.0 technologies

Discussion Topics

• Challenges in Software Development

• IBM Rational Portfolio

• New Offerings

• The future of Software Development

• All that Jazz

Team

SCM

DefectTracking

Auditing

Buildautomation

Process enactment

Team reporting Collaboratio

nRepository

Organization

Coordination of teams

Portfolio management

Enterprise architecture

Integration of information

ProcessStandards

Policies Enforcement

Integrated planning

Eclipse

Individual

JDT/CDT

J2EE toolsCompilers Make / Ant

MDDVI/Emacs

Software Development Tool SupportA

sse

t M

an

age

me

nt

Fin

an

cial R

ep

ortingV

alu

e

Ma

na

gem

en

t

Business

Regulatory Integration Business Metrics

RO

I A

nal

ysis

Jazz

How are we going to get there?

Guiding principles… Collaboration Process Awareness

& Automation Transparency

Artifacts and relationshipsEvent history, Artifact history

trends

Jazz Repository

SecurityEvents

Notification

Versioning Collaboration

Team awareness

Search and Query

Workflow Persistence

Jabber

Lotus SameTime

Jazz SCM

Rational ClearCase

Jazz adapter for CC

EclipseClient Platform

WebClient Platform

Visual StudioClient Platform

Jazz Collaboration Server

Jazz Foundation Architecture

Process Enactment

DefectsRequirementsUse-cases, …..

….,BuildsTest-cases

Test results Rational ClearQuest

What is Jazz?

Jazz is a vision for how we will advance our products to address the software delivery needs of our customers

The Jazz vision will be delivered through new versions of existing products, and some new ones– Jazz itself is not a product

Jazz includes a set of foundation technologies on which we are building new products and product versions– Middleware for building collaborative software engineering

environments

What is Rational Team Concert?

A Collaborative Development Environment Optimized for Agile development teams in midsized & large

businesses Integrates the entire team around an integration server Includes Enhanced Eclipse Development environment

Primary Features In-place collaboration between team members Support and enforcement for development processes Transparency of status and trends through automated data-

gathering and reporting

Introducing a new IBM Rational offering powered by the technology ….

Open Commercial Software Development

Open Commercial Community

Developed the Eclipse Way

Rational Innovation

Join us at Jazz.net

Sign up now! – Be part of a select group of customers,

partners, researchers, conference attendees

– Ask your Rational representative how

Thank You

Demonstration with Erich Gamma

• Erich Gamma

• IBM Distinguished Engineer

• IBM Software Group, Rational