michigan state parks centennial celebration · introduce website, quickly review website and tie...
TRANSCRIPT
Celebrating 100 years of memories in Michigan’s most beautiful destinations
Look back, give forward.
Presenter
Presentation Notes
This is the centennial logo and theme (slogan) we will use throughout our marketing materials.
michigan.gov/stateparks100
Website
Presenter
Presentation Notes
Introduce website, quickly review website and tie back to slogan. Show the story map, introduce geocaching, Under the Radar, videos, pillars, Michigan Press Association, Campfire Storytelling, Gear, opportunities for donations.
Michigan state park centennialMichigan state park centennial
Stamp & Go book
Michigan state park centennialMichigan state park centennial
Park marketing materials
posters
table tents
banners
magnets
flyer templates
Pennants
Presenter
Presentation Notes
We are looking at these materials to place in campground offices, etc.
Launch 1: Nov. 9Soft launch (friends and family)
Launch 2: mid JanuaryAnnounce the Centennial Year (broader audience)
Launch 3: Week of May 7-12Kick off centennial summer, celebrate official 100-year birthday (broader audience)
Look back, give forward.
Campaign Timeline
Presenter
Presentation Notes
A quick overview of the three launches.
Look back, give forward.