micromax mobiles.pptx
TRANSCRIPT
Customer segmentation of Micromax
Micromax MobilesSubmitted ByAswinnath.ThadathilM140022MS1st Sem MBANITC-SOMS
Market segmentation
TargetingYouthProfessionalsFashion Savy WomenTargetRural peopleLow income consumers
PositioningHigh features with low price
Phone which is affordable
Innovative technologies
Market MixProductWide range of phonesInnovativeEarly Android adoptionPricePenetration pricinglower cost, value for money products
PromotionTargeted Cricket and bollywoodSponsoring in social cause eventsOnline AdvertisingPlaceOnline sellingTie up with local distributors Phone retail stores
Market research
Thank You