Microsoft EMEAMicrosoft EMEARetail Technology Conference 2004Retail Technology Conference 2004

Microsoft Point Of Service Platforms

David Dobson David Dobson Industry Manager In Store SolutionsIndustry Manager In Store SolutionsMicrosoft EMEA HQ Microsoft EMEA HQ

AgendaAgenda

Microsoft and Point of ServiceMicrosoft and Point of Service

Windows XP EmbeddedWindows XP Embedded

Retail and Hospitality Industry TrendsRetail and Hospitality Industry Trends

Windows Embedded for Point of Windows Embedded for Point of ServiceService

Partner ParticipationPartner Participation

Point of Sale Shipments by OS(IHL Consulting 2004)

0%

20%

40%

60%

80%

100%

1998 1999 2000 2001 2002 2003

NT/ 2000/ XP

Win9x/ CE

IBM 4690

DOS

Other

Microsoft And Point Of ServiceMicrosoft And Point Of Service

Long history of providing operating Long history of providing operating systems for POS terminalssystems for POS terminals

POS Standards supportPOS Standards support

Windows MobileSmartphone

Increasing Functionality

Windows CEWindows CE Windows XPWindows XP

Tablet PC

Windows MobilePocket PC Phone

Smart Personal Objects

.NET Technology.NET Technology Windows XP EmbeddedWindows XP Embedded

Notebook PC

Windows Automotive

Portable Media Center

Mobile and Embedded Mobile and Embedded DevicesDevices

VoIP Phones

MobileHandhelds

GatewaysSet-top Boxes

Medical Devices

Windows-based Terminals

Retail Point-of-Sale

Entertainment Devices

Windows XP EmbeddedWindows XP EmbeddedThe most complete embedded platform The most complete embedded platform enabling advanced devices by delivering enabling advanced devices by delivering the power of Windows in componentized the power of Windows in componentized formform

Windows CE Windows CE Windows CE integrates reliable real time Windows CE integrates reliable real time capabilities with advanced Windows capabilities with advanced Windows technologies to rapidly build a wide range technologies to rapidly build a wide range of innovative, small-footprint devicesof innovative, small-footprint devices

Windows Embedded Windows Embedded PlatformsPlatforms

Choosing a Device PlatformChoosing a Device Platform

Mobile HandheldMobile Handheld

VoIP PhonesVoIP Phones

Basic Thin ClientsBasic Thin Clients

Medical DevicesMedical Devices

Set-top BoxSet-top Box

Consumer Electronics Consumer Electronics

In-vehicle NavigationIn-vehicle Navigation

Industrial AutomationIndustrial Automation

Retail POS Retail POS

ATMATM

Advanced STBAdvanced STB

LOB Thin ClientsLOB Thin Clients

Test and MeasurementTest and Measurement

KioskKiosk

Home Media GatewayHome Media Gateway

Medical SystemsMedical Systems

Pocket PCPocket PC

SmartphoneSmartphone

Portable Media CenterPortable Media Center

Windows XP EmbeddedWindows XP Embedded

Componentized version of Windows XPComponentized version of Windows XPBased on the same binaries as retail version Based on the same binaries as retail version of Windows XP Professionalof Windows XP Professional

Choose only features and services you needChoose only features and services you need

Includes additional embedded-Includes additional embedded-enabling featuresenabling features

Enable a broad range of devices to utilize rich Enable a broad range of devices to utilize rich Windows XP Professional featuresWindows XP Professional features

Powerful authoring tools Powerful authoring tools Streamline the end-to-end embedded device Streamline the end-to-end embedded device development processdevelopment process

Benefit from familiar application development toolsBenefit from familiar application development tools

Retail Adoption Of XP Retail Adoption Of XP EmbeddedEmbedded

““IBM, NCR, Fujitsu, Wincor Nixdorf and Retalix … Integrate IBM, NCR, Fujitsu, Wincor Nixdorf and Retalix … Integrate Windows XP Embedded … into POS Systems” - October 2001 Windows XP Embedded … into POS Systems” - October 2001

““Rite Aid, Metro Cash & Carry … Adopt Microsoft Windows XP Rite Aid, Metro Cash & Carry … Adopt Microsoft Windows XP Embedded for …POS Systems” - January 2002Embedded for …POS Systems” - January 2002

““Microsoft Windows XP Embedded Chosen by Catalina Marketing Microsoft Windows XP Embedded Chosen by Catalina Marketing For its POS Systems” – June 2002For its POS Systems” – June 2002

““Target and Royal Caribbean to Deploy Microsoft Windows XP Target and Royal Caribbean to Deploy Microsoft Windows XP Embedded” - June 2002Embedded” - June 2002

““RadioShack Corporation Found Fast and Predictable Time to RadioShack Corporation Found Fast and Predictable Time to Market Deploying 8,000 Cash Lanes in Just 12 Weeks” – January Market Deploying 8,000 Cash Lanes in Just 12 Weeks” – January 20042004

““Windows XP Embedded Enables Retailers Worldwide to Improve Windows XP Embedded Enables Retailers Worldwide to Improve Their Business and Better Meet Their Customers' Requirements… Their Business and Better Meet Their Customers' Requirements… Carrefour -- 8 A Huit, E.LeClerc, JD Group, McDonald's UK, METRO Carrefour -- 8 A Huit, E.LeClerc, JD Group, McDonald's UK, METRO and Telepizza” – March 2004and Telepizza” – March 2004

HemaHemaDepartment Store, NetherlandsDepartment Store, Netherlands

Case Study

Windows XP Embedded SP2Windows XP Embedded SP2

Security/Network EnhancementsSecurity/Network EnhancementsBetter network protection -- Windows Firewall activated by defaultBetter network protection -- Windows Firewall activated by default

More reliable browsing -- Hardened Internet Explorer, RPC/DCOM More reliable browsing -- Hardened Internet Explorer, RPC/DCOM changeschanges

Third party support – Computer Associates, Sygate Security AgentThird party support – Computer Associates, Sygate Security Agent

ManageabilityManageabilityEasier way to update -- Software Update Services (SUS) 2.0 Client Easier way to update -- Software Update Services (SUS) 2.0 Client (=WUS)(=WUS)

Easier way to update -- Advanced remote management with Systems Easier way to update -- Advanced remote management with Systems Management Server (SMS)Management Server (SMS)

InnovationInnovationFaster boot & shutdown – Hibernate Once, Resume ManyFaster boot & shutdown – Hibernate Once, Resume Many

Advanced Multimedia -- DirectX 9, Windows MediaAdvanced Multimedia -- DirectX 9, Windows Media

New networking support -- BluetoothNew networking support -- Bluetooth

Advanced managed code support -- .NET Framework 1.1Advanced managed code support -- .NET Framework 1.1

Partner Support For XP Partner Support For XP EmbeddedEmbedded

The success of Windows XP Embedded in the retail The success of Windows XP Embedded in the retail and hospitality industries has been in large part due and hospitality industries has been in large part due to the support of the growing partner ecosystemto the support of the growing partner ecosystem

OEM PartnersOEM PartnersDell, Fujitsu, HP, IBM, NEC Infrontia, NCR, Toshiba TEC, Dell, Fujitsu, HP, IBM, NEC Infrontia, NCR, Toshiba TEC, Wincor-Nixdorf Wincor-Nixdorf

Many others offer hardware supporting XPeMany others offer hardware supporting XPe

ISV PartnersISV PartnersAccenture/Avenew, Anker Systems, BK Vision, Accenture/Avenew, Anker Systems, BK Vision, Datavantage, Fujitsu, Matra Systems, NCR Advanced Datavantage, Fujitsu, Matra Systems, NCR Advanced Store, NCR/ACS, NSB/ BT Expedite, Radiant/ Aloha, Store, NCR/ACS, NSB/ BT Expedite, Radiant/ Aloha, RetalixRetalix

Many othersMany others

Point Of Service AdoptionPoint Of Service Adoption

Major Point-of-Service HW replacement/ Major Point-of-Service HW replacement/ installation cycle underwayinstallation cycle underway

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2003 2004 2005 2006 2007

Th

ou

san

ds

Self-CheckoutSystems

Kiosks

Point of Sale

Source: IHL Consulting Group, 2004

Industry Trends And ChallengesIndustry Trends And ChallengesPush towards standardization

Retail enterprises increasingly connected

New Technologies being introduced to the store

Cost consciousness through the product lifecycle $$

Microsoft Microsoft Windows Embedded Windows Embedded

for Point of Servicefor Point of Service

What Is Windows Embedded What Is Windows Embedded for Point of Service?for Point of Service?

A standard, retail-optimized Operating System platform for A standard, retail-optimized Operating System platform for Point of Service devicesPoint of Service devices

Only POS platform to provide Plug-n-Play support for Only POS platform to provide Plug-n-Play support for peripheralsperipherals

Based on Windows XP Embedded with Service Pack 2Based on Windows XP Embedded with Service Pack 2

Reduced OS footprintReduced OS footprint

Available during first half of 2005 from Windows Embedded Available during first half of 2005 from Windows Embedded OEM partnersOEM partners

Microsoft’s recommended Operating System for full-Microsoft’s recommended Operating System for full-featured Point of Service terminalsfeatured Point of Service terminals

Point of Sale, Kiosks, Self-CheckoutPoint of Sale, Kiosks, Self-Checkout

First of a series of retail-focused investments from Microsoft First of a series of retail-focused investments from Microsoft that will continue through “Longhorn”that will continue through “Longhorn”

Where We Fit In, What You GainWhere We Fit In, What You GainEngineering efficiencies

Marketing consistency

Thought leadership

Point of S

ervice

Embedded Devices

Porta

ble M

edia

Cen

ter

Win

dow

s A

utom

otiv

e

Com

mun

icat

ions

Sec

tor

Map

Po

int

Mo

bile

Dev

ices

Windows Embedded for Point of ServiceWindows Embedded for Point of Service

EasierEasier

EmpoweringEmpowering

Easier retail Point of Service platform Easier retail Point of Service platform to setup, use and service to setup, use and service

Empowers retailers to deliver the Empowers retailers to deliver the desired customer experiences of desired customer experiences of today and tomorrow today and tomorrow

The POS platform with the low The POS platform with the low development, deployment, servicing development, deployment, servicing and hardware costs and the longest and hardware costs and the longest published product support published product support

Lower LifecycleLower LifecycleCostCost

Windows Embedded for Point of Service Windows Embedded for Point of Service

Standard POS platformStandard POS platform

Plug-n-Play retail peripheral supportPlug-n-Play retail peripheral supportCommon Control LibraryCommon Control Library

.NET class library based on UPOS 1.8 .NET class library based on UPOS 1.8

Supports legacy (COM-based) COs/SOsSupports legacy (COM-based) COs/SOs

Exposes device statistics as Exposes device statistics as PerfMon countersPerfMon counters

Unified POS/ OPOS/ JavaPOS supportUnified POS/ OPOS/ JavaPOS support

Application compatibilityApplication compatibility

Win32 and .NET frameworkWin32 and .NET framework

Java VM supportJava VM support

Empowering

EasierEasier

Lower LifecycleCosts

Rick HughesRick HughesAnker Systems, BV.Anker Systems, BV.

testimonial

Who Do I Represent?

• Europe's largest dedicated EPoS Europe's largest dedicated EPoS providerprovider

• UK headquartered UK headquartered

• Over 100 years of retail Over 100 years of retail experienceexperience

• 10,000 customers10,000 customers

• 1,300 professionals1,300 professionals

• 11 European operating 11 European operating subsidiaries subsidiaries

• Distributors in an additional 41 Distributors in an additional 41 countriescountries

Anker’s View Of WEPOS Anker’s View Of WEPOS EvolutionEvolution

Great success with XP ProGreat success with XP Pro

Clients now leveraging Clients now leveraging benefit of XPebenefit of XPe

WEPOS has advantages of WEPOS has advantages of XPe with added retail XPe with added retail featuresfeatures

Plug ’n’ Play Plug ’n’ Play

Plethora of retail hardwarePlethora of retail hardware

Plug and play peripheralsPlug and play peripherals

SummarySummary

Anker are participating in the WEPOS Anker are participating in the WEPOS JDPJDP

Encourage technology partners to joinEncourage technology partners to join

WEPOS will bring significant benefits WEPOS will bring significant benefits to solution providers and retailers – a to solution providers and retailers – a win-win situationwin-win situation

It will offer a lower TCO over rival It will offer a lower TCO over rival operating systemsoperating systems

Windows Embedded for Point of Service Windows Embedded for Point of Service

Technology required to enable Technology required to enable current and future retail scenarioscurrent and future retail scenarios

BrowserBrowser

MultimediaMultimedia

NetworkingNetworking

.NET Framework v1.1.NET Framework v1.1

SecuritySecurity

Minimized Operating System footprintMinimized Operating System footprint

Windows Logon and FirewallWindows Logon and Firewall

Browser hardeningBrowser hardening

Windows management supportWindows management support

Partner security solutionsPartner security solutions

Support for largest base of retail Support for largest base of retail applications and peripheralsapplications and peripherals

Easier

Empowering

Lower LifecycleCosts

Windows Embedded for Point of ServiceWindows Embedded for Point of Service

Lower development costsLower development costs

Lower deployment costsLower deployment costs

Lower servicing costsLower servicing costs

Lower hardware costsLower hardware costs

Extended support lifecycleExtended support lifecycle

Easier

Empowering

Lower LifecycleLower LifecycleCostsCosts

Tony HouldsworthTony HouldsworthMatra Systems, UKMatra Systems, UK

testimonial

Focused on Modern RetailingFocused on Modern Retailing

Grocery / Gen Grocery / Gen MerchandiseMerchandiseGrocery / Gen Grocery / Gen MerchandiseMerchandiseC-stores, Supermarkets,C-stores, Supermarkets,Department Stores,Department Stores,Furniture StoresFurniture StoresMobile TabletsMobile TabletsThin client POSThin client POS

GroceryGroceryGroceryGroceryDiscount Discount HypermarketHypermarket12,000 POS12,000 POSMultiple CountriesMultiple CountriesComplex promotionsComplex promotions

Grocery / Gen Grocery / Gen MerchandiseMerchandiseGrocery / Gen Grocery / Gen MerchandiseMerchandiseDepartment Stores (food Department Stores (food halls)halls)Local SupermarketsLocal SupermarketsCorporate stores, concessionsCorporate stores, concessionsand franchise operations.and franchise operations.

HospitalityHospitalityHospitalityHospitality

PharmacyPharmacyPharmacyPharmacy

Large format US style Large format US style pharmacypharmacy60 stores60 storesMultiple specialty areasMultiple specialty areas

50 parks, 7 countries50 parks, 7 countries200+ tills / park 1 200+ tills / park 1 server Mobile POSserver Mobile POSStored Value CardStored Value Card

MATRA solutions already deployed on XP/e – one of the first• Solid foundation• Able to match security policies and occupancy needs• Stability in the product lifecycle • Reducing the cost of ownership

XP/eXP/eXP/eXP/e

Windows Embedded for Point of Windows Embedded for Point of ServiceService

Windows Embedded for Point of Windows Embedded for Point of ServiceService

HardeningHardeningHardeningHardening

XP/eXP/eXP/eXP/e

ManagementManagementManagementManagement

Windows Embedded for Point of Service moves the bar much higher• ‘Hardening’ for retail (security, components, performance)• Standards for integration – ‘plug and play’• Deployment and management capability – outshining the old legacy systems• Reducing the cost of ownership

StandardsStandardsStandardsStandards

Technology GuaranteeTechnology Guarantee

Microsoft will provide royalty free licenses for Windows Microsoft will provide royalty free licenses for Windows Embedded for Point of Service to OEMs for eligible POS Embedded for Point of Service to OEMs for eligible POS systemssystems

Eligible Systems: POS systems based on Windows XP Eligible Systems: POS systems based on Windows XP Embedded licensed and deployed between 10/4/04 and the Embedded licensed and deployed between 10/4/04 and the Windows Embedded for Point of Service Release to Windows Embedded for Point of Service Release to Manufacturing (RTM)Manufacturing (RTM)

DeploymentDeploymentMicrosoft will provide royalty free Windows Embedded for Microsoft will provide royalty free Windows Embedded for Point of Service licenses to OEMs for installation on Eligible Point of Service licenses to OEMs for installation on Eligible SystemsSystems

Windows Embedded for Point of Service upgrades must be Windows Embedded for Point of Service upgrades must be installed within 6 months after RTMinstalled within 6 months after RTM

Retailers responsible for Windows Embedded for Point of Retailers responsible for Windows Embedded for Point of Service upgrade deployment costsService upgrade deployment costs

Partners Supporting So Far …Partners Supporting So Far …

… Still Recruiting for JDP

Why Windows Embedded for Point of Why Windows Embedded for Point of Service?Service?

Choose the easy to use, retail-optimized Choose the easy to use, retail-optimized Point of Service platform to achieve the Point of Service platform to achieve the low lifecycle costslow lifecycle costs

Easier retail Point of Service platform to Easier retail Point of Service platform to setup, use and service setup, use and service

Empowers retailers to deliver the desired Empowers retailers to deliver the desired customer experiences of today and tomorrow customer experiences of today and tomorrow

Low development, deployment, servicing and Low development, deployment, servicing and hardware costs and the longest published hardware costs and the longest published product support product support

Choosing a Device PlatformChoosing a Device Platform

Mobile HandheldMobile Handheld

VoIP PhonesVoIP Phones

Basic Thin ClientsBasic Thin Clients

Medical DevicesMedical Devices

Set-top BoxSet-top Box

Consumer Electronics Consumer Electronics

In-vehicle NavigationIn-vehicle Navigation

Industrial AutomationIndustrial Automation

Retail POS Retail POS

ATMATM

Advanced STBAdvanced STB

LOB Thin ClientsLOB Thin Clients

Test and MeasurementTest and Measurement

KioskKiosk

Home Media GatewayHome Media Gateway

Medical SystemsMedical Systems

Pocket PCPocket PC

SmartphoneSmartphone

Portable Media CenterPortable Media Center

Air BalticAir BalticNordic Airline CompanyNordic Airline Company

Case Study

Windows CE.NET POS DeviceWindows CE.NET POS DeviceAll-In-One DeviceAll-In-One Device

Windows CE.NETWindows CE.NEThandPoint Mobile POShandPoint Mobile POS

Pre-InstalledPre-InstalledBarcode readerBarcode readerMagnetic stripe readerMagnetic stripe readerSmart card reader Smart card reader (Chip&Pin)(Chip&Pin)Colour touch screenColour touch screenKeypadKeypadThermal PrinterThermal Printer

Powerful and RobustPowerful and Robust400Mhz XScale400Mhz XScale64Mb/64Mb64Mb/64MbCFI and SD slotsCFI and SD slots450g450g

Air BalticAir Baltic

Installed on 15 Installed on 15 Airplanes so farAirplanes so far

Used for all sales taken Used for all sales taken during flightsduring flights

Food & BeveragesFood & Beverages

Gifts, EtcGifts, Etc

Allows in flight credit Allows in flight credit card authorisationcard authorisation

Device available to Device available to view at the conferenceview at the conference

Closing ThoughtsClosing Thoughts

““Retailers that develop advanced point-of-service Retailers that develop advanced point-of-service ecosystems will enjoy increasing revenues, decreasing ecosystems will enjoy increasing revenues, decreasing costs, and greater customer loyalty” costs, and greater customer loyalty”

Forrester – “The Retail Point-of-Service Transformation”, Forrester – “The Retail Point-of-Service Transformation”, March 23, 2004March 23, 2004

““Point-of-Sale devices will continue to track PCs down the Point-of-Sale devices will continue to track PCs down the path to standardization.  Retailers need to embrace this path to standardization.  Retailers need to embrace this trend as a means of reducing the cost and complexity of trend as a means of reducing the cost and complexity of managing POS devices across their organizations; Those managing POS devices across their organizations; Those that succeed will achieve significant savings and improved that succeed will achieve significant savings and improved levels of levels of device availability.” device availability.”

Gartner – “Apply PC Deployment Best Practices to Retail Gartner – “Apply PC Deployment Best Practices to Retail Point of Sale”, July 27, 2004Point of Sale”, July 27, 2004

© 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only.© 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only.MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.