(microsoft powerpoint - managing video archive pasig v1.1

From Videotape Archives to On Line Content Distribution

Migrate | Manage | Market your media

to On Line Content Distribution

Noëlle Prat-Vong

[email protected]

Regional Sales Manager

Front Porch Digital International

Front Porch Digital OverviewFront Porch Digital is the global leader in media content migration,

storage management, digital distribution and monetization:

Migrate:Content

Migration

SAMMA

Manage:Content Storage

Management

Market:Content

Distribution and Monetization

DIVASolutions

COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.

SAMMADIVArchive DIVApublish

• Allows customers to migrate content stored on analog tapes into digital format in a labor efficient, low cost and accurate process

• Allows content to be digitally archived, accessed, documented and monetized

• Solves a significant and near-term global issue related to deterioration and obsolescence of video formats

• Protected by US patents

• Provides an advanced, rules-based, video aware CSM solution with scalability, performance and reliability

• Middleware application that enables integration across a complete range of broadcast devices and applications

• Centralizes content for customers and allows easy access across the organization

• Robust software proven in mission critical operations

• Protected by US patents

• Industry’s first integration of CSM and OVP delivers the most efficient and scalable workflow for online video publishing

• Delivers content direct from DIVArchive to any network connected device

• Includes an automated metadata annotation tool using scene, facial and voice detection

• Resulting metadata enables frame/timecode specific search of all content for monetization purposes

Integrated Digital Content Platform

Why Migrate?

• Videotape archives do not keep forever: “…. we lose about 1 year worth of

video content through tape deterioration every year…” - Jim Casabella, VP

of ABC Owned and Operated Stations in USA

• Videotape libraries are approaching 60 years old: a 1993 report by the

librarian of Congress found that half of the feature films produced before


1950 had evaporated, with more than 80% of the films from the 1910s and

'20s gone forever

• It is estimated that there are 1 billion useful but unused video cassettes in

archives

• Everyone has a desire to look at videotapes before they disintegrate and

disappear

Challenges

• Manually intensive and costly job

• Videotape archives are unwieldy

• Require temp & humidity control


• Require temp & humidity control

storage

• Require obsolete video equipments and maintenance

• Many people try to convert on an “as needed basis” and take the

risk of loosing their legacy content

• An integrated solution specifically designed for audiovisual archive preservation that

covers the migration workflow, either used internally and/or outsourced to a service

provider using the same type of solution.

• Improve the image quality substantially as it encodes, assuring a “state-of-the art”

migration.

• Simple GUI and process adapted to non skilled video professionals

The solution


• Simple GUI and process adapted to non skilled video professionals

• Remove the necessary manual video quality monitoring in migration. Generate, retrieve,

and compile technical metadata throughout the process.

• Encode for high quality archive, mezzanine and proxy viewing in real time and

simultaneously in open formats.

• Migrate to digital files quickly and cost effectively and with the least human intervention

and in the best possible quality, by re-thinking the content worth preserving selection

process: Migration -> Access -> Selection

Migration: The Problem Complexity

Process

Multiple Tapes

Simultaneously

Capture

Existing

Metadata

Collect

New Metadata

Monitor

Migration

Clean

Video Tapes

in Volume

Inspect

Video Tapes

in Volume


Encode

Multi-Formats

Simultaneously

Detect End

of Content

MetadataNew Metadata Migration

Automatically

Correct

Video Artifacts

Analyze

Video Quality

Encode in a

Mezzanine

Format

Migrate - Workflow

Video Tapes

A/V

Tape Preparation & Inspection

(Optional)

Tape Cleaning(Optional)

Tape Migration

Tape MigrationAppliance

Digitised content & migration data (files) transfer to external Content Storage Management (CSM)and/or Media Asset Management (MAM)

Files TransferAnd Storage


CustomerTapes

Database(Optional)

Metadata accessand update

a) A/V Signalanalysis andcorrection

b) One passmultipleformatsencoding

7

Tape CleaningResult

c) Temporarylocalstorage

(MAM)

Database

Tape catalogMetadataImport

(Optional)

SAMMAsoloTape Migration

DIVASolutions - SAMMA Products

Video Tapes

A/V

SAMMAprepTape

Preparation and

Accessioning(Optional)

Transfer to external Content StorageManagement (CSM such as DIVArchive)and/or any Media

Digitised content and

migration data (files) transferand storage

SAMMAcleanTape

Cleaning(Optional)

DIVArchiveDIVAdirector


CustomerTapes

Database(Optional)

Tape CatalogImport

(Optional)SAMMA

database

Metadata accessand update

and/or any Media Asset Management (MAM such as DIVAdirector) system.

Tape CleaningResult

8

SAMMArobot

SAMMADatabaseserver

SAMMA :

System for

Automated

Migration of

Media

Assets

What is “CSM”

• Content Storage Management (CSM) is a “content aware” HSM

system which manages NEARLINE, ARCHIVE and OFFLINE storage

for all media assets

• CSM solutions natively interface into all workflow “silos” within a

media organization including News, Post, Production, Transmission,

New Media, etc.


New Media, etc.

• Advanced CSM solutions handle all levels of content storage,

distribution, protection and preservation controlled by automated

lifecycle rules, MAM, automation, NRCS, etc.

• CSM is the middleware solution which enables workflow specific

tools to be used in each area of the media facility but provides the

infrastructure for storage and sharing between them

What is “CSM”

• CSM “content aware” functionality is the key differentiator and value

proposition versus HSM solutions enabling many advanced workflows

• Content aware CSM features include:

– Timecode based partial restore for accessing only the required portions of content stored in

the content archive


– High and low resolution transcoding for interoperability between workflow silos

– Subjective quality analysis (QC) for file based content

– Intelligent content lifecycle policies makes distribution, replication and content publishing

workflows possible

– Direct interface to Newsroom Systems, NLE Systems (Avid, Apple, etc), Video Servers, MAM,

Automation Systems, etc. acting as the universal “bridge” between content and metadata

CSM: The Problem Complexity

Resources

Assignment &

Management

Content

Localization

Interface To

Video

Equipment

Faults

Identification

& Recovery

Content

Grouping

Data

Movement

Load

Balancing

Interface To

Legacy

Systems

Interface To

Broadcast

Applications

Cache

Management


Content

ProtectionMigration

Policies

& Recovery

Content

Analysis (QC)

Events

Logging

Grouping

Interface To

Storage

Technologies

Movement

Content

Transcoding

Video

Partial

Retrieval

Priority

Management

Balancing Management

Tape

De-Fragment

Tape

Spanning

CSM at the Heart of the Facility

Post ProductionNewsroomPlayout


Ingest

Migration

Disaster Recovery

New Media

Non Traditional Content Distribution

• Direct consumer delivery of media to the “living room”,

mobile and web platforms is becoming more strategically

important to content owners

• Direct targeting of content consumers is imperative for

brand dissemination, increased ad revenues and


brand dissemination, increased ad revenues and

monetization

• Embracing these new distribution channels often results in

increased human involvement, workload, time and cost

• Monetization of content stored in existing file based formats

in a media facility should be a fairly easy proposition…

Current Barriers to Adoption

• Current mechanisms for non-traditional content delivery

tend to be complex and labour intensive

• Manually driven content capture and metadata entry is time

consuming and means longer time to market


• Limited staffing resources and budgets act as barriers to

embracing advanced content distribution methods

• Uncertain ROI for these new paths to the consumer make

additional capital investment difficult to justify

Current Barriers to Adoption

• Technologies are new and evolving rapidly – capital

investment for custom tools can be extreme.

• Legacy and proprietary metadata databases (rights

management, inventory, traffic, etc) add to the complexity


management, inventory, traffic, etc) add to the complexity

• Content stored in different media “silos” in various formats

make human involvement and re-encoding necessary

The Solution

• Leverage the advanced CSM asset repository to provide

universal content delivery directly to the consumer

• Automatic direct targeting of any consumer platform

anywhere in the world through a unified CSM gateway


• Removing human workflow steps, bottlenecks and allowing

easy expansion of distribution channels are key goals

• Solutions should be rolled out in conjunction with existing

systems to ease transition, especially for customers who do

not already have a CSM solution in place

CSM Based New Media Delivery

Business Systems

Media Devices (Workflow Silos)

Metadata

TemplatesAd Inserts

Targets

ContentTranscode

QC


Legacy Video Tape Archives

QC

Delivery

ContentRepurposingMonetization

The Benefits are Clear

• The goal is to enable content owners to deliver their content

anywhere to any platform at any time with low entry costs

• Content stored in the DIVArchive CSM can be “published” to

any supported platform (TIVO, Roku, Hulu, iTunes, etc) with

little or no additional effort and no human involvement


little or no additional effort and no human involvement

• The CSM automatically transcodes, quality checks and pairs

the content with relevant metadata en route to distribution

• Content templates defining ad insertion positions,

geographical boundaries, target platforms, etc. are prebuilt

and automatically linked to the content

The Benefits are Clear

• The solution must provide direct integration to leading CDNs

for global distribution easing publishing and delivery tasks

• Reduction of costs associated with implementation of new

services and day-to-day operational staffing is key


• Reduction of labour duplication through automated content

lifecycles and direct integration to workflow silos and

interfaces

• Increased revenue from internally served ads as well as

through direct integration to ad services offer multiple

monetization options

Conclusion

• The broader-casting market is continually evolving and its

imperative to target measurable and repeatable ROI

• Quick time to market and increased user reach for content

regardless of the new media platform target is essential


• Ability to leverage content stored within the CSM or on

legacy video tapes as part of fully automated workflows

• Tighter integration, reduced manpower and quicker content

turn around are our key value components of our solution

DIVASolutions Overview

Migrate

Manage

DIVApublish

Market


21

Manage

Front Porch Digital Focus

Migrate:Content

Migration

SAMMA

Manage:Content Storage

Management

DIVArchive

Market:Content Distribution

and Monetization

DIVApublish

DIVASolutions


• Videotapes migration to digital formats

• Multiple formats generation

• Video quality checks

• Metadata collection

• Over 1,000 hours migrated per week

• Management of content on storage infrastructures

• Content interoperability

• Content duplication and protection

• Automatic migration to new technologies

• Automatic migration to new formats

• Disaster recovery

• Automatic and integrated upload of content from digital archives

• Enrichment of assets with frame intelligent metadata

• Online video publishing to multiple portals and devices-OVP

• Analytic reports to help manage publishing plans

Integrated Digital Content Platform

DIVASolutions: Solutions for the past, present and future of media

Migrate | Manage | Market your media

From Videotape Archives to On Line Content Distributionto On Line Content Distribution

Thank you for your attention

(microsoft powerpoint - managing video archive pasig v1.1

Documents