microsoft social amplification program - 2014

FY14 Social Amplification Program

Turkey

AgendaThis report sums up what we have done so far, the learnings we made and the insights we discovered as follows:

- Introduction - Key Metrics & Quick Learnings - Top Engagement Posts & Strategy - Conversations And Messages & Stragety- Our Contents in Global - Regional Comparison - Total Benefit - What’s Next?

It covers:

- Windows Turkey Child Page- Microsoft Developer Turkey Child Page - Microsoft Developer Turkey Twitter Account - Microsoft Partner Network Turkey Page - Internet Explorer Turkey Child Page- Acik Akademi / MS Kampus / SQL Server Onculeri - Potential Accounts

Introduction Social Amplification Program started in Turkey in September 2013 and has covered the Facebook pages of Windows Turkey, Microsoft Developer Turkey and Microsoft Partner Network Turkey. We started to work on Windows page in October and on Microsoft Developer and Microsoft Partner Network in November.

Then because of the community similarity with Microsoft Developer Turkey, we started to support Acik Akademi and Ms Kampüs pages. We started to work on them in November as well.

On the other hand, Internet Explorer Turkey has approximately 250k fans, we want it to keep it this page alive and started to manage it. We started to work on IE Turkey page on March 2014.

We’ve also met with SQL Server side from Microsoft Turkey and try to give our advices and support their social media channels called SQL Server Onculeri since January 2014.

Finally, for the social media planning actions, we’ve colloborated with UM for several times and in accordance with that we posted for Microsoft Turkey couple of times, share our advices for the campaign process’.

Windows Child Page

Key Metrics – Lifetime Likes

1-31 Aug

1-31 Sep

1-14 Oct

15-31 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

1-17 Aug

020,00040,00060,00080,000

100,000120,000140,000160,000180,000200,000

107,654 114,641

142,887

174,026

Existing FansLifetime Likes Trendline

Starting Date

Key Metrics – Fan Growth

1-31 Aug

1-31 Sep

1-14 Oct

15-31 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

01,0002,0003,0004,0005,0006,0007,0008,0009,000

3,458

2,1181,205

1.626 (%1,41)

3.002 (%2.58)

5.449 (%4,60)

6.458 (%5,15)5.476 (%4,15)

5.224 (%3.79)

8.119 (%5.67)

6.479 (%4.27)5.533 (%3,37)

5.306 (%3,23)

Growth

GrowthTrendlineStarting Date

Post Frequency

1-31 Aug

1-31 Sep

1-14 Oct

15-31 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

0

5

10

15

20

25

30

35

6 7

0

13

2428

2523

18

30

22 22 23

Brand PostsTrendline

Key Metrics – Daily Reach

10/14

/13

10/20

/13

10/26

/1311/

1/13

11/7/1

3

11/13

/13

11/19

/13

11/25

/1312/

1/13

12/7/1

3

12/13

/13

12/19

/13

12/25

/13

12/31

/131/6

/141/1

2/14

1/18/1

41/2

4/14

1/30/1

42/5

/142/1

1/14

2/17/1

42/2

3/143/1

/143/7

/143/1

3/14

3/19/1

43/2

5/14

3/31/1

44/6

/144/1

2/14

4/18/1

44/2

4/14

4/30/1

45/6

/145/1

2/14

5/18/1

45/2

4/14

5/30/1

46/5

/146/1

1/14

6/17/1

46/2

3/14

6/29/1

47/5

/147/1

1/14

7/17/1

47/2

3/14

7/29/1

48/4

/148/1

0/14

0

10000

20000

30000

40000

50000

60000

70000

49230

4320046421

46315

59660

Key Metrics – Engagement Type

1-31 Aug

1-31 Sep

1-31 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

0

2000

4000

6000

8000

10000

12000

14000

846 1020

2684

4471 4270

67295908

5055

9199 8947

1144012494

219 320

24291109

26653227 3558 3260 3468

29994086 4459

66 128 427 787 8221309

852 7051621

1172 1294 1367

LikesCommentsShares

Starting Date

Key Metrics – Demographics of Fans

11% 3%

35%

8%

15%

3%

8%

2% 11%

4%

13-17 Male 13-17 Female18-24 Male 18-24 Female25-34 Male 25-34 Female35-44 Male 35-44 Female45+ Male 45+ Female

81%

19%

Male Female

Quick Learnings – Key Metrics • Our fanbase has growth 59.385 and reached to 174.026 fans in total and on the monthly

basis, it approximately growth 5.672 fans but more importantly we reached most of these fans later on.

• From time to time we couldn’t post regularly due to the news like Soma Mine Disaster but we have posted approximately 24 times per month on the average.

• Our daily organic and viral reach numbers moves up according to engagement count of content, it’s not possible to know how many of Windows fans have seen our content since we started but based on our experience, we assume that our contents have met with over %80 them at least 1 time.

• Users have preferred to engage by liking our content atmost and «share» has the lowest count. However, our «share» numbers are quite high when it’s compared with the other Windows pages around the world and our engagement count keeps increasing and it has reached the peak by June.

• «13-34 Male» is the most dominant gender-age diversity and this sub-community decides to life circle of our contents. We always try to take their attention in the first base. As this gender-age diverstity has %61 of all community, we have posted most of our content between 17:00 – 20:30.

Top Engagement Posts

06.08.2014 69.056 People Reached (1)

2.211 Likes (2) –187 Comments – 462 Shares (1)

26.06.2014 40.032 People Reached

2.356 Likes (1) – 214 Comments – 192 Shares


08.04.201465.184 People Reached (2)

427 Likes – 205 Comments – 336 Shares (2)

24.10.201361.888 People Reached (3)

555 Likes – 1.686 Comments (1) – 141 Shares


07.08.201419.008 People Reached

1.328 Likes (3) – 107 Comments – 57 Shares


831 Likes – 385 Comments – 283 Shares (3)



474 Likes – 1.161 Comments (3) – 33 Shares


426 Likes –1.294 Comments (2) – 61 shares

Strategy – Sharing is Caring

Due to we don’t use Facebook Ads for Windows or do not have any competition, «share» counts are so important for us. Therefore we try to make our content «sharable».

Even we posted a «product content», we try to attach an interesting photo or a remarkable copy.

This simply helps us to reach further people or reach more fans.

Strategy – = Computer

We try to claim «Computer» word and environment and try to make users think Windows = Computer.

Gaming is our another channel to reach computer users and we also try to claim «Gaming».

Due to it’s not possible to play games on Mac, we try to remind people that they need Windows to play computer games.

Strategy – Ask The Right Question

«Which», «When», «How many» questions perform much better than «Why» or «How» questions.

We give them choices, visualize it or ask them a question which can be answered by just writing a word or number.

Rarely we ask them negative questions to get insights from their side and try to understand what’s wrong on their side.

Strategy – Use The Internet Culture

We use one of the most popular thing of global Internet Culture «meme»s or one of the most popular thing of Turkish Internet culture «caps» to engage with our community.

These posts get so many interaction, especially likes and shares and bring new fans to our page.

We combine these kind of images with a remarkable copy and attach to a related Windows web page link in order to drive fans to guidance pages.

Strategy – «That’s Turkish!»

Although we’re managing a global brand like Windows, we know that we’re trying to reach Turkish people. «It’s Turkish» is one of our insights and in the highlight of this, we try to use «Turkish» solutions.

Strategy – Retro Rules! Then & Now and Retro always get great interaction therefore we try to post this kind of content at least 1 or 2 per month.

Fans like Bill Gates, floppies, internet in the 90s etc.

Strategy – Keep It Simple And Smile

As Turkish people don’t like reading and Twitter change the perception about long writings, we try to keep our texts short and easily drive them to the web site or make them understand what we want to tell.

On the other hand, there are so many researches show that contents and comments with smileys gets much more interaction than the other ones. Additionally, people use social media for fun.

Therefore using smileys give us a positive appearence.

Strategy – Links Are Valuable

We add a link to our content where possible and try to drive fans to support page or Windows web site.

Users might not find the content itself interesting but they might want to click the link or share the link.

Therefore links give us another chance to interact with our fans.

Strategy – Series! Series! Series!

We created some irregular series and a regular series called «Re-use the old computer parts».

Conversations & Messages • We try to give a response to all questions and some of the comments. Sooner or later we always

send a reply to the private messages we receive. When we start we had only 5-10 private messages a day and 5-6 comments to reply but these days we recieve approximately 30-40 private messages a day and depending on content we may have 10-12 comments to reply as well.

• Our main strategy for the conversations and messages is creating an environment which offes fun and information around Windows and where fans can connect with each other.

• We always try to send the last message. Even a fan send a message and tell us «Thank you I’ve solved it with you help» then we send another message and thank them for informing us regarding the result.

• We may not send a quick response and in this case we inform them due to a busy period we were not able to send a quick response but we always send a response to Windows fans.

• Smileys are also being used in private messages and comments in order to create a more positive appearance.

Strategy – Act Like a Human, Not a Robot!

We always want to make fans think «This page is being runned by a human» and in accordance with that, we do not use fixed responses or comments.

Sometimes we just response them with a Facebook smile or we thank them for their comment or we ask them a new question.

So many fans like our comments and this bring us more interaction.

Strategy – We’re Here To Help You We’re trying to be resourceful and eager to help. We always seek to deliver what the fan is looking for and solve their problem.

Strategy – Make’em Surprised & LaughedPeople use social

media for fun. We should give them what they want sometimes. Even we strike back we try to have a sense of humour.

Our Contents in Global

Windows Mexico

Windows Greece Windows Japan

Our Contents in Global (Continued)

Windows Canada

Windows BrasilWindows Pakistan

Regional & Global Comparison

Windows Pakistan (257.3K total fans – 61K new fans)

Windows Egpyt (306K total fans – 78.8K new fans)

Windows UK (267.6K total fans – 45.2 new fans)

Windows Poland (247K total fans – 20.8K new fans)

Windows TR (173.4K total fans – 59.6K new fans)

Total benefit of S.A.P. for WindowsTK From October 15 to August 19:

• 241 Brand Posts (+%249)

• 123.9K Engagements (+%1.328)

• 514 Engagement/Post (+%309)

• 79.6K Likes (+%1.272)

• 32.9K Comments (+%1.432)

• 11.4K Shares (+%1.468)

• 59.6K New Fans

• 174.3K Total Fans (+%39)

What’s Next? • Windows Turkey has 174.3k fans now and in the last 10 months it gained ~60k new fans. Our first

goal is expanding our community but it’ll probably grow slowly when it’s compared with the previous months. By the end of a year we guess Windows page will have ~180k fans.

• On the other hand our engagement is quite high and we want to keep this engagement numbers up. We want to keep engagement/post numbers 300-400 at least.

• Due to we don’t have a Windows Phone Turkey page, we are planning to post more contents around Windows Phone topic.

• Most of Windows XP and Windows Vista users don’t think about updating to Windows 8 or Windows 8.1 because of the old PC they have. In the highlight of this, we’ll keep trying to drive fans to buy a new PC with Windows 8.1.

• We are planning to share one Microsoft Developer content on Windows page per month and pick an app or two and drive fans to these apps on Windows page.

• Now we have a more engaged community and we’ll end «Reusing the old computer parts» series and will start to «Windows Tip» series.

Microsoft Developer Child Page


1-31 Aug

1-31 Sep

1-30 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

1-17 Aug

0

2,000

4,000

6,000

8,000

10,000

12,000

1,8672,100

6,556

9,952

Existing FansLifetime Likes Trendline

Starting Date


1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul0

200400600800

1,0001,2001,4001,600

786 (%37.4)

517 (%17.86)651 (%19)

538 (%13)558 (%12)

1.361 (%26)6

638 (%9)824 (%11)869 (%10,7)

Growth

GrowthTrendline

Post Frequency

1-31 Aug

1-31 Sep

1-31 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

0

5

10

15

20

25

30

35

40

30

3

21

2624

2119

2724

3735

Brand PostsTrendline


020000400006000080000

100000120000140000160000180000

7864562035

158430

Key Metrics – Engagement Type

1-31 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

0

500

1000

1500

2000

2500

3000

3

329

622

1760 18531655

24142179

26952821

1 26342

127247

97259 252 327 254

0

284 215

963787 618 614 618

822

542

LikesCommentsShares


87%

13%

Male Female

9%

1%

41%

8%

26%

3%

6%1% 3% 2%

13-17 Male13-17 Female18-24 Male18-24 Female25-34 Male25-34 Female35-44 Male35-44 Female45+ Male45+ Female

Observations – Key Metrics • Our fanbase has growth 7.791 and reached to 9.952 fans in total and on the monthly basis, it

approximately growth 608 fans but more importantly we reached most of these fans later on.

• From time to time we couldn’t post regularly due to the news like Soma Mine Disaster but we have posted approximately 26 times per month on the average.

• Our daily organic and viral reach numbers moves up according to engagement count of content, it’s not possible to know how many of Windows fans have seen our content since we started but based on our experience, we assume that our contents have met with over %95 them at least 1 time.

• Users have preferred to engage by liking our content atmost and «comments» has the lowest count. However, our «comment» numbers are quite high when it’s compared with the other Microsoft Developer pages around the world and our engagement count keeps increasing and it has reached the peak by June.

• Due to we had a great return on Facebook ad campaigns for Microsoft Azure. We’re %100 sure that our community is almost completely developer related.

• «13-34 Male» is the most dominant gender-age diversity and this sub-community decides to life circle of our contents. We always try to take their attention in the first base. As this gender-age diverstity has %76 of all community, we have posted most of our content between 17:30 – 21:00.


05.06.2014 28.848 People Reached

(1)287 Likes (3) – 115

Comments (3) – 320 Shares (1)

05.08.2014 17.608 People Reaches

381 Likes (1) – 17 Comments – 159 Shares

(2)

09.07.2014 9.892 People Reaches

342Likes (2) – 16 Comments – 91 Shares


21.02.201420.440 People Reached (2)

241 Likes (3) –19 Comments –155 Shares


216 Likes – 164 Comments (1) – 57 Shares



140 Likes –135 Comments (2) – 57 Shares

20.11.201319.336 People Reached (3)

69 Likes – 12 Comments –159 Shares (3)

Strategy – Use Inside

Sleepless, tired, untied etc. Even developers have so many negative occurance in their lives, they like to talk about it.

Additionally, they like the content that only they can understand.

Therefore we post a content about the funny and inner sides of a life of developer.

jokes

Strategy – <Codes> & </Memes>

Codes are kinda key to engage with them. On the other hand, as they are online almost all day, memes are another thing to make them move.

We use both memes and codes accordingly.

Strategy – Have Your Own Format

We try to be minimalistic. As we always try to motivate fans to start a new project, we use qotes and anonymous statements.

We visualize them just as a solid background and text on it.

This brings their attention to our content and cause a great interaction.

Strategy – Series – Stragety – Series – Stra...

As on Windows, seris are performing quite well on Microsoft Developer too.

We had a long series called «From the point of Developer’s view» and «A true developer story» series and these series bring so many new fans and cause a great engagement.

Strategy – We Speak To All ITPROs

Despite Microsoft is eager to connect with C, C++ and C# developers, we want to get in touch with all developers and make them visit our page.

Even we have %1 chance of make them think about learning C++ or C#, if we make it happen then we’d barely count ourselves as successful.

Strategy – Visual Studio & Azure & MVA

As Visual Studio, Microsoft Azure and MVA hasn’t got any child page of Turkey, we try to share the contents regarding them or driving our fans to them.

Therefore, we may share webinar annoucements of Azure or new updates of Visual Studio on Microsoft Developer page.

Strategy – Acik Akademi & MS Kampus

We have a cross communication between Acik Akademi & Ms Kampus & Microsoft Developer Turkey.

Sometimes we share the content of Microsoft Developer on the other two pages or sometimes we share Acik Akademi Virtual Class announcement on Microsoft Developer Turkey.

This colloboration bring us so many fans from these pages and make virtual classes reach much more people.

Conversations & Messages • We try to give a response to all questions and some of the comments. Sooner or later we always

send a reply to the private messages.

• Microsoft Developer would like to offer a fun and interactive environment where developers can connect with their peers, take advantage of relevant Microsoft resources and opportunities, and feel inspired to pursue their goals.

• We want to build strong brand advocates to help us on our behalf.

• We want fans to understand «We’re not here to sell anything, we’re here to embrace geek life, tech evangelism and developers»

• Microsoft Developer is more open to make fans connect with each other and in accordance with that we don’t involve every conversation and let them speak sometimes.

Strategy – Try to Help & Being Informative

Being Informative is the biggest help to fans of Microsoft Developer.

Strategy – Have A Sense Of Humour Developers have

their own sense of humour style. They can be cynical to theirselves, loves inside jokes but for some topics they’d like to be flattered.

Strategy – Insider But Not an ExclusiveWe always thank to

fans and try not be seem snob.

Due to fans have «Microsoft Developer is approachable» perception, they easily express their thoughts, opinions and questions.

We response to their comments to make them feel «Microsoft Developer is not a brand page, Microsoft Developer is a warm person and one of us ».

Regional & Global Comparison

Msft Dev Germany (11.5K total fans – 2.1K new fans)

Msft Dev France (12.5K total fans – 1.3K new fans)

Msft Dev Brazil (27.6K total fans – 9.6K new fans)

Msft Dev Bangladesh (8.7K total fans – 5.8K new fans)

Msft Dev TR (9.9K total fans – 7.8K new fans)

Total benefit of S.A.P. for MsftDev.TurkeyFrom November 6 to August 20,

• 261 Brand Posts (+%2.510)

• 27K Engagements (+%337088)


• 18.7K Likes (+%312383)

• 2.2K Comments (+%107500)

• 6.1K Shares (+%?)

• 7.7K New Fans

• 9.8K Total Fans

What’s Next? • Microsoft Developer has 9.8K fans now and in the last 9 months it gained ~7./K new fans. It still

has a great potential about gaining new fans over Açık Akademi, Ms Kampüs, viral reach of itself and Facebook Ads. By the end of a year we’re expecting Microsoft Developer Turkey page will have ~12k fans.(This is the 6th most crowded page among Microsoft Developer pages)

• On the other hand our engagement is quite high for a page with 9.8K fans and we want to keep this engagement in the same level. Our aim is keeping engagement/post numbers 100-200 at least.

• Visual Studio global page has 17K Turkish fans and Microsoft Azure global page has 6K Turkish fans but we don’t have a child page for these accounts. Therefore we’ll keep sharing news and announcements regarding Visual Studio or Microsoft Azure.

• We have a Twitter account for Microsoft Developer which was opened by the end of June and now have 303 followers. We may use this account more effectively and create Twitter chat sessions.

Microsoft Partner Network Turkiye


1-31 Aug 1-31 Sep 1-31 Oct 1-30 Nov 1-31 Dec 1-31 Jan 1-28 Feb 1-31 Mar 1-30 Apr 1-31 May 1-31 Jun 1-31 Jul 1-20 Aug0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

1,269

1,4561,533

Existing FansLifetime Likes Linear (Lifetime Likes )


1-31 Aug

1-31 Sep

1-30 Oct

1-30 Nov

1-31 Dec

1-31 Jan

1-28 Feb

1-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

0

10

20

30

40

50

60

70

29

7 412

4739

62

32

2012

18 20

Growth

GrowthTrendline


2/27/1

43/6

/14

3/13/1

4

3/20/1

4

3/27/1

44/3

/14

4/10/1

4

4/17/1

4

4/24/1

45/1

/145/8

/14

5/15/1

4

5/22/1

4

5/29/1

46/5

/14

6/12/1

4

6/19/1

4

6/26/1

47/3

/14

7/10/1

4

7/17/1

4

7/24/1

4

7/31/1

48/7

/14

8/14/1

40

100

200

300

400

500

600

700


78%

22%

Male Female

1%

20%

6%

38%

12%

12%

3%1%

6%

13-17 Male13-17 Female18-24 Male18-24 Female25-34 Male25-34 Female35-44 Male35-44 Female45+ Male45+ Female

Observations – Key Metrics • Interaction, growth and all the other key metrics for Partner Network pages are quite low. It’s

not a local problem, it’s valid for all countries.

• MPN is not able to use Social Content like Windows, Developer or Internet Explorer and this effect the page overall score badly. Only share numbers are meaningful. Engagement/Post number is around 1.(According to Sprinklr, it’s 2 for MPN Germany, 1 for MPN South Africa and 1 for MPN Italy)

• Microsoft should seriously think about using Facebook Ads and pulling all the partners inside the Facebook page.

Total benefit of S.A.P. for MPN TurkiyeFrom November 27 to June 17,

• 255 Brand Posts (+%1144)

• 274 Engagements (+%1.402)


• 218 Likes (+%1577)

• 12 Comments (+300)

• 42 Shares (+2000)

• 266 New Fans

• 1.531 Total Fans

Internet Explorer Child Page


1-31 Jan

1-28 Feb

1-16 Mar

17-31 Mar

1-30 Apr

1-31 May

1-31 Jun

1-31 Jul

1-17 Aug

190,000

200,000

210,000

220,000

230,000

240,000

250,000

260,000251,257 253,821 252,226

Existing FansLinear (Existing Fans)Exponential (Existing Fans)Lifetime Likes


1-30 Jan

1-28 Feb

1-16 Mar

17-31 Mar

1-30 Apr

1-31 May

1-30 Jun

1-31 Jul 1-20 Aug

-1,500-1,000

-5000

5001,0001,5002,0002,5003,000 2,597

-926

Growth

GrowthTrendline


2/20/1

4

2/27/1

43/6

/14

3/13/1

4

3/20/1

4

3/27/1

44/3

/14

4/10/1

4

4/17/1

4

4/24/1

45/1

/145/8

/14

5/15/1

4

5/22/1

4

5/29/1

46/5

/14

6/12/1

4

6/19/1

4

6/26/1

47/3

/14

7/10/1

4

7/17/1

4

7/24/1

4

7/31/1

48/7

/14

8/14/1

40

5000

10000

15000

20000

25000

30000

35000

13578

28730

20646


75%

25%

Male Female

11% 3%

35%

8%

15%

3%

8%

2% 11%

4%

13-17 Male 13-17 Female18-24 Male 18-24 Female25-34 Male 25-34 Female35-44 Male 35-44 Female45+ Male 45+ Female

Key Metrics - Observations• As the Internet Explorer page hasn’t got so many content like Windows or Microsoft Developer,

we only share 2 posts in a week and because of this our reach numbers always go up and down.

• We have 252k fans but don’t know how many of them are really belong to IE TR page. Probably some of these fans have added to Internet Explorer page because of merge process’ and these fans unlike our page as soon as we appear on their feed and basicly we will come back to the fanbase we have.

• Internet Explorer has a like based engagement. Comments are following them but most these comments are jokes about Internet Explorer.

• Demographic of fans of Internet Explorer TR is pretty similar with Windows community. «13-34 Male» is the strongest diversity and we try to take their attention to make our content reach further users.


20.03.2014- 11.892 People Reached

49 Likes – 185 Comments

15.08.2014 – 24.760 People Reached

99 Likes – 27 Comments – 52 Shares04.07.2014 – 10.616 People

Reached 90 Likes – 14 Comments – 16

Shares

Strategy - %50 Product -+ %50 Social

As we post twice per week and don’t have so many contents like Windows or Microsoft Developer, we try to keep our content stragety balanced as %50 product related and %50 social.

We try to be funny, helpful and remarkable to remove the negative perception of IE.

Strategy - «Internet» Is Our First Name!

We try to claim everything about «Internet» and try to be experimental.

We use memes, retro things and Internet history of Microsoft.

Strategy – If It Works, It Works Everywhere!

It’s another channel to understand which content performs well and which doesn’t.

Sometimes we use contents from Microsoft Developer or Windows and sometimes we use contents of Internet Explorer on Windows or Microsoft Developer accordingly, because of it works, it works everywhere!

Conversations & Messages – Strategy Just like other pages, we try to help users and response to all their questions and comments. On the other hand, when it’s about Internet Explorer, there are so many «evil-minded» users appears, we give some of them ironic responses.

Potential Accounts

Windows Phone:Windows Phone has a great potential. There are 77K Turkish fans on the Windows Phone global page and Turkey is ranked as 13th among all countries. Additionally, upon social listening reports, it’s known that Twitter is 2nd most active platform regarding Windows Phone topic.

Blog3%

Forum75%

News/MSM6%

Other0%

Twitter16%

Turkey Detected Media Channels - 30 Days

Office Social Listening Reports of Office shows that social conversation volume around Office & Office 365 is so low and to make it increased, Office Child Page and Twitter account would be so useful.

Office global page has 12K fans and based on our experiences communicating in Turkish accelerates the growth and interaction.

Also it’s possible to track «Office» keyword

on Twitter and engage with users in order to

make the conversation around Office & Office 365 increased.

SQL Server ÖncüleriSql Server Onculeri seems like have a though account to be managed and it has a niche community to communicate but we had a great engagement at the SQL Server posts on Microsoft Developer. Acik Akademi and Microsoft Developer has so many fans that we can drive SQL Server Onculeri and vice versa. SQL Server Onculeri has an engagement problem as well. Content strategy is over-product related and community management is almost zilch which makes SQL Server Onculeri uneffective on social

Açık Akademi / Ms Kampüs Two pages has growth almost %20 by the support of Social Amplification Program but despise their 40k fanbases they both have an engagement problem. The main problem in here is lack of community management and content stragety. We support them with the contents of Microsoft Developer but it’s not enough to have a success story in the terms of engagement and reach. (Acik Akademi has also a great fanbase on Twitter.(7.4k))

0

10000

20000

30000

40000 3524041358

3596640299

Açık AkademiMs Kampüs

Thank you

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

microsoft social amplification program - 2014

Social Media