mid term mkt501 vu-new

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FALL SEMESTER 2007MARKETING MANAGEMENT (MKT501)

ASSIGNMENT NO. 2 (Quiz) Total Marks: 10

Highlight the correct option from given choices.1. Company’s or brand’s reliability, competitive prices, quality and

reliability, and an effective sales force are required to deal with _______________market.

Consumer Business Global Governmental

2. A small retailer lies under the _______________ environment. Task Broad Weak Competitive

3. Core Competency: provides potential access to a wide variety of markets increases perceived customer benefits both of the given options none of the given options

4. The JEO Films’ investment in film “Khuda Ke Liye” is an example of: Product concept Production concept Marketing concept All of the given options

5. The phrase “marketing decisions must be carefully monitored as a whole” is concerned with _______________ part of the broad environment.

Monitoring Flexibility Research & Development None of the given options



6. When the customer asks a specific product from the retailer, it can be an impact of _______________.

Demand Pull Strategy Cost Pull Strategy Demand Push Strategy Product Line Strategy

7. Which one of the followings is not a part of the Marketing Plan? Executive summary Implementation Salutation Appendix

8. A position, in which a company is in a strong but not foremost position, that is satisfied to live at this level and enjoys its market shares, is called _______________.

Market leader Market follower Market challenger Market nicher

9. When a company upgrade its brand with more signs and appearance under the same price for capturing more target costumers, is best under the:

Cost leadership strategy Differentiation strategy Promotional strategy Scenario planning

10. Warranty and installations are the parts of: Specialty Goods Core product Tangible Product Augmented Product

1. A fundamental part of the distribution function is to get the product:a. To the right place at the right timeb. Launched into new marketsc. To intermediariesd. To market to avoid channel conflict2. Which of the following is most likely to stimulate customer loyalty?a. Couponsb. Sweepstakesc. Frequent-user incentivesd. Samples3. In many instances the most appropriate way to cope with a negative event that



may lead to negative public relations is to:a. Discourage news coverage of the eventb. Deny that the event occurredc. Facilitate news coveraged. Hire a public relations firm4. Relationships among channel members, i.e. producers, wholesalers andretailers, are usually:a. Short-term commitmentsb. Long-term commitmentsc. Expensive resource commitmentsd. Only minor commitments5. Personal selling tries to achieve three general goals: finding prospects,convincing prospects to buy and __________.a. Being aware of competitors' sales activitiesb. Depending on one-sale customersc. Avoiding repeat salesd. Keeping customers satisfied6. It is important to actively listen the other party to:a. Select, refine and craft an agreementb. Explore their underlying needsc. Set your toned. All of the given options7. Slow feedback, high costs, and difficulty in measuring effects on sales aredisadvantages of which promotion mix ingredient?a. Advertisingb. Public relationsc. Sales managementd. Sales promotion8. What source of information is usually effective for moving consumers to theevaluation stage of the product adoption process?a. Salespersonsb. Mass communicationc. Personal sourcesd. Consumer advocates9. A person, group, or organization that has a meaning it intends and attempts toshare with a receiver or an audience is a:a. Medium of transmissionb. Sourcec. Relay channeld. Decoder10. The limitations in using publicity-based public relations tools stem primarily fromthe fact that:a. Publicity is never properly managed by media personnel.



b. Media personnel consider only unfavorable messages as newsworthy.c. It is time-consuming and costly to convince media personnel that theinformation is newsworthy.d. Media personnel control the content and the timing of thecommunication.

According to Maslow, the religious affiliations are part of _____________ needs.a. Physiologicalb. Belongingc. Statusd. Being2. Which product is MOST likely be purchased through routine decision making?a. Carb. Shirtc. Soft drinkd. Television set3. The major factors used to divide markets into consumer markets or organizationalmarkets are the:a. Buyer characteristics and size of purchasesb. Product prices and buyer characteristicsc. Buyer characteristics and the purposes for which they buy productsd. Buyer characteristics and product characteristics4. The three major categories of influences that are believed to influence the consumerbuying decision process are personal, psychological, and:a. Socialb. Demographicc. Situationald. CulturalShortly after purchasing a product, the post-purchase evaluation may result in cognitivedissonance. Cognitive dissonance is best defined as:a. The congruence between external and internal searches for product informationb. Satisfaction with the purchasec. The establishment of criteria for comparing productsd. Doubts that occur because the buyer questions whether the decision to purchasethe product was right6. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an areaknown as the __________ in a city.a. Central business district



b. Prime pitchc. Retail zoned. Central trading area.7. A customer approaches the store's manager and says that he has seen a blender on displayhe wishes to buy. The manager asks him to fill out an order form and someone fromcustomer service would be happy to bring him a blender. The customer is shopping in a:a. Superstoreb. Catalogue showroomc. Warehouse clubd. Discount store8. Direct marketing and automatic vending are examples of:a. Off-premise retailingb. Non-store retailingc. Off-price retailingd. Direct retailing9. By using a wholesaler, a company can have a distinct advantage because the specializedservices performed by the wholesaler allow the firm to:a. Focus on developing and manufacturing products that match consumers' needsand wantsb. Focus on increasing production capacity and efficiencyc. Reduce manufacturing costs to retailers and provide quality merchandise toconsumersd. All of the given options10. Which type of wholesaler not only provides transportation and delivers products toretailers, but also provides the service of placing products on retailers’ shelves?a. Truck wholesalerb. Cash-and-carry wholesalerc. Rack jobberd. Drop shipper

Assignment No.2 (Quiz)) (

SolutionsSemester Spring, 2007

Marketing Management (MKT 501)



1. The market consists of all the organization that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other is called _______.

a) Consumer marketb) Business marketc) Niche marketd) Global market

2. The relationship is built with a customer over a long period of time and for a long time is called ____

a) Customer experience managementb) Consumer life time valuec) Customer life time valued) Consumer experience management

3. The firm that allow the wants and needs of customers and potential customers to drive all the firm’s strategic decision is known as _________

a) Marketing oriented firmb) Customer oriented firmc) Consumer oriented firmd) All of above

4. _______________a form of marketing that puts particular emphasis on building a longer-term, more intimate bond between an organization and its individual customers.

a) Integrated marketingb) Relationship marketingc) Global marketingd) Consumer marketing

5. __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product

a) Consumer product or serviceb) Tangible product or servicec) Augmented product or serviced) All of above



6. The ____________includes the immediate actors involved in producing, distributing, and promoting the offering.

a) Task environmentb) Broad environmentc) Marketing environmentd) Customer environment

7. ____________ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

a) Consumer mixb) Product mixc) Customer mixd) Marketing mix

8. The ___________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

a) Integrated marketing b) Relationship marketingc) Societal marketingd) Global marketing

9. The production of different varieties of the same product, or different products at the same level of processing, within a single firm. This may, but need not; take place in subsidiaries in different countries is known as __________

a) Innovation Strategiesb) Horizontal integrationc) Vertical integrationd) Market dominance strategies

10. __________ is a strategic planning method that some organization uses to make flexible long-term plans.

a) Scenario Planningb) Market planningc) Customer planningd) Consumer planning

Assignment No. 4 (Quiz)) (

Semester Spring, 2007Marketing Management (MKT 501)

1. In the ABSENCE of __________, pricing remains a flexible and convenient way to adjust the marketing mix.



A) Experience-curve effects B) Strong price competition C) Weak price competition D) Government price control

2. Which one of the following statements by a company chairman best reflects the marketing concept?

A) We have organized our business to make certain that we satisfy customer needs.

B) We believe that the marketing department must organize to sell what we produce.

C) We try to produce only high quality, technically efficient products. D) We try to encourage company growth.

3. The two components of a marketing strategy are _______.A) Marketing objectives and promotion B) Marketing mix and marketing objectives C) Target market and marketing mix D) Target markets and promotions

4. The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and at the same time ______.

A) Increase market share. B) Increase sales. C) Achieve the organization’s goals. D) Always produce high



5. When a company adjusts price levels so that it can increase sales volume to levels that match the organization’s expenses, it is said to employ a _____pricing objective.

A) Market share B) Cash flow C) Return on investment D) Survival

6. If Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time, it should use __________ packaging. A) Family B) Multiple C) Tamper-resistant D) Unlabeled

7. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A) A manufacturer's brand. B) An own label brand C) A no-frills brand D) A generic brand.

8. One distinguishing factor between a brand name and a brand mark is that a brand name is _______

A) Creates customer loyalty. B) Consists of words. C) Identifies only one item in the product mix. D) Implies an organization's name.

9. A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called ______

A) Family extension. B) Family packaging. C) Overall packaging. D) Package extension.

10. The _____ stage of the product life cycle generates most sales revenue for the firm. A) Introduction B) Growth C) Maturity D) Decline

Assignment No. 6www.vunew.blogspot.com


Semester Spring, 2007

Marketing Management (MKT 501)

Marks: 10

Solution1. The basic role of promotion is _____.

(A) Information(B) Manipulation(C) Communication(D) Interpretation

2. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.

(A) Advertising(B) Sales promotion(C) Personal selling(D) Publicity

3. A consumer contest is an example of _____.

(A) Personal selling(B) Sales promotion(C) Advertising(D) Indirect selling

4. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?

(A) Product advertising B) Pioneer advertising C) Defensive advertising D) Societal marketing

5. Brands that are promoted through comparative advertising are MOST likely to be _____.

(A) Market leaders(B) Brands that are attempting to compete with market leaders(C) Primarily services rather than tangible goods(D) Attempting to compete on a non-price basis



6. Advertising appropriations are largest for which type of product?

(A) Industrial products (B) Convenience goods (C) High-priced products (D) Specialty goods

7. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

(A) A statement of demand elasticity (B) An identification of cost structure (C) A breakeven analysis (D) Identification of a time period for accomplishment

8. If a product has an inelastic demand and the manufacturer raises its price, _____

(A) Total revenue will increase(B) Quantity demanded will increase(C) The demand schedule will shift(D) The demand will become more inelastic

9. When marginal cost is equal to marginal revenue, the firm should _____.

(A) Produce more to increase profits(B) Produce less to decrease total costs(C) Stop producing additional units to maximize profits(D) Provide discounts to encourage purchases

10 Which one of the following pricing policies may result in losing money on the product?

(A) Price leader (B) Psychological discounting (C) Penetration pricing (D) Special-event pricing

Assignment No. 7 (Quiz)

Semester Spring, 2007

Marketing Management (MKT 501)www.vunew.blogspot.com


Solution

Solution1. Personal selling tries to achieve three general goals: finding prospects, convincing

prospects to buy, and ___________.

(A) Monitoring new products being developed(B) Being aware of competitors' sales activities(C) Avoiding repeat sales. (D) Keeping customers satisfied

2. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to

purchase copy machines. This process is called __________.

(A) Customer search(B) Sales preparation(C) Approaching the customer(D) Prospecting

3. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Saima, a sales trainer for another firm, hands Imran a book on __________.

(A) Improving listening skills(B) Overcoming objections(C) Product demonstrations(D) Closing the sales encounter

4. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He provides current customers with advice about a product's characteristics and applications. He is a _______.

(A) Missionary salesperson(B) Trade salesperson(C) Inside order taker(D) Technical salesperson



5. A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales

(A) Order getter (B) Inside order taker (C) Field order taker (D) Trade salesperson

6. A ___________ audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program.

(A) Communications (B) Social (C) Environmental (D) Public Relations (E) Publicity

7. In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to __________.

(A) Discourage news coverage of the event(B) Deny that the event occurred(C) Facilitate news coverage(D) Hire a public relations firm

8. A marketer uses pioneer advertising to __________.

(A) Promote established brands(B) Compare brand names(C) Promote a product in the introductory stage of the life cycle(D) Introduce a competitive version of the product

9. Which of the following is the most important consideration when choosing an event to sponsor?

(A) Consistency in the association between the event and the company's product

(B) The length of the event (C) When the event occurs (D) The specific name of the event

10. __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics.

(A) Advertising (B) A press strategy (C) Public relations (D) Publicity



1) The _________ is the central instrument for directing and coordinating themarketing efforta. Marketing planb. Strategic marketing planc. Tactical marketing pland. Mission statement2) _____ refers to how well the product or service is brought to the customer.a. Service differentiationb. Designc. Deliveryd. Performance quality3) Some products that require the use of other products are called _____products.a. Coordinatedb. Complementaryc. Requiredd. Captive4) An SBU refers to _________.a. Strategic bidirectional unitb. Strategic business unitc. Statistical business unitd. Strategic bipartisan union5) SWOT analysis refers to an analysis of a company's _________.a. Strategic units; workers; opportunities; technologyb. Strengths; weaknesses; opportunities; threatsc. Strengths; weaknesses; opportunities; technologyd. Systems; weaknesses; operations; threats6) The holistic marketing framework is designed to address which three keymanagement questions?a. Segmentation; targeting; positioningb. Value exploration; value creation; value deliveryc. Customer; cost; competitiond. Participation; stability; freedom7) _____ refers to how well the product or service is brought to the customer.a. Service differentiationb. Designc. Deliveryd. Performance quality8) Some products that require the use of other products are called _____products.a. Coordinatedb. Complementaryc. Requiredd. Captive9) The _____ identifies the product or brand.a. Container



b. Labelc. Advertisementd. Warranty10) A(n) _____ product exceeds customer expectations.a. Strategicb. Superiorc. Augmentedd. Anticipated

1. _________ comprises of the whole group of benefits the company promises to deliver.

a. Marketing promiseb. Creative offering

c. Value propositiond. Competitive advantage

2. The 20-80 rule tells marketers about_______________.

a. The top 80 percent of customers generate 20 percent of the company's profits

b. The top 20 percent of customers generate 80 percent of the company's profits

c. The bottom 20 percent of customers generate 80 percent of the company's profits

d. 20-80 percent of profits are generated by 20-80 percent of the customers

3. Process to carefully manage detailed information about individual customers and all "touch points" to enhance customer loyalty is ___________.

a. Customer relationship management b. Data miningc. Prospecting

d. Customer Information management

4. Customer churn is called __________.

a. Customer loyalty b. Customer defectionc. Customer relationshipd. Customer mix

5. An organized collection of comprehensive information about individual customers or prospects is called ________________.

a. Customer databaseb. Marketing databasec. Business database d. Data mine

6. One problem that can hinder a firm from using CRM effectively is _________.a. The assumptions behind CRM may not always be trueb. Building customer databases can be expensive



c. Getting everyone in the company to be customer orientedd. All of the above

7. An organization that aims to highlight high quality will offer customers more than

__________ enforced by the courts.a. Performance levelsb. Quality levelsc. Implied warrantiesd. Prices

8. The inability of the selling company to match up its offering to the needs of customer causes the primary reason for new product _____________.

a. Diversificationb. Failurec. Successd. Development

9. Products that are inventions are known as ______________.a. New category entryb. An addition to product linec. New-to-the-world productsd. A product improvement

10. A growth direction through the increase in market share for present product markets denotes which of the following?

a. Market penetrationb. Marketing mixc. Market developmentd. Product development

1) Which of the following is a part of the media that is specially designed toreach a very large or the whole population of a country?a) Mass mediab) Print mediac) Electronic mediad) Internet2) Which of the following is NOT the purpose of mass media?a) Advocacyb) Journalismc) Broadcastingd) Entertainment3) Which type of media has an advantage of “mass coverage” for promotions?a) Newspaperb) Radioc) Televisiond) Outdoor advertising4) Which of the following is NOT used for commercial advertising?



a) Wall paintingsb) Billboardsc) Bus stop benchesd) Word of mouth5) For what purpose advertising slogans are used?a) Drawing attentionb) Marketing communicationc) Sales promotiond) Publicity6) In which type of commercial, information is conveyed through television?a) Broadcastingb) Informationc) Telecastingd) Billboard7) Which of the following is a NOT type of sales?a) Direct salesb) Aggressive salesc) Consultative salesd) Complex sales8) Who is much more knowledgeable about their product or service than theprospect?a) Sales personb) Managerc) Customerd) Whole seller9) Which of the following is NOT the tactics of negotiation?a) Presenting demandsb) Setting pre-conditionsc) Declining to speak firstd) Presenting product10) What is the other term used for negotiation?a) Loss-winb) Win-winc) Win-lossd) Loss-loss11) How marketing manager can develop strategies for each product usinginformation from sales force management system?a) Using communication mix variablesb) Using marketing mix variablesc) Using product mix variablesd) Using promotion mix variables12) How an increased productivity create competitive advantage?a) It reduces costb) It increases retailersc) It increases competitorsd) It reduces growth



13) What is an outcome of communication and co-operation between salespersonnel?a) More productivityb) Successful sellingc) More market growthd) Successful team selling14) Identify the type of promotion in which companies use celebrities forpromotion.a) Personal sellingb) Sales promotionc) Publicityd) Public relation15) Companies are using public relation to support the sales:a) In short run onlyb) In long run onlyc) In short and long rund) None of the given options16) Which of the following is the combination of institutions through which aseller markets products to the user?a) Retailerb) Wholesalerc) Distribution channeld) Logistics organization17) Which of the following is readymade business transferred from one place toother?a) Whole sellingb) Retailingc) Franchisingd) Direct selling18) What will be the length of distribution channel for perishable goods?a) Shortb) Longc) Mediumd) None of the given options19) What is the intention of vertical marketing for retailers and wholesalers?a) Reduce costb) Reduce channelsc) Reduce controld) Increase control20)A vertical marketing system in which independent firms at different levels ofproduction and distribution join together through contracts to obtain more



Economies or sales impact than they could achieve alone is referred as:a) Corporate VMSb) Conventional VMSc) Administered VMSd) Contractual VMS

THIS SEMSTER QUIZ 1+2

1. Which of the following markets involve decisions such as: what country toenter in, how to enter, how to adopt their product and services, and how toprice?a. Consumer marketsb. Business marketsc. Global marketsd. Government markets2. Pictures and specification of product are added in which of the following partof the marketing plan?a. Financial summaryb. Executive summaryc. Situation analysisd. Appendix3. Which of the following is known as a set of marketing tools used by the firm topursue its marketing objectives in the target market?a. Marketing mixb. Promotion mixc. Product mixd. Offering mix4. Needs become _________, when they are directed towards a specific objecta. Actual needsb. Wantsc. Satisfactionsd. Demands5. Market –oriented firms focus on:a. Customersb. Distributorsc. Retailersd. Wholesalers6. Which of the following is a supportive service?a. Packagingb. Labelingc. Promotiond. Delivery



7. Which of the following BEST describes the consumer’s preference for productsthat are widely available to them?

a. Production conceptb. Marketing conceptc. Selling conceptd. Product concept8. When a company designs the product with little or no input from customer,the company is practicing:a. Production conceptb. Product conceptc. Selling conceptd. Marketing concept9. All are the example of unsought goods EXCEPT:a. Insurance policyb. Course booksc. Encyclopediad. Funeral plots10. Retailers are considered under the _____________________ environment.a. Broadb. Weakc. Taskd. Competitive11. Which of the following is a controllable factor for marketers?a. Economyb. Technologyc. Competitiond. Corporate culture12. Which of the following is included in task environment?a. Economyb. Technologyc. Mediad. Promotion13. The decisions regarding bundling of a product are related to:a. Productb. Pricec. Distributiond. Promotion14. Decisions regarding covering area of a product are included in which of the

following marketing strategy of a market plan?a. Productb. Pricingc. Promotiond. Place15. Which of the following is NOT a component of a marketing plan?a. Environmental analysis



b. Marketing advantagesc. Executive summaryd. Implementation16. Which of the following is NOT a type of vertical integration?a. Backward vertical integrationb. Forward vertical integrationc. Balanced vertical integrationd. Unbalanced vertical integration17. Financial summary of a marketing plan includes all EXCEPT:a. Assumptionsb. Breakeven analysisc. Month-by-month agendad. Pro-forma income statement18. In which of the following marketing strategy companies develop the brandname, brand image and product portfolio analysis?a. Productb. Pricingc. Promotiond. Distribution19. Which of the following is usually the target of a market challenger?a. Market followerb. Market leaderc. Market nicherd. Market segment20. Which of the following market dominance strategy involves less risk ofcompetitive attacks?a. Leadersb. Challengersc. Followers

d. Nichers

1) In the _____, the firm faces a trade-off between high market share and highcurrent profit.a. Growth stageb. Decline stagec. Maturity staged. Introduction stage2) In which stage of the product life cycle does a product reach its peak sales?a. Declineb. Maturityc. Introductiond. Growth3) Idea-reducing stage of new product development process is called as:



a. Idea generationb. Idea screeningc. Product conceptd. Concept development4) Which of the following is NOT an external source of idea generation?a. Customersb. Suppliersc. Competitorsd. Top management5) A firm is developing a new product and has placed the advertisement of theproduct. The firm is at which stage of the new product development process?a. Business Analysisb. Beta testingc. Concept developmentd. Commercialization6) Which of the following is used to test the customer preference about the newproduct design?a. Business Analysisb. Beta testingc. Conjoint analysisd. Concept testing7) At which of the following stage of consumer adoption process the consumerdecides whether to use the product or not?a. Awarenessb. Interestc. Triald. Evaluation8) Which of the following is NOT part of consumer adoption process?a. Interestb. Evaluationc. Traild. Convenience9) The purchase of which of the following items is least likely to be affected bydemographic factors?a. Sugarb. Computerc. Fast foodd. Low fat cheese10) Identify the type of packaging for ice creams.a. Primary packagingb. Secondary packagingc. Transport packagingd. Decorative packaging



11) For ------------ product marketers should view packaging as a major strategic tool?a. Industrialb. Consumer conveniencec. Consumer shoppingd. Specialty12) Which of the following is a strategy of using existing brand name to launch newproducts in other categories?a. Co- brandingb. Line extensionc. Brand extensiond. Multibranding13) Which of the following are products and services bought by final consumers forpersonal consumption?

a. Consumer productsb. Material and partsc. Industrial productsd. Capital items14) Insurance service would BEST be described as which kind of a product?a. Convenienceb. Unsoughtc. Specialtyd. Durable15) –––––––––– a name, term, sign, symbol, design, or a combination of these, thatidentifies that maker or seller of a product or service?a. Productb. Brandc. Co-brandd. Label16) Company specifically creates a brand to counter a competitive threat it is knownas:a. Individual brandingb. Fighting brandc. Family brandingd. Co-branding17) The label on a soft drink can read "cool and refreshing." For what reason arethese words used?a. To promote the productb. To provide informationc. To encourage multiple purchasesd. To satisfy legal requirements18) Which of the following has a quick response towards a new product?



a. Early adoptersb. Early majorityc. Late majorityd. Opinion leaders19) Identify the products that the customer usually buys frequently and with aminimum of comparison and buying effort.a. Convenienceb. Specialtyc. Householdd. Augmented20) This stage in the PLC that is characterized by rapid market acceptance,increasing sales, and rising profits is known as:a. Introductionb. Maturityc. Growthd. Decline

Which of the following strategies requires premium pricing?► Target market strategy

► Market segmentation strategy► Differentiation strategy► Cost leadership strategy

---- 2 ( ----Which of the following is NOT a part of a broad environment?

► Economy► Corporate culture► Technology► Demographics

---- 3 ( ----Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

► Sought goods► Unique goods► Unsought goods► Preferred goods

---- 4 ( ----Identify the concept that is most aggressively practiced for unsought products.► Marketing concept► Production concept► Product concept► Selling concept



---- 5 ( ----Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?► Customer complaints database► Web and telephone information hotlines► Exit interviews► Business analysis

---- 6 ( ----Which of the following is a charasteristic of market oriented firms?

► Product driven► Competitor focus► Customer focus► Product focus

---- 7 ( ----Willingness and ability to buy the product leads towards which of the following?► Demand► Need► Want► Market

---- 8 ( ----Customer cost will be considered as which of the following Ps of marketing mix?

► Product► Price► Place► Promotion

---- 9 ( ----A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective?► Cost- oriented pricing► Skimming pricing► Premium pricing► Penetration pricing

---- 10 ( ----Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the following strategy?► Cost-orientated pricing► Psychological pricing► Market-penetration► Market-skimming

---- 11 ( ----Market-penetration pricing will likely to be used most in selling which of the following items?



► Specialty► Convenience► Unsought► Pharmaceuticals

---- 12 ( ----Which of the following is NOT an objective of penetration pricing?► Long term profit maximization► Short term profit maximization► Increasing sales volume► Increasing market share

---- 13 ( ----A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable?► 4/10 net 30► 10/4 net 30► 10/30 net 4► 4/30 net 10

---- 14 ( ----A book shop has arranged a book fair and offered 20% discount on all types of books. What will be the purpose of offering the discount?► Reward the customers► Move- out- of- date stock► Encourage the salespeople► To increase short term sales

---- 15 ( ----BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount?► Reward the customers► Move- out- of- date stock► Encourage the salespeople► To increase short term sales

---- 16 ( ----Some times companies reduce price for bulk purchases. To which of the following would this statement hold TRUE?► Seasonal discounts► Trade discounts► Quantity discounts► Cash discounts

---- 17 ( ----Which of the following is NOT an objective of discounts?► Reward valuable customers► Reward competitors► Move out-of-date stock



► Increase short-term sales

---- 18 ( ----A pricing method which is designed to encourage purchases that are based on the emotional rather than rational reasons?► Cost-oriented pricing► Psychological pricing► Skimming pricing► Penetration pricing

---- 19 ( ----Which of the following marketing mix element generates revenue?

► Promotion► Price► Place► Product

---- 20 ( ----Which of the following price is very close to the maximum that customers are happily and readily willing to pay?

► Premium► Cooperative► Effective► Efficient

---- 21 ( ----Which of following is an example of corporate brand?► Rafhan foods► Knorr► National foods► Mercedes

---- 22 ( ----When a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called as:► Line extension► Brand extension► Multibrands► Co-branding

---- 23 ( ----Which of the following is a group of products that are closely related because they function in a similar manner?► Convenience product► Private brand► Line extension



► Product line

---- 24 ( ----Which of the following is NOT a use of secondary packaging?► It is recyclable and environmentally safe► It facilitates transportation, storage, and handling for middlemen► It can not be reused for purposes other than its initial use► It can be used as a promotional tool

---- 25 ( ----Which of the following brands is created specifically to counter a competitive threat?

► Premium brand► Economy brand► Fighting brand► Corporate brand

---- 26 ( ----Which of the following is NOT one of the stages that customers go through in the process of adopting a new product?► Desire► Awareness► Evaluation► Interest

---- 27 ( ----Which of the following commercialization decision involve decisions regarding launch of product in single or multiple locality?► How to launch the product?► Where to launch the product?► When to launch the product?► Why to launch the product?

---- 28 ( ----Which come(s) under the category of new product?

► New product lines► Product improvements► Cost reductions► All of the given options

---- 29 ( ----During which stage of new product development the firm considers profitability?► Idea generation► Beta-testing► Business analysis► Product development

---- 30 ( ----



An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following?

► Product screening► Product test

► Product concept► Product idea

---- 31 ( ----Identify the stage of product life cycle in which sales are at peak.► Introduction► Growth► Maturity► Decline

---- 32 ( ----Luxury products, such as Rolex watches, are also known as:► Shopping product► Convenience product► Emergency product► Specialty product

---- 33 ( ----Life insurance is an example of which of the following goods?► Convenience► Expected► Shopping► Unsought

---- 34 ( ----Which of the following goods are purchased by customer after comparisons of competing goods in competing stores on basis of price, quality, style and colors?

► Specialty goods► Shopping goods► Impulse goods► Convenience goods

---- 35 ( ----Which of the following attacks the vulnerable part of a competitor?► Market leader► Market challenger► Market nicher► Market follower

---- 36 ( ----Which of the following is NOT a type of innovation strategy?

► Pioneers



► Challengers

► Close followers

► Late followers

---- 37 ( ----Critical path analysis is a part of which of the following?► Implementation stage► Marketing strategies► Executive summary► Financial summary

---- 38 ( ----Results from the research that have already been conducted are displayed in which of the following part of marketing plan?► Marketing strategies► Executive summary► Appendix► Financial summary

---- 39 ( ----The marketing plan is one of the most important outputs of:► Business plan► Marketing process► Production process► Selling plan

---- 40 ( ----Which of the following is an actor of task environment?

► Economy► Media► Promotion► Technology

Question No: 1 ( Marks: 1 ) - Please choose oneWhich one of the following strategies emphasizes on brand image?

► Cost leadership strategy► Market dominance strategy► Differentiation strategy► Market segmentation strategy

Question No: 2 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to which of the following?



► Product► Price► Distribution► Promotion

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a part of a broad environment?

► Economy► Corporate culture► Technology► Demographics

Question No: 4 ( Marks: 1 ) - Please choose oneThe phenomenon, when a customer dislikes a product and talks against the product, is termed as:

► Propaganda► Unfavorable environment► Bad mouth► Bad impression

Question No: 5 ( Marks: 1 ) - Please choose oneIn which one of the following orientations companies often design the products with little or no input from customers?

► Market-oriented► Product-oriented► Sales-oriented► Production-oriented

Question No: 6 ( Marks: 1 ) - Please choose oneIdentify which one is an ancillary service.

► Delivery► Promotion► Labeling► Packaging

Question No: 7 ( Marks: 1 ) - Please choose oneWhich of the following firms emphasizes on product’s benefits to the customers rather product attributes?

► Product oriented► Market oriented► Sales oriented► Production oriented

Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an ancillary service?

► Warranty► Installation► Delivery► Labeling

Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following is a charasteristic of market oriented firms?

► Product driven► Competitor focus► Customer focus► Product focus

Question No: 10 ( Marks: 1 ) - Please choose oneCustomer’s viewpoint on a firm’s products and services can be improved through:

► Experiential world of customers► Experiential innovation► Customer interface► Building experiential platform

Question No: 11 ( Marks: 1 ) - Please choose oneCustomer cost will be considered as which of the following Ps of marketing mix?




Question No: 12 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the following decisions under the marketing mix strategy?

► Product► Price► Placement► Promotional

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports?


Question No: 14 ( Marks: 1 ) - Please choose oneCompanies that are involved in selling mass consumer goods and services are found in which of the following markets?

► Business markets► Consumer markets► Global markets► Government markets

Question No: 15 ( Marks: 1 ) - Please choose oneWhich of the following is considered as dead end of distribution?

► Promotion► Warehousing► Wholesaling► Retailing

Question No: 16 ( Marks: 1 ) - Please choose oneA pricing method which is designed to encourage purchases that are based on the emotional rather than rational reasons?

► Cost-oriented pricing► Psychological pricing► Skimming pricing► Penetration pricing

Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following sets floor for the price that company can charge for its product?

► Demand► Premium► Promotion► Cost

Question No: 18 ( Marks: 1 ) - Please choose oneCommission is the price of which of the following?

► Wholesaler► Retailer► Salesperson► Executive

Question No: 19 ( Marks: 1 ) - Please choose oneWhich of the following is the price the company receives after accounting for discounts, allowances, promotions, and other incentives?


Question No: 20 ( Marks: 1 ) - Please choose oneNumerical monetary value of a product is the best description of which of the following?



► Promotion► Place► Price► Cost

Question No: 21 ( Marks: 1 ) - Please choose oneWhich of the following price is very close to the maximum that customers are happily and readily willing to pay?


Question No: 22 ( Marks: 1 ) - Please choose oneWhich of the following is said to be the price of an executive?

► Wage► Salary► Cost► Premium

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following is a brand created and owned by a larg retailer of a product after purchasing in large quantity from manufacturer?

► Co-brand► Private brand► Manufacturer's brand► Licensed brand

Question No: 24 ( Marks: 1 ) - Please choose oneWhich of the following involves the use of a successful brand name to launch new or modified products in a new category?

► Private brand► Brand extension► Product line► Brand equity

Question No: 25 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a use of secondary packaging?

► It is recyclable and environmentally safe► It facilitates transportation, storage, and handling for middlemen► It can not be reused for purposes other than its initial use► It can be used as a promotional tool

Question No: 26 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency?

► Information transmission► Agglomeration► Physical protection► Theft reducing

Question No: 27 ( Marks: 1 ) - Please choose oneEspecially for which type of products the marketers should view packaging as a major strategic tool?

► Convenience products► Consumer shopping products► Industrial products► Specialty products

Question No: 28 ( Marks: 1 ) - Please choose oneWhich of the following is NOT one of the stages that customers go through in the process of adopting a new product?

► Desire► Awareness► Evaluation► Interest



Question No: 29 ( Marks: 1 ) - Please choose oneSuppose a company is dealing in seasonal product and is currently engaged in the new product development after passing through all stages of this process the company is at commercialization stage. Which of the following commercialization decision is most critical for the company?

► Why to launch the product?► How to launch the product?► Where to launch the product?► When to launch the product?

Question No: 30 ( Marks: 1 ) - Please choose oneWhich come(s) under the category of new product?

► New product lines► Product improvements► Cost reductions► All of the given options

Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following step involves determining the Compatibility of product idea with company objectives, needs, and resources on a general level?

► Business analysis► Idea generation► Idea screening► Product development

Question No: 32 ( Marks: 1 ) - Please choose oneWhich of the followings are considered defensive in nature?

► Maturity and growth stage► Maturity and decline stage► Introduction and maturity stage► Introduction and growth stage

Question No: 33 ( Marks: 1 ) - Please choose oneWhich of the following stage of product life cycle is most expensive?

► Introduction► Growth► Maturity► Decline

Question No: 34 ( Marks: 1 ) - Please choose oneThe high cost, low sales volume and losses are likely to occur at the:

► Decline stage► Introduction stage► Maturity stage► Growth stage

Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is NOT included in product decisions?

► Warehousing► Packaging► Styling► Brand name

Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is TRUE about a product?



► Every tangible thing the customer receives in an exchange► The idea that the customer receives in an exchange► The service that is rendered to a customer► The physical object the customer receives in an exchange

Question No: 37 ( Marks: 1 ) - Please choose oneLife insurance is an example of which of the following goods?

► Convenience► Expected► Shopping► Unsought

Question No: 38 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called:

► Service► Product► Demand► Idea

Question No: 39 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through:

► Decreasing distribution of the product► Introducing the new usage of the product► Eliminating some features of product► Increasing cost

Question No: 40 ( Marks: 1 ) - Please choose oneWhich of the following part of a marketing plan defines the plan’s financial and marketing goals in terms of sales volume, market share and profit?

► Marketing strategy► Action programs► Issue analysis► Objectives

MKT501 - Marketing Management QUIZ 5 WITH SOLUTION

Monday, June 8, 2009Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cowsStars

Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attentionMarketing communicationPublicitySales promotion


http://vuabid.blogspot.com/2009/06/mkt501-marketing-management-quiz-5-with.html

http://vuabid.blogspot.com/2009/06/mkt501-marketing-management-quiz-5-with.html


Which stage in the PLC normally last longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline

Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment

Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis

Which of the following is NOT a media of advertising? Select correct option: Direct selling NewspaperRadio Television

While considering the place for a product which of the following is important for customer. Select correct option: CommunicationConveniencecost

Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers

When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth



Word of mouthBad impressionUnfavorable products

Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relationsSales promotion Advertising

Which of the following are called value maximizes?Select correct option:SellersCustomersMarketersManufacturers

Which of the following explains the description of the product?Select correct option:BrandContainerLabelingPackaging

A company is charging different prices to the customers based on the location. It is known as:Select correct option:First degree discriminationSecond degree discriminationThird degree discriminationForth degree discrimination

Charging more for a soft drink in a vending machine than in a supermarket is known as:Select correct option:Cost-oriented pricingPrice differentiationPenetration pricingPrice discrimination

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits?Select correct option:IntroductionGrowthMaturityDecline



The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:Select correct option:Industrial productsSpecialty productsUnsought productsShopping products

Retailers are considered under which of the following environment?Select correct option:BroadWeakTaskCompetitive

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?Select correct option:Mid-term planningShort-term planningAnnual market planningStrategic market planning

The purchase of which of the following items is least likely to be affected by demographic factors?Select correct option:CarFurnitureComputerSugar

In BCG matrix, products with low market share and low market growth are referred to as:Select correct option:DogsQuestion marksCash cowsStars

Which of the following is NOT a function performed by a public relations department?Select correct option:Public regulationsPublic affairsLobbyingProduct publicity

Which of the following is TRUE statement?Select correct option:Selling and marketing are interchangeable



Marketing is a narrow conceptSelling is a part of marketingMarketing is a part of selling

Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?Select correct option:Personal sellingSales promotionDirect mailAdvertising

The loyalty marketing focuses on establishing long term relationship between:Select correct option:Company and retailerRetailer and customerRetailer and consumerCompany and customer

The price of an executive is:Select correct option:PremiumCostSalaryWage

Advertising is used by which of the following?Select correct option:Business firmsNonprofit organizationsProfessionalsAll of the given options

Pictures and specification of product are added in which of the following part of the marketing plan?Select correct option:Financial summaryExecutive summarySituation analysisAppendix

Which of the following is Not a component of a marketing plan?Select correct option:Marketing advantagesEnvironmental analysisExecutive summaryMarketing implementation



Which of the following is a type of price discrimination in which price varies according to quantity sold?Select correct option:Forth degree price discriminationThird degree price discriminationSecond degree price discriminationFirst degree price discrimination

Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?Select correct option:First degree discriminationSecond degree discriminationThird degree discriminationForth degree discrimination

Career in sales may offers:Select correct option:Opportunity for advancementHigh earningsPersonal satisfactionAll of the given options

Which of the following marketing channel will be best for selling High Tec products?Select correct option:RetailerMail orderSelling directWholesaler

Which of the following emphasizes on profit margins rather than revenue?Select correct option:Market leaderMarket challengerMarket nicherMarket follower

A secondary-use package can best be defined as which of the following?Select correct option:Can be used as a promotional toolCan be reused for purposes other than its initial useFacilitates transportation, storage, and handling for middlemenIs recyclable and environmentally safe

In BCG matrix, products with high market share and high market growth are referred to as:Select correct option:Dogs



Question marksCash cowsStars

Billboards are example of which of the following advertising media?Select correct option:TelevisionRadioNewspaperOutdoor

Which of the following statement is TRUE about publicity?Select correct option:Publicity is a tool of direct sellingPublicity is a tool of public relationsPublicity is a tool of sales promotionPublicity is a tool of advertising

Which of the following is NOT included in product decisions?Select correct option:StylingBrand nameWarehousingPackaging

What is an outcome of communication and co-operation between sales personnel?Select correct option:Successful sellingSuccessful team sellingMore market growthMore productivity

All are the performance measure for tracking the productivity of sales person EXCEPT:Select correct option:Margin by product categoryRevenue per territoryMargin and revenue per productRevenue per sales person

Which of the following is NOT an example of variable cost?Select correct option:Rent of factoryRaw materialPowerTransport



In the _____, the firm faces a trade-off between high market share and high current profit.Select correct option:Introduction stageGrowth stageMaturity stageDecline stage

For which of the following price wars are good in the short run?Select correct option:RetailersCompetitorsCustomersCompanies

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?Select correct option:Experiential innovationCustomer interfaceExperiential world of customersBuilding experiential platform

Why companies are moving towards marketing public relations?Select correct option:To support production, promotion and imageTo promote and support product promotionTo support corporate image and productTo support product promotion and selling

Cash cows are SBU's that typically generate:Select correct option:Large amounts of cashA lot of competitionLarge awareness levels but few salesProblems for product managers

Cost that vary directly with the level of production are referred to as _____.Select correct option:Fixed costUnit costTotal costVariable cost

Which of the following involves designing and manufacturing the container or wrapper for a product?Select correct option:LabelingBrandingProduct linePackaging



Core competency guides a firm recombining its abilities in response to demands from the:Select correct option:RetailerWholesalerEnvironmentSupplier

While considering the place for a product which of the following is important for customer.Select correct option:CommunicationConvenienceCostSolution

Which of the following BEST describes the definition of marketing mix?Select correct option:The way business distribute the products in the marketThe way product are arranged in the storesThe way product is pricedThe way business elements are combined to meet the needs of customers

All of the following are the examples of unsought goods EXCEPT:Select correct option:Course booksEncyclopediaFuneral plotsInsurance policy

Which of the following BEST describes the consumer’s preference for products that are widely available to them?Select correct option:Production conceptMarketing conceptSelling conceptProduct concept

BATNA stands for what?Select correct option:The best available to a new agreementThe best available to a negotiated agreementThe best alternating to a new agreementThe best alternative to a negotiated agreement

Which of the following relating to price is considered as a key element in the marketing mix?



Select correct option:The size of the sales forceThe speed of an exchangeQuality and cost controlsThe generation of total revenue

Which of the following is NOT a force in the macro environment?Select correct option:CulturalPoliticalEconomicSupplier

Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?Select correct option:Industrial sellingIndirect sellingDirect sellingBusiness to business selling

Which type of media has an advantage of “mass coverage” for promotions?Select correct option:TelevisionRadioNewspaperDirect mail

Price is the only element in the marketing mix that produces:Select correct option:Fixed costExpenseVariable costRevenue

Which of the following is the basic role of promotion?Select correct option:InterpretationCommunicationManipulationInformation

All of the following are the examples of controllable factorsEXCEPT:Select correct option:Line of businessCorporate cultureOverall objectives of organizations



Competition in the market

Which of the following is NOT a type of vertical integration?Select correct option:Unbalanced vertical integrationBalanced vertical integrationForward vertical integrationBackward vertical integration

All of the following are the advantages of IMC EXCEPT:Select correct option:Company will have a success factorMoney will be less spentResults will be achieved easilyLack of consistency in the message of company

The highest degree of share of mind is known as:Select correct option:Mind responseMind awarenessTop of mindMind share

Which of the following sets floor for the price that company can charge for its product?Select correct option:ProductPremiumPromotionCost

Identify the type of packaging for ice creams.Select correct option:Primary packagingSecondary packagingTransport packagingDecorative packaging

In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage?Select correct option:InterestTrialAwarenessEvaluation

Which of the following is an example of indirect selling?



Select correct option:B2B sellingDoor-to-door sellingFace-to-face sellingTelemarketing

An event designed to attract the public's attention to the promoters is known as:Select correct option:Press releasePublic relationPublicity stuntPublicity

In which of the following the manager attempts to maintain the same margin regardless of changes in cost?Select correct option:Stabilization of marginIncreasing the marginDecreasing the costIncreasing the cost

Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?”Select correct option:Augmented productActual productCore benefitSpecialty product

Which of the following can be used to build up long-term image for a product?Select correct option:Free samplesAdvertisingCouponsPrice packs

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?Select correct option:Marketing mixPromotion mixOffering mixProduct mix

Which of the following is a controllable factor for marketers?Select correct option:Competition



TechnologyCorporate cultureEconomy

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.Select correct option:Shifts in unemploymentShifts in the economyShifts in consumer tastes and preferencesForeign imports

Which of the following is a major determinant of demand for the product in the market?Select correct option:PlanningPromotionPricePlace

What is the mutual activity of negotiation and decision making?Select correct option:Compromise seekingCommon objectiveConflict between partiesPresence of influence

Which of the following is also called an Export market?Select correct option:Consumer marketBusiness marketGlobal marketGovernment market

Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match?Select correct option:SkimmingPsychologicalCost-orientatedPenetration

The _____ is the central instrument for directing and coordinating the marketing effort.Select correct option:Business planProduction planMarket planSelling plan

Identify the strategy that deals with the rate of new product development.



Select correct option:Vertical integrationHorizontal integrationInnovation strategyAggressiveness strategy

Which of the following aggressive strategy is without direction?Select correct option:ReactorAnalyzerDefenderProspector

Which of the following is NOT a part of consumer adoption process?Select correct option:ConvenienceTrailEvaluationInterest

Which of the following offers an incentive to buy a product?Select correct option:Direct mailPublic relationsSales promotionAdvertising

ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved.Select correct option:PlacePricePromotionProduct

Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?Select correct option:Line extensionCo- brandingBrand extensionMultibranding

How TV commercials can catch the attention of customers?Select correct option:Catchy jinglesHumorCatch-phrases



All of the given options

In which of the following company specifically creates a brand to counter a competitive threat?Select correct option:Fighting brandCo-brandFamily brandIndividual brand

Identify which one of the following is a cash cow.Select correct option:A product with high growth and high market shareA product with low growth and high market shareA product with low growth and low market shareA product with high growth and low market share

Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?Select correct option:InternetElectronic mediaMass mediaPublicity

A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following:Select correct option:Forth degree discriminationThird degree discriminationSecond degree discriminationFirst degree discrimination

The label on a soft drink can read "cool and refreshing." For what reason are these words used?Select correct option:To encourage multiple purchasesTo provide informationTo promote the productTo satisfy legal requirements

Which of the following is a reduced price marked on the label or package by producer?Select correct option:CouponPrice-pack dealSampleCents-off deal



Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?Select correct option:Personal sellingSales promotionDirect mailAdvertising

The first television commercial aired in:Select correct option:1951194119311921

Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities?Select correct option:Why to launch the product?How to launch the product?Where to launch the product?When to launch the product?

Which of the following channel is used for standardized items?Select correct option:Selling directMail orderRetailerWholesaler

The price of which of the following is lower than the cost and is used to drag customers into a store.Select correct option:Premium productDiscounted productOn-sale itemLoss leader

Which of the following is considered as dead end of distribution?Select correct option:PromotionWarehousingWholesalingRetailing

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?



Select correct option:50100150200

Buying and selling of mass consumer goods and services comes under which of the following markets?Select correct option:Business marketsGlobal marketsConsumer marketsGovernment markets


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