Volume 2, Issue 1 First Quarter, 2010

A progress report on Midtown’s ambitious plan to create a one

million square foot walkable, urban

shopping district.

Mercury Art Works•Drew Lewis•

Highland Bakery•UPS Store•

Also in this issue:

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Midtown MileDuring historically challenging times for both real estate and retail, we check in on the progress of Midtown’s most ambi-tious project, the Midown Mile in our feature story on pgs. 8-9.

Drew LewisClothing boutique Drew Lewis relocates to 935 Peachtree St., bring-ing the flavor of NYC’s meatpacking district to Midtown Atlanta

Drew Lewis owners Seth Kloss and David Gore

traveled the world together, working in fashion in Ja-pan, Sydney and NYC be-fore deciding to open their own boutique in Atlanta. They envisioned bringing the atmosphere of New York City’s meatpacking district south, offering Atlan-tans unique and hard-to-find pieces by top designers such as APC, Jack Spade, Gant, Caulfield Prep, Coo-per by Courtney, La Rok, McQ, Poleci and others.

“We wanted to give clients access to unique pieces that are hard to find in the south. A lot of times, we’ll only get four or five of a certain piece, and then that’s that,” says Gore. “We wanted to make sure when people come to Drew

Lewis, they know they’re in Drew Lewis.”

With free Wi-Fi and comple-mentary drinks, Drew Lewis offers a cutting edge shopping experi-ence.Follow Drew Lewis on Facebook (search ‘drewlewis’) for info about their grand open-ing celebra-tion (TBA) at the end of January.

Mercury Art Works has opened a

2,815-square-foot fine art gallery at 999 Peachtree in the heart of Midtown Atlanta.

Established in 2001 in Athens, Ga., Mercury Art Works is a full service fine art gallery that features a diverse collection of works representing local, national and international artists. In January, the

gallery will present School of Athens, a show high-lighting work by UGA’s Lamar Dodd School of Art artists Jim Herbert, Jack Kehoe, Richard Olsen and Art Rosenbaum as well as a selection of artists who studied with them or have followed in their traditions. Mercury Art Works at 999 Peachtree is open by ap-pointment. For info, visit www.mercuryartworks.com

Mercury Art Works999 Peachtree welcomes new art gallery

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TaylOrganic On Ice!It’s more than just iceberg lettuce this winter with TaylOrganic’s CSA, delivering weekly to 999 Peachtree

Many CSA’s (Community Sponsored Agriculture) shut down in the winter months. Midtown residents are lucky to have TaylOrganic Farms delivering through the win-

ter to 999 Peachtree! Sign up for 12, 24, 36 or 48 week contracts.

Visit www. taylorganic.blog-spot.com for more info.

The UPS StoreMidtown’s neighborhood ship shop

John and Vicki Kichko have been serving Midtown’s postage & shipping needs for 6 years now. Their The UPS Store, located just north of 8th & Peachtree in the Metropolis build-ing offers all the services you would expect from the nation’s leader in shipping. From packing and ship-ping to digital printing and copying, office supplies, passport photos, mailboxes, notary services and more, The UPS Store is Midtown’s neighborhood ship shop. But what really sets Mid-

town’s The UPS Store apart is John and Vicki’s commit-ment to great local causes, such as Emory’s My House, a local nonprofit that provides a home-like living environment for babies who are ready to leave the hos-pital – but have nowhere to go.

John and Vicki would like to thank the Midtown community for their long-time patronage. Next time you need assistance with shipping, drop by The UPS Store! www.theupsstore.com

Highland Bakery999 Peachtree brings a little Inman Park flavor to Midtown with the Highland Bakery popup store in the lobby

The Highland Bakery has been dear to the hearts of Inman Park residents for years. When 999 Peachtree’s Grand Cen-tral Eatery closed to make way for new restau-rant Empire State So., 999 needed a temporary food option to offer its of-fice community. That food option, a Highland Bakery popup offshoot, has been

welcome news to the larg-er Midtown community as

well. Drop in for cof-fee, treats and sand-wiches, or pre-order from their full service catering menu. The Highland Bakery plans to open a per-

manent Midtown location at 1180 Peachtree in early 2010. Visit www.highland-bakery.com for more info.

999 Peactree welcomes new office tenant Cahaba Wealth Managment to the family!www.cahabawealth.com

Cahaba

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Faces of MidtownBy Jeffrey Mielcarz, midtown resident, music lover and on-camera television personality

I moved to the ATL about 10 years ago to work for The Weather Channel. Midtown was perfect and reminded me of the Big Apple (minus that godforsaken snow). My last job at The Weather Channel had me traveling to almost every state in America and no matter which big city or small town I went to, I was always excited to come back to the ATL for the weekend.

My hobby has always been music. In a past life, I was a drummer and toured in a scary metal band. I literally went around the world for a couple of years before I left the band to “become an adult.”

As for favorite Midtown eats - I LOVE LOVE LOVE Mitra

- can’t say enough about the calamari appetizer. Get it! For sushi and sake it’s Nickemoto’s. For their thin pizza, I just love Little Azio. And of course if you are looking for the best burger on the planet it has to be The Vortex without questions. Finally, honestly, if I just want something quick and easy I make a quick walk to Piedmont Park for a burrito at Willy’s to sit outside.

Midtown has changed pretty drastically in the last five years. When I moved in, there were a bunch of nightclubs between 12th and 10th. Now we have a Lowes hotel going up in addition to the newly opened 1010 Midtown, so there are even more places to shop and eat. I love it!

New On The MileCheck out some of the new local boutique shops, restaurants and art venues popping up all over the Midtown Mile.

BAKE SHOP: Johnathan St. Hilaire’s latest creation, a “true bou-langerie and patisserie,” is now open at 8th and Peactree. Treat yourself! www.bakeshopatl.com/home.htm

KAI LIN ART: This supurb gallery at 800 Peachtree Street features lo-cal artists. Through January 22, view work by SCAD professors, such as this piece “The Rooms Inside My Room” by Brett Callero.

SCIC Atlanta: “The riches of luxury incor-porated with the utmost functionality.” SCIC at 855 Peachtree brings top Italian kitchen design to Atlanta. The showroom features work by South African artists. Most consulta-tions are by appoint-ment but walk-ins are absolutely welcome.www.scicatlanta.com

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MIDTOWNMILE

Midtown Alliance’s big, bold retail vision for Peachtree, the Midtown Mile, is moving forward with announcements from high-quality national stores and local boutiques even in today’s challenging economy.

~ Shannon Powell, Midtown Alliance

There’s one thing you can’t argue about Mid-town: The change has been extraordinary.

From the dicey conditions of the 90’s to the walk-able, urban cityscape of today, Midtown Alliance’s big, bold retail vision for Peachtree, the Midtown Mile, is undoubtedly moving forward. 500K square feet of retail space is already built, CB2 is opening this spring at 12th & Midtown, residential condo sales are up (thanks to aggressive pricing) and several extraordinary new home-grown res-taurants (Bake Shop, Empire State So.), boutiques (Drew Lewis), and galleries (Kai Lin Art) have popped up along Peachtree in the past year alone.

The vision for the Midtown Mile has overwhelm-ing support from developers and residents alike. “I feel strongly that it is our responsibility as develop-ers to brand our retailers as part of the Midtown

Mile - for instance ‘Drew Lewis at 933 Peachtree’ rather than ‘Drew Lewis at the Shops of Metropolis,’” says Metropolis owner, Jamestown’s managing director Matt Bronfman. With that kind of support, there is no doubt that as the economy improves, progress along the Midtown Mile will continue to pick up speed as it moves toward its goal of 1million square feet of retail in one remark-able, walkable mile along Peachtree Street.www.midtownmile.org

National brands like Crate & Bar-rel 2 share space on the Midtown Mile with home-grown merchants like Drew Lewis, creating a shop-ping experience that is unique to Atlanta.

Utrecht art supply store is a fixture in the Midtown neighborhood. The community-made paint-ings hung on the ceiling reflect the unique charac-ter of Midtown.

The Georgian Terrace Hotel’s recent reno-vations, which improved pedestrian access to Peachtree Street, exemplify the kind of improvements currently underway on the Midtown Mile.

New developments like Viewpoint and Spire blend residential and office space with retail and restaurant space, creating the walkable, shop-able urban cityscape envisioned by the Midtown Mile planners.

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DANCING

Opera (1150): 1150B Peachtree Street, 404.874.0428•Sutra Lounge: 1136 Crescent Avenue, 404.607.1160•Cosmopolitan/Lava Lounge: 45 13th St, 404.873.6189•Primal: 960 Spring Street NW, 404.745.9494•Door 44: 44 12th Street, 678.949.9531 •Whiskey Park: 188 14th Street NE, 404.537.2815•

THEATER/COMEDY

Laughing Skull Lounge: 878 Peachtree St., 404.875.1667•Whole World Theater: 1226 Spring S, 404.817.7529•14th Street Playhouse: 173 14th Street, 404.733.4738•Dad’s Garage: 280 Elizabeth St, 404.523.3141•

RESTAURANT/LOUNGE

Aurum: 933 Peachtree Street. Now open!•Bazzaar: 654 Peachtree Street, 404.885.7505 •Beleza Lounge: 905 Juniper Street, 678.904.4582•Flip Flops: 1140 Crescent Avenue678.705.8555•Geisha House: 1380 Atlantic Drive, 404.872.3903 •Halo: 817 W. Peachtree St. #E-100, 404.962.7333•L-Bar: 939 Ponce de Leon Avenue, 208.545.1176•

LGBTQ NIGHTLIFE

Blakes: 227 10th Street, 404.892.5786•Bulldogs: 893 Peachtree Street, 404.872.3025•Burkharts: 1492 Piedmont Avenue # F, 404.872.4403•

MISCELLANEOUS

10 Pin Alley: 261 19th Street, 404.872.3364 (Bowling)•Cheetah: 887 Spring Street NW, 678.916.4316 •(Adult Entertainment)

LIVE MUSIC

Churchill Grounds: 660 Peachtree Street, 404.876.3030•Vinyl: 1374 West Peachtree Street, 404.885.1365•MJQ: 736 Ponce de Leon Avenue, 404.870.0575•

Leopard Lounge: 84 12th Street, 404.271.4785•The Nook: 1144 Piedmont Avenue, 404.745.9222•Park Tavern: 500 10th Street NE, 404.249.0001•Shout: 1197 Peachtree Street, 404.846.2000•Steamhouse Lounge: 1051 W. Peachtree, 404.233.7980•Straits: 793 Juniper Street, NE, 404.877.1283•Twisted Taco: 66 12th Street, NE, 404.607.8771•Vortex: 878 Peachtree Street, 404.875.1667•Zocalos: 187 10th Street, NE, 404.249.7576 •

RESTAURANT/LOUNGE

In Midtown, there’s always something going on after dark. Here are a few of our favorite post-sunset pastimes.

Visit Midtown’s coolest new cocktail lounge! Aurum is Latin for “gold,” and the new lounge features a gold and chocolate color palate, laid-back DJ’s and great drinks.

933 Peachtree, Suite 915 | Now open.

Aurum at Metropolis

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The Ancestors Live HereFebruary 13, 2010: 1pm & 8pm

This gripping urban play will be presented at 14th Street Playhouse,02/12 for 2 shows, 1PM and 8PM. The show is a realistic account of an African American teenager forced to make a life changing decision. Tickets: 404.733.4738.

Arts & Entertainment

Noteworthy:

Piedmont Park: Saturday, February 20 - Clean & Green, 11am – 1pm. Registration begins at 10:45 am, FREE. Meet in the Magnolia Hall Courtyard (across from the Tennis Center.)

Come out, make new friends and get some exercise in Piedmont Park while assisting with landscape maintenance projects. This is a great indi-vidual, family or group project for ages 5 and up. Projects may include mulching, seasonal planting, spreading pine straw and general park beautification. Sign-up now - csmith@piedmontpark.org.

January, 2010

01/07, 09-10: Mozart & Beethoven with Donald Runnicles & Robert Levin, Atlanta Symphony Orchestra www.atlantasymphony.org

01/21-24: Jake Johannsen at Laughing Skull Lounge. www.vortexcomedy.com

February, 2010

02/16: Ru Paul reads and signs “Workin’ It” at Outwrite Books. 7:30pm. www.outwrite.indie-bound.com

March, 2010

03/15: AIR performs at Center Stage. Doors at 7pm, show at 8pm. $29 General admission. Tickets at www.ticketmaster.com

14th Street Playhouse173 14th Street. 404.733.4738. www.14thstplayhouse.org

Atlanta Symphony Orchestra1280 Peachtree Street. 404.733.5000. www.atlantasymphony.org

Center for Puppetry Arts1404 Spring Street. 404.873.3391. www.puppet.org

Georgia Shakespeare4484 Peachtree Rd. 404.264.0020. www.gashakespeare.org

High Museum of Art1280 Peachtree Street. 404.733.HIGH. www.high.org

Margaret Mitchell House990 Peachtree Street. 404.249.7015. www.gwtw.org

Piedmont Park Conservancy Community Center1071 Piedmont Avenue. 404.876.4024. www.piedmontpark.org

For a more extensive list of links to Midtown arts and entertainment venues, visit www.midtownalliance.org/AM_links.html

Events Calendar

Neighborhood And Community

NEIGHBORHOOD ASSOCIATIONS

Ansley Parkwww.ansleypark.org

Atlantic Station www.atlanticstation.com

Home Parkwww.homepark.org

Midtown Alliance(404) 892.4782www.midtownalliance.org

Midtown Neighborhood www.MidtownAtlanta.org

Midtown’s Peachtree Corridor

Sherwood Forestwww.sherwoodforestatlanta.org

GOVERNMENT SERVICES

City Council District 2Kwanza Hall404.330.6038

Fire Station #15170 10th St. Atlanta, GA 30309

Police Zone 5404.658.7054

NPU-EChair: Penelope Cheroff Meetings: 1st Tues, 6:30pmpcheroff@cheroffgroup.com

Report A Pothole404.768.4653

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Metropolis & 999 Peachtree

Published by TuckerMott Companies for Jamestown Properties. All Rights Reserved. ® www.jamestownproperties.com. For information on obtaining a business listing in the Midtown Beacon, contact: midtownbeacon@gmail.com

PERSONAL SERVICES

Cross CutsHair stylists 999 Peachtree, Lobby Level(404) 872-2226.

James Madison SalonHair stylists(404) 266-8647933 Peachtree, The Metropolisjamesmadisonsalon.com

Solarium TanningTanning salon(404) 249-9677933 Peachtree, The Metropoliswww.solariumtan.com

Doc’s Shoeshine & Leather Care999 Peachtree, Lobby Level MEDICAL/DENTAL SERVICES

Dr. Herman DonatelliGeneral & Prosthrodontics 404.874.9615.

Goodman & GoldsteinEndodontics404.885.1441

Metro Atlanta Cardiology ConsultantsDiagnostic, Interventional and Preventive Cardiology(404) 874-1788

Midtown Oral & Facial SurgeryOral Surgery404.892.2999

Metropolis & 999 Peachtree

RETAIL

The UPS StoreShipping professionals933 Peachtree, The Metropolis(404) 685-8280

Yes HomeHome accents, accessories and furniture933 Peachtree, The Metropolis(404) 733-5909, www.yes4me.com

RESTAURANT

Jimmy John’s SandwichesGourmet sandwiches(404) 853-3443. www.jimmyjohns.com

The Peachtree ClubPrivate city club(404) 817-0999, www.peachtreeclub.com

Silk RestaurantAsian fine dining(678) 705-8888, www.silkrestaurant.com

Taco MacTex-Mex, wings and the city’s largest beer menu(678) 904-7211, tacomac.com

Dr. Abe ShusterPeriodontics404.876.4867

Dr. Jeff SmithGeneral & Cosmetic Dentistry 404.876.7979

Nanston DentalGeneral, Cosmetic, & Implant Dentistry404.892.2337

Prosthodontics AtlantaProsthodontics 404.872.3140

(PROFESSIONAL SERVICES CON’T)

Published by TuckerMott Companies for Jamestown Properties. ® midtownbeacon@gmail.com