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Mikasa® Adds Floral and Geometric Looks to its Casual and Transitional Dinnerware Collections

New York, April 2011 – Mikasa® adds floral and geometric looks to its casual and transitional tabletop collections at Spring Tabletop Market.

The new floral patterns include Paradise Bloom, Cosmopolitan Rose, Chateau Garden, Linen Bloom and Vine. The geometrics include Converse, Motion and the Contemporary Whites Collection featuring seven different white-on-white patterns.

Silk Floral, Cheers Square, Garden Palette Bouquet and Garden Palette Floral are new transitional designs that are just hitting retail stores this Spring!

The new patterns offer fashionable looks with quality, strength, durability and versatility. From weekday dinners to entertaining friends and family, Mikasa casual and transitional dinnerware can go from the table to the dishwasher to your kitchen cabinet, offering affordable elegance and easy care that fits your lifestyle.

For more information about Mikasa or any items from Lifetime Brands, please contact Lisa Lochner, PR Manager, at 516-740-6723 or lisa.lochner@lifetimebrands.com,.

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Table of Contents

New Pattern Previews at Tabletop Market

•Paradise Bloom p. 5•Cosmopolitan Rose p. 6•Chateau Garden p. 7•Linen Bloom p. 8•Vine p. 9•Converse p. 10•Motion p. 11•Contemporary Whites Collection

– Linear p. 12– Mesh p. 13– Labyrinth p. 14– Oblique p. 15– Etch p. 16– Collage p. 17– Cobblestone p. 18

New Patterns Coming to Retail Spring/Summer 2011

•Silk Floral p. 20•Garden Palette Bouquet p. 21•Garden Palette Floral p. 22•Cheers Square p. 23

New Pattern Previews

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Paradise Bloom

Mikasa® Paradise Bloom features bold watercolor flowers on a pale watercolor rim for a romantic design that adds a splash of color to the table. The flowers incorporate a textured, ombre effect to offer a unique aesthetic for both formal and casual entertaining. Each item in the place setting features a different color banded edge to elevate the design and create an upscale appearance.

This dishwasher and microwave safe porcelain pattern is sold as a four- piece place setting, which includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

Accessories include an oval platter, a vegetable bowl, a sugar bowl, a creamer, a coffee pot, a teacup, a saucer, a fruit bowl, and salt and pepper shakers.

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Cosmopolitan Rose

Mikasa® Cosmopolitan Rose features a modern take on a classic flower. The pop of red mixed with grey creates a tonal contrast against the white porcelain body. The abstract design gives this pattern a unique and stylish look that is perfect for year-round formal and casual entertaining.

Dishwasher and microwave safe, Cosmopolitan Rose is available as a four-piece place setting which includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

Accessories include an oval platter and a vegetable bowl.

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Chateau Garden

Mikasa® Chateau Garden creates a classic garden scene in neutral shades of sage and cream. Soft stems accentuated by blooming roses create an organic look for the table. This elegant porcelain pattern is dishwasher and microwave safe and is perfect for formal and casual entertaining.

This four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

Accessory pieces include an oval platter and a vegetable bowl.

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Linen Bloom

Mikasa® Linen Bloom features delicate flowers splashed with subtle color on a linen-inspired background for a crisp, textural effect. Perfect for both formal and casual entertaining year round, this sophisticated porcelain dinnerware pattern is dishwasher and microwave safe.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

Accessories include an oval platter and a vegetable bowl.

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Vine

Mikasa® Vine features sketch-inspired floral, stem and leaf accents that create a playful garden motif. Available in three colors - Sapphire Vine (blue/gray), Magenta Vine (pink/green) and Amber Vine (yellow/gray) – the neutral hues and pops of color provide a decorative accent on the table.

Perfect for formal and casual entertaining, these porcelain dinnerware sets are dishwasher and microwave safe. The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

Accessory pieces include an oval platter and a vegetable bowl.

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Converse

Mikasa® Converse offers a bold, sophisticated geometric design in black and white on porcelain. The white-on-black pieces feature a shimmer and glossy finish that creates depth and visual interest. When the place setting sits together it creates a modern and dramatic table setting.

This dishwasher and microwave safe pattern is available as a five-piece place setting, which includes a dinner plate, a salad plate, a soup bowl, a teacup and a saucer for a suggested retail price of $49.99.

Accessories include a round platter, a vegetable bowl, a coffee pot, a sugar bowl and a creamer.

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Motion

Mikasa® Motion features clusters of geometric lines in neutral tones on a porcelain body. Each piece in this collection features a slightly different arrangement of textured lines, bringing a dimensional aesthetic to the table that is sophisticated, unique and modern.

Perfect for formal and casual entertaining, Motion is dishwasher and microwave safe. The five-piece place setting includes a dinner plate, a salad plate, a soup bowl, a teacup and a saucer for a suggested retail price of $49.99.

Accessories include a round platter, a vegetable bowl, a coffee pot, a sugar bowl and a creamer.

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Contemporary Whites Collection Linear

Introducing the Mikasa® Contemporary Whites Collection, featuring seven white-on-white designs in bold geometric patterns on a porcelain body. The patterns −

Linear, Mesh, Labyrinth, Oblique, Etch, Collage, and Cobblestone −

can sit on their own or can be mixed and matched with the other designs in the collection for a modern tablescape.

The white-on-white designs range from simple lines to ornate, providing aesthetics that suit a wide variety of tastes and styles. Mikasa® Linear, part of the Contemporary Whites Collection, features four quadrants of striped linear design, creating a subtle geometric look.

Perfect for casual entertaining, Linear is dishwasher and microwave safe for easy care. The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter, a vegetable bowl, a fruit bowl, a sugar bowl, a creamer, a salt and pepper, a tea pot, a teacup and a saucer.

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Contemporary Whites Collection Mesh

Mikasa® Mesh, part of the Contemporary Whites Collection, features a basic white-on-white grid for a simple, yet modern aesthetic.

Perfect for casual entertaining, Mesh is dishwasher and microwave safe for easy care.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter, a vegetable bowl, a fruit bowl, a sugar bowl, a creamer, a salt and pepper, a tea pot, a teacup and a saucer.

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Contemporary Whites Collection Labyrinth

Mikasa® Labyrinth, part of the Contemporary Whites Collection, features an array of zig zag designs in various scales and layouts.

Perfect for casual entertaining, Labyrinth is dishwasher and microwave safe for easy care.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter and a vegetable bowl.

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Contemporary Whites Collection Oblique

Mikasa® Oblique, part of the Contemporary Whites Collection, features a uniform zig zag design for an angular look that will add flair to any table.

Perfect for casual entertaining, Oblique is dishwasher and microwave safe for easy care.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter and a vegetable bowl.

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Contemporary Whites Collection Etch

Mikasa® Etch, part of the Contemporary Whites Collection, features a textured zig zag design for a basic look with an intricate twist.

Perfect for casual entertaining, Etch is dishwasher and microwave safe for easy care.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter and a vegetable bowl.

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Contemporary Whites Collection Collage

Mikasa® Collage, part of the Contemporary Whites Collection, features a mosaic design of white-on-white shapes that will add a subtle decoration to the table.

Perfect for casual entertaining, Collage is dishwasher and microwave safe for easy care.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter and a vegetable bowl.

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Contemporary Whites Collection Cobblestone

Mikasa® Cobblestone, part of the Contemporary Whites Collection, features geometric shapes of various sizes organized in a linear design for a unique, modern look.

Perfect for casual entertaining, Cobblestone is dishwasher and microwave safe for easy care.

The four-piece place setting includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $39.99.

Accessories include a round platter and a vegetable bowl.

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New PatternsComing to Retail

Spring/Summer 2011

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Mikasa® Silk Floral features a stunning design with beautiful hydrangea and chrysanthemum flowers in three color options - teal, lavender and pink. A fresh take on a traditional floral design, this dishwasher and microwave-safe porcelain collection includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

A wide array of exquisitely designed accessories enhances the pattern’s appeal. Figural pieces in the shape of a chrysanthemum flower offer a delicate and unique option that is perfect for layering with the place setting.

Accessory pieces include a tea cup and saucer, a bread and butter plate, a fruit bowl, a rim soup bowl, a vegetable bowl, an oval platter, a charger, a coffee server, a sugar bowl and a creamer.

Figural pieces include a 13” platter, a 15” chip and dip, appetizer plates, salt and pepper shakers, assorted size bowls, a pitcher and a divided server.

Available at retail stores Spring 2011.

Silk Floral

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Silk Floral

Mikasa® Garden Palette Bouquet features a blooming bouquet of watercolor-inspired flowers splashed across creamy white porcelain. Perfect for formal and casual entertaining alike, Garden Palette Bouquet is dishwasher and microwave safe.

A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $49.99.

Accessory pieces include an oval platter and a vegetable bowl.

Available at retail stores Spring/Summer 2011.

Garden Palette Bouquet

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Garden Palette Floral

Mikasa® Garden Palette Floral offers a fresh and cheerful design that adds garden charm to the table. Perfect for formal and casual entertaining alike, Garden Palette Floral is dishwasher and microwave safe.

A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $49.99.

Accessory pieces include an oval platter and a vegetable bowl.

Available at retail stores Spring/Summer 2011.

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Cheers Square

Introducing Mikasa® Cheers Square dinnerware and accessories. The perfect addition to the new Cheers dinnerware and accessory collection, Cheers Square brings a modern look to the table while mixing and matching perfectly with Cheers Round place settings. This classic black and white bone china addition is chip resistant, dishwasher and microwave safe.

The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $49.99.

Accessory pieces include a square vegetable bowl and a square platter.

Available at retail stores Spring/Summer 2011.

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About Mikasa

Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June 2008. Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa. Mikasa is a tabletop fixture in department and specialty stores throughout the United States. For more information, visit www.mikasa.com.

About Lifetime Brands, Inc.

Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, Hoffritz®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Roshco®, Sabatier®, Sasaki®, TowleTM Silversmiths, Tuttle®, Wallace®

and Vasconia®. Lifetime's products are distributed through most major retailers in North America.

Contact: Lisa LochnerPublic Relations ManagerLifetime Brands, Inc.516-740-6723lisa.lochner@lifetimebrands.com

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*Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of 4-5-11. We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner. Thank you.

The trademarks ® and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners. © 2011. Lifetime Brands, Inc. All rights reserved.

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