mike stopforth
Post on 18-Oct-2014
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Silver Sponsors
Harnessing The Social Web
Mike Stopforth – www.cerebra.co.za
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A Real Prophet
“The web is more a social creation than a technical one. I designed it for a
social effect - to help people work together - and not as a technical toy”
Tim Berners-Lee
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1 Valuable Lesson
CODE is commodity
COMMUNITY is priceless
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3 Stages
Ideas
Execution (or development)
Community (or value)
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Why Is Community So Important?
Ordinary people // Extraordinary results (consumers prosumers)
People exist in networks (which we can see)
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The Value Of A Network
“The value of a telecommunications network is proportional to the square of the number of connected users of
the system”
Metcalfe’s Law
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The Value Of A Network
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www.samsungblog.co.za
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MARCH ‘08 MARCH ‘09
Members 312 4,712
Total visits 2,784 39,395
Unique visits 2,475 31,742
Pages / visit 2.44 2.78
Pageviews 6,782 109,674
Average time on site
00:02:23 00:03:21
Bounce rate 61.31% 58.53%
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Community Owned
Influencing the influencers
Relinquishing control
Listening to the community
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Thank You
www.mikestopforth.com
www.cerebra.co.za
www.afrigator.com