milan music publishing brand identity
TRANSCRIPT
MusicPublishing
Darnell Phillips
MMPMilan Music Publishing
“Music Can Put You In Any Mood You Want To Be In”
BRAND IDENTITY GUIDE
1Sunday, January 22, 2012
MusicPublishing MMPMilan Music Publishing
President and CEODar/ell Phillips
2Sunday, January 22, 2012
Brand Name
Classification: Fancif9lName made up; mark inventedThe name Milan comes =om my daughters middle name. It
has sentimental value to me and that is why I chose it. The
name was motivated by the love of my daughter and I felt
that it gave the company name a smooth tone. The name
Milan means “Beloved”. The stIengJhs that this name has is
that it is a unique and simple name, and it is easy to
pronounce.
Background:
MusicPublishing
USPTO.gov:
• No direct matches
• Domain name available
• Protected by USTPO
3Sunday, January 22, 2012
MusicPublishing MMPMilan Music Publishing
Logo
“Music Can Put You In Any Mood You Want To Be In”
Tagline
TySe of Logo: WordmarksName
SyUbol
Colors
Beige-‐ represents calm and relaxation
Brown-‐ earJh tone; represents wholesomeness
Gray-‐ conserYative; most neutIal of all shades4Sunday, January 22, 2012
“Music Can Put You In Any Mood You Want To Be In”
Tagline
MMPMilan Music Publishing
•Effectively represents the company name
• Clients will buy our product based on the mood of their product
• Represents the product we offer
• LengJhy phrase but capt9res the point
• Competitors no different than MMP
5Sunday, January 22, 2012
CorSorate Cult9re
Creative Cultural Occupations
DisciplineNetworking
Creative Cultural Industries
Social
Music Publishing Industry
Movie/Film Industry
Recording Industry
Advertising Industry
Songwriters
Composers
Recording /Mix Engineers
Administrators
Self Discipline
Self Motivated
Creative
Sound Cloud
6Sunday, January 22, 2012
Mission Statement and MantIa
•The mission for Milan Music Publishing is to provide qualit\-‐copyIighted musical content for our
clients and customers.
•This mission statement will be memorized by ever\ contIactor and employee
• The mission statement is to provide the client and customer the confidence in our serYices and that
we will provided the best music for whatever needs that they may have.
• The mission statement will be posted on our website and posted in the home office.
• Tells the stor\ of the company in 30 seconds or less
7Sunday, January 22, 2012
Competitive Brand Analysis
• Colors: Red and white (EMI)
• Colors: Silver, orange, and red (War/er
Chappell)
• LederforU• Direct competitor.
• Tagline-‐ “:Where Songs Live”
Competition
• Colors: Black, red, and white (Sony)• Colors: Red and white (EMI)
•Sony/ATV merged
LederforU
• This logo is vibrant and bold. It is also simple and stIaight forgard.
Direct competitor.
• Tagline-‐ “Make.Believe”
Desired Competition
8Sunday, January 22, 2012
References
(n.a.)(n.d.). USTPO. RetIieved on Januar\ 2012 =om: hdS://www.uspto.gov/
(n.a.)(n.d.). EMI Music Publishing. RetIieved on Januar\ 2012 =om: hdS://www.emimusicpub.com/
(n.a.)(n.d.). War/er/Chapell Music. RetIieved on Januar\ 2012 =om: hdS://www.war/erchappell.com/
(n.a.)(n.d.). Sony Music. RetIieved on Januar\ 2012 =om: hdS://www.sonyUusic.com/
9Sunday, January 22, 2012