MILANO | ITALY

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed2

EmpowEr your futurE

Commitment separates hopes from projects, intentions from results. This also means continuous learning and strong results orientation. Your Master Program will be a great life experience which will empower your future while developing your managerial skills, your knowledge and your network of relations. With imagination, enthusiasm and passion.

Bruno Busacca | Dean, SDA Bocconi School of Management

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed3

mADE IN mILANo

Learn in Italy, from the most well-respected companies in fashion and design,

for a results-oriented creativity. Gain a stimulating insight into how strategy,

operations, and marketing can empower genius and inventiveness transforming a detail into the distinguishing feature.

Create new experiences to build a ladder for your future success.

Our Faculty works to create new knowledge through a continuous exchange with the business Community and top International Business Schools.

rossella cappetta | Director, Master DivisionSDA Bocconi School of Management

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed4

mAstEr IN fAshIoN,ExpErIENcE & DEsIgN mANAgEmENt mAfED

My commitment is to build on the trusted heritage of MAFED and keep maintaining its leadership position at the worldwide level, to make a real difference for your next job position.

My challenge is to contribute to design the future of tradition, recognizing the unique DNA of fashion and design companies, often rooted in long-lasting successful histories, and fueling it with new managerial approaches, enhanced analytics, and new technologies.

My promise is to make your experience through this journey unforgettable for the rest of your life.

emanuela prandelli | MAFED 2017 Director

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed5

➥Why MAFED? ➥WhAt Is MAFED? ➥Is It you? ➥ProGrAM ➥struCturE AnD CALEnDAr ➥MorE MAFED

mAfED.ADD morE VALuE to crEAtIVIty

We thank our MAFED Students and Alumni for their suggestions, testimonials and photographs contained in this brochure.

SDA Bocconi reserves the right to make any changes to the contents of this brochure(rules, curriculum, courses).

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed6

why mAfED?

ItALIAn ExCELLEnCEInspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three highlights of Italian Excellence: the arts, fashion & design and food & beverage.

sda Bocconi encourages its students to critically examine the managerial intricacies of the production of fine arts, fashion & design and food & beverage industries. In addition, students will understand the complexity companies have to manage in these areas by balancing economic competition with symbolic competition.

participants gain exposure to leading Institutions and companies within these industries, as well as learn about innovative management tools to ensure an interaction between practice and theory.

For SDA Bocconi, Italian Excellence offers a special path for professional growth: an opportunity to broaden horizons, to absorb the value of arts and culture, and to understand the importance of knowing how to manage this important heritage.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed7

WHY MAFED?

WELCoME to your MAFED.

• sDA BoCConI PosItIon In GLoBAL rAnKInGs

• thE MILAno FAshIon/DEsIGn EFFECt• DEDICAtED FACuLty• GuEst sPEAKErs• 360° DEGrEE KnoWLEDGE/ExPErtIsE• strAtEGIC PArtnErshIPs• nEtWorK• MADE In ItALy• not onLy FAshIon• IntErnAtIonAL sCoPE• EntrEPrEnEurshIP• FIELD ProJECts

thErE ArE MAny FACtors thAt hIGhLIGht MAFED suCCEss

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed8

whAt Is mAfED?

MAFED is a 12-month full-time and full-immersion international Program which aims to prepare graduates to thrive in the culture of results-oriented creativity. What we mean by this is that our students are well prepared to deal with the unlimited imagination of creative people, are able to be in touch with the beautiful and original, as well as cope with the realities of time constraints and the fickleness of consumers.

LIvE thE ExPErIEnCE.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed9

mAfED Is uNIquE

1 Location in milano, international capital of fashion and design.

2 International graduate students with diverse academic, professional and personal backgrounds.

3 An exclusive faculty consisting of academics, industry experts and professionals from leading fashion, design and experience-based companies.

4 relevant international partnerships and networks established by sDA Bocconi in the fashion, luxury and design-based industries.

5 A variety of teaching methods: case studies, company visits, guest speakers, role playing.

6 team and individual projects in leading Italian and international fashion,

luxury and design-based companies.

7 Extra-curricular activities, including an Italian language course.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed10

Is It you?

iF You Want to• take on a managerial role in fashion,

luxury or design-based companies.• have a hands-on learning experience,

where things are happening.• Learn from the top companies

in which you desire to work.• Make the most of a specialized,

qualified and stimulating environment.

and You meet tHese reQuirements• A university degree (in any discipline).• At least 2 years of work experience.• toEFL or IELts or other tests

recognized by the school.

ThEn your goAlS mATch ourS, AnD yES, IT’S you!

CLAss ProFILE

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed11

progrAm

A cross-disciplinary, 12-month full-time Master, taught entirely in English. Plus, an Italian language course is provided. Included in the Master are visits to companies and institutions, study tours, CARM (Career Management Program) and extra-curricular activities.

JANuAry to NoVEmBEr

12 moNths fuLL-tImE IN ENgLIsh

compANy VIsIts

stuDy tours

ExtrA-currIcuLAr ActIVItIEs

cArEEr mANAgEmENt progrAm

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed12

structurE AND cALENDAr

NO

V.

DEC

.

JAN

.

FEB.

MA

r.

APr

.

MA

J

JIU

.

JUl.

AU

g.

SEP.

OC

T.

NO

V.

1

3

2

5

4

+

+

+

+

+

+

pre-courses NovEMBER

General manaGement & applied manaGementJANuARy - MAy

specialiZed courses JuNE

Field projectsJuly - NovEMBER

adVanced courses and seminars SEPtEMBER - NovEMBER

career manaGement proGram (carm)

Graduation +

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed13

LEArNINg moDEL

the program requires full-time commitment.

the class schedule is as follows:

The bulk of the teaching takes the form of structured lectures, often supported by additional classes.

the lecturing style tends to be participatory, and lectures frequently incorporate case analysis and discussions.

There are also group work sessions and opportunities for project work, field investigations and individual research.

tEAChInG MEthoDs AnD EvALuAtIon ProCEss

3 sessions in tHe morninG 8:30 am ➦ 10:00 am 10:15 am ➦ 11:45 am 12:00 noon ➦ 1:30 pm

1 session in tHe aFternoon 2:30 pm ➦ 4:00 pm

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed14

AssEssMEntCourse grades are based on assignments completed during the course and/or by examination at the end of each course.To qualify for the completion of the master, participants must successfully pass all the courses, including general management courses, major courses, fashion & design management courses, seminars and the field project.

A unIquE LEArnInG MoDEL CoMBInInG MAnAGEMEnt

WIth CrEAtIvIty.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed15

cArEEr mANAgEmENt progrAm (cArm)the Career Management Program (CARM) is a dynamic meeting point for cultures and opportunities. It offers counselling and dedicated services to MAFED participants and is individually tailored to maximize each student’s needs.

trAInInG• Communication skills

(self-presentation, interviewing, Cv writing)

• Individual efficacy (creative problem-solving, decision-making, teamwork and leadership)

Cv BooK• Collection of participants’

Cvs and publication of Cv book

• Cv Book sent to leading fashion and design companies

CoAChInG• Analysis of candidate

expectations• Meetings with participants

for career development (Career Coaching)

Students are supported through: companies can have access to:

• Cv BooK• CoMPAny DAys• JoB PostInG• IntErvIEWsCArM helps participants develop personal skills in order to strengthen their competence profile.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafed16

thE BAA

BAA BoccoNI ALumNI AssocIAtIoN

A vIBrAnt AnD LIvE CoMMunItythe BAA Bocconi Alumni Association is available to the over 100,000 alumni who have received a degree from Bocconi – more than 12,000 of them from the MBA and Master sDA Bocconi programs – and to the Graduate, PhD and Master students. BAA’s main objective is to spread the value of a shared experience and culture, and strengthen the ties among all alumni.

BAA today is a very useful network for its members and the School, as it provides companies and institutions the necessary tools to generate authentic value in business.

riccardo monti | MBA 1989President, The Boston Consulting group ItalyPresident, BAA

A network is strong when there are shared values, when getting together means, among other things, growing, having fun, making new contacts, developing new and unique personal and professional relationships.

GianFranco minutoloBusiness Administration 1991BAA Director in charge of Bocconi University Alumni Activities

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedI

morE mAfED

MAFED is a once-in-a-lifetime experience where you not only grow professionally but you also meet international friends for life. MAFED is an experience that has marked my life forever not only because it gave me all the basic elements to succeed in the international fashion industry but also because it gave the opportunity to open my mind by interacting with different cultures and personalities.

martHa nieto | MAFED 2005 rTW Brand Manager, Just Cavalli

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedII

structure and calendar 1 32 54

Building a basic managerial platform.• BAsICs oF MAnAGEMEnt • ACCountInG• quAntItAtIvE MEthoDs

PrE-CoursEs

1 novEMBEr

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedIII

structure and calendar 1 32 54

Gaining managerial tools, methods and concepts with a specific focus on fashion and design-based companies.• FInAnCIAL rEPortInG AnD AnALysIs• CorPorAtE FInAnCE I• MAnAGEMEnt oF ControL systEMs• FAshIon MArKEtInG• DAtA AnALysIs For MArKEtInG rEsEArCh + ExCEL• InnovAtIon MAnAGEMEnt• BusInEss PoLICy• PEoPLE MAnAGEMEnt• sALEs MAnAGEMEnt• BusInEss PLAnnInG

GEnErAL MAnAGEMEnt CoursEs

2 JAnuAry / MAy

APPLIED MAnAGEMEnt CoursEsunderstanding the key managerial processes in companies where fashion, design and experience are the product/value.• Country MoDELs In FAshIon & Luxury• ItALIAn ExCELLEnCE• MAnAGInG DEsIGn-BAsED CoMPAnIEs• InDustry AnALysIs In FAshIon & Luxury• MAnAGInG syMBoL IntEnsIvE CoMPAnIEs• DEsIGn FunDAMEntALs AnD trEnDs• suPPLy ChAIn MAnAGEMEnt• MErChAnDIsInG• CoMMunICAtIon MAnAGEMEnt

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedIV

Developing the core competence and tools to work in fashion, design, and experience-based industries.• oMnIChAnnEL

AnD rEtAIL MAnAGEMEnt• DIGItAL strAtEGy, MArKEtInG,

AnD ECoMMErCE• CustoMEr rELAtIonshIP

MAnAGEMEnt• MErChAnDIsInG ADvAnCED

sPECIALIZED CoursEs

3

structure and calendar 1 32 54

JunE

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedV

In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

FIELD ProJECts

4

structure and calendar 1 32 54

JuLy / novEMBEr

I t has been years since we decided to take part in the SDA Bocconi MAFED field projects. This kind of program is undoubtedly successful for students, for the university and for companies. It represents an important activity in which we strongly believe and is a privileged point of view for our company and at the same time for the education of students. This project is the result of willingness to innovate and a desire to present a new way of development for a more sustainable perspective and for the future generations.

rossella raVaGli | Head of Corporate Sustainability & responsibility Department | gucci

Not only did you get the chance to learn from each others’ experiences, you also create strong bonds with future managers of the fashion industry worldwide.

dila YilmaZ | MAFED 2010 | TurkishBuyer for Sunglass Hut, luxottica, Turkey

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedVI

ADvAnCED CoursEs AnD sEMInArs

5

structure and calendar 1 32 54

sEPtEMBEr / novEMBEr

Going into the details, exploring advanced themes, getting ready to deal with them.• IntErnAtIonAL BusInEss In A GLoBAL EnvIronMEnt• DEvELoPInG CrEAtIvIty In BusInEss• CorPorAtE soCIAL rEsPonsIBILIty• CrEAtIvE EntrEPrEnEurshIP• CorPorAtE FInAnCE – ADvAnCED• BuyInG• ProCEssEs AnD CoMPEtEnCE In BrAnD AnD ProDuCt MAnAGEMEnt• ProCEssEs AnD CoMPEtEnCE In rEtAIL• EConoMICs oF CorPorAtE GovErnAnCE In FAshIon & Luxury FIrMs• rEtAIL stoCK MAnAGEMEnt

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedVII

GrADuAtIon

structure and calendarnovEMBEr

1 32 54

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedVIII

< 23 9%

24-27 58%

28-30 27%

> 31 6%

cLAss profILEMAFED CLAss oF 2016

countries represented

aGe male 20% Female 80%

aGe average 27

years

numBer oF participants 45

international participants 38

Austria, Brazil, Canada, China, France, Germany, Greece, India, Italy, lebanon, Malaysia, Mauritius, Mexico, the Netherlands, Nigeria, Pakistan, Peru, Poland, Romania, Russia, Spain, Syria, Tunisia, Ukraine, United States

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedIX

EConoMICs 53%

FAshIon & DEsIGn 16%

LAW 9%

EnGInEErInG/ArCh. 7%

huMAnItIEs 7%

sCIEnCE 4%

CoMM./MKtG 4%

deGreesector

FAshIon 43%

ADv/CoMMunICAtIon 13% FInAnCIAL, tAx AnD LEGAL sErvICEs 13% ConsuLtAnCy AnD othEr sErvICEs 8%

othEr 23%

< 2 22%

2-4 65%

> 4 13%

WorKinG eXperience

eXperience average 3

years

MAFED CLAss oF 2016

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedX

aVeraGe placement

maFed 2015

industrY Average placement by industry

Function Average placement by Function

area Average placement by geographical Area

maFed 2002-2015

industrY Average placement by industry

Function Average placement by Function

area Average placement by geographical Area

FAshIon 70% ExPErIEnCE 14% oWn BusInEssEs 6%

othEr 10%

BrAnD 47% rEtAIL 33% othEr 20%

ItALy 58% rEst oF EuroPE 19% AsIA 13% AMErICA 10%

ItALy 45% rEst oF EuroPE 32% AMErICA 13%

AsIA 10%

BrAnD 36% rEtAIL 36%

othEr 28%

FAshIon 68% ExPErIEnCE 8% DEsIGn 4%

oWn BusInEssEs 4%

othEr 16%

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedXI

ALumNI NEtworkthe MAFED Community is part of the Bocconi Alumni Association as well, which carries out many initiatives, in Italy and abroad, in order to achieve its objectives:• encouraging the exchange of experiences and networking among Alumni;• providing them with Continuous Learning and Career service tools;• gaining visibility and prestige for sDA Bocconi at the national and international levels;• promoting international development and the growth of sDA Bocconi and università Bocconi;• members and supporting fund-raising activities that enhance sDA Bocconi initiatives.Alumni activities are available at www.alumnibocconi.it where you will find an online directory and names of Class representatives, a calendar of events, newsletters, Chapter and Club news and many other Alumni targeted services.

international netWorK

sDA Bocconi Alumni live and work in more than 110 countries. The Alumni network is developing local chapters in a vast number of cities including Athens, Barcelona, Buenos Aires, Dubai, Frankfurt, Lisbon, London, Madrid, Mumbai, Munich, New York, Oslo, Paris, São Paulo, Shanghai, Tokyo, Zagreb and Zurich. In addition, there are a large number of more informal networks in other cities.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedXII

thE mAfED fAcuLtythe faculty come from sDA Bocconi school of Management as well as industry experts and professionals from leading fashion, design and experience-based companies.

MAFED has diversity in terms of students and professors which means you will meet students from diverse national, cultural and professional backgrounds in addition to a top-class faculty recruited among academic scholars, industry experts and professionals.

steFania saViolo | SDA Professor of Strategic and Entrepreneurial ManagementMAFED Courses Management of Creativity;Management in Symbol Intensive Companies

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedXIII

MAFED is organized with the support of ALtAGAMMA, the association of internationally renowned Italian companies operating at the high end of the luxury brand market.

foNDAZIoNE ALtAgAmmA

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedXIV

schoLArshIpssome scholarships and tuition fee waivers, fully or partially covering tuition fees, are offered each year. These are awarded to outstanding candidates upon the basis of merit in addition to specific criteria identified year by year.

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedXV

sDA BoCConI MAFED.ADD MorE vALuE to CrEAtIvIty.

KEy FACts

• 12 months full-time• in English• at sDA Bocconi, Milano, Italy• infoline +39 02 5836 3177• admissions.mafed@sdabocconi.it• www.sdabocconi.it/mafed

SDA Bocconi | MASter in FAShion, experience & DeSign MAnAgeMent mafedXVI

© S

DA

Bo

cco

ni S

cho

ol o

f Man

agem

ent.

All

rig

hts

rese

rved

. Jul

y 20

16.

sda Bocconi scHool oF manaGement

sDA Bocconi school of Management | Masters DivisionReCRuITINg AND ADMISSIONS SeRvICevia Balilla, 18 - 20136 Milano, ItalyTel: +39 02 5836 3115 | Fax: +39 02 5836 3177admissions.mafed@sdabocconi.it

Follow SDA Bocconi on:

dd