miles alquist portfolio

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milesalquist.com

231.679.2991

Grand Rapids

Ferris State University: Student Experience

The Problem

Ferris State University has seen a large boom in students attending their

institution and they need to find a way to satisfy the needs of the current

and new students in an ever growing college.

The Solution

Create campus overhaul addressing concerns of students including

parking, recreation zones, garden spaces, student lounges, and

shopping spaces.

Materials

Campus Layout, Environmental Design, User Experience and Infographics.

Through research, surveys and working hand in hand with students and student organizations, we were able to target the most important issues in the Ferris experience.

milesalquist.commiles alquist · fsux

Ferris Student Experience Research

Over a period of several weeks a survey was released, targeting students

currently enrolled at Ferris State University as well as alumni. Through

these surveys and interviews a clear picture of how the current students

and alumni felt about the school began to form.

Freshman Campus Layout

“The campus layout needs a change, it takes to long getting from class to

class and some places feel unsafe”

Campus Activities

“There is nothing to do on campus, there is no reason to stay here”

Sophomores Financial Aid

“Financial Aid is not very helpful here at Ferris, it is too difficult to get issues

resolved on time”

Juniors Parking

“The parking is a huge problem here, I have been to four other universities

and none of them had such car congestion on campus”

Seniors Rankin Center

“Uplift the Student Center, it is too ugly, and feels like a labyrinth inside,

tear it down!”

Website

“The website / blackboard are too difficult to navigate. The links are

misdirecting and rarely work”

miles alquist · fsux milesalquist.com

miles alquist · fsux milesalquist.com

Ferris Website

Ferris State University now has a website that directly aimed at making

the students experience on the website as easy as possible. The new

website turns the normal home page into their own personal space,

bringing up news that is relevant to the student.

milesalquist.com

Ferris Student Experience Research

Over a period of several weeks a survey was released, targeting students

currently enrolled at Ferris State University as well as alumni. Through

these surveys and interviews a clear picture of how the current students

and alumni felt about the school began to form.

miles alquist · fsux

The Student Experience

The Student Center will feature a book store, cafe, sandwich shop,

student lounges, and rotating art galleries to provide students with

a dynamic and exuberant space to relax, hang out, or to expand their

cultural horizons. In addition, an IT department, will also be centrally

located for direct support.

Book Store Cafe

Student GalleryStudent Lounge

milesalquist.com

Students First

Ferris State University is a unique college and it deserves a unique

experience. Through research, surveys and working hand in hand

with students and student organizations, we were able to target the

most prevalent issues in the Ferris experience.

1st Floor 2nd Floor 3rd Floor

Printer

Gallery Stand

Gallery Wall

Stair Well

Stair Well

Office

Elevator

Toilet

Tables & Chairs

Bench & Table

Bushes

Sliding Doors

Bench

Lounge Chair

Sofa

Shelving

Conferance Table

miles alquist · fsux

milesalquist.com

Tie Bar

The Tie Bar is a fashion accessory company making a name for themselves

for their high quality products which they sell at very low costs. They also

are known for their unique tie packaging that has a flexible interweaving

locking system that allows multiple tie boxes to turn into a tie rack.

The Problem

Their are no tie companies that consider their new customers needs when

it comes to storing their tie collections.

The Solution

By creating a flexible interlocking box system it allows all of the Tie Bars

tie boxes to be turned into a tie rack which can be configured into many

different formations. This allows the brand identity to be extended

further into the lives of their customers.

Materials

Brand Identity, Hand Drawn Type and Packaging.

miles alquist · tie bar

Business System

The Tie Bar business system was also created with the feel, texture and

flow of the products they produce.

Corporate Headquarters

4775 Oak Lane

Barnard, MO.

64423

877.888.TIES

tiebar.com

Allan LichtenbergCFOtiebar.com

[email protected]

Personal 321 [email protected]

Solid Cotton - Light Grey

sku #13708

Specifications:

100% Cotton

Regular Length - Skinny

58” x 3”

Knit Solid Wool - Cherry Red

sku #34242

Specifications:

100% Italian Wool

Regular Length - Skinny

58” x 2”

milesalquist.com

Brand Identity

The Tie Bar logo was created using one of their ties laid out to spell out

their name. With the form created by their own product, the logo was then

illustrated.


milesalquist.com

1 2 3

Package Design

The packaging for the Tie Bar products has the appearance of being a

standard tie box but holds a secret inside. By folding out the flaps hidden

on the interior the user can turn the box into a tie rack which can be

arranged to any shape the user needs.


Branding 7

Branding

Vision Statement . . . . . . . . . . . . . 8

Posistioning Statement . . . . . . 8

Brand Promise . . . . . . . . . . . . . . . 9

Core Values . . . . . . . . . . . . . . . . . . 9

Identity 11

Identity

Primary Marks . . . . . . . . . . . . . . . 12

Secondary Marks . . . . . . . . . . . . 14

Greyscale Marks . . . . . . . . . . . . . 15

Color Scheme . . . . . . . . . . . . . . . . 16

Typography . . . . . . . . . . . . . . . . . . 17

Table of Contents 27

Packaging

Package System . . . . . . . . . . . . . . 30 Layout . . . . . . . . . . . . . . . . . . . . . . . 31

Identity 15

Marks

Secondary Marks

The tie bar’s secondary logos are a flat color logo which can be used in situations of styling issues or when a conflict arises due to primary marks gradients.

Greyscale Marks

The tie bar’s greyscale logo is similar to the secondary logo due to its flat tones. This is to eliminate issues with the gradients when the logo needs to be on a fax or black and white image.

Identity 17

Color Scheme

Typography

The tie bar will be using the Vitesse san serif family. This type family emulates the stylings of the hand drawn logo, this can be seen in the vertical letter forms as well as the serif’s matching the bend of the primary mark.

C: 9M: 100Y: 93K: 1

R: 217G: 31B: 45

HEX: # D91F2D

C: 9M: 100Y: 93K: 80

R: 77G: 0B: 0

HEX: # 4D0000

C: 0M: 5Y: 20K: 11

R: 230G: 216B: 188

HEX: # E6D8BC

C: 0M: 0Y: 0K: 90

R: 269G: 2B: 25

HEX: # 414042

C: 0M: 0Y: 0K: 0

R: 255G: 255B: 255

HEX: # FFFFFF

Vitesse Black:

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Vitesse Bold:


Vitesse Book:


Vitesse Light:


Vitesse Thin:


19

Business System

Business System . . . . . . . . . . . . . 20

Letterhead . . . . . . . . . . . . . . . . . . . 22

Business Card . . . . . . . . . . . . . . . . 23

Envelope . . . . . . . . . . . . . . . . . . . . . 24

Business System 23

Business System

Letterhead

The tie bar’s letter head has an assymetrical quality about it. This quality is remminisent of the assymetrical quality that a tie takes on when it is worn.

Business Cards

The tie bar’s business card uses a tie texture with an assymetrically placed bar placed across the card. This bar represents an actual tie bar as a tie bar generally spans 3/4ths across the tie.


[email protected]


Business System 25

Business System

Envelope

The tie bar’s envelope is a custom crafted envelope that has a fairly simple exterior with a bright red textured interior.

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milesalquist.com

Table of Contents 5

Table of Contents

Branding . . . . . . . . . . . . . . . . . . . . . 6

Identity . . . . . . . . . . . . . . . . . . . . . . 10

Business System . . . . . . . . . . . . . 18

Packaging . . . . . . . . . . . . . . . . . . . . 28

Web . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Brand Manual

This brand manual defines who the Tie Bar is, what their company goals

are, and where they want to take their company in the future. It also

defines how to use the logo, what typefaces are to be used and shows

the inner workings of their flexible tie box.

Identity 13

Marks

Primary Marks

The tie bar’s logo is created using photographys of ties in the shape of the word itself and the accents such as the title on the i and the underlining bar that supports the logo as well as harbors the word bar. From the original photographs illustrations were created to accent the folds and flow of the tie. The sizing of the primary logo dictates the amount of detail placed within the logo.

Business System 21

Business System

System

The tie bar’s business sytem reflects its products by using them as a main focal point. This can be seen in the in texture and colors applied throughout the system.


[email protected]


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Branding 9

Statements

Vision Statement

The tie bar will be a house hold name known for their quality products their style guides and their great values. This web company turned physical store will have locations in every major city and style mecca.

Brand Promise

The Tie Bar will always provide high quality fashion accessories to their client base while keeping prices as low as possible so that every client feels and looks smart.

Positioning Statement

The Tie Bar is an online fashion accessory web site that is transitioning from being web only company to also having physical locations in which associates can actively help direct their clients in their purchases.

Core Values

· Quality

· Value

· Organized

· Modest

· Classic

· Innovative


unification

milesalquist.com

Brand Manual

Unification is an art exhibit showing off the rich culture of the cycling

community based in Grand Rapids Michigan. Throughout this series,

both the riders and their bikes are broken down into their most basic

parts, showing how both entities exist together.

The Problem

Grand Rapids is unaware of the size of the bicycling community and do

not look out for them while communiting during their day. There is a

need to raise awareness for these riders.

The Solution

By creating an ethnographic series based around the riders and their

bicycles, Unification makes an emotional tie to the patrons helping

them be more careful when around these bicycle enthusiasts.

Materials

Typography, Illustraions, Photography, Infographics.

miles alquist · unification

milesalquist.com

The Exhibit

Unification is a exhibit using ethnographics to fully define who the riders are

and what their bicycles mean to them. By using ethnographics the riders are

put on the same plane as their rides which reveals suprising similarities in

character traits between the two.

unification

Unifying Man and Machine,A Grand Rapids Ethnographic

April – JulyGrand Rapids Art Museum101 Monroe Center


Efficiency: 80%

Stamina: 62%

Power: 40%

Efficiency: 65%

Maintenance: 37%

Accel: 60%

Efficiency: 62%

Fatigue: 30%

Power: 50%

Accel: 40%

milesalquist.com

Unification Take Away

The patrons of the Unification exhibit are able to take away a small booklet

that contains the stories of three different riders in Grand Rapids. It details

who they are, how they acquired their bikes and were the union of man and

machine takes them in life.


milesalquist.com

Curator

Curator is a web site that allows its users to quickly sort through artists

and museums located in the United States. Curator will suggest new

artists and museums to its users based upon what artists, styles and

museums they had rated highly.

The Problem

Currently it is very difficult to locate museums both local and in different

regions. This makes being able to follow artists and museum events

very difficult. In order to do this, you have to be aware of the names of

all museums and artists. It can become very time consuming to follow

all of these organizations.

The Solution

The Curator is a website that allows the users to quickly find and organize

their favorite artists and museums. It is an interactive website that

caters to the user’s interests by monitoring what artists the user looks

up, as well as allowing the user to go through a quick match system

which providing immediate exposure to different artists similar

to their favorites.

Materials

Brand Identity, Web Design, User Experience Design

miles alquist · curator

Rate a Museum

Not only does the Curator allow you to search for new museums but it

also allows the users the rate the museums.

Finding Museums near you Rating a Museum

Museum Rating

The user can rate their feelings

about the museum, providing

comunity-based feedback that will

in turn help other users.

milesalquist.commilesalquist.commilesalquist.com

Searching via Zip Codes

Curator allows the user to search for museums both nationally and

locally to find their favorite museums using a zip code or a city

and an approximate desired travel distance.

Landing Page State Search

Location Finder

The Curator allows its users to

serach via proximity using a

city name or zip code.

Featured Exhibits

The Curator helps point out new

artists to the users allowing them

to easily find new ar tists and

museums they might enjoy.


Favorite Listing Artist Bio

Favorite List

The user is allowed to search for

both museums and artists via

their favorite lists.

Featured Works

The featured artist page allows

the user to see what exactly

an artist does as well as help

them find similar artists.

milesalquist.com

Members Benefits

Members are able to login allowing them to customize their experience on

the Curator site by favoriting the artists and museums the like the most.

Landing Page Members Features

Members Login

The Curator allows the user to

login so that the site can help

better serve the user in finding

new artists and museums.


Katke Mood Boards

Throughout the process of creating the Katke web site our team created

extensive mood boards to match the best tone and feel for the Katke golf

course web site.

milesalquist.com

Katke Golf Course

Katke Golf Course is a brilliant little golf course that deserves a website

that shines just as much as they do. The website our team of designers

have created is simple to use heavily driven by user experiences and has

a fun flair to it that matches Katke’s personality perfectly.

The Problem

Katke Golf Course is a wonderful golf course that just doesnt get enough

attention do to its location and the perception surrounding the course that

it is a golf course only for the PGM students attending the University.

The Solution

Katkegolfcourse.com is a highly intuitive web site that uses clear typog-

raphy and illustrations for way finding. The website itself has a large back

end built into the system so that the our client can change his specials,

news feed and discounts on the fly.

Disciplines

Web Design, User Experience, Illustration, Brand Identity

miles alquist · katke

Project Title

Description of project goes right here.

Key user path: young turK Primary User

Course Overview

Primary Needs

Secondary Needs

+ Course Details (scorecard, rating, hole-by-hole) + List of restaurants in Big Rapids

CourseDetail

Directions Book Tee TimeWebsite Home DirectionsKey user path: senior golfer and pgm student Secondary Users

Primary Needs

Secondary Needs

+ Merchandise

MembersEmail Blast

PGM Student Prices/Discounts Book Tee TimeWebsite HomeContact Information

Senior Golfer

Secondary User

Primary User

milesalquist.commiles alquist · katke

Our StoryLearnRatesCourse Club House

Book a Tee Time

Your Address, City, State

GO

Twilight Special April 2-6*google maps

Course Club House Rates Our Story

Address: 1003 Perry AveBig Rapids, MI 49307

Phone: (231) 591-2213Learn

*Content Management System Featured Items

*Content Management System InfoPGM Program

First Since1975

1 2 3 54

Only $15 with cart, book a tee time now.

Golf Tip #45Hit The Ball

Golf Gear at the Pro ShopFocus on your game in the crisp Michigan weatherwith our Under Armor fleece. Discounts for all Katke Members.

21 is Greater Than 18It's more than basic math. With 21 holes of championship golf and an award-winning practice facility, Katke Golf Course at Ferris StateUniversity is one of the finest golf learning facilities in the midwest.

Beginning to expert golfers will find the right amount of challenge onour greens to improve their games and take them to their next level ofplay. We'll meet your challenge while helping you out.

Championship Tees6900 YDS Par 72Crimson Tees6377 YDS Par 72Silver Tees5830 YDS Par 72Gold Tees4845 YDS Par 72D.O.G. Tees (Family Tee)2354 YDS Par 72

More Course Details

Golf Tip #45Hit the ball

(Picture of Katke in Spring) golftip.jpg

Katke Logo

Administration Finance

Live UpdatesGet Directions

Book a Tee Time

Rates

University - Owned Nationally Renowned




Phone: (231) 591-2213Learn

*Tap a Hole to view its details

Championship Tees6900 YDS Par 72Crimson Tees6377 YDS Par 72Silver Tees5830 YDS Par 72Gold Tees4845 YDS Par 72D.O.G. Tees (Family Tee)2354 YDS Par 72

Score Card

You'll find us on the highest point in Mecosta County, where a sunrise and a sunset can be seen every dayon the beautiful West Michigan landscape. The rollingterrain creates a variety of conditions for golfers to playtheir best game while a blend of links style and tree-lined holes keep the course interesting.

Course designed by Robert BeardStop by for a quality round on your way up North or become a Seasonal Member our affordable rates 7 days a week all season long allow you to focus more on your game and less on your wallet.

We've been the recipient of multiple awards including the Top 100 Golf Practice Facility In America by Golf Range Magazine and the Mecosta County People's Choice Award for favorite Golf Range & Course in the area.

Course Tees

Katke Logo


Learn Your GameAs a Top 100 Practice Facility In America, Katke Learning Center offers you superior practice areas to boost your game. We'll take your game to the next level with 100,000 square feet of natural turf hitting area, multiple target greens, three practice holes and short game areas for chipping, pitching, and putting.

Club House Picture

Club House

Titleist TaylorMade Callaway

Nike Adams Cobra

External Link Img

External Link Img External Link Img

External Link Img External Link Img

External Link Img

Practice Facility

Online Store

On The Turn Eats Golf Lab Host With The Most

Our Story




Phone: (231) 591-2213Learn

*Highlight Menu?

Pro Shop

The Katke Clubhouse hosts the Pro Shop, Founder Grill,locker rooms with showers, a multi-purpose classroom and the PGA Golf management students of Ferris State University operate it all.

The Clubhouse functions as a learning labfor the students, offering them a hands-onexperience in golf operations like customerrelations, golf cart fleet management,golf instruction and tournament operations.

- Staff experienced with latest equipment- Certified Club Fitting Analysis- Try Before you Buy Options- Competitive Pricing- PGA Merchandiser of the year (Michigan Section)

Golfing is our main priority at Katke but we wear a few hats. Contact us to host your business outing (multi-purpose room accessible), sports team outing, guys weekend or wedding. With the Holiday Inn as our neighbor your event is all taken care of at Katke.

The Founders Grill menu offers a varietyof specialty hot dogs, subs, sliders, soupsand snacks. The grill is open daily withindoor and outdoor seating overlooking the 1st tee and the 9th green on our patio.

Menu

Katke Logo


Host Your Event

FSU StudentSeniorJuniorGeneral LessonsFamilyFSU Faculty


Constant Special #1

Constant Special #2

Book a Tee Time



Phone: (231) 591-2213Learn

See Course Details Learn More

*Check Rates On Attached Sheet

*Do these exsits?

As a Top 100 Practice Facility in America, Katke Learning Center offers your superior practice areas to boost your game. We'll take your game to the next level with100,000 square feet of natural turf hitting area, Multiple target greens, three practice holes and short game areas for chipping, pitching and putting.

Katke Logo


Practice Facility Become a Member

Book a Tee Time

Book a Tee Time

▪ Members Receive Unlimited Golf with preferred tee times▪ Discounts in the Golf Shop; Members receive 10% golf shop discount on regularly priced Golf Shop▪ Discounts on Practice Facility Use Cart Fees▪ Locker Room Access▪ GAM Handicap Service

OPTIONS START AT $425

Course Overview

By using a combination of satellite imaging, survey maps, and talking

to the resident golf pro and pgm students an accurate course map

was drafted.

milesalquist.com

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warning signals: One long blast indicates danger. Seek a storm shelter or head into the clubhouse. Three short blasts indicate resumption of play.

rules· Keep pace or allow faster players to play through · Use cart paths where provided. Keep carts 30 ft from greens · Replace divots and fix ball marks on greens · Rake and smooth footprings in bunkers. Place rake in bunkers.

(231) 591-3765 KATKEGOLFCOURSE.COM

Katke Illustrations

Throughout the website many simplified illustrations have been used as

wayfinding pieces, helping the users more easily navigate the site.

PGM Students

Golf Lab

Founders Grill

Golf Science #1

Host with the Most

Golf Camps

Golf Science #2

Target #2

Multipurpose Room

Target #1

Practice Facilities

Clubhouse

Reserved


milesalquist.com

Business System

The simplified design resonates with brand touchpoints identified with

the Katke Golf Course. They are a uniquely fun organization, a quality that

has been reflected in the use of red.


Thank You!

miles alquist portfolio

Documents

current students

student lounges

student organizations

new students

ferris experience

concerns of students

unique experience

rapidsferris state university