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Milestones of data visualisation on a 4-quadrant diagram Ana Alexandrino da Silva [email protected] 7 th May 2019 – Stories of data session http://graficosemapas.wordpress.com

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Page 1: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

Milestones of data visualisation on a 4-quadrant diagram

Ana Alexandrino da Silva

[email protected]

7th May 2019 – Stories of data session

http://graficosemapas.wordpress.com

Page 2: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

2Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

BIOGRAPHY:

11 years in Statistics Portugal

11 years in Cohesion funds strategic monitoring and cevaluation

Book about Graphics andc Maps

4 years teaching data visualization in Postgrad Program in Lisbon

Page 3: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

3Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

“Those who don’t know history are doomed to repeat it”

Michael Friendly

Quote from a keynote at the Rostock Retreat on data visualizationin the Max Planck Institute for Demographic Research

Page 4: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

4Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

To learn more about data visualization history www.datavis.ca/milestones

Page 5: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

Building the analytical framework● From simple to complex● Why a spiral and not a circle

Seeing the history repeating itself● Before the 16th century there where few examples● Most of the charts were created in the “golden age of graphics” ● Computers put an end to the “modern dark age” of graphics?● Are we back to the modern golden age of graphics? ● What’s next?

5Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Index

Page 6: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

6Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Horizontal axisLevel of complexity of the graphics

Simplegraphics

Complex graphics

ISOTYPE – International System Of Typographic Picture Education 1925-1934

Page 7: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

7Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

What does it mean?Simple versus complex graphics

Dimensions Examples of simple versus complex

Number of visual variables applied Color versus Color+Size+Shape

The visualization needs a legend Without legend versus with legend

Graphical skills Unused to graphics versus with graphical literacy

Level of Detail Sketch versus meticulous drawing

Level of Abstraction Concrete versus Abstract

Level of conventional encoding Culturally Intuitive versus Cultural codification

Page 8: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

8Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Vertical axisLevel of complexity of the concepts portrayed

Complex concepts

Simple concepts

Page 9: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

9Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

What does it mean?Simple versus complex concepts

Dimensions Examples of simple versus complex

Number of variables portrayed Univariate vs multivariate

Relation between variables Without vs with Correlation

Level of education or qualification of the audience Low qualified vs high qualified readers

Open-minded / the ability of being ahead of time Classic vs Innovative

Level of subjectivity of the concepts Objective vs Subjective

Close to reality – everyday life Intuitive versus needs theoretical description

Page 10: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

10Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Quadrants

Simple visualizations showing complex concepts

Elaborated visualizations

Simple visualizations Not so easy visualizations showing simple ideas

Complex graphics

Simplegraphics

Complexconcepts

Simpleconcepts

Page 11: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

11Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Technological evolution

Ancienthieroglyphics Press

Computer

World WideWeb

Multi Devices

XV century 1800+ 1975+ 2000+

Widespread use

Technological development

Linoleum-cut

300 b.C. 1900+

Lithography

Page 12: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

12Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Quadrants & the Technological Evolution

Greatertechnologicaldevelopment

Greatertechnologicaldevelopment

Multi Devices

Lessertechnologicaldevelopment

Quill pen

Pencil

Greatertechnologicaldevelopment

Page 13: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

13Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Introducing the tech evolution into this analytical frameworkchanges an continuous circle into na upward spiral

Complex graphics

Simplegraphics

Complexconcepts

Simpleconcepts

Page 14: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

14Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Introducing the tech evolution into this analytical frameworkchanges an continuous circle into na upward spiral

Complex graphics

Simplegraphics

Complexconcepts

Simpleconcepts

Page 15: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

Building the analytical framework● From simple to complex● Why a spiral and not a circle

Seeing the history repeating itself● Before the 16th century there where few examples● Most of the charts were created in the “golden age of graphics” ● Computers put an end to the “modern dark age” of graphics?● Are we back to the modern golden age of graphics? ● What’s next?

15Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Index

Page 16: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

16Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Before the 16th centurythe earliest days of the data visualization

Complexconcepts

16thcentury

Simple graphics Complex graphics

Page 17: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

17Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

16thcentury

Hieroglyphs – Ancient Egypt, by 300 BC

Page 18: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

18Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

16thcentury

Tree of knowledge – Raymond Lulle, France, 1295

Page 19: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

19Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

After the 16th centurywithout Da vinci, Descartes or Mercator, it could have started much later

Complexconcepts

Simple graphics

17thcentury

16thcentury

Page 20: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

20Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Rectangular Coordinate System – Leonardo da Vinci, 1500

16thcentury

Page 21: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

21Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

17thcentury

Analytical Geometry – René Descartes, France, 1637

Page 22: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

22Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

18th – 19th centuriesNew graphic forms and early modern graphics (the Golden Age)

Conplexconcepts

Simpleconcepts

18thcentury

19thcentury

Simple graphics

Simple graphics

Page 23: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

23Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

18thcentury

19thcentury

Commercial and Political Atlas – William Playfair, England, 1786

Page 24: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

24Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

18thcentury

19thcentury

Statistical Breviary – William Playfair, England, 1801

Page 25: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

25Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

18thcentury

19thcentury

The clusters of cholera cases in the London epidemic of 1854 – John Snow, England, 1855

Page 26: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

26Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

18thcentury

19thcentury

Napoleon's disastrous losses suffered during the Russian campaign of 1812 – Charles Minard, France, 1857

Page 27: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

27Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

End of the 19th century – early 20th centuryThe highest growth of graphic literacy and information socialization

Simpleconcepts

Simpleconcepts

Complex graphics

20thcentury

Complexconcepts

Simple graphics

Simple graphics

Page 28: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

28Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

20thcentury

Parade of Statistical Graphs – New York, USA, 1913

Page 29: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

29Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

20thcentury

Museum of Social Statistical Graphics and the ISOTYPE system(International System of Typographic Picture Education)

– Otto Neurath, Vienna, 1927

Page 30: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

30Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

20thcentury

Map of London’s Underground Railways – Harry Back, London, UK, 1933

Page 31: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

Between the 2nd WW and 1970 or the “Modern dark ages”, when graphics became difficult to read & to find

31Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

20thcentury

Simpleconcepts

Complex graphics

Page 32: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

32Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Diagramming variables in more than 3 dimensions – Edgar Anderson, USA, 1957

20thcentury

Page 33: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

33Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

The reorderable matrix – Jacques Bertin, France, 1967

20thcentury

Page 34: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

34Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Before the 21st centuryComplexifying statistics visualizations: multivariate but harder to read

Complexconcepts

21stcentury

Complex graphics

Complex graphics

Simpleconcepts

Page 35: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

35Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Chernoff faces – Herman Chernoff, USA, 1973

Page 36: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

36Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Box plot – John W. Tukey, USA, 1977Image from Exploratory Data Analysis, John W. Tukey (1977)

Page 37: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

37Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

3Dimension charts

Page 38: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

38Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

Beginning of the 21st century – nowadaysThe modern golden age of graphics

Complexconcepts

Simple graphics

Simple graphics

21stcentury

Complex graphics

Simpleconcepts

Simpleconcepts

Page 39: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

39Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Gapminder– Ola Rosling, Anna Rosling Rönnlund and Hans Rosling, Stockholm, Sweden, 2005

Page 40: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

40Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Google maps – USA, 2005

Page 41: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

41Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Better life index (OECD 50th Anniversary)– Stefan Moritz, Berlin, Germany, 2011

Page 42: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

42Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Circular plot showing migration flows between 50 countries in 2005-10– Nicola Sander, Austria, 2014

Page 43: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

43Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Iraq: tem years since the invasionGraphic: Paul Scruton. Data: Simon Rogers, Mona Chalabi, Mehdi Atmani,

The Guardian, 2013

Page 44: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

44Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Cover mania – Michele Mauri– Information is Beautiful prize winner, 2012

Page 45: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

45Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

21stcentury

Heat map – Number of Measles cases per 100,000 people,in the USA and the District of Columbia, in the 20th Century

– Tynan DeBold and Dov Friedman, 2015

Page 46: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

46Ana Alexandrino da Silvahttp://graficosemapas.wordpress.com | [email protected]

The future... ??More graphical literacy but less use: heading to a new dark age of graphics?Were are they shown? People will still use interative charts? ???

Simpleconcepts

Simpleconcepts

21stcentury

Simple graphics Complex graphics

Page 47: Milestones of data visualisation on a 4-quadrant diagram · Buildingtheanalytical framework From simple to complex Why a spiral and not a circle Seeing the history repeating itself

Milestones of data visualisation on a 4-quadrant diagram

Ana Alexandrino da Silva

[email protected]

7th May 2019 – Stories of data session

http://graficosemapas.wordpress.com