millenium park 2003

8/6/2019 Millenium Park 2003

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INDIA S FIRST ROLLERCOASTER

(A DREAM REALIZED)

THE MILLENIUM PARK


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CONTENTS :

INTRODUCTION TO ROLLER COASTERS

FEATURE OF MILLENEUM PARK

CONSTRUCTION COMPANY

FACTS & FIGURES OF THE ROLLER COASTERS

COMPETIVE EDGE

SETUP STRATEGIES :

FINANCIAL PLANNING

TECHNICAL PLANNING

PRICING PLANNING

MARKETING & SALES PLANNING


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INTRODUCTION

Roller Coasters have been the "must ride" attraction at amusement & theme parks

for more than a century. With just one look, it's obvious why roller coasters are

often called "scream machines".

What began as a simple car that rolled down a hill, has evolved into an engineering

marvel. Roller coasters are taller, faster and wilder than ever. The tallest is the size

of a modern skyscraper. The fastest travels at nearly twice the highway speed limit.

So if they're so big and fast, intimidating and scary, then why do we ride roller

coasters?

For thrill-seekers it's a love affair with the excitement a roller coaster offers. The

moment we begin the first descent our body fills with adrenaline creating a "thrill-

seeker high".

For others, a roller coaster is a scary experience. Tackling ones fears despite being

scared is a challenge, that is as rewarding as it is exciting. Whatever the reason,

people love roller coasters and it's no surprise that they are the world's most

popular amusement park ride.


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FEATURES OF MILLENIUM PARK

The Park

Its a beautiful park and the amazing architecture of the

park speaks of nothing else than the beautiful and

ethnic. It has excellent assortment of rides, sparkling

blue water pools, thrilling shows, and six restaurants to

sway you off. And there is round - the - clock

assistance to assist you in each and every step so that

you are at ease while in Milleneum Park.

And then there is the seven story Castle, which is the

wonder of the Milleneum Park . The sprawling lawns

here add to the beauty of the Millenium Park. In the

Milleneum Park there is a fairy castle, a 35-foot fall

from the revolving cave in a water splash boat, a 14,000-sq foot wave pool which

produces giant waves from 10 lakh litres of water. Another major attraction is the

500-seater theatre with a modern musical fountain that leaps in rhythm with

popular film songs The Milleneum Park has a capacity for around 400 people at a

time.

Funs and Rides

Balarama Cave : Computer controlled ride, takes you through the dark and

erring cave. Experience the encounter with witches and wizards and ghosts in

this Balarama Cave.

Wonder Splash : Sit in this log boat and sneek into the mysteries of water.

Have the goose bumps flow inside your skin.

Vintage Tornado : Set in a 40ft high magical castle, this fantastic roller

coaster is one of the myriads of the Milleneum Park. Zooming up and down in

swirls as exciting as anything.


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Cine Magic : Imagine traveling in an old train in a dark, spooky mine or

gliding in the outer space. Its another world here. Maybe you feel like being in

Venus!

Wave Pool : That the ultimate entertainment for the entire family. This water

pool is there for everyone - the kids, young ones and the oldies. It just the time

when you jump in!

Wavy and Vertical Fall : Enjoy the thrill of fast falling down in a gush of

water. And that's a thrilling experience!

Food Court and Bars

There are five of them , the food courts in Veegaland Theme Park:

Valley View Restaurant - Its for the nature lovers. People who love to

eat in the midst of nature - here we have a feast for them!

Vintage Kitchen Restaurant - Mystery looms over here. Just by the

side of Vintage Castle and the Balrama Cave, this restaurant serves NorthIndian, Continental and Chinese; non-vegetarian as well as vegetarian

dishes.

Spice Garden Restaurant - A night around the musical fountain, food

served with the candle - if this is your idea for the dinner, this one is for

you. Special Biriyanis and traditional Kerala snacks are the favourites here.

Wood House Restaurant - Wood Craft Ambiance and the tree house -

now that s the perfect setting for a cool food. Delicious Kerala dishes with

North Indian combination are the speciality of this restaurant.

Waves Restaurant - If you are missing the sea side restaurant, then be

here to experience the same atmosphere. Spicy Biriyanis, yummy

continental foods and fresh juices by the side of the wave pool are the idea

of this restaurant.


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BOLLEGER & MABILLARD

AMUSEMENT PARK

CONSTUCTION COMPANY

Bolliger & Mabillard Consulting Engineers (more commonly known as

B&M) is a roller coasterdesign consultancy based in Monthey,

Switzerland. The company was founded in 1988 by Walter Bolliger and

Claude Mabillard, with Bolliger acting as president and Mabillard as

vice-president.[1] Since 1990, B&M have built over 70 roller coasters

around the world and have pioneered several new ride technologies,

most notably the inverted roller coaster

Bolliger & Mabillard currently have seven different ride styles to choose

from: "stand-up", "inverted", "floorless", "flying", "mega coaster",

"Diving Machine"/"dive-coaster" and "sit-down" roller coasters. The

company has been involved in developing new technologies and

concepts in roller coasters almost since its very inceptionBolliger & Mabillard focuses on more family-friendly roller coasters

that can be easily mass-produced, taken down, and transported to

different locations.
http://en.wikipedia.org/wiki/Roller_coasterhttp://en.wikipedia.org/wiki/Montheyhttp://en.wikipedia.org/wiki/Switzerlandhttp://en.wikipedia.org/wiki/Bolliger_%26_Mabillard#cite_note-0http://en.wikipedia.org/wiki/Inverted_roller_coasterhttp://en.wikipedia.org/wiki/Stand-up_roller_coasterhttp://en.wikipedia.org/wiki/Inverted_roller_coasterhttp://en.wikipedia.org/wiki/Floorless_roller_coasterhttp://en.wikipedia.org/wiki/Flying_roller_coasterhttp://en.wikipedia.org/wiki/Hypercoasterhttp://en.wikipedia.org/wiki/Diving_Machinehttp://en.wikipedia.org/wiki/Roller_coastershttp://en.wikipedia.org/wiki/Roller_coasterhttp://en.wikipedia.org/wiki/Montheyhttp://en.wikipedia.org/wiki/Switzerlandhttp://en.wikipedia.org/wiki/Bolliger_%26_Mabillard#cite_note-0http://en.wikipedia.org/wiki/Inverted_roller_coasterhttp://en.wikipedia.org/wiki/Stand-up_roller_coasterhttp://en.wikipedia.org/wiki/Inverted_roller_coasterhttp://en.wikipedia.org/wiki/Floorless_roller_coasterhttp://en.wikipedia.org/wiki/Flying_roller_coasterhttp://en.wikipedia.org/wiki/Hypercoasterhttp://en.wikipedia.org/wiki/Diving_Machinehttp://en.wikipedia.org/wiki/Roller_coasters


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PROJECTECT SITE MAP


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FACTS & FIGURES OF THE ROLLER COASTERS

Taller, faster, with multiple thrills: This is the next generation of roller coaster.

New engineering tools, quicker computers and exotic materialsall have allowed

designers to take the industry to the next level .High-tech materials like carbon-

fiber composites opened the door to more sophisticated designs, because they

reduce weight and the resulting stresses on large support structures." Technology

such as the linear induction motors used in The hydraulic launch in accelarator

gives the sensation of flight, and sends riders through loops standing up.

The train is launched by a hydraulic launch mechanism to 128 miles per hour (206

km/h) in 3.5 seconds. At the end of the launch track, the train climbs the main top

hat tower reaching a height of 456 feet (139.5 m). Due to aviation safety concerns,

the tower is equipped with three dual strobes: two midway up , and one on the top.

It also set a record for longest track length - 8133 feet, 2 inches (2479 m), which it

currentlyholds.

The cable lift uses a 800-horsepower motor that turns a set of sprocket gears that

pulls the cable cable lifts were previously only used on smaller coasters in Europe.


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COMPETITIVE EDGE

The high standards set by our company and our location are going to make it very

difficult for competitors to enter and survive in the market area.

I&B Investments research shows that the opportunity exists to provide a high-

quality service in a family-oriented environment, where we can offer competitive

pricing to our customers and still make an outstanding profit in this demanding

market.

The keys to our competitive edge

There are several critical issues based on the lifestyles of the area for our business

to be accepted and survive.

Produce maximum profits, but still able to offer affordable entertainment

Provide the best games/family sports

Great food

Little or no educational curve

Repeat customers/tournaments/enjoyment

Allow space for other retail tenants (reduce overhead)

Do not compete with our tenants for the same dollar Provide activities for a large range of age groups

Unique in design with comfortable ambience

Exciting work environment


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FINANCIAL PLANNING :

Milleneum Park finance structure :

60 % - BANK LOAN

(SBI , HDFC , UNION BANK OF INDIA)

40 % - VENTURE CAPTALIST PRIVATE EQUITY

ICICI VENTURE PRIVATE EQUITY FIRM


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MARKETING & SALES PLANNING

Our customers can come from all age groups, male and female, all races, every

income level and can be local residents or tourists to the area. That is why our

marketing plan started at the construction phase; by keeping in mind, if it looks fun

people will come. Thus the main factor to our success is simply that a person can

enjoy themselves at our center while participating in an activity they choose.

Our full-time public relations manager is a vital part of our management team, by

assuring that customer satisfaction is provided and gathering information from the

public about the types of entertainment most desired. This can provide our

company with the means to stay in touch with the community and ready to meet

their desires.

Advertising mediums used to reach our target markets include television, video,

cinema, radio, print, collateral and brochures, billboards and the Internet. Much of

the focus of our advertising is targeted towards families, but we pride ourselves onhaving a broad appeal, incorporating modern themes, music and vision into our

advertising. This will be seen in our latest television commercials that are available

for viewing on-line. An extensive sales, publicity and promotions program, in both

the domestic and international markets complements this activity. Not only do we

target consumers, but much of our effort is also directed towards ensuring that the

travel industry is kept up-to-date with new promotions and attractions, so that they


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are able to pass on this information to consumers purchasing our theme park

tickets. A number of techniques are employed to do this including sales calls,

newsletters, incentives and in-park familiarisations.

Our Publicity and Promotions team liaise with media encouraging extensive

positive coverage within the domestic and international markets. The parks' host

many television crews including news, lifestyle and entertainment programs and

organise promotions with key domestic and international media and also Corporate

Partners.

Our web sites are an integral component of our Marketing strategy, reinforcing the

brand of each individual park and complementing our offline marketing goals and

objectives.

Other components of our Marketing Program are the successful relationships withour Corporate Partners. Millenium park is proud to be associated with a range of

Corporate Partners, including Coca-Cola and Streets, with whom we undertake

mutually beneficial marketing and promotional activities.

The marketing direction is kept current with the assistance of in-park research via

the collection of information from surveys we distribute to our visitors. This helps

us to find out exactly how our visitors enjoyed their day and what they would like

to see included in the park in the future. We also rely on industry data collected by

leading research companies, to assist us in future planning

PRICING STRATEGY

To establish the following detailed chart, we referred to several factory-pricing

recommendations and the local competition.

The following details our pricing and the # of customers per month that weused for our cash flow projections. These projected numbers are 35% +/- of daily

operation capacity and being open for business 30 days a month . It should also be

noted, there maybe activities planned that are not included in our projections.


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PARTICULARS PriceQuantity

(PER PERSON)

ENTRY TICKET 550/- APPROX13500/month

BALRAMA CAVE 100/- 7,000/month

WONDERSPLASH 150/- 560/month

VINTAGE TORNADO 200/- 600/month

CINE MAGIC 100/- 560/month

WAVE POOL 250/- 1,620/month

VALLEY VIEW RESTAURANT 600000/month

VINTAGE KITCHEN

RESTAURANT56000/month

SPICE GARDEN RESTAURANT 300000/month

Souvenirs Shops 55000/month

WOODEN HOUSE RESTAURANT 240000/month

WAVE RESTAURANT 672000/month

PROMOTION STRATEGY


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Milleneum Park first objective in promoting our center will be to capitalize on the

power of the WORD OF MOUTH.

In every business it is a well-known fact that word-of-mouth advertising is anybusinesses' best friend or worst enemy. Yet, this does not preclude the fact that

announcements, placing advertisements in the local newspapers and our future

planned website are not just as important in reaching new customers and will be

employed as follows:

Advertising

Getting our positioning message to the public, "family recreation," where fun and

customer service is paramount.

New Delhi's State Tourist DeptKeeping them aware of our center and all current promotions.

Go-cart Track Signs

Local businesses can buy sign footage and have their signs placed around the track

like you would see around any race track.

Highway & Site Signs

Self explanatory.

Sales Brochure

Informing the public of all the activities found and offered at the center.

SALE STRATEGY
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Milleneum Park intends on providing a venue in which the entire family can really

enjoy their leisure time by participating in fun and competitive activities that

require minimum strength and athletic ability. Supported with great serviceand offered at competitive prices we have the winning combination.

At our facilities the value of entertainment experience that our customers receives

would be considered high compared to per dollar spent ("Biggest bang for your

buck" or "You get your moneys worth"), and by providing the best in the area, our

management team expects to reach an even broader market than used for our cash

flow projections.

Our sales strategy is set on the very basics of business, please our customers and

they will return again and again.

BUSINESS COMMUNICATION
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A PLAN PRESENTATION

ON

INDIAS FIRST ROLLER COASTER THEME PARK

SUBMITTED TO :

MS. SUMITRA

SUBMITTED BY :

SHUBHAM PARASHAR

NISHAT PARVEEN KHAN

ABHISHEK SHUKLA

GAUTAM GUPTA

(MBA IB) FIRST SEMESTER

AMITY LUCKNOW UNIVERSITY

millenium park 2003

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