millenium social media: campaing management basics
DESCRIPTION
TRANSCRIPT
![Page 1: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/1.jpg)
Millenium Social Media
Presented by Wilma Ariza
Engaging The Social Network Voter
![Page 2: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/2.jpg)
Millenium Fact
From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our Social Network tells us……
![Page 3: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/3.jpg)
PR FACT
As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
Barack Obama Bill Clinton
![Page 4: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/4.jpg)
Strategic Planning Board
Education (Listening)
Strategy (Collaboration)
Presence (Engagement)
![Page 5: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/5.jpg)
EDUCATION AND LISTENING
THINK BEFORE BUILDING!
![Page 6: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/6.jpg)
![Page 7: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/7.jpg)
![Page 8: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/8.jpg)
HOW DO THEY FEEL ?
• About my brand?
• About my message?
• About my community?
![Page 9: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/9.jpg)
What are they talking about?
Regional Issues? Cities: Paterson, Clifton, Passaic,
Newark, Bloomfield, Montclair etc.
Counties: Passaic, Bergen, Essex
Neighborhoods: Crime, Schools, Business, Organizations, Unions (?)
News & Events?
Headlines, City, County & State Events, City Council and Government Meetings
Individuals?
Supporters, Influencers, Detractors
![Page 10: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/10.jpg)
WHO IS TALKING ?
1. Are they influencial?
2. What networks are they involved with?
3. What organizations do they belong to?
4. How can I engage them?
![Page 11: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/11.jpg)
Presence & Engagement
Social Media Branding ? Deciding Where To Go
![Page 12: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/12.jpg)
1. Rule of Engagement Fact
Every person (including you) exist in multiple places!
![Page 13: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/13.jpg)
2. Identify Your Target!
As an example: Everyone building a campaign wants favorable press coverage. You do too!
![Page 14: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/14.jpg)
THIS IS JOURNALISM & PRESS COVERAGE 1970’s
![Page 15: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/15.jpg)
THIS IS JOURNALISM & PRESS COVERAGE 2012
![Page 16: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/16.jpg)
CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE
You
![Page 17: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/17.jpg)
PEER ENDORSEMENTTESTIMONIALSCERTIFICATIONSGROUP MEMBERSHIPSSUCCESS STORIESINDUSTRY INSIGHTCUSTOMER SERVICE
PRESENT YOUR BEST FACE
STRATEGY & COLLABORATION
LEVERAGING YOUR NETWORK
![Page 18: Millenium Social Media: Campaing Management Basics](https://reader038.vdocument.in/reader038/viewer/2022103013/5456b71faf79594f558b4dde/html5/thumbnails/18.jpg)
QUESTIONS?
THANK YOU FOR LEARNING WITH ME
WILMA ARIZA, Social Media Strategist
EMAIL: [email protected]
www.Linkedin.com/in/wilmacolonariza
FIND ME !