millennials, social media, and education connecting with your students
DESCRIPTION
While companies scramble to grab the attention of young minds through social media, educators are left scratching their heads. We will share what we learned about working with millennial students, the generation gap, and the secret to winning the attention of students on their turf.TRANSCRIPT
WHAT IS THIS PRESENTATION
ALL ABOUT?
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The Millennial Generation: Who are they? What are they like? What are they doing? How do we engage them?
http://www.youtube.com/watch?v=2_CgM2btWzM 3
The Millennial Generation
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The Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).
Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.
Millennial Students Characteristics
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“Individuals raised with
computers deal with information
differently compared to previous
cohorts: They develop hypertext
minds, they leap around.” - Marc Prensky
Characteristics of the Millennials
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O Students of the Millennial Generation are accustomed O to using keyboards rather than pens or
pencils O to reading information from computer
screens or mobile devices rather than from printed texts
O to being connected with friends in digital environments
C h a r a c t e r i s t i c s o f t h e M i l l e n n i a l s
O Learn better through discovery and experiential learning rather than by being told
O Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deployment
O Believe multitasking is a way of life and are comfortable when engaged in multiple activities simultaneously
O Believe staying connected is essential and they want a fast response time (Howe & Strauss, 2000)
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Their learning styles originated with millennials growing up with technology
–millennials were born around the time the PC was introduced –20 percent of the students began using computers between the ages of 5 and 8 –and almost all millennials were using computers by the time they were 16 to 18 years of age (Jones, 2002).
MILLENIALS TECHNOLOGY
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0% 20% 40% 60% 80% 100%
No landline (cell phone only)
Texted while driving
Texted in the past 24 hours
Use a cell phone to text
Use twitter
Posted video of themselves online
Used wireless internet away from home
Created social networking profile
41%
64%
80%
88%
14%
20%
62%
75%
AND
http://bit.ly/aUJvzp
MILLENIALS Technology
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AND
7%
51%
71% 75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Fe
b-0
5
Au
g-0
6
No
v-0
8
Jan
-10
Social networking sites: how use has changed
http://bit.ly/aUJvzp
Educational Issues O Diversity of needs, backgrounds, and experiences
O High Drop-out and failure rates (average 3 out of 10)
O Poor class participation
O Typically under prepared
O Difficulties relating to authority figures using
traditional communication techniques
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They are wor th the trouble
O Violent Crime is down
60-70%
O Teen pregnancy is down
O Engaged in community
service
O Tolerant – welcome
everyone as part of the
community
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Millennial Students
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O Have never known a life without computers and the Internet
O Consider computers a part of life O Connect to information O Communicate in real-time O Have social networking O Have been raised in the presence of
video and computer games O Students in their 20s may have had
more experience with games than with reading (Oblinger,2004).
How they “ Tick ”
O Exposed to vast amounts of
information at a very young age
O Different patterns of
communications and social intimacy
O Ambitious, but with unrealistic
expectations
O Well aware of rules, but enjoy the
challenge of circumventing the rules
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ENGAGING THE MILLENNIALS O Learn at a fast pace that does not involve a
―telling style‖/ ―text-oriented‖ style of teaching
O Like visual examples, less text, and less telling
O Want interactivity
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“Your goal should not be to discard
social media, but to figure out how
to make it a powerful tool, rather
than a useless distraction.” -Ben Parr
A Vision of K-12 Students Today
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Social Media Revolution 2010
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“The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.” - Jonathan Zittrain
–Harvard Law Professor & Internet Expert
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Glossary of Twitter Terms Tweet. A message sent via Twitter (140
Charters).
Hashtag. Hashtags allow the community to
easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone.
DM. A Direct Message sent via Twitter only the
recipient can see.
Twittastic. The Twitter version of fantastic.
Dweet. A tweet sent while drunk.
http://webtrends.about.com/od/twitter/a/twitter_glossary.htm
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“Why do I want to write only
140 characters at a time?” -Josh Murdock
Variety of Content – News Source – Instant
Information – Promotional Tool – Networking
https://twitter.com/professorjosh
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“It use to be, you had to be
famous to let everyone know
what was on your mind. Not
any more!” -Lisa Macon
https://twitter.com/lisamacon
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“University Makes Twitter a
Required Class for
Journalism Students.”
University officials cited increasing demand
from employers for new hires well-versed in
social media, and Twitter’s importance in global
events like the Iran elections earlier this year.
http://mashable.com/2009/10/23/twitter-class/
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“Before long you begin to
realize how much Twitter
helps you inspire others.” - A m a n d a K e r n
https://twitter.com/amandakern
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“ The principle goal of education
is to create men and women who
are capable of doing new things,
not simply repeating what other
generations have done.” - Jean Piaget
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Hotseat at Purdue University
http://www.itap.purdue.edu/tlt/hotseat/
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Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per month
on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content each
month
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“FACEBOOK IS MY SOCIAL
AND WORK NET WORK .” – Josh Murdock
Connect – Collaborate – Share – Network
http://www.facebook.com/joshmurdock
My “Like” Pages
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“Not being on Facebook is like
not having a TV or not owning a
cell phone. You can avoid it, but
you’ll really miss out. ” – Lisa Macon
http://www.facebook.com/lisamacon
My “Like” Page
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Facebook for EAP courses – Wendy Wish-Bogue English for Academic Purposes
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“Instead of asking students to
stop using it, embrace
Facebook as a learning &
communication tool.” – A m a n d a K e r n
http://www.facebook.com/amandakern
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Twitter: @professorjosh
Facebook: facebook.com/joshmurdock
Email: [email protected]
Twitter: @lisamacon
Facebook: facebook.com/lisamacon
Email: [email protected]