Marketing PartnershipMarketing Partnership

Millennium Fact SheetMillennium Fact Sheet

Millennium USA opened in August 1999• $62 million debt-free company• 20,000 m2 state-of-the-art manufacturing facility• Prints 1.7 million m2 of carpet per year• Press capacity to produce 4.8 million sqm of carpeted products a year

Millennium UK opened in December 2005• Provides distribution of Millennium USA products throughout Europe• Specializes in custom solution-dyed nylon Graphic Cut & Insert mat production• Press capacity for customized shape floor mats

Millennium’s philosophy:

• Challenge Everything

• Invest in Technology• Your Sales People are Our Sales People

We don’t just manufacture mats, we market mats.

Understanding SalesUnderstanding SalesMillennium understands the sales cycle for mats. The quicker a contract is signed and the product is installed, the quicker the revenue stream will begin. One week’s delay in the sales cycle is equivalent to the loss of one week’s rental revenues that can never be recovered.

With this understanding, Millennium will strive to help sales representative every step of the sales cycle.

Prospecting:• Leads from Envision• Catalog of international logos• Data analysis of existing customer base

Proposal:• Sales samples, swatches, brochures• Product knowledge

Approval:• Scanners at each branch• Quick artwork turn-around• Easy ordering procedure

Installation:• Short lead-times• Order tracking on Envision• Automated email alerts• Advanced shipment notification

Sales SupportSales Support

Jump Start!Jump Start! ® ®

Millennium understands the cost of sales representative turnover. When sales representatives leave the sales cycle drops due to the loss of sales and marketing resources.

Millennium’s Jump Start!® makes prospecting data and marketing materials available to new reps.

Benefits:

•Improves recruitment•Reduces turnover•Reduces training costs•Increases customer retention

• Millennium will provide scanners for all branches to scan logos for quicker online artwork processing

Free ScannerFree Scanner

Sa

les

Time

Sales RepTurnover

Training ToolsTraining Tools

• Sales Techniques Training– Mat placement opportunities– Selling features and benefits of mats– Environmental partnership– System selling– Overcoming objections

• Product Knowledge Training– Product components– Labeling – Understanding competitive products– Construction of fabric surface– Chromojet printing

• Webex Training– Envision artwork training– Envision reports training– Envision marketing resource training– Envision training through Google

analytics monitoring of site usage and page views.

Administration and LogisticsAdministration and LogisticsMillennium’s order fulfillment process is based on the following three principles:

• Flexibility: We will meet special requirements

• Simplicity: Interaction with Millennium will be simple and hassle-free

• Reliability: Have access to up-to-date and reliable information

Ordering:• Customized and personalized Envision account with secure artwork and order database• Orders via Envision, EDI, email, fax• Order acknowledgment• Order status tracking on Envision• Fully computerized ERP system from order, to manufacturing, shipping and invoicing (Macola)

Customer Service:• Available via our offices in UK and USA• Dedicated account manager• Computerized customer relations management system (HelpSpot)

Shipping & Logistics:• Advanced shipment notification• Shipment tracking• Specific shipping day and time• Dedicated clearance agents• Specific packaging requirements *

* Subject to quote

Marketing OpportunitiesMarketing OpportunitiesFollowing the successful launch of logo mat purchasing system, and subject to agreement, we would like to work to develop marketing programs targeted at growing mat business. Below are examples of programs that Millennium has successfully developed in the past.

Opportunity Newsletters• Focus on specific prospect • Use existing relations to approach prospect• Analyze Envision sales history to identify leads

Up-Sell Campaign• Analyze current customer base to identify mat sales opportunities • Sell through sales representatives or drivers• Increase mat penetration

Niche Marketing• Target niche market• Specially selected range of products• Appointments via direct-mail and phone-block

National Accounts• Manage national account sales activity• Maintain and update account status

Weekly E-Newsletters• Email and web updates on sales activity• Maintain competition between sales reps• Communicate mat opportunities to entire sales team

Products – Rubber MatsProducts – Rubber Mats

Anti-Fatigue Mats• Ergonomic design with safety edges• Durable rubber compound• Approved by American Podiatric Medical Association

Outdoor Scraper Mats• Main component of a dual mat placement system• Effectively stops and holds snow and grit

Wet Area Mats• Anti-microbial rubber compound• Resistant to grease, oil, UV, and ozone• Suction cups for additional stability• Tapered edge profile for additional safety

Clean Room Mats• Non-particulating material• Anti-microbial rubber compound• Ideal for clean rooms and medical applications

Products – Direct SaleProducts – Direct Sale

Outdoor MatsOutdoor Mats Indoor MatsIndoor Mats

Wet Area MatsWet Area MatsAnti-Fatigue MatsAnti-Fatigue Mats

Scrape shoes clean Wipe shoes dry

Reduces fatigue and discomfort Improves safety

Infinity Loop Water Guard

Clean StepBrush Tip

Silver Series Golden Series

Printed MatsPlatinum Series

Air Step Soft Step

Safe StepFlex Step

Versa Lite Triple Flex

Terracotta

Millennium’s products have been tested and endorsed by many independent institutions.

We have been marketing our direct sale floor mats in USA under the Guardian brand since 2004 through a network of wholesalers, distributors and catalogs.

ProductsProducts

Car Mats (2 pc. set)

Since starting in 2003, Fanmats has grown to be a highly-recognized brand in licensed floor products industry in USA. Fanmats holds licenses of more than 250 universities, Major League Baseball, National Football League, Minor League Baseball and various other institutions.

Thanks to the diversity of our customer base at Fanmats, ranging from privately owned and operated shopping mall kiosks to multi-billion-dollar mass retail outlets we have experience in all levels of marketing, customer service, order administration, logistics and operations.

Millennium ModularMillennium ModularThe most recent addition to the Millennium Group has been the introduction of Millennium Modular in 2007/ Millennium Modular provides modular floor protection solutions to consumers through retail outlets.

Production PartnershipProduction Partnership

• Reinforced mat edges to minimize tears and improve appearance

• Automated process control via Wonderware to ensure quality

• Automation and robots to maximize accuracy and keep prices down

• Perforated mat backing to minimize drying time

• RFID tags in order to help with inventory management

• Printed permanent labels for easy route management

• Blank white labels for marking at the laundry

• Post-production mat labeling and marking kits to retro-fit old inventory with labels

• Custom sizes, shapes, rubber thickness available

• DOP- and zinc-free rubber compound for the environment

• Over-dyeing kit to convert obsolete inventory into usable inventory

Millennium products are designed and manufactured to the highest quality. In addition to maximizing durability of our mats we also build such features into our mats that will help processing plants with their operations.

Millennium Ethics Policy Millennium Ethics Policy

• We guarantee that no child labour is used at any stage of the manufacturing process either internally or within our supply chain.

• No rivers or water sources are polluted in the manufacture of any of the component parts or finished products.

• We have eliminated all heavy metals from the compounds in our rubber backing.

• We do not source any materials from countries with poor human rights records.

Health & Safety Health & Safety

• We provide maximum mechanical and physical safeguards where possible.

• We conduct full health and safety inspections to find, eliminate or control health and safety hazards as well as unsafe working conditions and practices, and to comply fully with health and safety standards for every job.

• Full training is given to every employee with regards to our health and safety policies.

• We provide the necessary personal protective equipment, and instructions for use and care.

• We are constantly developing and enforcing health and safety rules requiring that employees cooperate with these rules as a condition of employment.

• We investigate promptly and thoroughly, every accident to find out what caused it and correct the problem so it will not happen again.

• Millenniums air quality within our manufacturing environment is constantly monitored and the air from the press’s is extracted and filtered prior to exhausting into the atmosphere.

Health & Safety is a constant concern for Millennium. Every precaution is taken to provide a safe workplace. The Environmental Health and Safety Coordinator makes regular inspections and holds regular safety meetings. He also meets with management to plan and implement further improvements to our safety program.

Millennium Mats Ltd11 Commerce WayLeighton Buzzard, LU7 4RWUnited KingdomT: +44 (1525) 853853F: +44 (1525) 243549

Millennium Mat Co3255 Shawnee Industrial WaySuwanee, GA 30024USAT: +1 (678) 4825623F: +1 (678) 4825620

Craige AllenEuropean Sales ManagerCraige.allen@millmats.comM: +44 (7920) 518100