2015

MILOŠ ŽARIĆ

| Šajkaška 29, 11000 Belgrade | +381 65 62 43 416 || zaricm@icloud.com | www.zharimm.com |

Creative Portfolio

001

PULLMAN TOUR EIFFELA Limited Edition Restaurant„180“ Days/Degrees

The Pullman EI�el Tower hotel had to close its restaurant for six months of renovation. It moved its breakfast and minimal bar/ restau-ration services temporarily to its 10th floor, in a space created from meeting rooms.

How to turn this into an opportunity? How to create a bar and restaurant that would be the talk of Paris, the cool place to be - and a mon-ey-maker instead of a loss leader?

«180», a concept and brand for that ephemeral bar/restaurant. «180» for 180 days of exist-ence - a place to be enjoyed NOW, with the clock actually counting down on its bar’s giant screen. «180» for 180 degrees of a spectacular view of the Ei�el Tower.

Six months of buzz and profit, spurred by an animation built on the 7 Sins concept - one sin per month (… and the seventh sin? Anger, on the final day of operation!)

CONCEPT, BRAND, ART DIRECTION, DESIGN, WEB SITE AND SOCIAL NETWORKS. MONTHLY ANIMATION. DIRECT MARKETING.

002

003

NIKEWe Run Belgrade2015

To promote a leading global sports brand, no media is stronger than brand itself. Especially when it comes to one of the fastest growing sport today – running. Nike approached to us, and the task was simple: plan, promote and execute 10k race known as – WE RUN BEL-GRADE.

The idea was to promote the race by inspiring people in innovative way. To encourage them to outrun their best time.

We built a micro site where visitors had an op-portunity to learn about new Nike models of running shoes, a special place where they could get to know all Belgrade running routes, follow the training program, learn and sign up for the race.

We created a special ZOOM lab made out of old shipping container and named after the famous ZOOM model of running shoe. The lab is innova-tive and modular pop-up store, with the tread-mills where runners could try out new ZOOM models. Information about the next ZOOM sta-tion, visitors could find at the bottom of the website, were we placed specially designed calendar.

Three months of buzz, spurred by ZOOM lab, micro site, banners and billboards, built on the Faster than you think concept, led to a fantastic result, and more than 8k runners on the fastest day ever.

004

CONCEPTS, ART DIRECTION, WEB DESIGNPRINT DESIGN, DIRECT MARKETING.

005

NEW MOMENT WEBSITEA Limited Edition Restaurant„180“ Days/Degrees

The Pullman EI�el Tower hotel had to close its restaurant for six months of renovation. It moved its breakfast and minimal bar/ restau-ration services temporarily to its 10th floor, in a space created from meeting rooms.

How to turn this into an opportunity? How to create a bar and restaurant that would be the talk of Paris, the cool place to be - and a mon-ey-maker instead of a loss leader?

«180», a concept and brand for that ephemeral bar/restaurant. «180» for 180 days of exist-ence - a place to be enjoyed NOW, with the clock actually counting down on its bar’s giant screen. «180» for 180 degrees of a spectacular view of the Ei�el Tower.

Six months of buzz and profit, spurred by an animation built on the 7 Sins concept - one sin per month (… and the seventh sin? Anger, on the final day of operation!)

ART DIRECTION,RENOVATION WEB SITE

006

PROKUPACCreating a TraditionalWine Label

Modern wine appreciation pays homage to the timeless art of wine making and demonstrates the importance of wine in the history and diver-sity of European culture. Winery Nikolic wanted to visualize that diversity combined with tradi-tion and culture.They requested a label for a specific varietal of wine grape grown through history on the hillsides of Serbia. So we helped them and created a combination of traditional ornamental style combined with native cyrillic alphabet.

New label and website could now o�er more history and tradition, welcoming foreigners who are eager to learn about this culture with a glass of rich and tasteful wine, because as Dali once said “the connoisseur does not drink wine but tastes of it’s secrets”.

CONCEPT, ART DIRECTION,LABEL DESIGN, WEB SITE,PRODUCTION.

007

008

AGIR POUR L’ AUDITIONCreating the Blue Ear,the “Red Cross of Hearing”

Foundation Agir pour l’audition (“Act for hear-ing”) is part of France’s most prestigious chari-ty, started by the founder of l’Oréal. It wanted to help the 6 million French people with hearing problems. A formidable task indeed: Where to start?

By creating an institutional brand, the “Blue Ear”, impactful yet visually translating its founding values: humanism, science, hands-on activism - a “Red Cross of Hearing”. By lever-aging it and the Foundation name to create a 360° patient program, “It’s time to ACT FOR HEARING”, deployed on a number of tools and actions: We created two campaigns, “Protect Your Music” (for the Youth) and “7 Years of Freedom” (for Seniors), designed and ran an “Audition Tour” with a 100m2 truck bringing audio tests to French cities, amplified it with a full PR program delivering 15 million contacts in 3 weeks, imagined and executed all the au-dio-visual and print material… Result: In one short year, the Blue Ear became the major French institution in hearing, 5000 people visit-ed the Audition Tour in 3 weeks, and hearing went from a boring social taboo to an important Public Health issue.

CONCEPT, BRAND, ART DIRECTION,MOTION GRAPHICS, WEB DESIGN, PRINT DESIGN, MARKETING TOOLS.

009

BELGRADE WATERFRONTThe Waveof New Life

Belgrade Waterfront takes urban renewal to new heights, bridging the past with the future, history with modernity. A smart city for a future that combines commerce, culture and commu-nity. It is located near the Danube River in the old town of Belgrade.

The goal was to promote new government pro-ject and we were requested to create new label, complete design, to build a website, design a catalogue and prints to represent smart city to the world.

Guided by the smart city design itself, we were inspired and motivated to create something spectacular and visually attractive. We wanted to give life through a literal design interpreta-tion by striving to the highest international standards.

ART DIRECTION, WEB DESIGN,PRINT DESIGN, MARKETING PLAN,MAILINGS AND EMAILINGS, PRODUCTION.

010

BELO SANSSimplicity is the UltimateSophistication

Belo is modern humanist sans-serif typeface. From the first moment it was designed to be suitable for both display and body text, that’s why it was imagined as typeface where detail is important as general look. Characterization of particular letters give this font something to be recognizable among many other fonts in same category.

At the moment I present you with single weight which is only inspiration for the future. Plan is to come up with redesigned Belo Sans typefac-es and develop valuable font family which will include advanced typographic features as liga-tures, fractions, alternate characters, case sen-sitive forms, superscripts and subscripts.

CONCEPT, DESIGN,MOTION GRAPHICS,PRODUCTION.

011

RIBARSKO SELOIntroducingthe New Found „Eden“

At the end of Lustica Peninsula, a beautiful Fishing village is built.

Small place which hides secluded beaches and a dusting of idyllic villages scattered amongst the olive groves of its remote southern edge.

To introduce this Eden to the world, we made new identity and fresh new website that shows true beauty and transmits a small piece of energy that this place keeps.We mixed all kinds of specialities that this place o�ers in one deli-cious recipe, and built it in a new website.

Among many other traditional products that fishing village o�ers is high-quality domestic olive oil. Olive oil is widely recognized as a way to make various snacks and meals healthier; the oil has no cholesterol, is high in monoun-saturated fat, and contains antioxidants. To show this healthy benefits, we designed eti-quette that tries to visualize it’s wonderful flavor, and usage on salads, pasta, fish and almost anything else.

BRAND IDENTITY, VISUAL CONCEPT,WEB DESIGN, PRINT DESIGN.

012

013

BRDO MEDIĆOgranic food andethno village

Guys behind Brdo Medić (Medić Hill) projectrequested visual identity from the stratch, so we delivered something modern but still man-aged to transmit their countryside spirit.

This village is a modern concept of a countryside village built and designed to host tourists and produce organic farmed food for cooking traditional meals.

Since they are creating and seling traditional products like homemade jam, honey, ajvar part of the challenge was to create modern but tra-ditional packaging design for their products. We wanted to visualise their organic concept by wraping the products in tree free organic recycled paper with engraved logo.

BRAND IDENTITY, VISUAL CONCEPT,ART DIRECTION, WEB DESIGN.

014

COCA COLAKind hearted kitchen

Coca-Cola Hellenic in Serbia wanted to create campaign and build awareness about impor-tance of charity. With the simple mechanism people are advised to give a small amount of money for public kitchen and buy lunch for homeless people.Our task was to create visual communication and printing material for the purpose of this campaign.

CONCEPT, BRAND,ART DIRECTION,PRINT DESIGN.

015

NIKEGet outhere

Nike approached to us before f/w 2015 to create campaign and promote new running col-lection. Idea was to inspire, bring innovation and em-power runners to embrace the winter season.

We created digital activations, LED billboards that are displaying weather conditions, includ-ing appropriate motivational messages, ban-ners which are communicating new collection, specially built fridge for presenting new winter gear...

Campagn included night events and Nike ZOOM lab, specially designed container (pop up store) opened only during night time.

CONCEPT, BRAND,ART DIRECTION, WEB DESIGNPRINT DESIGN.

016

WWW IMasterwork on Commemorationof the First World War

In 2014. world has remembered The First World War. It was exactly one hundred years from that unhappy historical event.

And as we now, history is written in complicat-ed and perplexed oscillations between two forces: Eros and Thanatos. Guided by these forces, we can imagine dynamics of humanity, as a series of parables that represent two ex-tremes, where man is not stable, but constantly shifting from one force to another.

The whole concept is based on the idea of Ouroboros, a snake which devours it’s tail. This animal is a symbol of rebirth, as a result of self-destruction. Picasso used to say: “every act of creation is first an act of destruction.”

This powerful message is engraved in these posters, with desire to show that we can over-come conflicts by learning something from them.

CONCEPT, POSTER, ILLUSTRATIONS,BRANDING.

017

NEW MOMENT GALLERY24 Stars Presented atthe New Moment Gallery Exhibition

To promote and document artists that exhibited in New Moment Gallery, we created catalogue with 24 artists, exhibitions and projects that gallery welcomed and embraced. Collections and works of art were carved not just into the walls of gallery, but also into a special New Moment book which embodies high artistic values.

The New Moment Gallery has long been a cult location on the cultural map of Belgrade. Its creative, innovative and visual identity has been particularly prominent in the fields of contemporary design, advertising and commu-nications. Gallery as a place of inspiration is built on the existing creative content and con-sistently exciting happenings, welcoming new subjects and new projects.

ART DIRECTION, WEB DESIGNPRINT DESIGN, PRODUCTION.

018

MILIJA BELIC Rhythm is the Essenceof Form

When Doctor of Science of Arts from Paris uni-versity at Sorbonne Milija Belic had an exhibi-tion at the New Moment New Ideas gallery, as a part of his promotion we created catalogue with his work.

Guided by Milija’s vision we wanted to make this catalogue the best presentation of his art, so we decided to put the form at first place.

Dynamics in page layout, in which high quality images revolves around minimal text design, represent visual rhythm. A single theme that has revolved around all Milija’s work.

Thus, rhythm expresses itself as an order of movement, we decided to express this form in abstractive way, in the deepest structures of the world and the soul, which overlap and ulti-mately identify themselves in the work of art.

ART DIRECTION,PRINT DESIGN,PRODUCTION.

019

TAHITILuxurycatamaran

TAHITI is the glider of the sea.Smooth and e�ortless, sailing becomes a dance, that manages the force of the wind, just as hedonism takes placein the shadows of our sails.

We sail not to escape life, but for life not to escape us.

Just like fish, we embrace the sea as our way of living,our natural state of mind.

Tucked between the sky and the sea, TAHITI is riding the winds, decisively and freely.T is more than a sign, it’s a statement.

POSITIONING, BRAND IDENTITY,ART DIRECTION, PRINT DESIGN.

020

021

MOVIDABeach andrestaurant

Movida evokes a Spanish spirit, of palm trees,swaying gently on a sunny summer breeze.

With the most beautiful view of the sea,lighthouse shows the way forward,to a future filled with momentsand little pleasures that make our lives better.

Movida stands forlight melodies under the sun,that bring us a cool breezeof sparkling delights.

POSITIONING, BRAND IDENTITY,ART DIRECTION, PRINT DESIGN.

022

023

KNJAZ MILOŠMineral water with history

Founded in 1811 Knjaz Miloš is oldest car-bonated mineral water in this region. During it’s existence it became a tradition and part of all major celebrations and gatherings amoung people.

Mission was to create generic poster that visualise togetherness and connections we share with this brand.

CONCEPT, ART DIRECTION,ILLUSTRATION, GRAPHIC DESIGN.

024

m:telYou havea friend

M:tel is multinational telecommunications com-pany, biggest one in Montenegro.

Our task was to create visuals for tactical cam-paigns from the scratch during one year period.

CONCEPT, ART DIRECTION,ILLUSTRATION, GRAPHIC DESIGN.

025

026

NEKTARReal Bosnian beer

Nektar beer came with a request for a simple and strong generic poster that represents it’s power, tradition and refreshing spirit.

CONCEPT, ART DIRECTION,ILLUSTRATION, GRAPHIC DESIGN.

027

POLIMARKCreating new imagefor old brand

Idea was to build new image not only for Poli-mark but for the entire range of Polimark Companies.

Polimark, Polimark Group, Polimark Brands, Omnico, HBT Logistic and Polimark Trade are now dressed up into the new skin.

CONCEPT, ART DIRECTION,WEB SITE.

028

030

BABY BRUNCHPullman Montparnassehotel

The oh-so-chic Pullman Montparnasse hotel, in Paris, gave a tough brief : Promote its Sun-day-morning « Baby Brunch » to both foodies hipster parents and their hyperenergetic, howl-ing, finger-painting children – plus mention Pullman’s program to reintroduce bees in cities ! The solution : « Mireille l’Abeille » (Mireille the bee) – a bee who turns the brunch into a brand. Mireille was designed to be just hip enough for the parents, yet cute enough for the kids.

Mireille branded all communication material, including bibs and bee stencils which let every child be an artist. The result : A buzz of friendli-ness, which did not take away from the restau-rant’s Parisian elegance.

POSITIONING, BRAND IDENTITY,ART DIRECTION, WEB DESIGNPRINT DESIGN, MARKETING TOOLS.

031

POSTERSNon-commercialdelights

Personal prjects designed during my student period represent importance of fostering a cul-ture and passion towards classic movies.

Posters are for movie ( Metropolis), exhibiton (minnerals of Trepča), Ecofair and theater play (Twelve Angry Men)

CONCEPT, POSTER, ILLUSTRATIONS,BRANDING,EXHIBITION DESIGN.

2015

| Šajkaška 29, 11000 Belgrade | +381 65 62 43 416 || zaricm@icloud.com | www.zharimm.com |