mind control: psychology for the web
DESCRIPTION
Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.TRANSCRIPT
SXSWi – Ben Scofield – @bscofield
MIND CONTROLpsychology for the web
CORRELATION≠
CAUSATION
correlation
causation
HEURISTICS
Likeability
LESSONBe likeable
NO KIDDING?
Social Proof
FIRST
FIRST FOLLOWER
FIRST FOLLOWER
A
B
C
LESSONShow people what their peers are doing
Authority
LESSONShow people you are trustworthy
Reciprocity
LESSONGive people something for free
Scarcity
LESSONTell people when time is running out
Commitment
LESSONGive people a low-cost way to commit
The Decoy Effect
$5 USD
¥5 CNY
$5 CAD
£5 GBP
€5 EUR
LESSONMake it easy to compare choices
LESSON... or stack the deck for your favorite
DATING DECOY
LESSONStudy the research
LIKEABILITY
AUTHORITY
SOCIAL PROOF
COMMITMENT
WHAT ELSE?
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THANK YOUBen Scofield [email protected] - @bscofieldhttp://speakerrate.com/bscofieldhttp://viget.com