Mind the ProductLondon 2013

Sprint Zero

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Mark InterranteSVP Products & Engineering

•Deloitte•Hewlett Packard•HP Shopping•Yahoo

Harry MaxVP Experience Design

•Silicon Graphics•Apple•Virtual Vineyards•Hewlett Packard•DreamWorks Animation•Executive Coach

Our Perspectives

@interrante @harrymax

Rackspace 2

Insights & Learnings

• At the end of this session you will know:– How to think about designing the right thing– How to use four new tools for flawless execution

• To make the future real• Use framework spell out success• Sequence dependencies for success• Manage commitments effectively

Rackspace 3

Discovery vs. Development

Sprint Zero

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Building the thing right

Building the right thing

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Get the Generic Experience Right

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Deliver on the Expected Experience

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Focus on the Augmented Experience

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Aim for the Potential Experience

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Desired Outcome

Requests & Agreements

Back-plan

Sprint Zero Tools

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What is it …………….Why is it important …How does it work …...

Product BoxA “game” to visualize the productA fun way to make the future realDesign thinking & doing activity

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What is it …………….Why is it important …How does it work …...

Desired OutcomeA powerful thinking frameworkForces clarification of successAnswers seven key questions

1. Who wants it?2. What’s wanted?3. What does it get them - that’s even more important?4. How will they know when they have it?5. What stops them from having it?6. What problems could having it cause?7. What must they do to achieve their desired outcome?

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What is it …………….Why is it important …How does it work …...

BackplanHighlights key dependencies Clarifies the real path to successReverse chronological mapping

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What is it …………….Why is it important …How does it work …...

Request and AgreementsA protocol for crafting agreementsManaging commitments is keyEach party follows the “rules”

1. Make well-formed requests2. Respond to requests3. Keep commitments

4. Renegotiate if necessary

Rackspace 15

What is it …………….Why is it important …How does it work …...

Request and AgreementsA powerful thinking frameworkForces clarification of successAnswers seven key questions

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Learning More• Product Management

– Inspired – Marty Cagen– Start-up Owner’s Manual by Steve Blanc

• Dual-track Agile – svpg.com• Serious Games and Product Box

– innovationgames.com– Game Storming by Dave Gray

• Desired outcome framework– NLP: The Essential Guide by Tom Hoobyar

• Backplanning– Signature Series: Habit 2 - Begin with the End in Mind by Stephen Covey

• Requests and agreements– Smart Work by Lucy Freedman

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THANK YOU

@interrante @harrymax

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