mindspark webinar - optimization tips
DESCRIPTION
Have you ever ran a successful Mindspark campaign and wanted to learn more on how to better optimize your efforts? Have you thought about running downloads but haven’t started yet? If so, this webinar is for you. Neverblue's Affiliate Manager, Chad Wilton hosted this second of three Mindspark webinars. Topics include: ideal promotion methods, creating long term value and exclusive white label offers available exclusively to Neverblue publishers.TRANSCRIPT
MINDSPARKOptimization Tips
Your Webinar #2
PRESENTERS
Chad WiltonAffiliate ManagerSkype: Chad.Wilton
Main Presenter: Wingman: NB Mindspark Rep:
Steven RawlinsMedia Platform ManagerSkype: NeverblueSteveR
Shannon KnightSr. Account ExecutiveSkype: NBShannonK
*Please submit all QUESTIONS related to this presentation in the questions section on the side. *
* Questions will be answered at the end of this webinar. *
MINDSPARKOptimization Tips
Webinar Series
Breakdown
Introduction to Mindspark
• Mindspark offers explained
• Offer’s conversion point details
• Allowed geos categorization
• Allowed promo types
• 12 featured offers
Webinar #1: Webinar #3:
Staying Compliant w/ Mindspark
• Reduce chargebacks
• Avoid getting black-listed
• Internationalization and localized content
Webinar #2:
Mindspark Optimization Tips
• Starters package
• Promotion Methods
• Lifetime Value & Quality
Starters PackageWhat Neverblue can provide you with to build your campaigns
◦ Pages already optimized by Mindspark
◦ Keyword lists
◦ Average conversion rates and epc’s
◦ Exclusive offers/whitelabels
◦ Demographic and niche targeting lists
Getting Started continued…
◦ Offer trends
◦ Tips for expanding internationally◦ Brazil, Germany and India
◦ Highest performing promotion methods
◦ Premium payouts
International Use of Mindspark Campaigns
Promotion MethodsWhich ways can you run, and which is best for your skills and preferences
◦ Social…
◦ Pop-unders on PPV networks◦ Offers that work well are tech related like From Doc to PDF, Better Career Search, Price Finder Widget
◦ Display on personal websites or media buys with ad networks
Promotion Methods continued…◦ Paid Search
◦ 1st tier Search (Google)
◦ Link to your own personal resource site
◦ Direct link to your own hosted campaign, which houses the download
◦ Direct link to one of our exclusive whitelabel offers which houses the download
◦ 2nd tier Search (Bing, Yahoo, 7 Search)
◦ Run your own bridge page to Mindspark campaigns, then link off to the offer page
◦ Direct link off to either the offer page, your own hosted page or one of our exclusive whitelabels
◦ Geo-specific Search (i.e. Yandex for Russian, Spiegel.de for Germany)
Promotion Methods continued…
Whitelabelsand why they’re important
◦ Exclusive to Neverblue
◦ Your very own host and post
◦ Direct linking
◦ Shorter conversion process
Lifetime Value & QualityThe key to your long-term success
Lifetime Value & Quality continued…Why bother with LTV and quality?
1. Helps contribute to cap increases
2. Everyone loves a good pay bump
3. Good standing
4. Private codes
Lifetime Value & Quality continued…Tips and tricks on increasing your LTV
◦ Breaking out your traffic into subIDs
◦ Quality check within a week
◦ Quality by browser
◦ Ensure copy communicates long-term use of product
That’s a wrap!
• Starters package
• Promotion Methods
• Lifetime Value & Quality
Facebook: Chad David WiltonLinkedIn: Chad WiltonSkype: chad.wilton Blog: chad.neverblue.com
MINDSPARKQuestions & Answers
QUESTIONS & ANSWERS
MINDSPARKQuestions & Answers
Join us next time for Webinar #3!
Staying Compliant w/ Mindspark!