minor hhs digitale communicatie 20131016
DESCRIPTION
Presentatie bij de Haagse Hogeschool, minor digitale communicatie. Gebaseerd op de training aan de webcare studenten die we bji de TU Delft doen.TRANSCRIPT
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Challenge the future
DelftUniversity ofTechnology
Minor Digitale Communicatie
Rob Speekenbrink, marketing & communicatie TU Delft
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Rob SpeekenbrinkConsultant Online Media
@RobSpeekenbrink+316-81834114
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Reality check
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Monitoring
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Interaction
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Sentiment
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Corporate branding
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They are all ambassadors
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University =
wetenschappersdocenten
niet-wetenschappersstudenten
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We just train them
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But that’s not what we’re going to talk about today
we’re not the target group
Karlijn
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Using students for our webcare
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skills
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creativity & brains
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networks
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Time on their hands
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They speak the language
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Not all of them are fit for the job
Not every one of them is fit for the job
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Gevaar 1:Ze komen en gaan
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Gevaar 2:Wij draaien niet aan de knoppen. Is er genoeg
vertrouwen?
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Gevaar 3:Zijn ze net zo niet-objectief als wij?
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But they do exist
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Trainen, trainen, trainen
RobAnd now you are the students in our webare team
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Waarom is dit goede content?
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Student politics - KdW
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tools
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Monitoring tools
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Tweetdeck
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Facebook / Ads
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LinkedIn company, universiteitspagina and alumni group
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Behavior
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wat doe je?
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Organisation
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Organisation sensitivity
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Who knows what?
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The website = the truth
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Departimentalisation
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F.A.Q.
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Rob SpeekenbrinkConsultant Online Media
@RobSpeekenbrink+316-81834114