minor project report on marketing strategy of amul choclate bba
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@AEIJ\R\JHOGT\ORJ\T
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W_LAETTOD EI R@\TE@C M_CMECCAOIT JM TFO
\OP_E\OAOIT MJ\ TFO @^@\D JM TFO DON\OO JML@GFOCJ\ JM L_WEIOWW @DAEIEWT\@TEJI
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WT_DOITW DOGC \ TEJI
Tfes es tj gortemy tf`t E f`vo gjapcotod tfes Rrjhogt tetcodGjap`r`tevo @i`cyses Jm @auc Gfjgjc`to uidor tfonued`igo jm AW. @\TE A@CEK ei p`rte`c mucmeccaoit jmtfo roqueroaoit jm tfo `w`rd jm donroo jm L`gfocjr jmLuseioss @daeiestr`teji `t A`f`r`h` Wur`ha`c Eistetuto,Docfe. Tfes es `i jrenei`c peogo jm wjrk `id E f`vo ijtsulaettod et o`rceor ocsowforo.
D`to8
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GO\TEMEG TO M\JA TFO N_EDOTfes es tj gortemy tf`t tfo prjhogt tetcod Gjap`r`tevo`i`cyses jm @auc Gfjgjc`to es `i `g`doaeg wjrk djio ly
@AET K_A@\ H@EI sulaettod ei tfo p`rte`c mucmeccaoit jm
tfo roqueroaoit mjr tfo `w`rd jm tfo donroo jm L`gfocjr jm
Luseioss @daeiestr`teji mrja A`f`r`h` Wur`ha`c Eistetuto, G-4, H@I@KR_\E, Docfe, uidor ay nued`igo & derogteji.
As. @\TE A@CEK
@ssest`it RrjmossjrAWE
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GKIJ^CODNOAOITMerst jm `cc, E wjucd ceko tj oxpross ay tf`iks tj Rrjm. @X@D. W.
GFFECC@\ (Derogtjr, AWE) mjr nevein ao sugf ` wjidormuc
jppjrtuiety tj wedoi tfo fjrezjis jm ay kijwcodno.
Ei ij sa`cc ao`suros, E wjucd `csj ceko tj nr`tomuccy tf`ik tj `cc tfjso
wfj n`vo ao gjistrugtevo sunnostejis mjr tfo eaprjvoaoit jm `cc tfo
`spogt roc`tod tj tfes prjhogt.
Ei p`rteguc`r, E wjucd ceko tj tf`ik As. @\TE A@CEK,ay roso`rgf
nuedo mjr for v`cu`lco sunnostejis `id nued`igo.
E `csj jwo ` doop soiso jm nr`tetudo tj jtfor m`gucty aoalors mjr tfoer
gjiteiujus oigjur`noaoit.
Dospeto `cc ommjrts, E f`vo ij djult tf`t orrjr `id jlsgureteos roa`ei
tf`t sooi tj `mmcegt `cc roso`rgf prjhogt `id mjr wfegf E `a gucp`lco.
@AET K_A@\ H@EI
\jcc. Ij.8 270
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T`lco jm GJITOITW
W.IJ. TETCO R@NO IJ.
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JLHOGTE]OW JM TFO WT_DU
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CEAET@TEJIW JM TFO WT_DU
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R\OM@GO
Tfo @A_C ajdoc es l`sod ji strjin ogjijaeg cjneg mjr tfo oxestoigo jm o`gf teor, ao`iein
o`gf fenfor teor aust noior`to summegeoit v`cuo tj tfo s`tesm`gteji jm ets eaaode`to cjwor teor.
Eitorcjgkein systoa jm gjitrjc `id jwiorsfep oisuros tf`t tfes cjneg es iovor cjst jm senft tfo
jwiors jm @A_C - i`aocy, tfo m`raors f`vo oisurod tf`t tfo jrn`iez`teji iovor cjsos ets
eidopoidoigo `id `utjijay, `id tf`t ij eitori`c jr oxtori`c st`kofjcdor g`i t`ko ao systoa
mjr ` redo. Ei jrdor tj prjtogt `id prjajto tfo m`raors' eitorosts, @A_C f`s looi `cw`ys
oin`nod ei cjllyein `gteveteos. Ets eiete`tevos ei gjuitorein tfo ovec ommogts jm ^TJ, ei tfo
p`ssein jm R`r`ccoc Gjjpor`tevos @gt ei sovor`c st`tos, ei lreinein jut tfo Gj-jpor`tevo
Gjap`iy's @gt `t tfo goitor `ro jicy sjao jm tfo rogoit ox`apcos. Ly sottein st`id`rds ei tfo
a`rkot pc`go ei toras jm prjdugt qu`cety `id ets prego, @A_C f`s logjao tfo i`tur`c a`rkot
co`dor ei ets `ro`s jm muigtejiein `id wji tfo fo`rts jr `cc Eide`is. Ly ets jrn`iez`teji`c
doseni `id str`toneos, @A_C f`s rodesgjvorod tfo ajdoc jm ` iow-noior`teji prjdugor
gjjpor`tevo ei Eide`, wfegf es demmoroit mrja ets tr`deteji`c mjra ei `sseniein tfo renft keid jm
eigoitevos tj tfo sf`rofjcdors. Ei toras jm mjrw`rd ceik`nos, fjwovor, @A_C `pprjxea`tos `
H`p`ioso Koerotsu, wforoei tfo demmoroit st`kofjcdors hjei f`ids wetf o`gf jtfor tj a`xeaezo
tfo v`cuo jm tfo oitorpreso.
Ly ets pregein `id qu`cety str`toneos, @A_C es `cw`ys strekein ` l`c`igo lotwooi tfo eitorosts
jm tfo gjisuaor wetf tfjso jm ets prjdugors. Log`uso jm Ets c`rnor `ppo`c, @A_C f`s trucy
syalj.c0zod tfo ro`c 'T`sto jm Eide`. Ets eiijv`tevo `dvortesoaoits f`vo murtfor roeimjrgod ets
gjapotetevo pjwor `id `ppo`c. Rrjmosseji`c a`i`noaoit. Jm @A_C, wfegf es `cw`ys
`ggjuit`lco tj tfo aoalors, f`s oisurod oxgoccoit ogjijaeg `id mei`ige`c a`i`noaoit jm et
modor`teji, tfo NGAAM.
Rrjl`lcy tfo ajst eapjrt`it gjapjioit jm @A_Cs suggoss es ets veseji`ry `id dodeg`tod
co`dorsfep, wfegf f`s spoit ets prev`to rosjurgos ijt jicy tj sjcvo mroo redor's prjlcoa `t
ovory st`no jm gjccogtevo `gteji lut `csj tj prjtogt tfo jrn`iez`teji mrja prod`tjry `tt`gks
mrja tfo oxtori`c oiverjiaoit.
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7 aeck prjdugors
gjjpor`tevo uiejis `id
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GJAROTETJ\W EIMJ\A@TEJI
G`dlury
G`dlury djaei`tos tfo Eide`i gfjgjc`to a`rkot wetf ` =?% a`rkot sf`ro. Losedos, et
f`s ` 02% a`rkot sf`ro ei tfo jrn`iezod sun`r gjimogtejiory a`rkot `id `
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JRRJ\T_IETU8-
Rrjvedein tfo ropc`goaoit jmmor tj rot`ecors g`i eigro`so W`co.
Eigro`so ei rot`ecor a`rnei g`i oif`igo tfo s`co jm @auc Gfjgjc`to.
Mjgusod `pprj`gf tjw`rds sa`cc a`rkot g`i `csj eigro`so tfo s`co jm @auc Gfjgjc`to.
Iow sgfoaos g`i lo prjvedod tj tfo rot`ecors tj `ttr`gt tfoa tj pusf tfo s`co jm @auc
Gfjgjc`to.
\onuc`r suppcy g`i lo o`secy gjapoto tfo gjapotetjrs `id eigro`so ets jwi s`co.
TF\O@TW8 -
Ajro gjapotetjrs `ro oitorein ei tfo a`rkot.
Gjapotetjrs `ro prjvedein ajro a`rneis tj rot`ecors.
Gjapotetjrs `csj nevein ropc`goaoit m`gecety tj rot`ecors.
Gjapotetjrs prjvedein ronuc`r suppcy `id strjin destreluteji gf`iioc.
Gjapotetjrs `csj ro`gfein tj sa`cc a`rkot.
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D@T@ @I@CUWEW JM G_WTJAO\ P_OWTEJIIEO\W
Men.0
Eitorprot`teji8-
Tfo rod gjcjur sonaoit ei tfo peo gf`rt eideg`tos tfo ajst pjpuc`r l`r, wfegf es gjisuaod ly
tfo gjisuaor wetf == %. Tfo yoccjw gjcjr sonaoit sfjws tf`t tjmmoo es tfo sogjid ajst
pjpuc`r gfjgjc`to, wfegf es gjisuaod wetf 0> % wetf tfo gjisuaors. Tfo lcuo gjcjur
sonaoit eideg`tos g`idy, wfegf es cekod ly pojpco wetf 26 %. Tfo c`st nrooi sonaoit
eideg`tos tf`t jicy 25 % pojpco ceko `cc tfo gfjgjc`tos.
6%
==%
0>%
5%
AJWT RJR_C@\ KEID JM GFJGJC@TO
G`iidyL`r
Tjmmoy
@cc
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7
Men. >
Eitorprot`teji8-
Tfes `i`cyses sfjws tfo purgf`sein pjwor jm tfo gustjaors ei ` wook. Tfes sfjws tf`t.>2%
gustjaors spoid \s. ?2 ji gfjgjc`to, 2%
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Men. 6
Eitorprot`teji
Tfes `i`cyses sfjws tf`t ?6% jm tfo gustjaors `ro `cc wocc `w`ro `ljut tfo `auc aeck
gfjgjc`tos.
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D@T@ @I@CUWEW JM \OT@ECO\W
Men. 5
Eitorprot`teji8
Tfes es ` survoy wfegf es gjidugtod mjr tfo rot`ecors .et sfjws tf`t 52-6?% gustjaors soccs iostco gfjgjc`to,?2=6
56
>0
?
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Men. 04
Eitorprot`teji8-
.Tfes survoy sfjws tf`t rot`ecors prjguro 70% `auc gfjgjc`to mrja destrelutjrs ei wost
docfe,rot`ecor prjguro ?% `auc gfjgjc`to mrja destrelutjr `id wfjcos`cor ei wost Docfe.
70%
?%
Rrjguraoit jm @auc Gfjgjc`to(^ost Docfe)
Destrelutjr
^fjcoW`cor
Ljtf
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4?
Men. 0?
Eitorprot`teji8-
.Tfes survoy sfjws tf`t rot`ecors prjguro % `auc gfjgjc`to mrja destrelutjr ei goitr`c
Docfe, rot`ecor prjguro % `auc gfjgjc`to mrja destrelutjr `id wfjcos`cor ei goitr`c Docfe.
%
%
Rrjguraoit jm @auc Gfjgjc`to(Goitr`c Docfe)
Destrelutjr
^fjcoW`cor
Ljtf
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4=
Men. 0=
Eitorprot`teji8-
Tfes survoy es gjidugtod mjr tfo doa`id jm tfo `auc gfjgjc`tos. Et sfjws tf`t doa`id jm
G`dlury gfjgjc`to ei oitero Docfe es `ljut =
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4>
Men. 0>
Eitorprot`teji8-
Tfes survoy sfjws tfo wookcy s`cos jm gfjgjc`tos ei ijrtf Docfe. wookcy s`cos jm G`dlury ei
ijrtf Docfe es `ljut >0% wookcy s`cos jm iostco ei ijrtf Docfe es `ljut 0>%,wookcy s`cos jm
`auc es `ljut 00%
0>%0
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Men. 06
Eitorprot`teji8-
Tfes sfjws wookcy s`cos jm gfjgjc`tos ei sjutf Docfe. Et sfjws tf`t wookcy s`cos jm G`dluryei sjutf Docfe es `ljut ?
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Men. 05
Eitorprot`teji8-
Tfes sfjws tfo wookcy survoy ei goitr`c Docfe. Et sfjws tf`t wookcy s`co jm G`dlury ei
goitr`c Docfe es `ljut ?
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?2
Men.
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?0
GF@RTO\ 4
GJIGC_WEJI @ID \OGJAAOID@TEJIW
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