mintel’s 2015 predictions

8/19/2019 Mintel’s 2015 Predictions

1/162


2/162

MINTEL’S BIG CONVERSATIONUK CONSUMER TRENDS 2015


3/162

AGENDA

What’s happening in 2015?

Why consumers will buy in to this

Broader trends

Where next?

01 Get Smart

02 E@sy Street

03 Fight For Your Rights

04 Toxic Avengers


4/162

GET

SMARTSynced devices, homeappliances and wearable

technology will start tomainstream as trusted brandsmove in to the market and convertappetite in to action.


5/162

MINTEL’S 2015 PREDICTIONS

WHAT’S

HAPPENING IN2015?


6/162

PHONE HOME

Apple iOS 8 HomeKit

framework allows people tocontrol smart lighting, doors andthermostats through Siri

commands.

SOURCE: MINTEL;THE SUITE LIFE


7/162

Google’sWorks

With Nest

makes

smartthermostats andsmoke alarmswork withwearables, PhilipsHue bulbs and LGfridges.

FULL NEST

SOURCE: MINTEL;THE SUITE LIFE


8/162

SAMSUNG

SMART HOME Anotherecosystem

using S Voicesoftwarehas beenopened up todevelopers.

SOURCE: THE SUITE LIFE


9/162

SMART TVs

Google’s Android TV ‘Nexus Player’ streaming box uses voicesearch technology.

SOURCE: THE SUITELIFE


10/162

AMAZON

SMART HOMEAmazon’s voice-controlled virtual home

assistant Echo providesinformation, streamsmusic, createsreminders and buildsshopping lists.

SOURCE: STORY; THE SUITE LIFE


11/162

SMART RETAILERS

Ikea will release a 2015line of connected homefurniture called

HomeSmart withintegrated chargingtechnology.

SOURCE: STORY;THE SUITE LIFE


12/162

SMART RETAILERS

Sears is testing connected device departmentsahead of planned expansion in 2015.

SOURCE: STORY;THE SUITE LIFE


13/162

SMART HOTELS

USA: StarwoodHotels is offering appsto allow consumers tounlock rooms withphones.


14/162

14 mintel.com

VIRGIN HOTEL, CHICAGO: LUCY

IS AN APP THAT CAN CHANGE THETEMPERATURE, ORDER ROOMSERVICE AND ACT AS A TOURGUIDE AROUND THE TOWN.

SMART HOTELS

SOURCE: STORY; LIFE HACKING; ACCESS ALL AREAS; THE SUITE LIFE


15/162

HOME AMBIANCE

Misfit Bolt’s smart bulbs change colour and intensity via an appand can replicate sunrise and sunset for sleep transition.


16/162

HOME AMBIANCE

oPhone can “play”scents sent through anapp that can also “build”scents from different

ingredients. It goes onsale for $199 in 2015.


17/162

HEALTH SOFTWARE

Google Fit bringsuser data fromvarious fitness

devices in to a singlelocation…



18/162

HEALTH SOFTWARE

…Competing withApple’s HealthKit app,developed in participation

with Nike, Jawbone andFitbit.



19/162

WEAR IT WELL

The Apple Watch willgive wearable appdevelopment – andstyle kudos – a shot in

the arm ahead of itsretail launch in 2015.

SOURCE: SECOND SKIN


20/162

WEAR IT WELL

Spring 2015: Ralph Lauren’sPolo Tech Shirt – debuted atthe US Open by ball boys anda collegiate player – will go on

sale to the public.

SOURCE: SECOND SKIN


21/162


22/162

22 mintel.com

VICTORIA’S SECRET HASCREATED THE INCREDIBLESPORTS BRA THAT SYNCSWITH A HEART RATEMONITOR WHILE WORKING

OUT. .

SMART BRA

SOURCE: STORY; SECOND SKIN


23/162

23 mintel.com

CES 2015: BELTY FROM FRENCH START-UP EMIOTA CAN ‘NUDGE’ THEWEARER WHEN THEY’VE BEEN SEDENTARY FOR TOO LONG.

SMART BELT

SOURCE: STORY; HELP ME HELP MYSELF


24/162

British Airways is in negotiationswith satellite operator Inmarsat to

provide pan-European high-speedair to ground internet.

WIDERCONNECTIVITY

SOURCE: ACCESS ALLAREAS


25/162

The UK Government is set to invest £90 million to boost andspeed up internet signal across the country’s train network.

WIDERCONNECTIVITY

SOURCE: ACCESS ALLAREAS


26/162

WHY

CONSUMERS WILL BUY

IN TO THIS



27/162

SYNCED DEVICES

41%of UK smartphone and/or tabletownersare more likely to buy a laptop or desktop computer that usesthe same operating system as their tablet and/or smartphone.

SOURCE: MINTEL;


28/162

SYNCED DEVICES

76%Of potential TV buyersare interested in aset with the ability to

wirelessly stream contentfrom other devices.

28%Would pay more.

SOURCE: MINTEL TELEVISIONS UK NOVEMBER 2013; THE SUITE LIFE


29/162

SMART FRIDGE

SOURCE: MINTEL IIRISH LIFESTYLES IRELAND JUNE 2012; THE SUITE LIFE

35%Of RoI consumerswould pay more for a fridges /freezers that alert them whenproducts are going to expire/are running low.


30/162

APPETITE FORWEARABLES

SOURCE: MINTEL HEALTHY LIFESTYLES UK JULY 2014; SECOND SKIN

Smartwatchwith fitnessfunctionality

Wearabledevice thattracks heartrate, blood

pressure andmovement

Wearabledevice that

counts stepsand tracks

sleep

Already use

Interested in

Not interestedin using

5 5 5

34 40 31

61 55 64


31/162

EXERCISE APPS & EQUIPMENT

15%of Irish consumers in 2013 have used

apps to help with an exercise or diet

regime.

SOURCE: IRISH LIFESTYLES IRELAND SEPTEMBER 2013

23%Of Irish consumers would pay more for

exercise equipment with advanced

functionality.


32/162

OPEN DOORS, OPEN MINDS

Smart devices are vulnerable tohacking, but if big brands can allay

fears, UK consumers can seedevices as:

39%Car, house or office keys

33% An encrypted student,employee or personalID card

40% A medical emergencycard with encrypteddetails

SOURCE: MOBILE PAYMENTS US 2012;THE SUITE LIFE


33/162

SMART SECURITY & HOMESIrish consumers have an appetite

for smart security and homesystems: 52%

Would pay more for asecurity system/ burglaralarm that can be

controlled remotely via amobile phone app.

48%Would be interestedin home lighting /heating systems thatcan be controlledremotely via a mobilephone app.

SOURCE: IRISH LIFESTYLES IRELAND SEPTEMBER 2012


34/162

WHERE

NEXT



35/162

NEW COMPANIES

Atom – the UK’s firstlypurely digital bank – willlaunch in 2015.


36/162

NEW WAYS TO SHOP

Waitrose is triallingHiku’s home scanningshopping system.


37/162

NEW WAYS TO SHOP

Japan:Nescafé’s‘Pepper’robots

interact withcustomersand sellcoffeemachines

across 1,000stores.


38/162

NEW WAYS TO BROWSE

US: Lexus has partnered with Oculus Rift for virtual realityheadset test drives.


39/162

MORE STYLE

Misfit and Swarovski have created the Swarovski Shine rangeof devices, featuring crystal solar charging.

SOURCE: SECOND SKIN


40/162

MORE APPLIANCES

USA: Vessyl’s smart cup tracks what consumersare drinking, including calorie and caffeine counts.

SOURCE: MINTEL; HELP ME HELPMYSELF


41/162

MORE APPLIANCES

USA: GE cell biologists are developing a calorie-countingdevice that measures food’s weight, fat and water content.

SOURCE: MINTEL; HELP ME HELP MYSELF


42/162

MORE APPLIANCES

Taiwan: Bistro is a smart pet food machine thatrecognises individual cats, weighs them and relays theirdrinking and feeding data to their owner through an app.

SOURCE: STORY; CREATURE COMFORT


43/162

MORE DEVICES

Motion is a collar device that monitors the activity levels of pets.

SOURCE: STORY; CAM CAM; CREATURE COMFORT


44/162

MORE DEVICES

Ripcurl’s GPS Smartwatch has a

database of 1,300 locations andallows surfers to track rides,waves, speeds and distances.

SOURCE: STORY; SECOND SKIN


45/162

My HealthPal’s Mike Barlow has Parkinson’sand created the platform to track the impact of diet on medication and create a data partnershipbetween neurologist and patient.

MORE ANALYSIS


46/162

SOURCE: MINTEL; HELP ME HELP MYSELF; SECOND SKIN

Russia: Alfa-Bank’s Alfa Activityprogramme offers customers a fitnessaccount – synched to their Fitbit,

Jawbone or Run-Keeper device –with a higher interest rate of 6%per annum.

MORE ANALYSIS


47/162

UK: Patients are ‘donating’ DNA data to fightcancer, opening up a next stage in data analysis.

NEW DATA TRADES

SOURCE: MINTEL; SECOND SKIN


48/162

Microsoft

Mobile and

Adrien Sauvage havecreated trousers with a wirelesscharging plate in the pocket.

NEW WAYSTO CHARGE



49/162

Tommy Hilfiger launches a jacket that charges yourelectronics on the move.

NEW WAYS TO CHARGE



50/162

With more remote use of devices and glancetechnology, this will be a growing issue in socialvenues and situations.

DIGITAL ETIQUETTE


51/162

E@SY

STREETThe on-demand, instantgratification culture is spreadingto the high street and thetransport hub.


52/162

TIME CHANGES

Consumers want to buy andbrowse with the same time-pressedconvenience, in the real world.


53/162


WHAT’S

HAPPENING IN2015?


54/162

MORE CLICK

& COLLECT

Tesco will expand Click & Collectpoints to 14 TfL station car parks,making them the largest retaileron London’s network.

O C C


55/162

MORE CLICK

& COLLECT

Asda plans to add 1,000locations to its existing 400 Click& Collect van and drive thrucollection points.

NEW CLICK


56/162

NEW CLICK

& COLLECTAmazon has 300collection lockers andis expanding themacross airports andTfL stations.

NEW CLICK & COLLECT


57/162

NEW CLICK & COLLECT

Amazon has expanded itspartnership with Royal Mail’s ‘LocalCollect’ to 16,000 locations.

NEW CLICK


58/162

NEW CLICK

& COLLECT

Doddle will open pop-up parcel collectionstores across 13 UK

railway stations.

NEW CLICK


59/162

NEW CLICK

& COLLECT

eBay’s expandedpartnership withArgos willenablecustomers to pickup eBay Nowgoods from 650

stores.

NEW CLICK


60/162

NEW CLICK

& COLLECT

Waitrose is triallingtemperature-controlledlockers at 10 UKlocations.

DELUXE CLICK


61/162

DELUXE CLICK

& COLLECT

John Lewis istrialling a C&C storefor customers intransit at St Pancras

station, London.

INDIE CLICK & COLLECT?


62/162

INDIE CLICK & COLLECT?Hubbub offers all-in-one online deliveries from multiple,

independent food and drink retailers.

TRY BEFORE


63/162

TRY BEFOREYOU BUYAsos has trialled changing room pods that openacross gyms, supermarkets and stations from 6-9pm.

TRY BEFORE


64/162

TRY BEFOREYOU BUY

Amsterdam’s The Dylan Hotel has a‘room shopping’ service that ordersgarments from the nearby 9 Straatjes

District.


65/162



66/162

WHYCONSUMERS WILL BUY

IN TO THIS


SUCCESS SO FAR


67/162

SUCCESS SO FAR

10,000Orders processedat TfL locations inthe ten months toSeptember 2014.

SOURCE: TFL;MINTEL

2015: MINTEL


68/162

17%Of online sales

collected by thecustomer.

2.2%Of all retail salesclick and collect.

2015: MINTELPREDICTS

SOURCE: MINTEL CLICK AND COLLECT UK OCTOBER 2014

RISE OF THE


69/162

RISE OF THECOMMUTER

41 minutesLength of averageUK commute.

1.84 millionUK people commute3 hours a day.

SOURCE: MINTEL; RANSTAD;TRANSUMERS

27 minutesLength of averageIrish commute.

50 minutesLength of time Dublincommuters spend onaverage commuting perday.

C&C CLICKS


70/162

C&C CLICKSWITH THE UK

35%Of UK consumers haveused click and collectservices in the past year.

58%Say click and collectencourages them to visitstores more frequently.

SOURCE: MINTEL CLICK AND COLLECT UK OCTOBER 2014

C&C WITHIN IRELAND


71/162

C&C WITHIN IRELAND

28%Of Irish consumers haveused click and collect inthe last 12 months.

19%Will pay more to haveproducts deliveredfaster.

SOURCE: ONLINE AND MOBILE RETAILING IRELAND MARCH 2015

MILLENNIAL


72/162

SOURCE: MINTEL ONLINE GROCERY RETAILING MARCH 2013; MINTEL FASHION ONLINE UK AUGUST 2013

MILLENNIAL APPETITE

50%/62%Proportions of all and

25-34s who wouldbe interested in moreoptions for picking upfashion items purchasedonline.

34%/46%Proportions of all and 16-

24s who would considerpaying a higher deliverycharge for same-daydelivery of groceries.

C&C SOLUTIONS


73/162

C&C SOLUTIONS

80%Of UK consumerscomplain that whenshopping online

it is difficult to tell ifclothes fit.

57%Of UK women say thehassle of returning goodsthrough the post is oneof the main obstacles tobuying clothes online.

SOURCE: MINTEL FASHION ONLINE UK AUGUST 2014

C&C SOLUTIONS


74/162

C&C SOLUTIONS

22%Of Irish consumerswant simpler onlinebuying (ie one-click)

when buying clothes.

11%Of Irish consumers have

returned goods by postwhen buying online. 4%have returned an onlinepurchase in-store.

SOURCE: CLOTHING RETAILING IRELAND DECEMBER 2014; ONLINE AND MOBILE RETAILING IRELAND MARCH 2015

C&C SOLUTIONS


75/162

C&C SOLUTIONS

23%Of UKconsumers

say anoption todeliver andtry on instore wouldencourage

them to buyfrom one onlineretailer overanother.

SOURCE: MINTEL FASHION ONLINE UK AUGUST 2014



76/162

WHERE

NEXT

MINTELS 2015 PREDICTIONS

NEW WAYS TO SHOP


77/162

NEW WAYS TO SHOP

Sainsbury’s app fills a virtual basket, guides you to items in thestore and lets you scan and pay, skipping the checkout.

FASHION TEST DRIVE


78/162

FASHION TEST DRIVETokyo: Gu’s Shibuya outlet encourages shoppers to try on outfits

and leave the store to test them in public for a day.

MAGIC MIRROR


79/162

MAGIC MIRRORNeimann Marcus’s Memory Mirror gives 360o view and lets you

change colours and share images.

3D FASHION HELP


80/162

3D FASHION HELP

London: Imakr ’sphoto studio creates360° scans to printindividual models.This technology

could feature atpop-up click andcollect fashion podsfor body mapping

and sizing.

3D CLICK AND


81/162

3D CLICK ANDCOLLECT

Pop-up print shops could flourish atChristmas, Easter and Valentine’s day.

3D CLICK AND COLLECT


82/162

3D CLICK AND COLLECT

Royal Mail ispartnering withiMakr socustomers canorder “ready to

print” orcustomised itemsfrom its NewCavendish Street

delivery office.

CURATED IN


83/162

CURATED INPERSON

Birchbox is opening its firstbrick- and-mortar store in NewYork City, featuring a “try bar” forexperimentation.

SOURCE: STORY; EXPERIENCE IS ALL

POP UP DOC


84/162

POP UP DOC

USA: Walgreens, Wegmans, Meijer, Kroger andH-E-B offer staff consultations.

SOURCE: MINTEL RETURN TO THE EXPERTS

VENDING


85/162

25%Of UK 16-24s would bemore likely to use vendingmachines if they sold newor more varied food anddrink choices, comparedwith an average of 15%.

VENDING

SOURCE: MINTEL NON HIGH STREET FOODSERVICE TRENDS UK MARCH 2014; COOL VENDING


86/162

FIGHT FORYOUR RIGHTS

Growing awareness of consumer rights and corporatemisbehaviour will see consumers demand more fairnessfrom companies and companies consult consumers more.



87/162

WHAT’S

HAPPENING IN2015?

BILL’S BIRTHDAY


88/162

BILLS BIRTHDAY

June 15th 2015 marks the 800th anniversary of thefirst ever Citizen’s Bill of Rights – the Magna Carta –sealed under oath by King John at Runnymede,England in 1215.

A NEW BILL


89/162

A NEW BILL

UK: A new consumer rights bill will enforce:• Pre-contractual information

• A default maximum delivery time of 30 days

• Consumers right to reject goods

CLIMATE OF


90/162

CLIMATE OFPROTEST

Brazilian fury at perceivedWorld Cup squandering.

#Bringbackourgirls

LGBT pressure on Russianbrands and brandscapitalising upon Sochi

Olympics.

CORPORATE TAX ISSUE


91/162

CORPORATE TAX ISSUE

US: Walgreens decided against moving its HQto Switzerland after campaign forAmerica’sfuture collected 300,000 signatures demanding it

not “DesertAmerica”.

CORPORATE TAX ISSUE


92/162

CORPORATE TAX ISSUE

US$147.5 BNOwed by 55 fortune 500 companies infederal taxes if profits were not officiallyregistered offshore.

SOURCE: TAX JUSTICE OFFSHORE SHELLGAMES REPORT

CORPORATE


93/162

CORPORATETAX ISSUE

UK: April 2015

government to

introduce taxrate of 25% onprofits to “makesure that bigmultinational

businesses paytheir share”.

EU ACT ON ‘LUXEMBOURG


94/162

EU ACT ON LUXEMBOURGLEAKS’

November 2014 saw the European

Commission announce measures to

combat tax avoidance.

New measures are expected to put

pressure on Ireland’s corporate tax

regime.

SOURCE: IRISH TIMES NOVEMBER 2014

WOMEN’S


95/162

WOMEN SRIGHTS

30%Proportion of femaleson supervisory boards

of public companies by2016, as demanded by theGerman government.

WOMEN’S


96/162

WOMEN SRIGHTS

30%Goal of women onFTSE boards by 2015.

23%Current level.

Vince Cable writes toeight FTSE 100companies that havemen-only boardrooms.

WOMEN’S RIGHTS


97/162

WOMEN S RIGHTS

September 2015: 20th anniversary ofUnited Nations Fourth World Conferenceon Women.

Clinton Foundation’s No Ceilings initiativereleases global report on women in work.

WOMEN’S RIGHTS


98/162

WOMEN S RIGHTS

October 2014:

Ireland ranked 8th out of142 countries for closingthe gender gap for health,education, the economy

and politics.

Iceland ranked 1st while theUK ranked 26th.

SOURCE: WORLD ECONOMIC FORUM 2014

FORGET ME MORE


99/162

FORGET ME MORE

USA: Consumer Watchdog asks Google to extendthe EU’s privacy ruling on the “right to be forgotten”.



100/162


IN TO THIS

CONSUMERS


101/162

44%Of citizens worldwidetrust governments in2014, down 12 pointson 2011.

53% 52%Trust the media.Trust companies, down

3 points.

CONSUMERSSTORM BREWING

SOURCE: EDELMAN TRUSTBAROMETER

IRISH UNTRUSTING OF BANKS


102/162

IRISH UNTRUSTING OF BANKS

13%Of Irish consumers trusted their bank

in 2013 to give them a fair deal.

SOURCE: CURRENT ACCOUNTS IRELAND DECEMBER 2013

59%Felt that banks do not act in the best

interests of their clients.

PROTEST WORKS


103/162

PROTEST WORKS

24%Of UK consumers say“negative press (e.g. taxissues) put me off visiting

Starbucks”.

SOURCE: MINTEL COFFEE SHOPS UK OCTOBER 2013

PROTEST WORKS


104/162

PROTEST WORKS

-3%Fall in UKturnoverin year to

September2013 to£399 mn.

SOURCE: STARBUCKS

PROTEST WORKS


105/162

O S O S

£220MNWorth of loans to 375,000 borrowers written off by Wonga,after it admits they should never have been given loans.

PROTEST WORKS


106/162

USA: change.org’s campaign in 2013 forced Coca Colato remove brominated vegetable oil from sports drinks.

SOURCE: MINTEL; PROVE IT

PROTEST WORKS


107/162


USA: gmoinside.org’s campaign in 2013 forcedCheerios to cease the use of GMOs.

RIGHT OF RETURN


108/162

79%Of UK consumers say a company’s returnspolicy influences where they shop.

SOURCE: MINTEL CLOTHING RETAILING UK OCTOBER 2013

ETHICAL SHOPPING


109/162

44%Of UK consumers sayethical treatment ofworkers influence wherethey shop.

33%Say environmental policiesinfluence where they shop.

SOURCE: MINTEL CLOTHING RETAILING UK OCTOBER 2013

ETHICAL ANIMAL TREATMENT


110/162

39%Of Irish consumers feel itsworth paying more forpoultry that has beenreared to high welfare

standards.

30%Of Irish consumers claim

they would not buyparticular types/ brands ofred meat if they hadconcerns about animalwelfare

SOURCE: POULTRY IRELAND OCTOBER 2014; MEAT IRELAND SEPTEMBER 2014

EQUAL CONSUMERS


111/162

SOURCE: MINTELMARKETING TO MILLENNIALS US FEBRUARY 2014; BUYDEOLOGY; GALLUP POLL US 2014

18%Of US 19-36 year olds go out oftheir way to buy fromcompanies/brands that supportLGBT issues.

75%Of Irish consumers see Ireland asa ‘good place’ for LGBT people tolive (2014).



112/162

WHERE

NEXT

NEW TARGETS


113/162

NEW SCRUTINY


114/162

Buycott is anapp that informsconsumers about the

companies behindthe products on thestore shelf.

WOMEN’S RIGHTS


115/162

SOURCE: BUYDEOLOGY

Japan: Sumitomo

Bank is making ashow of appointing

more senior rankingwomen, includingTeiko Kudo.

WOMEN’S RIGHTS


116/162

Walmart haslaunched apackaging label to

raise awareness ofproducts frombusinesses ownedby women.

SOURCE: MINTEL;THE UNFAIRER SEX

LGBT RIGHTS


117/162

USA: Stolichnayaresponded to LGBT boycottsof Russian vodka by pledgingsupport to the L.A Gay &Lesbian center.

LGBT RIGHTS


118/162

Marriott International’s #LoveTravels campaign welcomes LGBTpeople with portraits of LGBT models and sports icons byphotographer Braden Summers.

SOURCE: NON STANDARD SOCIETY


119/162

POLITICAL


120/162

PROTEST

The Malaysian Muslim

Consumers Association

(PPIM) has urged McDonald'sand Starbucks staff to resignover their employers’ allegedlinks to Israel.


ACCENTUATE


121/162

THE NEGATIVE

Brands willapologise for their

shortcomings in thename of trust andtransparency.


122/162

TOXIC

AVENGERSInternational events are putting emissions andtoxicity back on the agenda, but it’s the threat of pollution to human health that is driving

technological innovation and clean, protectiveproduct launches in the CPG space.



123/162

WHAT’S

HAPPENING IN2015?

A NEW DEBATE


124/162

Papua New Guinea: The Carteret Islands are abandoned due to

rising sea levels making them uninhabitable.

A NEW DEBATE


125/162

China will cap emissions by 2015, whilst the US will cut its

emissions to 26-28% below 2005 levels by 2025.

A NEW


126/162

Milan Expo 2015

investigates the future ofclean water supplies andrevives emissions debate.

DEBATE

IRISH EMISSIONS


127/162

November 2014:

The average Irish person create 8.8 metric tonnes of carbon per

annum.

Ireland is the 8th highest carbon emitter in the EU and 35th

globally.

SOURCE: Trócaire's feeling the heat: how climate change is driving extreme weather in the developing world report November 2014

A NEW DEBATE


128/162

2014 confirmed as warmest year on record, with combined landand sea average surface temperatures 0.68°C above the 20thcentury average of 14.1°C.

SOURCE: NOAA



129/162


IN TO THIS

NEW AWARENESS


130/162

The World Health Organizationhas announced that pollutionis the world’s biggest

environmental health risk.

Pm2.5 – Fine particulate matter – is causing asthma and heartattacks.

AIR POLLUTION IN IRELAND


131/162

The Environment Protection Agency (EPA) highlighted inOctober 2014 that Ireland has

fallen below World HealthOrganisation guidelines for airpollution.

Particulate matter (PM) and

polycyclic aromatic hydrocarbonslevels are noted to be of concernby the EPA

SOURCE: ENVIRONMENT PROTECTION AGENCY OCTOBER 2014

NEW AWARENESS


132/162

8.4 mnDeaths caused by pollution

every year. More than doubleprevious estimates.

SOURCE: WORLD HEALTH ORGANIZATION

NEW AWARENESS


133/162

36%Decline in India’s grain

production due to pollution in2013.

SOURCE: PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES (PNAS)

NEW STYLE


134/162

China, 2014:

Max Factor

launcheda “smog busters”competition on SinaWeibo to find thebest make up looks

to wear with an anti-pollution face mask.

NEW STYLE


135/162

China Fashion Week, October2014: fashion designers create anew range of smog masks.

NEW TERMS


136/162

Avon coins the term ‘urbandust’ to describe ‘environmentalaggressors’ that threaten skinand health.

A THICKERSKIN


137/162

SOURCE: MINTEL FACIAL SKINCARE UK MAY 2014

SKIN

22%Of UK women look to

cleansers to protect theirskin from pollution.

28%Of UK women use amoisturiser to counterthe effects of pollution onthe skin.



138/162

WHERENEX

T

NEW SCRUTINY


139/162

Consumersadopt appsmeasuringfood milesand naturalingredients.

CLEANERCOMPANIES


140/162

SOURCE: GREENFLUENCERS

COMPANIES

New York: After skincare microbeads were found to harmthe environment, MicroPowders is promoting abiodegradable, synthetic wax as an alternative.

CLEANERCOMPANIES


141/162

COMPANIES

Unilever has

expanded its Cifbrand with a rangeof products usingnaturally derivedcitric acid.

SOURCE: MINTEL; FACTORY FEAR

NEW CLAIMS


142/162

Countering pm2.5 tobecome to grow in productmarketing.

NEW TREATMENTS


143/162

Pond’s has launched pm2.5 Cleansing products.

NEW TREATMENTS


144/162

Clarins’ anti-pollution campaign and products.

NEW TREATMENTS


145/162

Tested in some of the world’smost polluted cities, includingParis, Shanghai and New York.

Contains anti-pollutant Detoxyl,

rich in Gallic acid and said tochelate metal ions and limit freeradical reactions.

Lancôme City Miracle CC CreamComplexion Beautifier Daily

Defense SPF40/PA+++

PROTECTIONDEVICES


146/162

DEVICES

Airbeam: A prototype $200 hand-held pollution monitor.

PROTECTION WEAR


147/162

Electrolux’s OZ-1 necklace purifies and fragrance the air.


PROTECTIONDEVICES


148/162

DEVICES

Berkley, USA: University of California researchers have createdClarity, a clip-on sensor that tracks and crowdsources data on airquality to create pollution maps.

PROTECTION WEAR


149/162

Scough is a scarf with a carbon

pollution filter that can also defendthe wearer from germs.


SELF-CLEANINGSURFACES


150/162

SURFACES

Designers at East China University of

Science and Technology have created aself-cleaning strap for use in subways thatcan protect against germs.

SOURCE: STORY;TRANSUMERS

BRANDS THATPURIFY


151/162

PURIFY

Lima: The University of Engineering and

Technology (UTEC) has created a billboard thattraps pollutants in a water filter and purifies the air.

SOURCE: MINTEL; REBIRTH OF CITIES

MORE LOBBYINGGreenpeace’s video of a


152/162

Greenpeace s video of apolluted Lego Arctic caused

Lego to end its partnershipwith Shell.


153/162

MORE SUPERNANNY STATEMexico: Jalisco and Nokia’s “Quality of Air” app feeds daily


154/162

Mexico: Jalisco and Nokia s Quality of Air app feeds dailygovernment information and gives special warnings for young,

ill, pregnant and senior citizens

MORE SUPERNANNY STATERosario Argentina: a new regulation fines shops that have air


155/162

Rosario, Argentina: a new regulation fines shops that have airconditioning systems running whilst a door or window is open.

MORE SUPERNANNYSTATE


156/162

STATE

Paris, March 2014: Authorities reducedtraffic by 50% after diesel emissionsreached more than double the safe level.

MORE SUPERNANNYSTATE


157/162

STATE

Madrid: Smart parking meters will charge high-pollution vehicles more to park than cleaner cars.

SOURCE: MINTEL; GREENAND LEAN; REBIRTH OF CITIES

MORE INNOVATION


158/162

New York: HEVO

Power turnsmanholes intowireless charging

stationsfor electric vehicles.


MORE INNOVATION


159/162

Pavegen’s tiles convert kinetic energy intoelectricity for streetlighting and have been usedat the Paris Marathon and London Olympics.

SOURCE: PAVEGEN; REBIRTH OF CITIES;PARIS

MORE INNOVATION


160/162

California’s LawrenceBerkeley Lab has developedcoloured cooling pavementsthat reflect between 30% and50% of the energy they’re

exposed to, to impede smogformation and reduce energycosts from air conditioning.

SOURCE: LAWRENCE BERKELEY LAB;REBIRTH OF CITIES

MORE INNOVATION


161/162

Cambridge City Council hascovered a pathway using Starpathtechnology that uses luminousparticles to absorb light during theday and then emit a glow during the

hours of darkness.



162/162

QUESTIONS

& ANSWERS

mintel’s 2015 predictions

Documents